case_study_on_social_entrepreneurship_in_indian_scenario.docx

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Case Study on Social Entrepreneurship in Indian

Scenario

INTRODUCTION

Social entrepreneurship could be defined as a function of a social entrepreneur who is

often an intrapreneur."A social entrepreneur is one who organizes, create and manage a

venture to achieve a social change and create a social capital in the form of work culture,

harmonious work environment that improves productivity and team building". This

intangible asset promotes the organization's efficiency and brand building and hence

profitability.

SIGNIFICANCE

Social entrepreneurship may not have a direct link on economic development

policies but however its positive impact can bring visible economic changes and policy

outlook as it could be seen from the example of Mohamed Yunus, the concept creator of selfhelp group and a new line of lending -the micro finance that created the Grameen

Bank

CHARACTERISTICS

An exclusively formulated mission to create and sustain social value. Autonomy and empowerment is provided in function related to production of

goods and services;

Exploration of hidden and untapped resources to serve the mission of organizationand Pursuit of new opportunities

Quest for sustainable models, based on exhaustive feasibility study; Continued innovation, adaptation and learning;

Equal opportunities for every individual.

APPLICATIONS IN INDUSTRY

Social Entrepreneurship can find its application in the areas of

Employment Development

Innovation of new goods and services

Social capital and

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Equity promotion1. Employment Development

Social Entrepreneurs treat entrepreneurs and business alike. Social entrepreneurship creates

employment like adoption of Mohamed Yunus Grameen Bank concept to Self Help Group

and Micro finance in Banking service sector and Cooperative movement like Anand MilkUnion Limited (AMUL), use of Self Help Group (SHG) resources by Multi National

Companies (MNCs) like Hindustan Unilever Limited (HUL) in their supply chain network in

remote areas. This provides employment to downtrodden and improves

the quality of life which is a function of a Corporate Social Responsibility (CSR).

2. Innovation of New Goods and services:

Social enterprises apply innovations of goods and services that promote social economic

development like the coding system of "dubbavals"supply chain systems of Mumbai who not

only form and frame system but educates and standardize the system.

3. Social Capital

Social capital is otherwise called as the durable network of relationship of mutual

acquaintance and recognition and long term relationship. It promotes ethics in work culture

that will nurture team work and cooperation, sustainable human capital for economic and

industrial development.

Adopted from "The Virtuous cycle of social capital (Leadbeater,1997, p.68)

4. Equity Promotion

Social entrepreneurship considers resources at equal poise and promotes equitable society for

sustainable development and profit maximization on ethical grounds. To quote an example:

The reservation policies of women participation in parliament to minimize gender

discrimination.

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The micro model for implementation of social entrepreneurship in Indian Industries could

be conceived as given below

Social Entrepreneurship Inculcation

Model in Indian Industries

Counseling

Sustai SocialnableGrowth

Entrepre

neurship

Productivity

Attitude

Change

CONCLUSION

Thus we can conclude that social enterprises are an informal hidden positive enterprise that

fosters equitable society, promotes sustainable development of human power and a social

mission of a profit through ethics. It needs to be promoted to a more organised

format that can build stronger corporate citizens and harmonious Industrial India

REFERENCES

1) Preeta M Banerjee, and Vanita Shastri ,"Social Responsibility and

Environment Sustainability in Business", Sage Publications Pvt. Limited

,2010 ISBN: 9788132104643

2) Randel S. Carlock and John L. Ward "Small Business and Entrepreneurship",

Macmillan Palgrave Macmillan, April 2001 ISBN: 978-0-333-94731-9,

ISBN10: 0-333-94731-2,Websites References

3) http://en.wikipedia.org/wiki/Social_entrepreneurship

4) http://www.sagepub.com/books/Book235554 5)

www.amazon.coms Social Entrepreneurship

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