catalogue 2013_final books

7/21/2019 Catalogue 2013_Final books

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INTERNATIONALBOOK HOUSE P. LTD.

Since 1941

CORPORATE

GOVERNANCEANIL KUMAR

Associate Professor, Shri Ram College of Commerce,

University of Delhi Delhi

ISBN 978-93-81335-24-6

Year 2012 | Pages 350

• Corporate Entity and its Governance • Theoretical Aspects of C orporate Governance • Board of

Directors • Board Committees • Models of Corporate Governance • Corporate Scams •

Development of Corporate Governance Codes • Models of Corporate Governance in India • Indian

Initiatives and Codes • Regulatory Framework of Corporate Governance in India • Corporate

Governance Practices in India • C orporate Governance in India: Issues and Concerns

` 345.00

CORPORATE LAWSANIL KUMARAssociate Professor, Shri Ram College of Commerce,

University of Delhi Delhi

ISBN 978-93-81335-25-3

Year 2011 | Pages 380nd

II Edition 2013

• Company: Meaning and Features • Kinds of Companies • Formation of Company

• Memorandum of Association • Articles of Association • Prospectus • Shares and Share Capital

• Members and Shareholders • Shareholders Meetings • Directors and Other Managerial

Personnel • Dividend Provisions • Investigations • Winding up of Companies • Emerging Issues in

Company Law • The Depository System • Syllabus • Question Papers

` 275.00

1



CORPORATE ACCOUNTINGBHUSHAN KUMAR GOYAL

Associate Professor, Shri Ram College of Commerce,

University of Delhi, DelhiRAJENDRA P. MAHESHWARI

Associate Professor, Ramanujan College, Visiting Faculty, Department of

Commerce, Delhi School of Economics, University of Delhi, Delhi

RENU GUPTAAssociate Professor, Jesus and Mary College, University of Delhi

ISBN 978-93-81335-59-8


• Introduction to Corporate Accounting • Issue, Forfeiture and Reissue of Shares • Redemption of

Preference Shares and Buy Back of Shares • Issue and Redemption of Debentures • Financial

Statements of Companies • Amalgamation • Internal Reconstruction • Cash Flow Statement

• Financial Statements Analysis • Question Papers

` 390.00

Fundamentals of

CORPORATE ACCOUNTING

(Vol. I & II)BHUSHAN KUMAR GOYALAssociate Professor, Shri Ram College of Commerce,

University of Delhi, Delhi

ISBN 978-93-81335-75-8


• Introduction • Issue, Forfeiture and Reissue of Shares • Redemption of Preference Shares and

Buy Back of Shares • Issue and Redemption of Debentures • Financial Statements of Companies

• Valuation of Goodwill and Shares • Amalgamation • Internal Reconstruction • Cash Flow

Statement • Banking Companies • Accounts of Holding Companies / Parent Companies

` 450.00

COMPANY AND

COMPENSATION LAWSANIL KUMARAssociate Professor, Shri Ram College of Commerce,


RITIKA SETHAsst. Professor, Motilal Nehru College, University of Delhi, Delhi

ISBN 978-93-81335-49-9


• Company: Meaning and Features • Kinds of Companies • Formation of a Company

• Memorandum of Association • Articles of Association • Prospectus • Shares and Share Capital

• Directors and Other Managerial Personnel • Shareholders Meetings • Winding up of Companies

• Emerging Issues in Company Law • Employees' State Insurance Act, 1948 • Employees'

Compensation Act, 1923 • Minimum Wages Act, 1948 • Question Papers

` 275.00

FINANCIAL ACCOUNTING(Vol. I & II)

BHUSHAN KUMAR GOYALAssociate Professor, Shri Ram College of Commerce,


H.N. TIWARIAssistant Professor, Shri Ram College of Commerce


ISBN 978-93-81335-42-0


• Accounting System • Financial Accounting Principles • Accounting Standards and IFRS

• Accounting Process : Journal and Ledger • Accounting Process : Subsidiary Books, Ledger and

Trial Balance • Measurement of Business Income and Revenue Recognition • Depreciation

Accounting • Inventory Valuation • Capit al and Revenue Expenditures and Receipts • Financial

Statements of Non-Corporate Business Entities • Financial Statements of Not-for-Profit

Organisations • Financial Statements from Incomplete Records (Single Entry System)

• Accounting for Hire Purchase and Instalment Systems • Concepts of Operating and Finance

Lease • Accounting for Inland Branches • Accounting for Dissolution of Partnership Firms• Computerized Accounting System

` 425.00

2 3


Since 1941


Since 1941




Since 1941

Fundamentals of

COMPUTERDR. MANOJ WADHWAManav Rachna International University, Faridabad, Haryana

ISBN 978-93-81335-14-7


II Edition 2013

PART-I : Fundamental of Computer Systems • Introduction to Number System • Memory System

in a Computer • Input Output Devices • Computer Software & Languages • Development of

Computer Program • Operating Systems • Data Communications and Computer Networks

• Internet Basics • Introduction to DOS,Windows & Unix • Multimedia • Information Security

• Information Technology in India

PART-II : Basics of C • C Operators and Input/Output Functions • Control Statements in C

• Function in C • Arrays in C • C Structure Data Types • Pointers in C • C Preprocessor • Data Files

in C • C Programs

` 295.00


Since 1941

FINANCIAL ACCOUNTINGDr. B. ChandrashekaraProfessor and Co-ordinator for MFA, P.G. Deptt. of Commerce & Management,

Govt. R.C. College of Commerce & Management, Palace Road, Bangalore

Dr. K. RamachandraProfessor and HOD of Commerce & Mngt., Maharani's Arts, Commerce &

Management College for Women, Seshadri Road, Bangalore

Prof. Y. GovindappaAssistant Professor of Commerce, Government First Grade College,

Hallymysore, Hassan

ISBN 978-93-81335-99-4


• Introduction to Accounting • Accounting Principles—Accounting Conventions and Concepts •

System of Book-Keeping • Journal • Ledger • Subsidiary Books • Cash Book • Petty Cash Book •

Bank Reconciliation Statement • Journal Proper • Trial Balance • Rectification of Errors • Bills of

Exchange • Final Accounts • Single Entry System or Accounts From Incomplete Records •

Partnership Accounts – Fundamentals • Admission of a Partner • Retirement of a Partner • Death

of a Partner • Partnership Accounts—Dissolution of Partnership Firm • Accounts of Joint Stock

Companies • Final Accounts of Companies • Depreciation Accounting • Accounts of Non-tradingOrganizations or Non-profit Organisations • Computerised Accounting

` 495.00

Introduction to

ESSENTIAL TOOLSH.N. TIWARI

Assistant Professor, Shri Ram College of Commerce, University of Delhi

H.C. JAINAssociate Professor, Deen Dayal Upadhyaya College, University of Delhi

ISBN 978-93-81335-78-9


• Introduction to Windows 7 • Microsoft Word 2010 • MS Excel 2010 • Excel Functions • Excel

Projects • DBMS Using MS Access 2010 • Mail Merge

` 255.00

Fundamentals of

COMPUTERS AND

INFORMATION SYSTEMHARENDRA NATH TIWARIAssistant Professor, Shri Ram College of Commerce, University of Delhi

DR. HEM CHAND JAINAssociate Professor, Deen Dayal Upadhyaya College, University of Delhi

ISBN 978-93-81335-28-4


II Edition 2013

• Basic Computer Concepts • Essential Components of Computers • Information System

• Introduction to Database System • Introduction to Networking • Introduction to Internet

