catalin tenita - top social brands 2015
TRANSCRIPT
120 de zile in 120 de cifre
Cum a fost social mediapana acum in 2015
Cum punem datele incontext?
THE BIG PICTURE
-5/133
VIRALIZARE
-4/133THE BIG PICTURE
CINE E OMU'?
-3/133THE BIG PICTURE
… SI CARE E GASCA LUI?
-2/133THE BIG PICTURE
BASELINE/BENCHMARK
-1/133
THE BIG PICTURE
PUBLIC AGENDA
0/133THE BIG PICTURE
Cifrele nu mint!
1/133
Bloguri
2/133
18.769bloguri active intre
1 ianuarie – 30 aprilie 2015
3/133bloguri
873.336posturi in 2015
4/133bloguri
495.362comentarii in 2015
5/133bloguri
12.325bloguri active / luna
intre1 ianuarie – 30 aprilie
20156/133bloguri
218.334posturi active / luna intre
1 ianuarie – 30 aprilie 2015
7/133bloguri
123.841comentarii / luna
in 2015
8/133bloguri
112indicele Zelist Blogs 2009
9/133bloguri
165indicele Zelist Blogs 2010
10/133bloguri
161indicele Zelist Blogs 2011
11/133bloguri
138indicele Zelist Blogs 2012
12/133bloguri
122indicele Zelist Blogs 2013
13/133bloguri
137indicele Zelist Blogs 2014
14/133bloguri
133indicele Zelist Blogs 2015
15/133bloguri
5.238bloggeri cu minimum 50 de posturi in 2013
16/133bloguri
7.373bloggeri cu minimum 50 de posturi in 2014
17/133bloguri
2.947bloggeri cu minimum 50 de posturi in 2015
18/133bloguri
2.305posturi cu minimum 50 de comentarii in 2013
19/133bloguri
1.666posturi cu minimum 50 de comentarii in 2014
20/133bloguri
806posturi cu minimum 50 de comentarii in 2015
21/133bloguri
6.064posturi cu minimum 250
de like-uri in 2013
22/133bloguri
10.254posturi cu minimum 250
de like-uri in 2014
23/133bloguri
4.450posturi cu minimum 250
de like-uri in 2015
24/133bloguri
38.2% posturi scrise de
femei in 2015
25/133bloguri
61.8%posturi scrise de barbati in 2015
26/133bloguri
39.50%posturi scrise de bloggeri
din Bucuresti in 2015
27/133bloguri
60.50%posturi scrise de bloggeri
din restul tarii in 2015
28/133bloguri
29/133
43.881pagini monitorizate
30/133facebook
21.620pagini active
in 2015
31/133facebook
8.000.000utilizatori Facebook in
Romania
32/133facebook
300.297.084
like-uri date in 2015
33/133facebook
9.319.357
comentarii date in 2015
34/133facebook
37.654.616
share-uri in 2015
35/133facebook
1.479.562cel mai mare numar de share-uri al unei postari
in 2015https://www.facebook.com/Teo.Trandafir/
videos/843565455737168/36/133facebook
283.483cel mai mare numar de like-uri al unei postari
in 2015https://www.facebook.com/10472877
6241272/posts/84037692934311637/133facebook
-1.0%evolutie like-uri lunare ianuarie-aprilie 2015
38/133facebook
72.721.232 de like-uri in ianuarie, 72.020.426 in aprilie
+3.7%evolutie comentarii lunare
ianuarie-aprilie 2015
39/133facebook
2.193.964 de comentarii in ianuarie, 2.275.537 in aprilie
-36.3%evolutie posturi lunare ianuarie-aprilie 2015
1.488.552 de posturi in ianuarie, 948.769 in aprilie
40/133facebook
7.46%rata medie de engagement in
2015(pe paginile monitorizate de fb
monitor)41/133facebook
1130indicele fbMonitorin ianuarie 2014
42/133facebook
1610indicele fbMonitorin decembrie 2014
43/133facebook
1130indicele fbMonitorin ianuarie 2015
44/133facebook
1719indicele fbMonitor
in aprilie 2015
45/133facebook
48.151postari cu minimum
1.000 de like-uri in 2015
46/133facebook
18.798postari cu minimum
100 de comentarii in 2015
47/133facebook
47.383postari cu minimum
100 de share-uri in 2015
48/133facebook
49/133
355.144utilizatori inregistrati
50/133twitter
44.353utilizatori activi in 2015
51/133twitter
5.306power users in 2015
(minimum 200 de postari)
52/133twitter
7.510.026
tweet-uri publicate de la inceputul anului
53/133twitter
1.642.504
tweet-uri publicate in aprilie 2015
54/133twitter
1.442indicele Zelist for Twitter
in ianuarie 2013
55/133twitter
1.197indicele Zelist for Twitter
in iulie 2013
56/133twitter
1.565indicele Zelist for Twitter
in ianuarie 2014
57/133twitter
2.575indicele Zelist for Twitter
in decembrie 2014
58/133twitter
2.732indicele Zelist for Twitter
in ianuarie 2015
59/133twitter
2.314indicele Zelist for Twitter
in aprilie 2015
60/133twitter
61/133
242.299utilizatori romani inregistrati
62/133instagram
115.743utilizatori activi in 2015
63/133instagram
22.965power users in 2015
(minimum 50 de fotografii / video)
