cask ale report 2013
TRANSCRIPT
10
8 Mkt: Premium Ale
MBC: Premium Ale 6
4
2
0
-2
-4
-6
-8 Nov 10 Nov 11 Nov 12
% g
row
th
2
1
0
-1 Total Beer
-2 Cask
-3
-4
-5
-6
-7
-82010 2011 2012
Volume (‘000brls) % -/+ Volume (‘000brls) % -/+ Volume (‘000brls) % -/+ Volume (‘000brls) % -/+ Lager Premium-1.9%9,208 Cask Ale -4.2%Total -0.3% Cask Ale
2,157Beer 801Ale-3.0% -4.8%Market 4,178 StandardKeg Ale -9.3%14,340 Cask Ale 2.2%2,021Stout -5.6% 1,356954
Traditional Mild 20%
Traditional Bitter 86%
Golden Bitter/Ale 94%
Strong Bitter/IPA 59%
Strong Mild/Old Ale 17%
Stout Porter 44%
Strong Ale/Barley Wine 12%
Speciality Beer 21%
0 20 40 60 80 100
Lightly flavoured
Full of character Refreshing
HoppyFull bodied tasting
Strongly Fruity flavoured
Easy drinking A balance of bitterness & sweetness
Malty tasting Spicy
Golden (such as blonde & summer beers)
Amber (such as traditional pale ales & bitters)
Darker (such as milds, porters & stouts)
Scotland 61% 35% 3%
North East 15% 76% 10%
Lancashire 14% 80% 6%
Yorkshire 12% 84% 4%
Midlands 13% 82% 5%
Harwest Wales 3% 85% 12%
East Anglia 4% 93% 2%
London 5% 93% 2%
Southern 3% 91% 6%
Harwest England 4% 93% 3%
0 20 40 60 80 10 0 120
Golden Amber Dark
Having a drink with food
At a beer festival
Having a quiet drink withfriends and family
In certain types of pubs 40%
34%
31%
19%
It’s from a brewerwith a good reputation
An opportunity to try something new
It’s a beer I’ve tried before and liked
It’s the style of beer I like 48%
44%
44%
31%
1% 3%13%16%
30%
46%18% 12%
23% 38%
1 2 Sparkler on BOTTOM Use good, steady of empty glass initial pull to
create head
3 4 5 PERFECT PINT!
sparkler IN beer Essential to keep At finish of dispense,
Present with brand UNDER beer head top up keeping sparkler
facing customer
Offer a sample to new customers 95.3%
Describe different beer styles 90.3%
Chalk boards 79.8%
Posters/dripmats 78.3%
Social media 61.7%
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