• Question Paper 2012 • Suggested Answers • Question Paper 2011

` 175.00

4 5




Since 1941

ELEMENTS OF BUSINESS

COMMUNICATIONP.R. CHADHA

Associate Professor, Department of Commerce

Shivaji College, University of Delhi, Delhi

SANGEETA MAGANNew Delhi Institute of Management, New De lhi

ISBN 978-93-81335-57-4


• Communication—Process & Importance • Classification of Communication • Barriers to

Communication • Means/Media of Business Communication • Listening Skills • Means of

Communication – Non-verbal • Principles of Effective Communication • Effective Speeches

• Effective Presentations • Reading & Comprehending Skills • Business Correspondence

• Business Letters • Types of Business Letters • Resume Writing • Writing a C over Letter • Memo,

Notice, Agenda & Minutes • Report Writing & Press Release • E-mail • Writing a Summer Project

Report • The Interview • The Group Discussion • The Cross Cultural Dimensions of BusinessCommunication • Ethical & Legal Issues in Business Communication • Mass Communication

• Promotion Strategies • Business Negotiation

` 275.00

SPOKEN ENGLISH VIKRAM KHANNA

ISBN 978-93-81335-60-4


• Laughter • Temple • See • Dining and Cooking • Death • Village Life • City Life • Underworld

• Marriage • Weather/Season/Climate • Forms of Verbs [Irregular/Phrasal/Regular] • Nice

Collection of Daily use Sentences • Be As Primary Verb • Conditional Sentences • Important

Speeches • Important Grammatical Concepts • Imperative Sentences • Tense Chart • Auxiliaries

• Pronunciation According to all Chapters of Vocabulary • Pronunciation of Important Words

• Rules of Accent and Pronunciation

` 210.00


Since 1941

HUMAN COMPUTERS

INTERACTIONDEV BALONI & JIGYASHA ARORAAssociate Professor, Ramanujan College, Visiting Faculty,

Department of Commerce, Delhi School of Economics,


ISBN 978-93-81335-51-2


• UNIT - I : User centered design of system & interfaces, anatomy and rational of WIMP (Window,

Icon, Menus & Pointing Devices) interfaces • UNIT - II : Dialogue design, Presentation design, user

documentation, evaluation / usability testing of user interface • UNIT - III : Ergonomics and

Cognitive issues, hypertext and the World Wide Web • UNIT - IV : User centered design, human

factors in user-centered design, development & evaluation, Interactive design, rapid prototyping

• UNIT - V : Designing for usability –effectiveness, learnability, flexibility, attitude and usability

goals, criteria for acceptability

` 145.00

BUSINESS

COMMUNICATIONSANGEETA MAGANNew Delhi Institute of Management, New Delhi

ISBN 978-93-81335-45-1


II Edition 2013

• Communication • Classification of Communication • Means / Media of Business

Communication • Listening Skills • Means of Communication – Non-verbal • Principles of

effective Communication • Barriers to Communication • Effective Speeches • Effective

Presentations • Reading & Comprehending Skills • Business Correspondence • Business Letters

• Types of Business Letters • Resume writing • Writing a Cover Letter • Notice, Agenda & Minutes

• Report Writing & Press Release • E-mail • The Interviews • The Group Discussions

• Introduction to Basic Grammar • Subject- Verb Agreement • Corr ect Usage of Arti cles • Correct

Usage of Tenses • Vocabulary Building • Miscellaneous

` 395.00

6 7




Since 1941

ACCOUNTINGFOR MANAGERS

N.K. GUPTARamjas College, University of Delhi, Dehi

VIDHU BANSALS.G.D.B. Khalsa College, University of Delhi, Delhi

ISBN 978-93-81335-17-8


II Edition 2013

• Introduction to Financial Accounting • Accounting Standards and Basic Concepts • Journalising

and Ledger Posting—Accounting Process • Trial Balance—Accounting Process II • Final

Accounts—Trading Account, Profit and Loss Account and Balance Sheet • Creative Accounting

•Introduction to Management Accounting, Cost Control and Cost Reduction • Budgetary Control I

and Budgetary Control II • Standard Costing and Variance Analysis • Marginal Costing, Cost

Volume Profit (CVP) Analysis and Decision Making • Responsibility Accounting • Activity Based

Costing, Target Costing and Total Life Cycle Cost ing

` 395.00

ACCOUNTING &

FINANCIAL ANALYSISSANTOSH SINGHALAssociate Professor, Accurate Institute of Advanced Management,

Greater Nodia

ISBN 978-93-81335-36-9


• Introduction to Accounting • Accounting Principles, Concepts and Conventions • Accounting

Standards with IFRS • Accounting Equation • Double Entry System and Jounral • Ledger and Trial

Balance • Subsidiary Books • Final Accounts • Depreciation Accounting and Policy • Inventory

Valuation • Accounting Treatement for Intangible Assets Like Patent, Copyright and Know-How

• Financial Analysis • Ratio Analysis • Funds Flow Statement • Cash Flow Statement • Glossary

` 310.00


Since 1941

A Textbook of

PROBABILITY THEORY K.N. KAPOORHindu College, University of Delhi, Delhi

ISBN 978-93-81335-00-0


• Probability Theory • Random Variable and Distribution Function • Mathematical Expectation

• Generating Function • Inequalities • Limit Theorem • Order Statistics • Correlation and

Regression • Bivariate Normal Distribution • Appendix-1 : Counting Techniques • Appendix-2 :

Beta and Gamma Integrals • Appendix-3 : List of Distribution • Index

` 345.00

PRACTICAL

MATHEMATICS(Using Maxima, an Open Source Computer Algebra System)

GURPREET SINGH TUTEJAZakir Hussain College, University of Delhi, Delhi

ISBN 978-93-81335-21-5


• Getting Started • Sets and Functions • Plotting • Algebra • Limit, Continuity and Differentiation

• Application of Derivative • Partial Differentiation • Integration • More Applications of Integration

• Vectors • Vector Analysis • Series • Programming With Maxima • Differential Equations

• Numerical Methods • Assorted Problems • Appendix

` 399.00

8 9




Since 1941

ENTREPRENEURSHIPDEVELOPMENTS.L. GUPTA

Birla Institute of Technology, Noida Campus

ARUN MITTALBirla Institute of Technology, Noida Campus

ISBN 978-93-81335-15-4


Reprint 2012

• Introduction • Entrepreneurial Values and Attitudes • Cr eativity, Innovation and Idea Generation

• Entrepreneurial Motivation • Barriers to Entrepreneurship • Women Entrepreneurship

• Intrapreneurship • Stages for Starting a New Venture and Preparing a Business Plan

• Franchising • Entrepreneurial Buy-Ins • Marketing Strategy for a New Venture • Operations

Management • Financial Management for New Ventures • Source of Finance • Human Resource

Management for New Ventures • Intellectual Property Rights • Problems of New Ventures

• Institutional Support for New Ventures • Retail Entrepreneurship in India • A nnexure-1 : Case

Studies • Annexure-2 : Success Stories • Annexure-3 : Feasibility Reports • Bibliography

` 395.00

COST ACCOUNTINGDR. N.K. GUPTA

RAJIV GOELAssociate Professor, Delhi College of Arts and Commerce,


ISBN 978-93-81335-61-1


• Introduction• Material Cost • Labour Cost • Overheads - General • Overheads - Distribution

• Activity Based Costing • Single Output Costing • Job Costing • Contract Costing

• Operating/Service Costing • Process Costing • Joint Products and By -Products • Non-Integrated

Accounts • Reconciliation of Cost and Financial Profit • Integrated Accounts • Question Papers

` 295.00


Since 1941

COST ACCOUNTINGRAJIV GOELAssociate Professor, Delhi College of Arts and Commerce,


