cashing in on better wi fi within the retail environment

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Smart Wi-Fi for Retail Steve Wimsatt, Vertical Solutions Director, Ruckus Wireless [email protected]

Fast and Fierce

INTRO TO RUCKUS WIRELESS 2

30%

70%

Formed 2004, Sunnyvale, CA

Status Publicly held (NYSE: RKUS)

Innovation Carrier Class “Smart Wi-Fi”

R&D Centers US, China, Taiwan, India, Israel

2014 Revenue $327M / 40% CAGR (2011-2014)

4Q14 Revenue/Net Income $86 million / $11.5 million

Customers 48,000+

Partners 10,000+

Employees 950+ in 34 countries

Patents 60+ granted

Selina Lo

Bill Kish

Victor Shtrom

Simply Better Wireless for Stores and Malls

Stronger Wi-Fi signals at longer ranges

Adapts automatically to environmental changes

Supports more concurrent users per access point

Mesh networking enables faster, easier installation

Highly scalable, centralized management

PCI Compliant

Simply Better Wireless for Stores and Malls

Stronger Wi-Fi signals at longer ranges

Adapts automatically to environmental changes

Supports more concurrent users per access point

Mesh networking enables faster, easier installation

Highly scalable, centralized management

PCI Compliant

Interference

Shoppers Want Wi-Fi

6

of shoppers are happy for a retailer to send a promotional text while they’re using in-store Wi-Fi

74%

say Wi-Fi availability influences where they shop

79%

say their smartphone is critical to have a better shopping experience

69%

of smartphone users want the ads they see customized to their immediate surroundings

61%

CORPORATE OVERVIEW

Mobile users check their phones

150 times a day

o Power shift towards shoppers o One-to-One Shopper Engagement across

channels o Use mobile to help understand buying intent o Monetize Wi-Fi investment

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Retailers Need New Tools To Compete With Online

RUCKUS PROPRIETARY AND CONFIDENTIAL

144

90

44 35 29 29 21 19

020406080

100120140160

# Household Visits per week(Millions)

Enhance In-Store Experiences

Shopper internet access

Context-enabled mobile apps

Store applications including mPOS, IP video signage, and security

Automated shopper and staff analytics

Social marketing platform

Secure PCI compliance

Strong Wi-Fi covers the full store and automatically adapts to changing conditions

Shoppers

Staff

Brands

Smart Positioning Technology o Real-time location data

o Shopper / staff location analytics

o Completely anonymous

o Tracks 50-70% of shoppers/visitors

o  Includes API and SDK

o vSPoT or Cloud service

Introducing Ruckus SPoT™

Leverages Wi-Fi infrastructure to provide a robust marketing and operations platform

SPoT Provides Location Insight

10 RUCKUS PROPRIETARY AND CONFIDENTIAL

SPoT Analytics

Intersection reveals client location

Measured Distance (AP1)



SPoT Analytics

o No Calibration option

o Create your own maps

o vSPoT

o Presence o Single or two AP Stores/Sites o Outdoor City Wi-Fi deployments o No maps or calibration required o Any existing or new Ruckus APs

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New SPoT Features Simplify and Accelerate Installs


Mobile Apps Add Rich Functionality


SPoT Analytics

o 20+ eco-partners worldwide, most with retail/mall focus

o Deliver market and customer-specific capabilities

o Create entirely new and expanded Wi-Fi opportunities

o Greatly enhance the value of Ruckus Smart Wi-Fi

o Help customers quickly and reliably capture the value of their location and Wi-Fi investment

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SPoT Location Ecosystem


Flow: In-Store Analytics o Actionable insights across all stores o Customer behaviour inside and outside your premises o Granular analytics precise to specific indoor spaces

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Spaces and Drilldown Options

Dynamic Campaign Management

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Fully automated multi-step engagement campaigns

–  Segment customers based on context and location –  Let the science of big data drive in-store campaigns –  Identify high value customers

Personalized –  Do not broadcast the same message to everyone –  Target every individual based on their preferences –  Increase conversions by personalization

Online + Offline –  Holistic customer profile across online and offline

stores –  Enhance CRM data with in-store behavioural data

Create Segments

o Segment by visits o Create customer groups

based on visits to stores and spaces inside the stores

o Select from predefined cities and neighbourhoods

o Segment by usage o Mobile and app use

o Online profile

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Easy Campaign Creation

o Powerful campaign management o Use one or more defined

customer segments

o Customize marketing messaging options for effective real-time engagement

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Campaign Success Metrics o Visual dashboard with to-the-minute metrics o View store traffic, window conversions, direct impressions and clicks

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Bridge the Gap Between In-Store and Digital

Footfall heat-map

Analytics

Navigation

Outdoor GPS Integration

Loyalty

Targeted promotion

Revenue Generation

Retail Case Study Highlights o 400 restaurants o Primarily iPad/iPod Touch

front-of-house management; adding guest access

o Big conventional AP fail on RF performance (tough test)

o 2,000 pubs o Tablet ordering, tableside

PoS, guest access o Selected over conventional

designs on performance

Just a couple of big malls around the world... Grapevine Mills, Grapevine TX; Cobb Galleria, Atlanta GA; Gateway Mall, Quezon City Philippines; Centre Commercial Ste Marie, La Réunion; SM Supermalls of Asia, Philippines; Central World Shopping Center, Bangkok; The Centres, Thailand; Tropical Garden Mall, Malaysia; Trafford Centre, UK; Westfield Malls, Australia; 12x Multiplan Shopping Malls, Australia; Metro Shopping Center, Singapore; Mega Bangna Bangkok, Bangkok; Tropicana City Mall, Kuala Lumpur; Sunway Pyramid Shopping Mall, Malaysia

o 185 sites in 17 countries o Secure access to corporate

resources for In-store staff o Electronic point of sale

transactions o High Capacity Indoor/ Outdoor Wi-Fi public

access

o 43 store Electronics Retailer o A Wi-Fi ‘super-user’ to demonstrate

diverse Wi-Fi capable devices o Redundant ZD 3000 controllers centrally

managed by IT

Hughes Electrical, UK


Smart Wi-Fi is Essential to Showcasing Consumer Electronics

“Almost every new consumer product today has an embedded Wi-Fi capability. To effectively demonstrate and sell these products, customers want to actually see and understand how to use them in a live environment.”

“The Ruckus system, with its integrated adaptive antenna array technology, is simply in a different league and has helped increase in-store sales.”

Tim Pearce, Hughes Electrical.

o Single infrastructure for shopper access, store access and operational support including VoWLAN, IP Video signage, and security o In-store guest Wi-Fi

o 5x greater impact from mobile apps o New, in-store/mall touchpoint

o Analytics dashboard showing shopper activity and patterns

o Advertising portal o Opportunity to enable tenant ‘flash promos’

o Social marketing platform

Wi-Fi ROI for Malls and Stores

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Thank You!