cashless campus 2

6
Wallet Payments Team Date: 5 th Nov. 2015

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Page 1: Cashless Campus 2

Wallet

Payments TeamDate: 5th Nov. 2015

Page 2: Cashless Campus 2

Wallet – Cashless education institutes

2

Customer’s Interest

• Cash back and discount offers

•Merchant acceptance at nearby stores and all in campus stores•Account Management- Mess/ Canteen/Eateris don’t have a transparent student account management•Cash out option from the Rupay physical card & VC•Seamless transaction experience•ADP platform for other digital needs

AD’s Interest

• Get commission for Cash in /Cash out *

• Increased escrow balance•Increased active ADP customer base

Retailer’s Interest

• Revenue leakages• Additional Revenue stream

without any high investment

• Account Management• Change management• Lost sales• AD support

Page 3: Cashless Campus 2

Wallet – Cashless education institutesRetailer side challenges in

implementing wallet• Merchant Mindset Challenge • Psychological fear Sales getting

recorded in their bank account, of declaring taxes

• Training the merchant about the digital payment

• Delay in payment settlement cycle

• KYC of the retailer• The retailer has high operating

expense• Verifying the transactions

completionSuggestions• Thrust is required form the

student side and the Admin side• Product broucher and training • Daily EOD receipt• Additional number addition

facility to be given to the merchant

Student side challenges in implementing wallet

• Limited number of merchants in any establishment

• Cash is required for settling the autos- Necessary evil

• Convenience not a decision changing parameter

• Student mentality: it appeals to masses only when it provides you with the benefits

• They have a credit support in the campus

• Cashback on small transactions is not very attractive

Suggestions • The Admin has to make all the

stores in the campus accept the payment system

• Coupons on the lower ticket size savings

• Attractive offer strategy for the students

Page 4: Cashless Campus 2

Wallet- Cashless education institutesBusiness case flow

AD- Merchant flow

Customer load the his wallet through

partner PG

Successful AD Wallet transaction happens

Customer makes the payment to the

retailer

Retailer wallet is credited and

customer wallet is debited

Retailer do P2A through retailer

wallet

AD- Retailer flow

Customer load the his wallet through

partner PG

Successful AD Wallet transaction happens

Customer makes the payment to the

merchant

AD collects the money on behalf the

merchant

AD settles the money on T+2 days

Page 5: Cashless Campus 2

Wallet – Cashless education institutes

5

Way Forward • Create thrust through student community• Mandatory enrollment of all the merchant through Admin • Product has to be robust• First 5 withdrawal will be free then fees can be charged• Student benefit oriented scheme• Coupons on small value transactions• Brochure for product brief and training

Page 6: Cashless Campus 2

THANK YOU