ISBN 978-93-81335-76-5


• Introduction • Material Cost • Labour Cost • Overhead Cost • Single Output Costing • Job

Costing • Contract Costing • Process Costing • Operating/Service Costing • Reconciliation of Cost

and Financial Profit • Marginal Costing and Break-Even Analysis • Budgetary Control

• Examination Papers

` 275.00

SOFTWARE TESTINGHITESH GUPTA

ISBN 978-93-81335-22-2


II Edition 2013

• Software Testing : An Introduction • Sof tware Development Models • Unit Testing • Integration

Testing • System Testing and Acceptance Testing • Verification and Validation Testing • Debugging

• Syntax Based Testing • Object-Oriented Testing • Rapid Applicat ion Development Testing • Ad

Hoc Testing • Internationalization Testing • Testing for Specialized Environments, Architectures

and Applications • Software Testing Tools • The Test Organization • Software Requirements and

Specifications • Software Metrics and Measurement • Challenges and Future Directions in

Software Testing • Glossary • References • Bibliography • Index

` 295.00

10 11




Since 1941

DATA STRUCTUREHITESH GUPTAPresident, SPEAK Foundation, Delhi, India

ISBN 978-93-81335-33-8


Reprint 2013

• Data Structures – An Introduction • Arrays and Pointers • Linked List • Queues, Stacks And

Recursion • Trees • Graphs • Sorting, Searching And Hashing • File Structures • Advanced Data

Structures • Glossary • Appendix • Bibliography • Index

` 295.00

RESEARCH

METHODOLOGY Test and Cases with SPSS Applications

S.L. GUPTABirla Institute of Technology, Noida Campus

HITESH GUPTA

ISBN 978-93-9106427-8


II Edition 2012

Research Fundamentals • Scientific Method • Defining Research Problems and Hypothesis

Formulation • Research Design • Methods and Techniques of Data Collection • Sampling

• Attitude Measurement and Scales • Questionnaire Design • Data Preparation and Preliminary

Analysis • Statistical Analysis and Interpretation of Data • Multivariate Analysis

• T-Test and ANOVA • Research Report and Proposal Writing • SPSS in Research Methodology

• Glossary • Annexures • Index

` 399.00


Since 1941

SPSS 17.0

FOR RESEARCHERSS.L. GUPTABirla Institute of Technology, Noida Campus

HITESH GUPTA

ISBN 978-93-81335-18-5


Reprint 2013

• Introduction : Research and SPSS • Descriptive Statistics • Correlation, Regression and Scatter

/Dot Plot • Reliability Analysis • T-Tests • Anova (F-Test) • Factor Analysis • Cluster Analysis

• Conjoint Analysis • Discriminant Analysis • Multidimensional Scaling • Nonparametric

Techniques (Chi Square and Others) • Multiple Response and Multiple Dichotomy Analysis • Trend

Analysis • Appendix • About Questionnaire • Research Report Writing • Index

` 325.00

RETAILINGAND E-TAILING


RAMESH MITTALNational Institute of Agricultural Marketing, Jaipur

RUCHI NAYYARIILM Institute of Higher Education, Gurgaon, Haryana

ISBN 978-93-81335-18-5


• Overview of Retail Marketing • Understanding Shoppers and Shoppers' Behaviour • Strategic

Marketing • Strategic Analysis of the Retailing Environment • Retail Format Strategies • Resource

and Control System in Retailer • Retail Selling • Introduction to Mall Management • M erchandise

Techniques • Branding a Mall • Retail Franchising • Distribution System in Retail Store

• Managing Consumer Complaints in Retailing • Domestic Market and Retail Operations • Market

Research, Segmentation, Targeting and Positioning • Tourism Marketing Principles • Tourism

Marketing Policies • Introduction to Internet Retailing • Internet Marketing • Factors AffectingInternet Retailing Adoption • Enhancing Customer Loyalty in Internet Retailing through eCRM

• Challenges of Internet Retailing Adoption in India • Pricing Strategies in Online Retailing

` 425.00

12 13




Since 1941

STATISTICS

FOR BUSINESSDR. S.K. KHANDELWALRamlal Anand College, University of Delhi, Delhi

ISBN 978-93-81335-23-9


II Edition 2013

• Statistics – An Introduction • Measures of Central Tendency • Measures of Dispersion

• Moments, Skewness and Kurtosis • Probability • Mathematical Expectation • Probability

Distributions • Statistical Decision Theory • Correlation Analysis • Linear Regression Analysis

• Multiple and Partial Correlation and Regression Analysis • Index Numbers • Analysis of Time

Series • Scanner • Appendix

` 395.00

MARKETING

OF SERVICESS.L. GUPTA

Birla Institute of Technology, Noida Campus

ISBN 978-81-910642-9-2


Reprint 2012

• Service Industry : Global Issues • Services Marketing Environment : The Pest Impact • Growth of Service Sector

• Scope of Goods and Services • Goods–Services Continuum • 4I's of Services • Goods and Services:

Categorizations • Industrial Services • Consumer and Organizational Behaviour in Services • Segmentation • Target

Market Selection • Positioning • Marketing Mix—Overview • Product • Pricing • Place Distribution • Promotion

• People • Physical Evidence • Process• Service Qualit y • Understanding Quality Management • Measuring Service

Quality •Strategies for Service Marketing– An Overview • Strategies for Dealing with Intangibility (Tangibilizing the

Intangibles) • Strategies for Dealing with Inventory (Perishability) • Strategies for Dealing with Inconsistency

• Strategies for Dealing with Inseparability • External Marketing • Internal Marketing • Relationship Marketing

• Interactive Marketing • Creating the Right Service Philosophy • Fundamentals of Customer Satisfaction

• Understanding Customer Service • Monitoring and Measuring Customer Satisfaction • Handling Complaints

Effectively • Service Recovery • Non Business Marketing - An Overview • Non-Profit Versus Profit Oriented Marketing

• Classification of Non-Profit Marketing • Unique Aspects of Non-Business Marketing • Non-Business MarketingStrategies • Marketing Mix: Non- Busines Marketing • Introduction to Life Insurance

` 445.00


Since 1941

MANAGEMENT

INFORMATION SYSTEMAN INSIGHTHITESH GUPTA

ISBN 978-93-81335-05-5


II Edition 2013

• Management Information System – An Introduction • Strat egic Information System—An

Introduction • Types of Management Information System • Management Information System in

Functional Areas of Business • Computer System • Data Warehousing and Data Mining

• Enterprise Resource Planning System • Customer Relationship Management System

• Knowledge Management System • D ecision Making & Dec ision Support S ystem

• E-Commerce • Business Process Re-Engineering System • MIS Development Models

• MIS Development Requirements and Specifications • Security and Ethics in MIS • Glossary• Bibliography • Index

` 395.00

BUSINESS

STATISTICSDR. S.K. KHANDELWAL

Ramlal Anand College, University of Delhi, De lhi

ISBN 978-81-910642-3-0


II Edition 2013

• Statistics – An Introduction • Data Collection • Frequency Distribution and Presentation of Data

• Measures of Central Tendency • Measures of Dispersion • Moments, Skewness and Kurtosis

• Correlation Analysis • Linear Regression Analysis • Index Numbers • Analysis of Time Series

• Probability • Mathematical Expectation • Probability Distributions • Statistical Decision Theory

` 395.00

14 15




Since 1941

MANAGERIAL

ECONOMICSD.D. CHATURVEDI

Guru Gobind Singh College, University of Delhi, DelhiS.L. GUPTABirla Institute of Technology, Noida Campus

