CASUAL CLOTHING PREFERENCES OF THE YOUTH (BY: Sandeep Nayak roll:10147)

1)Do you wear casual clothing?

__yes __no

2)How often do you wear casual clothing?

___ once a week

___twice a week

___more than twice a week

___every day

3)Rate the following brands in order of preference (1-5)

___ pantaloons

___reliance trends

___westside

___peter England

___polo

4)which is your preferred choice of casual wear?

___jeans

___cargo

___t-shirts

___casual shirts

___casual trousers

___any other (if so specify)

_______________________

5)What does your brand give you?

Brand takeaway Least priority Medium priority High priority Very high priorityrecognitionSatisfactionValue for moneyPraise from friendsSocial acceptability

6)Do you have clothes for a specific occasion/location ?

____yes ___no

7)On which occasion do you dress smartly and what brand do you keep reserved for that occasion?

Occasion Yes/no Brand reservedfestivalspartiesdiscothequesHanging outBirthday

8)How much would you pay for your brand of casuals?

Jeans/Trousers

___<rs500

___>rs500

T-shirts

___<rs300

___>rs300

Shirts

____<rs500

____>rs500

9) Where do you come to know of the latest trends in the market?

___T.V

___Radio

___Newspaper

___Films

___Friends

___Advertisements

10) do you follow these trends based on such media?

Yes____ no____

11) If “no” how do you follow a trend / brand?

_________________________________________________________________

12)What are the key motivators when you purchase a brand? (rank 1-10 ,1-lowest 10-highest)

__Product

__style

__design

__colours

__brand name

__price

__international fashion

__fabric quality

__comfort

__sale/discount

13)Do climatic conditions affect your choice of casual wear? If So specify

season Brands preferredsummerwintermonsoonspring

---

14)I wear the kind of clothes i wear because

___ I want to be part of happening crowd

___I feel comfortable, don’t worry about fashion

___looks sleek, i want to be a pioneer of trend setting fashion

15)I want to be seen as (Rate in preference 1-5, 1-highest 5-lowest)

__ most happening guy around

__laid back ,easy going

__1st guy to try anything new

__career conscious , ambitious

__no-nonsense kind

16) Name a guy who is popular according to you?

____________________________

17)Why?

____Dresses well

____humorous

____Helpful

____flexible

____others

18) who influences your buying decisions the most?

__parents

__friends

__colleagues

__others

DEMOGRAPHICS

1)Name:

2)Age:

3)Address:

4)Occupation:

5)Income group:

______ < rs 5000 ______rs 5001---rs10000 ______> rs 10000