64/133instagram
12.156power users in 2015
(minimum 100 de comentarii)
65/133instagram
3.784.399
fotografii publicate in 2015
66/133instagram
121.025clipuri publicate
in 2015
67/133instagram
5.845.390
comentarii publicate in 2015
68/133instagram
1.637.018fotografii / clipuri cu minimum
25 de like-uri in 2015
69/133instagram
14.196fotografii / clipuri cu minimum
25 de comentarii in 2015
70/133instagram
267.555fotografii / clipuri cu minimum
100 de like-uri in 2015
70/133instagram
62.401fotografii / clipuri cu minimum
500 de like-uri in 2014
72/133instagram
16.398fotografii / clipuri cu minimum
1.000 de like-uri in 2015
73/133instagram
-10.90% evolutie ianuarie-aprilie 2015 (dupa numarul de fotografii)
in ianuarie s-au publicat 1.053.746 de fotografii, in aprilie, 946.113
74/133instagram
-14.5%evolutie ianuarie-aprilie 2015
(dupa numarul de utilizatori activi)
75/133instagram
in ianuarie au fost 96.204 de utilizatori activi, in aprilie, 82.215
-20.3%evolutie ianuarie-aprilie 2015 (dupa numarul de comentarii)
76/133instagram
in ianuarie s-au dat 1.632.070 de comentarii, in aprilie, 1.300.124
Presa online
77/133
597.305comentarii prin Facebook
comments in 2014
78/133Presa online
302.538comentarii prin Facebook
comments in 2015
79/133Presa online
comentarii directe in 2014
2.207.568
80/133Presa online
1.098.015comentarii directe in 2015
81/133Presa online
total articole in 2014
6.021.013
82/133Presa online
2.269.273total articole in 2015
83/133Presa online
4square
84/133
198.131total locatii
85/1334square
28.749locatii cu minimum 1 tip
86/1334square
2.094locatii cu minimum 10 tips
87/1334square
27locatii cu minimum 100 tips
88/1334square
186.295locatii cu minimum
1 check-in
89/1334square
89.602locatii cu minimum
10 check-ins
90/1334square
23.998locatii cu minimum
100 check-ins
91/1334square
3.524locatii cu minimum
1.000 check-ins
92/1334square
21.794locatii in Bucuresti
93/1334square
5.842locatii in Cluj
94/1334square
1.528locatii in Iasi
95/1334square
3.519locatii in Timisoara
96/1334square
5.188locatii in Constanta
97/1334square
1.743locatii in Brasov
98/1334square
1.822locatii in Sibiu
99/1334square
100/133
394grupuri active in 2014
101/133LinkedIn
301grupuri active in 2015
102/133LinkedIn
55.774mesaje 2014
103/133LinkedIn
17.866mesaje 2015
104/133LinkedIn
YouTube
105/133
419.852utilizatori activi 2014
106/133YouTube
184.569utilizatori activi 2015
107/133YouTube
1.630.027clipuri urcate in 2014
108/133YouTube
629.735clipuri urcate in 2015
109/133YouTube
1.021.778.780
vizualizari clipuri urcate in 2015
110/133YouTube
44.037clipuri din 2015 cu peste
1.000 de vizualizari
111/133YouTube
8.649clipuri din 2015 cu peste
10.000 de vizualizari
112/133YouTube
1.200clipuri din 2015 cu peste
100.000 de vizualizari
113/133YouTube
124clipuri din 2015 cu peste 1.000.000 de vizualizari
114/133YouTube
5clipuri din 2015 cu peste 10.000.000 de vizualizari
115/133YouTube
YouTube
1. Fly Project - Like A Star (Official Video) +18.000.000 views2. Ruby feat. What's Up - Nu pune la suflet (Official Video) + 16.000.000 views3. Shift feat. Andra - Avioane de hartie (Official Video) + 12.000.000 views4. Carmen - Domino | Lyric Video + 10.600.000 views5. Florin Salam - Cuba,cuba [oficial video] hit 2015 + 10.600.000 views
4.036.472
comentarii postate in 2015
116/133YouTube
3.983clipuri cu peste
100 de comentarii
117/133YouTube
477clipuri cu peste
1.000 de comentarii
118/133YouTube
Forumuri
119/133
5.225.786comentarii + thread-uri
in 2014
120/133forumuri
2.351.280comentarii + thread-uri
in 2015
121/133forumuri
585.913postari pe Softpedia
in 2015
122/133forumuri
501.825postari pe TPU in 2015
123/133forumuri
274.261postari pe ComputerGames
in 2015
124/133forumuri
4.465postari pe Desprecopii
in 2015
125/133forumuri
Ask.fm
126/133
86.704utilizatori activi in aprilie
2015
127/133ask.fm
17.576.195
posturi in 2015 (intrebari / raspunsuri)
128/133ask.fm
Google+
129/133
27.095utilizatori care au minimum
un post in ianuarie 2015
130/133google+
22.740utilizatori care au minimum
un post in aprilie 2015
131/133google+
1.298.264posturi in 2015
(inclusiv comentarii)
132/133google+