ISBN 978-93-81335-09-3

Year 2011 | Pages 718rd

III Edition 2013

Introduction to Economics• Nature and Scope of Managerial Economics • Role of ManagerialEconomics in Decision Making • Macro Economic Analysis of Business Environment • CardinalUtility Theory • Ordinal Utility Theory • Revealed Preference Theory • Consumer Surplus• Demand Analysis • Elasticity of Demand • Demand Forecasting • Theory of Production• Production Analysis • Supply and Elasticity of Supply • Cost Analysis • Cost Estimation, Controland Reduction • Managerial and Behavioural Theories • Market Structure and Profit Maximisation• Pricing Under Perfect Competition • Pricing Under Monopoly • Pricing Under MonopolisticCompetition Meaning of Monopolistic Competition • Pricing Under Ol igopoly

• Pricing Policies and Strategies • Factor Pricing • Capital Budgeting • Decision Making UnderRisk and Uncertainty • Appendix I : Model Building And Case Analysis

` 495.00

PRINCIPLES OF

ECONOMICSD.D. CHATURVEDI

Guru Gobind Singh College, University of De lhi, Delhi

ANAND MITTALGuru Gobind Singh College, University of De lhi, Delhi

ISBN 978-93-81335-26-0


• Introduction to Economics • Economic Problem • Demand Analysis • Supply Analysis • M arket

Equilibrium and Price Determination • Elasticity of Demand • Elasticity of Supply • Applications of

Demand and Supply • Cardinal Utility Theory • Ordinal Utility Theory • Theory of Production

• Production Analysis • Cost analysis • Market Structure and Pprofit Maximisation • Pricing

Under Perfect Competition • Pricing under Monopoly • Pricing Under Monopolistic Competition

• Pricing under Oligopoly • Consumer and Producer Theory in Action • Income Distribution and

Factor Pricing • Market Success and Market Failure • International Trade • Syllabus • University

Papers

` 299.00


Since 1941

STATISTICS FOR

MANAGERIAL

DECISIONMAKINGDR. S.K. KHANDELWALRamlal Anand College, University of Delhi, Delhi

ISBN 978-93-81335-07-9


II Edition 2012

• Statistics – An Introduction • Data Collection • Frequency Distribution and Pr esentation of Data

• Measures of Central Tendency • Measures of Dispersion • Moments, Skewness and Kurtosis

• Correlation Analysis • Linear Regression Analysis • Index Numbers • Analysis of Time Series

• Probability • Mathematical Expectation • Probability Distributions • Statistical Decision Theory

• Sampling Techniques • Sampling Distribution • Estimation • Hypothesis Testing • Chi-Square

(2) Test • Analysis of Variance • Nonparametric Tests • Multiple Regression Analysis • Statis tical

Quality Control • Appendix

` 495.00

BUSINESSMATHEMATICS AND

STATISTICSDR. S.K. KHANDELWALAssociate Professor, Department of Commerce,

Ram Lal Anand College, University of Delhi, Delhi

ISBN 978-93-81335-46-8


• Matrices and Determinants • Calculus • Basic Mathematics of Finance • Statistics – An

Introduction • Measures of Central Tendency • Measures of Dispersion • Correlation Analysis

• Linear Regression Analysis • Index Numbers • Analysis of Time Series

` 275.00

16 17




Since 1941

BUSINESS ECONOMIC-II(MACRO)D.D. CHATURVEDIGuru Gobind Singh College, University of Delhi, Delhi

ISBN 978-93-81335-27-7


• Introduction • National Output Concepts • Theory of Employment • Keynesian Theory and

Underdeveloped Countries • Consumption Function • Investment Function • National Income

Determination • Multiplier • M oney: Definitions and Functions • Demand for Money and Supply of

Money • Quantity Theory of Money • Inflation and Deflation • IS - LM Analysis • University Syllabus

• University Question Papers

` 225.00

QUANTITATIVE

TECHNIQUESDR. S.K. KHANDELWALAssociate Professor, Department of Commerce,


ISBN 978-93-81335-35-2


• Statistics – An Introduction • Data Collection • Frequency Distribution and Pr esentation of Data

• Measures of Central Tendency • Measures of Dispersion • Correlation Analysis • Linear

Regression Analysis • Analysis of Time Series • Probability • Mathematical Expectation

• Probability Distributions • Statistical Decision Theory • Sampling Techniques • Sampling2

Distribution • Estimation • Hypothesis Testing • Chi-Square (c ) Test • Analysis of Variance •

Multiple Regression Analysis • Appendix

` 425.00


Since 1941

BUSINESSECONOMICSD.D. CHATURVEDIGuru Gobind Singh College, University of Delhi, Delhi


ISBN 978-81-910642-47


Reprint 2012

Introduction to Economics • Economic Problem • Nature, Scope and Significance of Business

Economics • Macro Economic Analysis of Business Environment • Cardinal Utility Theory

• Ordinal Utility Theory • Revealed Preference Theory • Demand Analysis • Elasticity of Demand

• Demand Forecasting • Theory of Production • Production Analysis • Supply Analysis

• Elasticity of Supply • Cost Analysis • Market Equilibrium and Price Determination

• Application of Demand and Supply • M arket Structure and Profit Maximisation • Prici ng under

Perfect Competition • Pricing under Monopoly • Pricing under Monopolistic Competition• Pricing under Oligopoly • Pricing Policies and Strategies • Factor P ricing • Capital Budgeting

` 395.00

BUSINESS ECONOMIC-I(MICRO)

D.D. CHATURVEDIGuru Gobind Singh College, University of Delhi, Delhi

ISBN 978-93-81335-40-6


• Unit I - Introduction to Business Economics and Fundamental Concepts

• Unit II - Consumer Behaviour and Demand Analysis

• Unit III - Theory of Production

• Unit IV - Cost Analysis & Price Output Decisions

` 275.00

18 19




Since 1941

MACRO

ECONOMICSDR. D.D. CHATURVEDIGuru Gobind Singh College, University of Delhi, Delhi

DR. ANAND MITTAL

ISBN 978-93-81335-12-3


II Edition 2013

• Introduction • National Output Concepts • Theory of Employment • Consumption Function

• Investment Function • National Income Determination • Multiplier • Money: Definitions and

Functions • Demand for Money and Supply of Money • Quantity Theory of Money • GDP and Price

Level in Short Run • GDP and Price Level in Long Run • Inflation and Deflation • Credit Creation by

Banks • Reserve Bank of India and Monetary Regulation • Monetary and Fiscal Policies

•IS - LM Analysis • Balance of Payments and Exchange Rate • Syllabus • University Questions

Papers

` 255.00

MICRO ECONOMIC-IID.D. CHATURVEDI

Guru Gobind Singh College, University of Delhi, Delhi

ISBN 978-93-81335-29-1


• Pricing under Monopoly • Pricing under Monopolistic Competition • Pricing under Oligopoly

• Marginal Productivity Theory of Distribution • Investment Decisions and Interest Rate

Determination • Risk • General Equilibrium • Market Failure

` 250.00


Since 1941

MICROECONOMICS-ID.D. CHATURVEDIGuru Gobind Singh College, University of Delhi, Delhi

ISBN 978-93-81335-10-9


• Demand Analysis • Elasticity of Demand • Supply and Elasticity of Supply • Cardinal Utility

Approach • Ordinal Utility Approach • Revealed Preference Approach • Theory of Production

• Production Analysis • Cost Analysis • Pric ing Under Perfect Competition • Demand, Supply and

Stability Analysis • Syllabus • University Papers

` 275.00

PRINCIPLES OF

MICRO ECONOMICSD.D. CHATURVEDI

Guru Gobind Singh College, University of Delhi, Delhi

ISBN 978-93-81335-11-6


• Demand Analysis • Supply Analysis • Market Equilibrium a160ation • Elasticity of Demand

