cast a spell with free ebooks by power of words
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Cast a Spell... with Free eBooks
Jennifer Lancaster
Why start Content Marketing?Only 35% of small business websites marked “lead capture” as a function of their site. (StatisticBrain.com)
Are we just in business for love and service � or are we interested in growing our business?
Capturing Leads and offering unique books, guides, reports... will serve our business long term.
How do we Cast a Spell?Casting a spell over likely prospects means first tuning into their “what’s in it for me” radar.
“Marketing doesn’t change content’s purpose, content changes marketing’s purpose”. -- Robert Rose, Content Marketing Institute.
It’s about creating value around why you’re in business; it is not about pushing products or services.
How do we know what will resonate?
By creating a Buyer Persona. This helps you fill out the detail in a sketchy ‘ideal client’ profile.
By using Media they like. More likely to read printed guides or ebooks? Or are they visual and want tool/app lists, a video course, or a blueprint?
The Pain Formula for WritingTony Robbins said that people are motivated to “move away from pain and towards pleasure”.
Tapping into the problem on your buyer’s mind… Empathising from your personal viewpoint...
Giving your solutions/ideas… How the solution has been applied and pleasing results…Maximum of ⅓ pain, then ⅔ positive solutions
The Education FormulaOffering a complex, misunderstood thing/service?
Educate first with free content and free ebook. The blog content warms them to your ideas and the ebook expands on them. Keep educating.
The content must RELATE to your business offering and desired buyer.
Your reputation is at stake...
Your new prospects are a cynical bunch… so ensure your message is well thought out.
Every post, list, and eBook should be edited and structured for better understanding.
Ensure the Writing is Top Notch
12 items to plan & schedule. Example:7 blog posts, 1 print article re-post, 1 report (opt-in), 1 press release, 2 book reviews.
Connect ---> Twitter, Facebook, LI groups, PRWeb, your email list, strategic partner offers.
This is your free advertising.
Content Plan for 12 Weeks
What do People Say About Me?“Jennifer Lancaster edited my book, “Creating Healthy Life Habits.” I was very impressed with both Jennifer’s efficiency, professionalism and attention to detail. Jennifer made recommendations to the text, making suggestions to change sentences or the order of words, so that it read better, and also picked up some minor but very important grammatical and punctuation errors. I was very happy with her suggestions and the work she did. I would have no hesitation in using her again, and can highly recommend her services.”
- Mandy Napier BSC
“Jennifer has a very honest and friendly manner which makes working with her flow very easily.Her editing skills are clear and very helpful. Thank you Jennifer for your part in my journey towards publishing.” - Soraya Saraswati
Contact the Writer/Idea CreatorPower of Words packages -- www.powerofwords.com.au
Jennifer Lancaster (editing/book coaching)--www.jenniferlancaster.com.au
Tel 0403 125 038 Brisbane Consultations.e: [email protected]