www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Digi-Rock

Name of first member: Disha ParekhCollege Name: SIMC Pune

Name of second member: Bhanu Prakash VCollege Name: SIMC Pune

What does “Social” mean?According to the Oxford dictionary, the word “social” can be defined as anything -“Relating to or designed for activities in which people meet each other

for pleasure.”

The need to socialize is one of the lower order needs according to Maslow’s need hierarchy theory which further leads a person to gain esteem and then self- actualization.

What is Media?

Media may be defined as any channel of communication through which messages are exchanged between a sender and a

receiver.

Laswell’s Communication Model where Media is denoted by “Medium”

Social Media

Social media is the social interaction among people in which they create, share or exchange information and

ideas in virtual communities and networks. It uses electronic and internet tools for the purpose of sharing

information. It is the only medium where the interaction is two - sided

as compared to all other traditional mediums such as Print, Television and Radio.

For a brand, social media is an effective platform to reach out to its customers, get their feedback and promote

their brands on this platform.

Types of Social Media

Potential of Social MediaSocial media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Internet users access social

media websites much more than any other websites.

Everybody is on Social Media! It is the best way to reach out to people effectively.