casey bosward & alex light - the ebay hump shopping network - reinventing the infomercial broadcast...
TRANSCRIPT
- 1. The eBay Hump Shopping Network: Reinventing the Infomercial Broadcast via Facebook Livestream
- 2. Doing Something Fun with Facebook live to sell stuff
- 3. The brief
- 4. The Concept
- 5. The Sell
- 6. Pre-Production
- 7. Promotion
- 8. Episode One: How it worked
- 9. Optimisation + story evolution
- 10. The Results 16 hours of live branded content 800,000+ live stream views 7,045 products sold 90% inventory sold
- 11. The Results
- 12. What we learned 1. Relationship & trust
- 13. What we learned 1. Relationship & trust 2. Need to embrace flexibility
- 14. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. and risk
- 15. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. and risk 4. Pleasingly weird is worth striving for
- 16. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. and risk 4. Pleasingly weird is worth striving for 5. FB Live: optimise for audience
- 17. Question Segment