casestudy solar selection 2013

BRAND DESIGN

CASESTUDY SOLAR SELECTION

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Solar Selection 1Food Growing Company 1

Solar Selection Icon 2

Identity Standards - Logo - Linear Positive 3

Identity Standards - Logo - Double Stack Positive 4

Identity Standards - Logo - Linear Reversed 5

Identity Standards - Logo - Stacked Positive 6

Documents 7Investor Documents, Business Plan, Presentations 7

Stationery 9Stationery 9

Product Offering 11Product Offering 12

Company Launch 16Exhibition Stand Design 17

MIFGS Point of Sale 20MIFGS Point of Sale 21

MIFGS Signage 23Header Signage 24

MIFGS Photography 25AutoPatio Growing System 26

Show Display 27

AutoHarvest Growing Sysytem 28

FlowerTower Growing Sysytem 29

My Results - Photography 30

MIFGS iPad Competition 32

Illustration 33

Website Illustration 35

3d Illustration, Photorealistic Illustration 36

Digital, Web & Social Media 37Website 38

/ TABLE OF CONTENTS

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/ SOLAR SELECTION

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CASESTUDY PRESENTATION > INDEX <

ANNUALCONFERENCEState Agriculture, Horticulture & Conservation & Land Management Training NetworksThurs 10 And Friday 11 December 2009 // Geoffrey Blainey Auditorium // University Of Ballarat // Mount Helen, Victoria, Australia

HYDROPONICS AND GLASSHOUSETECHNOLOGY> 1.45pm – 2.15pm Thursday 10th December 2009 David van Loon // Director Hightech Hort Pty Ltd & Solar Selection Pty Ltd

www.s2creative.com.au

David van Loon – in 2008 - while Project Manager of the largest single line greenhouse for tomato production built in one stage at that time in Australia.

> solarselection.com.auLEARN MORE

©2012 Solar Selection PTY LIMITED. ABN 65 132 816 178 79 Gheringhap Street Geelong, Vic 3220

Auto Harvest™ is the top of the range product for growing your own produce at home automatically (refer right). Herbs and vegetables that don’t need you to hand water them every day!

To enable the Auto Harvest™ to be a more complete system for the customer, the Solar Selection team developed a plantlist of herbs and vegetables tailored for growing in the Auto Harvest™

Harvest Selection™ is the range of seasonally delivered seedlings, to be grown in the Auto Harvest™

Is your home or restaurant ready for clean, leafy herbs and vegies from an automatic system?Try the Auto Harvest™ and Harvest Selection

PRODUCT OVERVIEW

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/ STATIONERY & BROCHURES

BRAND DESIGN

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PTY LTD

1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178

PTY LTD


QUOTATION

PTY LTD


TAX INVOICE

PTY LTD

1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178FACSIMILE TRANSMISSION

PTY LTD

1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178DELIVERY NOTICE

PTY LTD

1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178WITH COMPLIMENTS

SS_0039_SOLSEL_bc2012_generic-FA-OL.indd 1

5/03/12 4:09 PM

MOB: 0427 270 209

CALL: 1800 123456

EML: [email protected]

David van Loonfounder & ceo

SOLAR SELECTION PTY LTD

ABN 65 132 816 178

PO BOX 216

Geelong VICTORIA 3220

SolarSelection.com.au

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/ PRODUCT OFFERING

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GROWING UNITS (PRODUCTS) ADD-ON SEEDLING RANGES

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For gardening tips and hints

SolarSelectionProduceLike us on Facebook

SolarSelection.com.ausimple, affordable food supply.

HarvestSelection™ is a seasonal selection of seedlings grown specifically for the AutoHarvest™, — delivered to your door.

Seasonal MembershipsHarvestSelection™ is comprised of three seasons — Spring, Summer and Autumn. Each season selection provides 60 seedlings + 6 FREE.

The Spring selection with be delivered in September/October ideal for when the weather is warming up.

The Autumn Selection will be delivered in April/May with produce being ready for picking for use in hearty winter recipes.

The Summer selection will be delivered on November/December to allow produce to be available to create beautiful in salads for those Summer BBQs. All seasons delivery times are dependant on climate zones.

Yearly MembershipsHarvestSelection™ is available as a yearly membership which includes delivery of all three seasonal selections delivered. This allows your HarvestSelection™ to be as efficient and productive as possible, with new seedlings arriving as seasons require.

The Yearly Membership of HarvestSelection™ is also a great present for a friend or family member, which keeps on giving.

The SeedlingsThe variety of seedlings/produce to grow is extensive:

Autumn Seasonal Membership60 +6 FREE seedlings which include:n Rocketn Chard Rainbow (Silverbeet)n Pak Choin Lettuce Lollo Biondan Lettuce Lollo Rosson Lettuce Cos Wintern Parsley Italian Leafn Spinach Torinon Coriander Slow Boltn Oregano

$95.70 including delivery.

