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Cash & hygiene

© TNS

Cash & hygiene

- MasterCard -

Cash & hygiene

© TNS

In all countries, cash is by far perceived as the least hygienic among several daily-used items. Buttons on a card terminal & handles of escalators are perceived as much more hygienic than cash.

2

Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest?

% LEAST HYGIENIC | BASE: ALL (n=15585)

TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries

5%

14%

24%

57%

Books in a library The buttons on a

payment/cardterminal

The handle on an

escalator

Notes & coins that

you get as change

HygienicNothygienic

Average Europe LEAST HYGIENIC ITEM

Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday item

3

8%

17%21%

54%



The handle on an

escalator

Notes & coins that

you get as change

Great Britain

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL - Great Britain (n=1,016)


Cash & hygiene

© TNS


4

Norway

5%

20% 21%

54%



The handle on an

escalator

Notes & coins that

you get as change

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Norway (n=1,025)


Cash & hygiene

© TNS


5

5%

18%22%

55%



The handle on an

escalator

Notes & coins that

you get as change

Sweden

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Sweden (n=1,026)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn Finland, this perception is however not as strong

6

4%

18%

30%

48%



The handle on an

escalator

Notes & coins that

you get as change

Finland

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Finland (n=1,053)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemDenmark is one of the countries where this perception is the strongest

7

4%

16% 18%

62%



The handle on an

escalator

Notes & coins that

you get as change

Denmark

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Denmark (n=1,041)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn Germany, this perception is however not as strong

8

6%

13%

31%

51%



The handle on an

escalator

Notes & coins that

you get as change

Germany

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Germany (n=1,048)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemNetherlands is the only country where card terminal is perceived as less hygienic than escalator

9

6%

16%21%

56%

Books in a library The handle on an

escalator

The buttons on a


Notes & coins that

you get as change

Netherlands

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Netherlands (n=1,050)


Cash & hygiene

© TNS


10

7%

16%22%

55%



The handle on an

escalator

Notes & coins that

you get as change

Belgium

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Belgium (n=1,054)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemIn France, this perception is however not as strong

11

6%

16%

29%

50%



The handle on an

escalator

Notes & coins that

you get as change

France

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – France (n=1,050)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemSwitzerland is one of the countries where this perception is the strongest

12

3%9%

23%

64%



The handle on an

escalator

Notes & coins that

you get as change

Switzerland

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Switzerland (n=1,023)


Cash & hygiene

© TNS


13

4%

11%

32%

54%



The handle on an

escalator

Notes & coins that

you get as change

Austria

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Austria (n=1,007)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemSpain is one of the countries where this perception is the strongest

14

4%

11%

21%

63%



The handle on an

escalator

Notes & coins that

you get as change

Spain

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Spain (n=1,053)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemItaly is one of the countries where this perception is the strongest

15

4%9%

21%

66%



The handle on an

escalator

Notes & coins that

you get as change

Italy

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Italy (n=1,045)


Cash & hygiene

© TNS

Cash, whether notes or coins, is clearly perceived as least hygienic everyday itemPoland is one of the countries where this perception is the strongest

16

5%9%

24%

63%



The handle on an

escalator

Notes & coins that

you get as change

Poland

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Poland (n=1,058)


Cash & hygiene

© TNS


17

2%8%

29%

60%



The handle on an

escalator

Notes & coins that

you get as change

Russia

HygienicNothygienic

LEAST HYGIENIC ITEM


% LEAST HYGIENIC | BASE: ALL – Russia (n=1,036)


Cash & hygiene

© TNS

Cash is always perceived as the least hygienic of everyday items, but perception varies from country to country

18

DENMARK

62%

FINLAND

48%

GERMANY

51%

FRANCE

50%SWITZER-LAND

64%

SPAIN

63%

POLAND

63%

RUSSIA

60%

ITALY

66%

% “least hygienic item”: Notes & coins that you get as change.

% LEAST HYGIENIC | BASE: ALL

Global average = 57%In red: countries below averageIn green: countries above average

GB

54%

NORWAY

54%

SWEDEN

55%

NETHERLANDS

56%BELGIUM

55%AUSTRIA

54%

Books in a library

The buttons on a

payment/ card terminal

The handle on an escalator

Notes & coins that you get as change

Everyday items considered

Cash & hygiene

© TNS 19

Paying cash is simple, but comes with bacteria.

19

5

4

7

6

7

12

19

25

35

46

45

46

53

37

29

23

Paying with cards is an easy way to pay

Cash money contains a lot of bacteria

Paying cash is simple and straightforward

Cash money is often worn out and dirty

Disagree strongly Disagree Agree Agree strongly

Total “agree”

88%

83%

74%

69%

Q: Could you tell me how strongly you disagree or agree with each of the following statements?

BASE: ALL (n=15,585)


Cash & hygiene

© TNS 20

51 47 49 45 49 49 46 46 48 4739

55

40 45 40 40

23 29 25 3332 33 37 37 36 38

46

31

48 42 51 53

74 75 7578

81 82 83 83 84 85 86 87 87 8892 93

Finland (n=1053)

Germ

any (n=1048)

Austria (n=1007)

GB (n=1016)

Norway (n=1025)

Sweden (n=1026)

Average Europe

(n=15585)

Switzerland (n=1023)

Spain (n=1053)

Denmark (n=1041)

Poland (n=1058)

Netherlands (n=1050)

Italy (n=1045)

Belgium (n=1054)

Russia (n=1036)

France (n=1050)

% AGREE STRONGLY

% AGREE

% TOP 2

A vast majority of European, especially women, believe cash money contains a lot of bacteria

“Cash money contains a lot of bacteria”


% TOP 2 “CASH MONEY CONTAINS A LOT OF BACTERIA” | BASE: ALL


Cash & hygiene

© TNS 21

3542 44 48 48 47 49

43 46 48 47 47 48 47 47 46

8

1217

17 19 19 17 24 23 22 2531 32 34 34 36

43

54

6165 66 66 66 68 69 71 72

78 80 81 81 82

Finland (n=1053)

Netherlands (n=1050)

Denmark (n=1041)

Norway (n=1025)

Sweden (n=1026)

Germ

any (n=1048)

Austria (n=1007)

Switzerland (n=1023)

Average Europe

(n=15585)

Belgium (n=1054)

GB (n=1016)

Spain (n=1053)

Russia (n=1036)

France (n=1050)

Italy (n=1045)

Poland (n=1058)

% AGREE STRONGLY

% AGREE

% TOP 2

In all European markets, apart from Finland, the majority perceives cash as often worn out and dirty

“Cash money is often worn out and dirty”


% TOP 2 “CASH MONEY IS OFTEN WORN OUT AND DIRTY” | BASE: ALL


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