• Elasticity of Supply • Applic ations of Demand and Supply • Cardinal Utility Theory • Ordinal Utility

Theory • Theory of Production • Production Analysis • Cost Analysis • Revenue and Profit

Maximisation • Pricing under Perfect Competition • Pricing under Monopoly • Pricing under

Monopolistic Competitions • Pricing under Oligopoly • Income Distribution and Factor Pricing

• University Syllabus Guidelines • University Question Papers

` 295.00

20 21




Since 1941

MARKETING MANAGEMENT(Theory and Practice)RAJENDRA P. MADHESHWARIAssociate Professor in Commerce, Ramanujan College,

Visiting Faculty, Deptt. of Commerce, Delhi School of Economics,


LOKESH JINDALAssociate Professor,

Maharaja Agrasen Institute of Management Studies,Delhi

ISBN 978-93-81335-53-6


• Introduction to Marketing • M arketing Environment • Consumer Behaviour • Market Selection:

Segmentation, Targeting and Positioning • Product • Pricing • Place: Channels and Physical

Distribution • Retailing In India • Promotion • Marketing Research • Developments in Mar keting

` 275.00

MARKETING

MANAGEMENTRAJENDRA P. MAHESHWARI

Associate Professor in Commerce, Ramanujan College, Visiting Faculty, Deptt. of Commerce, Delhi School of Economics,


ISBN 978-93-81335-39-0


II Edition 2013

• Introduction to Marketing • Marketing Environment • Strategic Marketing Planning • Consumer

Behaviour • Marketing Research • Targeting: Segmentation, Targeting, and Positioning • Product

• Price • Place • Promotion • Retailing • Rural Marketing • Consumer Protection and Recent

Developments in Marketing • Subject Index

` 425.00


Since 1941

PRINCIPLES OF

MARKETINGRAJENDRA P. MAHESHWARIAssociate Professor in Commerce, Ramanujan College,



ISBN 978-93-81335-48-2


• Introduction to Marketing • Marketing Environment • Consumer Behaviour: Understanding

Diversity in the Marketplace • Market Selection: Segmentation, Targeting and Positioning

• Product • Price • Promotion • Place: Channels and Physical Distribution • Retailing in India

• Rural Marketing • Consumer Protection & Developments in Marketing • Syllabus

` 275.00

MARKETING

MANAGEMENTTEJASHREE PATANKAR

R.A. Podar College of Commerce and Economic,

Matunga, Mumbai

ISBN 978-93-81335-37-6


• Introduction to Marketing Management • Understanding the Marketing Environment

• Marketing Research • Marketing Planning • Consumer Behaviour (Buyer Behavior) • Market

Segmentation and Targeting • Demand Measurement and Sales Forecasting • Product Planning

and Development • Product Offering • Brand Management • Pricing Decisions and Strategies

• Marketing Strategies • Competition Analysis and Strategic Response • Mar keting Channels and

Supply - Chain Management • Integrated Marketing Communication • Retailing • Service

Marketing • Customer Relationship Management (CRM) • Ethics in Marketing • Social Marketing• Sales Management, Personal Selling and Salesmanship • Selling Negotiations • E-Marketing

• Rural Marketing • Global Marketing • Globalisation, Libralisation and Privatisation

` 450.00

22 23




Since 1941

FINANCIAL ACCOUNTINGRAJENDRA P. MAHESHWARIAssociate Professor in Commerce, Ramanujan College,



SATISH BHATIAAssociate Professor, Zakir Husain College (Eve), University of Delhi, Delhi

Dr. RENU GUPTAAssociate Professor, Jesus & Mary College, University of Delhi, Delhi

ISBN 978-93-81335-41-3


• Introduction to Accounting • Ac counting Principles • Accounting Process • Final Accounts of a

Sole Trader • Accounts of Not-for Profit Organisations • Consignment Accounts • Ac counting for

Joint Ventures • Depreciation Accounting • Accounting for Hire Purchase Transactions • Branch

Accounting • Dissolution of Partnership Firms • Examination Papers with Solutions

` 395.00

BUSINESS

ORGNISATIONRAJENDRA P. MAHESHWARI

Associate Professor in Commerce, Ramanujan College,



J.P. MahajanK.M. College, University of Delhi, Delhi

ISBN 978-93-81335-30-7


• Nature, Scope and Objectives of Business • Business System and Environment • Business

Ethics & Values • Corporate Goverance • Entrepreneurship • Location of a Business Enterprise

• Introduction to Forms of Organisation • Sole Proprietorship • Par tnership Firm • Limited Liability

Partnership (LLP) • Joint Hindu Family Firm • Joint Stock Company • Co-operative Organisation

• Choice of a Suitable Form of Organisation • Small Business • Government and Business

Interface • Multinational Corporations (MNCs) and Risk Management • Business Combination

• Question Papers

` 250.00


Since 1941

INTERNATIONAL

BUSINESSRAJENDRA P. MAHESHWARIAssociate Professor in Commerce, Ramanujan College,


University of Delhi, Delhii

ISBN 978-93-81335-06-2

Year 2013 | Pages 900 Approx.nd

II Edition 2013

• Introduction to International Business • The Environment • Multinational Enterprises and

Foreign Direct Investment • International Cultural Environment • International Political

Environment • International Legal Environment • International Economic Environment

• International Technological Environment • International Trade Environment • International

Institutional Environment • International Financial and Monetary Environment • International

Geographical Environment • Emerging Issues in International Business

` 550.00

BUSINESS ORGANISATION& MANAGEMENT

RAJENDRA P. MAHESHWARIDeshbandhu College (E), University of Delhi, De lhi

J.P. MAHAJANK.M. College, University of Delhi, Delhi

ISBN 978-93-81335-08-6


II Edition 2012

• Business System and Contemporary B usiness Environment • Forms of Business Organisation

• Limited Liability Partnership (LLP) • Entrepreneurship • Emerging Trends in Business • The

Process of Management • Planning and Decision Making • Strategy Formulation • Organising

• Departmentation and Span of Management • Delegation and Decentralisation of Authority

• Dynamics of Group Behaviour • Leadership • Motivation • Control: Concept and Process

• Conceptual Framework of Marketing Management • Conceptual Framework of Financial

Management • Conceptual Framework of Human Resource Management • Change Management

• Management of Conflict

` 275.00

24 25




Since 1941

E-COMMERCENIDHI DHAWANZaikr Hussain College, University of Delhi, Delhi

ISBN 978-93-81335-16-1


•Introduction to E-Commerce • Potentials of E-Commerce • Architectural Framework of E-

Commerce • Introduction to Networking • Network Infrastructure • Intranet and Extranet

• Virtual Private Networks • Networked Multimedia Content Publishing Technology • Web Based

Tools for E-Commerce; • Web Designing Tools and Techniques • Middleware contents and

Integrating E-Business Applications • Search Engine and Newsgroups • Information Distribution

and Messaging • Electronic Communication Tools • Introduction to Internet

• Nature and Dynamics of the Internet • Internet Service Provider • Dial–Up Networks for

Windows Environment and Netscape Navigator and Internet Explorer

` 475.00

O;f"Vxr vFkZ'kkL= Mh Mh prqosZnh

xq# xksfoUn flag dkW yst] ;q fuoflZ Vh vkW Q fnYyh] fnYyh

ISBN 978-93-81335-77-2


•vkfFkZ d leL;k • ek¡ x fo'ys"k.k • iw frZ fo'ys "k.k • cktkj lkE; vkSj dher fu/kkZ j.k• ek¡ x dh yks p • iw frZ dh yks p • ek¡ x vkS j iw frZ ds mi;ks x • x.kukopkd ¼x.kkRed½

mi;ks fxrk fl)ka r • Øeokpd mi;ks fxrk fl)ka r • mRiknu dk fl)ka r • mRiknu fo'ys "k.k • ykxr fo'ys "k.k • vkxe dh vo/kkj.kk vkS j ykHk dk vf/kdredj.k