Spring Seasonal Membership60 +6 FREE seedlings which include:n Basil Sweet Large Leafn Capsicum Big Berthan Lettuce Lollo Biondan Lettuce Lollo Rosson Strawberry Frescan Parsley Incan Coriander Slow Boltn Chilli Jalapenon Tomato Patio Saladn Tomato Sweet N Neat

Scarlet - Cherryn Mintn Lettuce Baby Butterhead Greenn Thyme.


Summer Seasonal Membership60 +6 FREE seedlings which include:n Thymen Capsicum Mariachin Chilli Apachen Pak Choi White Stemn Parsley Incan Rocketn Tomato Tumbling Tom Redn Tomato Tumbling Tom Yellown Mintn Basil Sweet Large Leafn Lettuce Baby Butterhead Greenn Lettuce Baby Butterhead Red


Yearly Seasonal Membership180 +18 FREE seedlings which combine Autumn, Spring and Summer Seasons.


Are you unsure what to plant when the seasons change?

Tailored produce, home delivered.

1300 795 992




simple, affordable food supply.

As produce becomes more

expensive, the rewards of growing

your herbs & vegetables with high

yields on a small footprint is now

possible with AutoHarvest™.

AutoHarvest™ is the most complete

compact commercial produce

growing system available in today’s

market. AutoHarvest™ is a system

which allows you to grow up to 80

plants in one small area.

AutoHarvest™ holds the rows of

plants on three levels allowing close

plantings and highly productive

growing. The controller automatically

monitors fertilizer levels and doses

accordingly to feed plants through

the reservoir which forms the base

of the structure. Plants within an

AutoHarvest™ system are receiving

nutrients as they need them,

hence yield more produce and are

stronger and healthier than plants

in traditional gardens. This allows

you to enjoy your home grown vegies

whilst knowing what you are eating.

The AutoHarvest™ is ideal for small

spaces, Schools, restaurants,

resorts or anywhere where produce

needs to be fresh and well priced..

The unit measures only 3.3m

(length) x .803 wide x 1.8m tall,

taking up approximately 2.64m2.

AutoHarvest™ is a commercial grade

product giving you all the advantages

of a larger system within a small

footprint. The package comes flat

packed with easy to assemble

instructions.

> SOON TO BE RELEASED

Do you want to know what you are eating,

and where it came from? No Space to grow?

Introducing AutoHarvest™with Harvest Selection™

Small Footprint,

Large Output

RECYCLES

WATER

DESIGNED & BUILT IN AUSTRALIA

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We all know how good home grown fruit and vegetables taste from our childhood. I remember Grandma had a veggie patch and would grow a plethora of wonderful produce. SeasonSelection™ helps you when you like to grow your own produce but find the decision of what to plant daunting, you can now have a collection of seasonal plants delivered right to your door. Based on our research this will save you both time and money. They have been selected as a great base for your garden and are plug grown, meaning they will take off and grow quicker than normal seedlings.

As the seedlings are coming to you directly from the grower, you are reducing your carbon footprint and reducing your food miles by using a more sustainable product – Who doesn’t want this ?

Seasonal MembershipsSeasonSelection™ is divided into three seasons. Autumn is delivered early April/May. Spring is delivered early-mid September/October and the Summer season is delivered Mid November/Early December. In total you will receive 32 seedlings per delivery plus 4 FREE.

The SeedlingsThe variety of seedings/produce to grow is extensive:

Autumn Seasonal Membership32 +4 FREE seedlings which include:

n Broccoli Baby Bunchingn Chard Rainbow (Silverbeet)n Pak Choin Lettuce Lollo Biondan Lettuce Lollo Rosson Lettuce Cos Wintern Parsley Italian Leafn Spinach Torinon Tuscan Cabbagen Oreganon Cauliflower All Year Round

$36.20 + delivery.

Spring Seasonal Membership32 +4 FREE seedlings which include:

n Basil Sweet Large Leafn Capsicum Big Berthan Lettuce Lollo Biondan Lettuce Lollo Rosson Strawberry Frescan Parsley Incan Coriander Slow Boltn Chilli Jalapenon Tomato Patio Saladn Tomato Sweet N Neat

Scarlet - Cherryn Mintn Lettuce Baby Butterhead Greenn Thyme

$36.20 + delivery.

Summer Seasonal Membership32 +4 FREE seedlings which include:

n Broccoli Baby Bunchingn Capsicum Mariachin Chilli Apachen Pak Choi White Stemn Parsley Incan Rocketn Silverbeet Fordhook Giantn Mintn Basil Sweet Large Leafn Lettuce Baby Butterhead Greenn Lettuce Baby Butterhead Red

$36.20 + delivery.

Yearly Membership96 +12 FREE seedlings which include Autumn, Spring & Summer Seasonal Memberships.

$99.00 + delivery.

Tailored produce, home delivered.

Can you dig it?

A great gift idea that gives all year round.

GREAT GIFT IDEA

1300 795 992





Ideal for raised or traditional garden

beds, vertical gardens and pots.

This year don’t rely on the kids or the

neighbours to help with the watering.

You can now go away on holidays

or come home from work and know

your garden has been watered by

AutoSeason™.

AutoSeason™ waters your garden

automatically every 3 hours

dependant on the amount of sunshine

and the position of the control knob

set by you.

