catalog production trends for 2015
TRANSCRIPT
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Amazing Intriguing or Just Awful
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COOL IDEAS
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NYDJ STICKY TAG
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WEB DRIVERS
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PEEL OFF COUPONS
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OVER-SIZED POSTCARDS • Overstock – 7% off Black Friday
• Crate & Barrel – Summer Sale
• DSW Sandal Promo, coupons; birthday promo
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MULTI-PANEL MAILERS
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WHAT’S YOUR OFFER?
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FREE SHIPPING DEALS – No minimum order and no time limits
– No minimum order with time limits
– Free with minimum purchase
• Free shipping when you spend $49
• Everyday shipping, over $50 (Even the Big Stuff!)
• Over $65 with code
• Over $75 – regular delivery
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DISCOUNTED SHIPPING – Shipping discount
• Save ½ on shipping with orders over $74
– Flat rate shipping - $2, no minimum order
– Flat rate shipping - $7.95 – all orders
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EVEN BETTER THAN FREE
• 10% off plus Free Shipping
• 20% off + Free Shipping on orders over $99, free returns
• 30% off + Free Shipping and Free Returns
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% OFF • 7% off your order - Black Friday
• 15% on orders over $75
• 20% on orders over $50, limited time
• 20%/30% on furniture, Summer Celebration
• 30% off full priced items, limited time
• 40% off one item – bring in to scratch!
• 60% off Summer Clearance – in store only
• Up to 70% off, 2015 Sale
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$ OFF • $5 off on your birthday
• $10 off coupon; His and Hers $5 off coupons
• Save $15 on orders over $75
• Save up to $40
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OTHER OFFERS
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UNUSUAL TRIMS, PAPER STOCK,
VARNISHES
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6-1/2x9-1/8, 100#/80#
7-3/4x10-3/8, 100#/40# matte
5-1/4x8-3/8, 3 tabs, 70# cover that hold up to the tabs
Textured matte cover
Regular trim but 80# coated cover
5-1/4x8-3/8, 50# stock with tabs
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8x10, 100#/80#
8-1/2x10-7/8, 70#/60#
9x12, 100# coated/80#
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5-3/8x8-3/8, no tabs
8x10/12 wrap over 8-7/8” book, 70#/40#
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TRAVEL BIG!
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9x10-7/8, perfect bound, 100#/80#, 64+ 4 page cover
8-3/4x10-7/8, perfect bound, 80#/80#, 140 pages
10-3/4x13-1/2, , perfect bound, 34# SCA, 172 pages
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SOLID COLOR COVER TREND
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BIND IN OFFERS ON 2-3
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• L.L.Bean - $10 off; free shipping
• Eddie Bauer – 20% off
• Jockey – Get Real + Jockey Bras
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LA LA LA… I CAN’T HEAR
YOU
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I CAN’T FIND YOU
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WAIT! LET ME GET MY GLASSES
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WHAT WERE THEY THINKING?
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ULINE
8-1/4x10-1/4, perfect bound, 626 pages!
10 years mailing me…
Never one purchase…
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FAB
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JOCKEY
• 28 page tabbed slim
• 50# cover stock did not hold up to the tab-tear
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BONTON’S INTRODUCES ITSELF TO PORTLAND, MAINE
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THANKS FOR THE LAUGH
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THE CAT’S PAJAMAS
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