• iw .kZ iz fr;ks fxrk ds va rxZ r dher fu/kkZ j.k • ,dkf/kdkj esa dher • ,dkf/kdkj iz xfr;ks fxrk ds va rxZ r dher fu/kkZ j.k • vYikf/kdkj ds va rxZ r dher fu/kkZj.k

• miHkks Drk ,oa mRiknd fl)ka r&O;ogkj • vk; forj.k rFkk lk/ku dher&fu/kkZj.k• cktkj lQyrk vkS j cktkj foQyrk •va rjkZ"Vªh; O;kikj • fo'fo|ky; iz 'u i=

` 275.00


Since 1941

lef"Vxr vFkZ'kkL= Mh Mh prqosZnh xq# xksfoUn flag dkWyst] ;q fuoflZ Vh vkWQ fnYyh] fnYyh

ISBN 978-93-81335-13-0


• fo"k; iz os 'k • jk"Vª h; mRikn dh vo/kkj.kk,¡ • miHkks x Qyu • fuos 'k Qyu• jk"Vª h; vk; dk fu/kkZ j.k • xq .kd • ljdkj ds lkFk [kqyh vFkZ O;oLFkk es a jk"Vª h; vk; dk

fu/kkZ j.k •vYidky es a ldy ?kjs yw mRikn vkS j dher Lrj • nh?kZ dky esa ldy ?kjs yw mRikn vkS j dher Lrj • eq nzk % ifjHkk"kk vkS j dk;Z • eq nz k dh eka x rFkk eq nzk dh iw frZ

• eq nz k dk ifjek.k fl)ka r • okf.kT; cS a d iz .kkyh • cS a dks a }kjk l` tu • Hkkjrh; fjtoZ cS a d vkS j ekS fnz d fu;eu • fodkl'khy ns 'kks a esa ekS fnz d vkS j jktdks "kh; uhfr;k¡ • IS-LM fo'ys "k.k • Hkq xrku 'ks "k vkS j fofu;e nj • ikB~;Øe ¼flyscl½ • fo'ofo|ky; iz'u i=

` 255.00

INTRODUCTION TO

E-COMMERCENIDHI DHAWAN

Zaikr Hussain College, University of Delhi, Delhi

ISBN 978-81-910642-2-3


Reprint 2012

• Introduction to Ecommerce • Nature and Dynamics of the Internet and its Infrastructure

• Planning and Launching of Online Business • Design and Development of Website • Internet

Service Provider • Technology for Online Business • Middleware Contents and Integrating E-

business Applications • IT Network Infrastructure for E-commerce • Electronic Payment System

• Electronic Money • Payment Gateways • Promoting Web Traffic • Laws Relating to E-Commerce

• Applications of E-Commerce • Virtual Organization • E-Business Models • Security in E-

Commerce • HTML–Hyper Test Mark-up Language

` 225.00

26 27




Since 1941

ORGANISATIONAL

BEHAVIOURDR. CHANDRA SEKHAR DASHAssociate Professor, Department of Commerce,

Ram Lal Anand College (Eve.), New Delhi -110021

ISBN 978-93-81335-52-9


• Concept and Definition of Organisational Behaviour • Models of Organisational behaviour

• Challenges for Organizational Behaviour • Perception • Attitudes, Employee Involvement,

Commitment and Job Satisfaction • Personality & Emotion • Learning Theories and Its Application

• Motivation • Leadership • The Concept and Types of Groups • Concept and Types of Teams

• Conflict Management • Dynamics of Power and Politics • Communication Process • Quality of

Work Life and Workplace Stress • Goal Setting and Performance Issues • Organisational Change

Process • Organisational Development Interventions • Organisational Behaviour Modification

• Organizational Culture • Bibliography

` 395.00

FINANCIAL

MANAGEMENTCHANDRA HARIHARAN IYER

ISBN 978-93-81335-04-8


• Introduction to Financial Management • Strategic Financial Management • Tools of FinancialAnalysis • Capital Budgeting and Risk Analysis • Capital Investment Decisions • Capital BudgetingPrinciples and Techniques • Source of Finance • Long Term Sources and Short Term Sources ofFinance • Bank Finance • Project Appraisal • Determination of Capital Structure • Capital Structureand Cost of Capital • Leverages Cost of Equity, Cost of Debt & Cost of Retained Earnings • WeightedAverage Cost of Capital (WACC) • Cost of Capital and Required Rate of Returns • Management ofFinance • Working Capital Management • Cash Management • Receivable Management• Inventory Management • Indian Financial Market • Financial Market Operations • Management ofFinancial Services • Globalisation of Financial Markets • International Financial Management• Financial Derivatives • Restructuring of Business • Financial Reporting Regulations • InvestmentAnalysis • Portfolio Management • Dividend Policy • Performance Measurement Criteria • ESOP &Sweat Equity • Corporate Governance Financial Institutions • Ethical Issues in Financial

Management • Guidelines for Project Work • Model Papers • Bibliography


Since 1941

MERGERS, ACQUISITIONS

AND CORPORATE

RESTRUCTURINGRABI NARAYAN KARShri Bhagat Singh College, University of Delhi, Delhi

ISBN 978-81-910642-8-5


II Edition 2013

• M & A and Corporate Restructuring • M & A: A Strategic Approach • M & A: Indian Experiences

• M & A: International Experiences • M & A: Legal Dimensions • M & A: Takeover Strategies and

Practices • M & A: Takeover Defence Strategies • M & A: Corporate Restructuring Alternatives

• M & A: Strategic Alliances • M & A: L everaged Buy-out (LBO) Strategy • M & A: Restructuring of

Sick Companies • M & A: Deal Valuation & Evaluation • M & A: Valuation of Intangibles • M & A:

Methods of Payment and Financing Options • M & A: Accounting Aspects • M & A: Corporate

Performance • M & A: Impact on Shareholder Wealth • M & A: Tax Implications • M & A: The

Process of Integration • M & A: Cross Border Deals • M & A: Due Diligence • References • Glossary

• Subject Index • Name and Organisation Index

` 445.00

INDIAN FINANCIAL

SYSTEMDR. S.C. BIHARI

IBS, Hyderabad

ISBN 978-93-81335-44-4


• The Indian Financial System: The Basic Theoretical Framework • The Indian Financial System:

Significance, Purpose and Organization • Financial Intermediaries : Banking Institutions • Latest

Banking Concepts and Developments • Central Banking • Rural Credit • Non-Banking Financial

Institutions • Merchant Banking • Capital Market • Portfolio Managers • Financial Services

• Mutual Funds and Commercial Paper • The Financial Institutions • Insurance • Regulatory

Framework in Indian Financial System • Introduction to Indian Money Market • Introduction to

Indian Forex Market • Credit Rating • Macroeconomic Policy in India During

` 450.00

` 625.00

28 29




Since 1941

Fundamentals of

CAD/CAM/CIMDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of Engineering and Technology,

Greater Noida, India

ISBN 978-93-81335-73-4


• Introduction to CAD/CAM/CIM • Programming in C, C++ • Computer Graphics and Standards

• Curves, Surfaces and Solids • Autocad and PRO/E • Finite Element Method • Computer Aided

Design of Machine Elements and Other Systems • Introduction To Numerical Methods and