The AutoSeason™ will always apply

more water the sunnier the conditions

through drippers or seep-hose. The

controller can be altered as plants

grow to cater to their requirements.

There is no need to keep track

of watering time anymore. Make

your watering hassle free with

AutoSeason™.

n Drips water up to 4m above

water source

n For use with non-pressurised

water sources

n The AutoSeason™ is supplied

with 24 drippers, ideal for raised

or traditional garden beds up to

5-6m2, vertical gardens

and pots.

$199.00 + delivery.

Introducing AutoSeason™

Solar Automatic Watering System

This season let your

irrigation be automatic

Can you dig it?

GREAT GIFT IDEA

SOLARPOWERED

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PatioSelection™ is a seasonal selection of seedlings grown specifically for your AutoPatio™ — delivered right to your door, ready to be planted for the coming growing season, resolving the question about what to plant and when.

Seasonal MembershipsThere are two seasons which make up the PatioSelection™, with 32 seedlings per delivery (including 4 seedlings FREE).

The Autumn season will be delivered in April/May. Spring season is delivered in September/October (subject to your climate zone). A selection of seedlings perfect for the months as the weather warms up for salads like Potato Salad and Tomato and Basil Salad.

Yearly MembershipPatioSelection™ is available as a Yearly Membership which includes both Autumn and Spring Memberships. It can also be purchased by individual seasons.

The SeedlingsThe variety of seedlings/produce to grow is extensive:

Autumn Seasonal Membership32 +4 seedlings FREE which include:

n Rocketn Marjoramn Parsley Incan Coriander Slow Boltn Thymen Oreganon Lettuce Baby Butterhead

Greenn Lettuce Baby Butterhead Red

$36.20 + delivery.

Spring Seasonal Membership32 +4 seedlings FREE which include:

n Strawberry Frescan Rocketn Parsley Incan Basil Sweet Large Leafn Thymen Oreganon Mint

$36.20 + delivery.

Yearly Membership64 +8 seedlings FREE which include Autumn & Spring Seasonal Memberships.

$65.00 + delivery.

Introducing PatioSelection™

DIY Salad & Herbs, delivered.

DIY Salad &Herbs, delivered.

A great gift idea that gives all year round.

GREAT GIFT IDEA

1300 795 992





The AutoPatio™ creates a

stunning wall of herbs or smaller

produce plants where harder

vertical surfaces once were.

They can be picked ready for the

dinner plate, giving an outdoor

lifestyle experience in your home,

workplace or restaurant.

Vertical gardening can be a

part of everyone’s gardening

experience.

Solar powered automation.

The completely enclosed growing

modules with built-in irrigation

creates an efficient way to easily

grow plants vertically.

The AutoPatio™ solar powered

controller waters your plants

automatically when required,

responding to climatic conditions.

This saves on water usage, adding

to its sustainability appeal.

It can be connected to a standard

hose fitting and has a catch tray

which recycles water back into

the system where a float device

ensures a constant water supply.

A Twin Refill Pack is also available

for quick plant change-over in your

AutoPatio™ (details on website).

The AutoPatio™ is approximately

1300 mm (high) x 420 mm

(width) x 120 mm (depth) and

comes with easy to assemble

instructions.

Vertical gardening and green

buildings have risen in popularity

as we all look to a greener future

and to secure a food supply in

our own backyard. Until now,

vertical gardening systems have

been very expensive, often

engineered on a large scale.

AutoPatio™ offers gardeners

an affordable solution

to Go Vertical!

$369.00 + Delivery

Introducing AutoPatio™ with PatioSelection™

Short on Space?

Go Vertical with AutoPatio™

Bring your space to life

with AutoPatio™

Go Vertical !

GREAT GIFT IDEA

RECYLESWATER=

LOW WATERUSAGE

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/ MELBOURNE INTERNATIONAL FLOWER & GARDEN SHOW

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/ POINT OF SALE

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/ SIGNAGE

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/ PHOTOGRAPHY

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enter DETAILS TO WIN

simple, affordable food supplyNow in your hands

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/ ILLUSTRATION

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420

1300

AUTOPATIO32 plant vertical garden.

Solar Powered Automation

The Solar Powered controller

waters the seedlings more in the

hotter times of the day - when the

plants need it most. 3-5 hours on

sunlight recommended.

16 DrippersEvenly spaced drippers secured

into place between seedlings

ensure efficient watering.

Shelf DesignThis vertical growing system

features a unique shelf design that

ensures even watering which is not

dependant on gravity.

Recycles Water

System maximises the use of water

by recycling from the reservoir

Water supplyReservoir & float supplied with

the kit. Hooking up to mains/tank

water makes the system carefree.

PlantingA Premium grade potting mix

with a slow release fertiliser is

recommended. Allow the plants to

take root for 2 weeks - then hang

vertically on supplied bracket.

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/ DIGITAL, WEB & SOCIAL MEDIA

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/SolarSelectionProduce

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S2creative.com.au

Because Businesses have the power to change lives.

/S2CreativeSydney

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