How to win funds and influence people

Matthew PattenChief Executive, Mayor’s Fund for London

28th January 2016

‘The peak of 466 mailings in one year … is therefore likely to represent only about one-sixth of the total mailings from charities that Mrs Cooke was actually receiving.’

2,800 charity begging letters per year

Put donors in control

Provide stronger relationships

Increase donations

2 types of digital giving

Spontaneous Pre-registered

Spontaneous text

Spontaneous rounding up at the till

Spontaneous contactless

Charity Website

Third-party charity website

Pre-register contactless

CRM engine in the background

• Flexibility to set individual donation amount and monthly cap

• Donor promotions and incentives

• Updates about how funds are being used

Future

• Cashless society– Only a decade ago, 71% of our purchases were made using

cash. Today, it is just 55%. – 30% of donations now via digital

• Channel Convergence– ‘Retailers are focused on connecting their physical, virtual

and mobile distribution and sales channels together – the so-called ‘omnichannel’ model. Charities need to look at how the donating experience can be embedded in that.’

• Donor Centric– ‘The relationship between a charity and its donors has to

be cherished and donors must be placed firmly at the heart of fundraising in the future’

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

28 January 2016

London

#charitydigital

Digital communications

trends for 2016 and

beyond

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