Optimization Techniques • Introduction to Cam • Features of NC and CNC Machines • NC Part

Programming • Control Strategies for Automation Systems • System Devices • Interpolators and

Control of NC Systems • Computer Integrated Manufacturing System • Robotics • Automated

Material Handling and Storage System • Expert Systems and Fuzzy Logic • Advance Concepts in

Manufacturing • Important Terms

` 375.00

Simplified Approach to

INDIRECT TAX LAWSCA. ASHOK SHARMA

Associate Professor, Zakir Hussain Delhi College

(University of Delhi), New Delhi

CA. ATUL KUMAR GUPTAPracticing Chartered Accountant

ISBN 978-93-81335-62-8


• Introduction to Service Tax • Services Covered Under Negative List • Declared Services

• Exemptions Under Service Tax Through Mega Notification • Place of Provision of Services Rules,

2012 • Service Tax Exemption Scheme for Small Service Providers • Specific Abatements • Point

of Taxations • Valuation of Taxable Services • Registrat ion • Records to be Maintained • Rate of

Service Tax • Payment of Service Tax • Return of Service Tax • Export of Services • Interest and

Penalties • CENVAT Credit Rules, 2004 • Introduction to VAT • Calculation of VAT • Small Dealers

and Composition Scheme • VAT Procedures • Basic Concepts • SSI Exemption and Job Work

• Valuation of Excisable Goods • General P rocedure of Excise • Basic Concepts of Customs Law

• Types of Custom Duty • Valuation • Import and Export Procedure • Baggage • Levy of andExemptions from Customs Duty

` 275.00


Since 1941

EVOLVING

LEADERSHIP INORGANISATIONSRAVI K. WADHAWAN

ISBN 978-93-81335-20-8


• What is Management • Leadership : An Enigma Always • Who Catalysis, Streamlines and

Maximises a Business Organisation and How? • Leadership Needs in Organisations • What Kind

of Leadership do People Need in Organisations? • Dyadic Relations and Relevance of Followers in

Organisations? • Contingency Theories of Meaningful Leadership • Charismatic and

Transformational Leadership in Organisations • Teams in Business Organisations • Tools of

Problem Solving and Streamlining • Non-Static Organisations Change • Influencing is Powerful

and Magnetic Tool • Motivation • Ethics and Values in Organisations • Risk Management in

Investments • Terminologies

` 295.00

DIGITAL AND ANALOG

COMMUNICATIONSATUL KUMAR VARSHNEY

Associate Professor, Department of Commerce,


ISBN 978-93-81335-27-7


• Communication System Components • Signals • Fourier Analysis : Fourier Series • Fourier

Analysis : Fourier Transform • Physical Connection : Modulation • Data Encoding • Transmission

Media and Physical Interfaces • Communication Modes and Services • Flow Control • Telephone

Systems and Switching and Multiplexing • Transmission Errors • Data Encryption and

Compression • Appendix • Previous Year Question Papers

` 275.00

32 33




Since 1941

CAD/CAM/CIMRGTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of

Engineering and Technology, Greater Noida, India

ISBN 978-93-81335-71-0


• Introduction • Issue, Forfeiture and Reissue of Shares • Redemption of Preference Shares and

Buy Back of Shares • Issue and Redemption of Debentures • Financial Statements of Companies

• Valuation of Goodwill and Shares • Amalgamation • Internal Reconstruction • Cash Flow

Statement • Banking Companies • Accounts of Holding Companies / Parent Companies

` 235.00

Fundamentals of

CAD/CAM/CIMRTU

DR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-88-8


• Introduction to CAD • Computer Graphics • Curves, Sur faces and Solids • Introduction to CAM

• Features of NC and CNC Machines • NC Part Programming • System Devices • Interpolators

• Computer Integrated Manufacturing System • Computer Aided Production Management

Systems • Collaborative Engineering • Robotics

` 285.00


Since 1941

Fundamentals of

CAD/CAM

(Computer Aided Designand Manufacturing) - UTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-85-7


• Introduction to CAD • Programming in C, C++ • Computer Graphics • Curves, Surfaces and

Solids • Autocad • Finite Element Method • Introduction to CAM • Features of NC and CNC

Machines • NC Part Programming • System Devices • Interpolators • Computer Integrated

Manufacturing System • Robotics • Important terms • Model Question Paper • Index

` 305.00

Fundamentals of

CAD/CAMPTU



ISBN 978-93-81335-66-6


• Introduction to CAD • Computer Graphics • Curves, Surfaces and Solids • Autocad • Finite

Element Method • Introduction to CAM • Features of NC and CNC Machines • NC Part

Programming • System Devices • Interpolators and Control of NC System • Computer Integrated

Manufacturing System • Robotics • Some Important Questions • Previous year Question Paper

• Index

` 285.00

34 35




Since 1941

MANUFACTURING

SCIENCE-IIUPTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-84-0


• Metal Cutting and M achines Tools • Machine Tools • Grinding and Superfinishing • Limits, Fits,

Tolerance and Surface Roughness • Metal Joining and Welding • Non-Conventional Machining

and Welding • Automation in Manufacturing • Jigs and Fixtures • Metrology and Machine Tool

Testing • Gear Manufacturing • Index

` 205.00

Fundamentals of

COMPUTER AIDED

MANUFACTURINGUPTU



ISBN 978-93-81335-82-6


• Introduction to CAM • Features of NC and CNC Machines • NC Part Programming • System

Devices • Interpolators and Control of NC System • Computer Integrated Manufacturing System

• Robotics • Important Terms • Previous Year Question Paper • Index

` 205.00


Since 1941

QUALITY MANAGEMENT(Total Quality Management) - UPTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-83-3


• Introduction to Quality Management • Control on Purchased Product • Manufacturing Quality

• Organizing for Quality Management • Quality Management Gurus and Their Quality Philosophies

• Total Quality Management (TQM) • Quality Management Practices • Control Charts • Failure

Characteristics • The International Organisation for Standardization (ISO) • Introduction to Six

Sigma • Previous Years Question Papers • Index

` 205.00

Principles & Practices of

MECHANICALMEASUREMENT &

METROLOGY PTU



ISBN 978-93-81335-86-4


• General Concepts • Static and Dynamic Characteristics of Measuring Instruments • Errors in

Measurement • Metrology • Measurement of Speed and Displacement • Measurement of Force,

Torque and Shaft Power • Strain Measurement • Pressure and Flow Measurement • Temperature

Measurement • Vibration Measurement • Experiments • Index

` 205.00

36 37




Since 1941


Since 1941

COMPUTER AIDED

DESIGN

MDU/KU/DEEN BANDHU CHOTURAMUNIVERSITY DR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-87-1


• Introduction to CAD • Geometric Transformations • Curves • Surfaces and Solids • Automation

and Numerical Control • Group Technology • Flexible Manufacturing Systems & Computer Aided

Processing Planning • Finite Element Method • Autocad and PRO/E • Exercise • Model Question

Papers

` 255.00

Fundamental of

COMPUTER AIDED

DESIGN (CAD)UPTU



ISBN 978-93-81335-81-9


• Introduction to CAD • Computer Graphics • Curves, Surfaces and Solids • Autocad

• Introduction to Numerical Methods and Optimization Techniques • Finite Element Method

• Previous Year Question Paper • Index

` 305.00

MECHANICAL

MEASUREMENT

and CONTROLRTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-69-7


• Introduction to Measurement and Measuring Instruments • Static Characteristics of Measuring

Instruments • Dynamic Performance Characteristics of Measuring Instruments • Time Related

Measurements and Displacement Measurement • Pressure and Flow Measurement • Strain

