caster & candy promo pack

Introd

uction P

ack 2013

14—15 CASTER & CANDY WELCOME PACK

Social Marketing Mastering virtual body language Immersing your brand in the social community; influencing, changing and validating customer behaviour.

Innovative Digital Agency

Caster and Candy are an innovative Digital Communications Agency. Based locally, yet operating globally, we develop creative solutions for clients hoping to make their mark on millennials. The E scene is awash with data, however Caster and Candy ensure you stand out from the milieu and attract the information generation.


Innovative Digital Agency

Combining the skills of digital professionals we have married resources to create an all encompassing agency. Through a process of intensive research and idea generation, we actualise strong multi-faceted campaigns resulting in increased digital market share and interactive engagement. We WANT to work with you to achieve results, caring for your brand and sharing our digital insight.

Get EngagedSharing is Caring


Search Marketing Getting noticed Maximising Search Engine Optimization and emerging digital tools to ensure reach and share of voice.

Customer Insights A good listener Our blend of digital research provides open customer insight enabling strategic planning.

Creative and Technology Think before you speak. We embrace organic ideas no matter how out there. We don’t brainstorm, we BRANDSTORM.


Media Planning and Buying Working together Discovering digital platforms from which to launch your brand, reinventing your target audience world wide web experience.

Mobile Marketing It is good to talk Conclusive planning and flawless execution marry to create buzz...

Strategy The future is bright. Knowing your audience influences change. Caster and Candy don’t follow, we lead the way in determining consumer behaviour, brand perception, interactive tone and competitor challenges.


SEAL THE DEAL

We Are The OneThe comprehensive Caster and Candy ONE System is a Digital Spy tool. The online monitoring, measurement and analytics system, provides each Client with a bespoke Login. The resource houses all digital and social media content and subsequent results, in ONE private online location. Clients can view Campaigns in real time, downloading cross channel reports and aligning marketing budget to tailor success.


SEAL THE DEAL


Summer Sessions The Victoria Shopping Centre, Southend-on-SeaPurple Apple Award, Digital Marketing Campaign, Pip Winner 2010

When challenged with creating, developing and implementing a large scale competition to attract teens in the Southend area, Caster and Candy pulled out all the stops. Summer Sessions was conceived. Utilising an on site events space, up and coming musical talent were invited into the scheme to perform. All performances were filmed and streamed to a dedicated Facebook App. Voting was then opened with fans encouraged to back their favourite act. The winning act received a recording studio session. The Victoria received industry recognition, with 39,000 unique votes registered throughout the two month campaign duration.

Like, Love, Liffey Liffey Valley, Dublin 22 Purple Apple Award, Integrated Marketing Campaign, Shortlisted 2013

Liffey Valley wished to launch a collection of new retail brands housed within the scheme. The LLL Campaign was born. Via a bespoke Facebook App, fans were challenged with a series of weekly retailer-related questions. Four fabulous hampers were up for grabs each week. The competition was highlighted via Digital Advertising on Facebook and websites including Her.ie. The campaign garnered a strong response. Qualitative customer insight online highlighted Liffey Valley’s shifting brand perception.

Combining the skills of digital professionals we have married resources to create an all encompassing agency. Through a process of intensive research and idea generation, we actualise strong multi-faceted campaigns resulting in increased digital market share and interactive engagement. We WANT to work with you to achieve results, caring for your brand and sharing our digital insight.

Team WorkSharing is Caring


Meat Feast Corries Butchers

To celebrate Great British Beef Week (21st - 27th April) Corries Butchers wished to implement a competition on Facebook giving away a packed meat parcel. Within 24 hours of competition launch, a single post engaged 13,161 shares and 7,932 likes. The competition paved the way for further digital PR opportunities.

A Major Competition Ecco Sportswear

Ecco, Ireland were keen to highlight their new range of golf footwear. Caster and Candy strategically timed the launch of a Social Media Competition to coincide with The Masters. A single post for the ‘Major’ competition amassed 491 Likes and 659 Shares. The competition was live for 24 hours with the winner receiving Ecco product. Ecco have subsequently contracted Caster and Candy to launch similar competition scenarios for both the Irish and British Open.

Family Shopping Spree Victoria Square

To launch the retailers Christmas Collections 2012, Victoria Square aimed to drive Social Media likes whilst targeting a new ‘family’ audience. The Family Shopping Spree competition to win £5,000 Victoria Square Credit heralded a new brand perception, that of family-friendly and accessible. Victoria Square engaged with over XXXX via a particular competition post. The same post was shared XXXX times.



The OneSystem


PlanningAnnual strategy meeting with Caster & Candy to establish direction Digital Manager to meet face to face with retailers to discuss strategy for the upcoming year:• Brief• SetKPI’s(KeyPerformance Indicators)• DetermineROI(Returnon Investment)• StrategicPlanning

Weekly Retailer OutreachDirect contact with retailers via phone/email/skype collating offers/promotions for placement on mediums

Bi-Annual Strategy ReviewDigital Manager to meet with retailers face to face to review and discuss intrinsic strategy for the upcoming year: • Review• SetKPI’s(KeyPerformance Indicators)• DetermineROI(Returnon Investment)• StrategicPlanning

Quarterly Strategy ReviewsDigital Manager to engage with retailers face to face to discuss strategy for the upcoming year includes:• Review• PossibleRedirectionifnecessary• SetKPI’s(KeyPerformance Indicators)• DetermineROI(Returnon Investment)• StrategicPlanning

ReportingMonthly Retailer Participation MatrixDetermine retailer participation on pre-set levels (interaction via phone calls, provision of freebees etc)

Fully accessible social media reportAvailable to client via ONE SOCIAL - Caster & Candy to provide bespoke login details


The OneSystem


Our SystemHow It Works




Search Marketing Getting noticed Maximising Search Engine Optimization and emerging digital tools to ensure reach and share of voice.

AFTEREVERHAP


AFTERHAPPILY


Copyright and TermsPlease note that the imagery within this document is for visual purposes only. All material in this document is copyright to:

INC. Marketing Limited,41 Donegall Street,Belfast, BT1 2GA.

No part of this document may be reproduced in any form without permission from INC. Marketing Limited. If unsuccessful INC Marketing Limited will request all copies of documents be returned within 5 days of distribution, failure to do so will result in a £5,000 (Five Thousand Pounds) fee.

© Copyright 2011. All rights reserved.

Thank you.

Caster & CandyDigital & Social Media Agency, Belfast

41 Donegall Street BelfastBT1 2GANorthern Ireland

Telephone028 9043 4430Emailhello@caster&candy.com

Onlinewww.casterandcandy.comTwitter@Caster&Candy

caster & candy promo pack

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caster candy welcome

digital insight

digital platforms

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digital marketing campaign

blend of digital research

emerging digital tools

digital spy tool