Measurement • Measurement of Force and Torque • Temperature Measurement • Vibration

Measurement • Voltage, Frequency and Current Measurement • Automatic Controls • System

Stability • Model Question Papers

` 215.00

METAL CUTTING

and CNC MACHINESRGTU



ISBN 978-93-81335-72-7


• Metal Cutting and Machine Tools • Machine Tools • Grinding and Super-Finishing • Gear

Manufacturing • Surface Qualities • Mechatronics • Features of NC and CNC Machines • NC Part

Programming • System Devices for CNC Machines • Interpolators for CNC

` 225.00

38 39




Since 1941


Since 1941

Principles of Practices of

MEASUREMENT AND

METROLOGY

UPTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-63-5


• Introduction to Measurement and Measuring Instruments • Static Performance Characteristic

and Errors in Measuring Instruments • Time Related Measurements and Displacement

Measurement • Measurement of Pressure • Strain Measurement • Measurement of for CE &

Torque • Temperature Measurement • Vibration Measurement • Metrology and Inspection

• Limits, Tolerances and Fits • Measurement of Geometric Forms • Measurement of Screw

Threads Gears and Surface Roughness • Dynamic Performance Characteristics of Measuring

Instruments • Experiments • Previous years Question Papers • Index

` 215.00

MEASUREMENT AND

INSTRUMENTATIONMDU



ISBN 978-93-81335-68-0


• Introduction to Measurement and Measuring Instruments • Static and Dynamic Characteristics

of Measuring Instruments • Dynamic Performance Characteristics of Measuring Instruments

• Time Related Measurements and Displacement Measurement • Pressure and Flow

Measurement • Strain Measurement • Measurement of Force and Torque • Temperature

Measurement • Vibration Measurement • Sample Distribution • Voltage, Frequency and Current

Measurement • Experiments • Model Question Papers

` 215.00

TOTAL QUALITY

MANAGEMENTPTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-67-3


• Introduction To Quality Management • Supplier and Customer Management in TQM

• Manufacturing Quality • Organizing for Total Employee Involvement • Quality Management

Gurus and Their Quality Philosophies • Total Quality Management (TQM) • Advanced Techniques

of TQM • Control Charts • Failure Characteristics • Quality Systems • Introduction to Six Sigma

• Model Paper - I

` 215.00

MECHANICALMEASUREMENT

and CONTROLHPTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-70-3


• Introduction to Measurement and Measuring Instruments • Static Characteristics of Measuring

Instruments • Dynamic Performance Characteristics of Measuring Instruments • Time Related

Measurements and Displacement Measurement • Pressure and Flow Measurement • Strain

Measurement • Measurement of Force and Torque • Temperature Measurement • Vibration

Measurement • Voltage, Frequency and Current Measurement • Automatic Controls • System

Stability • Model Question Papers

` 215.00

40 41




Since 1941


Since 1941

42 43

TOTAL QUALITY

MANAGEMENTUTUDR. VIKRAM SHARMAAssociate Professor, Galgotia’s College of


ISBN 978-93-81335-64-2


• Introduction to Quality Management • Control on Purchased Product • Manufacturing Quality

• Organizing for Quality Management • Quality Management Gurus and their Quality Philosophies

• Total Quality Management (TQM) • Quality Management Practices • Control Charts • Failure

Characteristics • The International Organization for Standardization (ISO) • Introduction to Six

Sigma • Previous Years Questions Papers • Index

` 215.00

MECHANICAL

MEASUREMENTSUTU



ISBN 978-93-81335-65-9


• Introduction To Measurement and Measuring Instruments • Static Per formance Characteristics

and Errors in Measuring Instruments • Time Related Measurements and Displacement

Measurement • Measurement of Pressure • Strain Measurement • Measurement of Force and

Torque • Temperature Measurement • Vibration Measurement • Metrology And Inspection

• Limits, Tolerances and Fits • Measurement of Geometric Forms • Measurement of Screw

Threads Gears and Surface Roughness • Automatic Controls • Dynamic Performance

Characteristics of Measuring Instruments • Experiment • Model Question Papers

` 215.00

Basics in ENVIRONMENTAL

STUDIESDR. PUSHPENDRAAssociate Professor, Deptt. of Applied Science & Humanities AKG Engg.

College, Ghaziabad, U.P. - 201009

ISBN 978-93-81335-74-1


II Edition 2013

• Environmental Study: An Introduction • Natural Resources • Ecosystem • Bio-diversity

• Pollution • Social Issues and Environment • Population • Important Terms • Suggested

Readings

` 185.00

PHARMACEUTICAL

MARKETINGStrategies and PracticesDR. KUMARDATT A. GANJRE

Dattakala Group of Institutions Tal. Daundh Dist. Pune

ISBN 978-93-81335-02-4


• Structure of Indian Pharmaceutical Industry • Pharmaceutical Marketing Research • Structure

of Pharmaceutical Marketing in India • General Agreement on Tariff and Trade - A New Horizon for

Pharmaceutical Marketing • Pharmaceutical Brand Management • Pharmaceutical Marketing

Strategies • Key Learnings from Current Trends in Pharmaceutical Marketing • Appendix

• Bibliography

` 295.00




Since 1941

PRINCIPLES

OF GENETICSS.V. SAWARDEKAR

Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.)

S.S. SAWANT

Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.)

S.G. BHAVEDr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.)

ISBN 978-81-910642-6-1


• History of Genetics and Its Scope • Chromosome Structure • Morphology of Eukaryotic

Chromosome • Cell Division: Mitosis • Cell Division: Meiosis • Mendel and His Work • Mendel’s

Laws of Inheritance • Gene Interactions • Multiple Alleles • Pleiotropism • Quantititative and

Qualitative Traits • Multiple Factor Hypothesis • Cytoplasmic Inheritance (Extra Nuclear

Inheritance) • Linkage • Crossing Over • Chromosomal Aberrations: Numerical • Chromosomal

Aberrations: Structural • DNA and Its Structure • RNA : Structure, Function and Type • Protein

Synthesis • Gene Expression • Mutation • Methods of Sex Determination • Sex Linked, Sex

Influenced and Sex Limited Characters • Glossary • References

` 150.00

BUSINESSDEVELOPMENTNEETA VAYDANDE

ISBN 978-93-910642-1-6


•Role & Importance of Business • Business Environment-I • International Environment &

Environmental Scanning •Business Objectives • Seuing Up of a Business Unit •Restructuring &

Growth Strategies •Banking •General Insurance •Transport & Communication •Tourism and

Hospitality Industry •Retail Management •Business Process Outsourcing

` 150.00

44 45


Since 1941

• Hidden Physiology & Anatomy • Health & Healing-A State of Mind • Deeper Perspective on

Healing Philosophy • Modern Medical Science & A ncient Healing Wisdom • How to Live Healthy in

a Stressful Environment • The Role of Yoga in Human Wellness • Physical Exercise for Fitness a nd

Freedom • Management of Modern Lifestyle Diseases •Graceful Ag ing • Synthesis of Spirituality

and Modern Science • Selected Bibliography

ANCIENT WISDOM ON

HEALTH AND HEALINGDR. S.K. SINHA (M.D.)Ex. Prof. of Medicine, Patna Medical College

ISBN 978-93-81335-80-2

Year 2013 | Pages 160 ` 295.00

ADVANCED

ENGINEERING

MATHEMATICSDIVYA MAHAJANNorthern India Regional College, New Delhi

ISBN 978-93-81335-98-7

Year 2013 | Pages 1456 ` 595.00




Since 1941


Since 1941

46 47

CONSUMER

BEHAVIOURSUJATA KHANDAI

ITS Mohan Nagar Ghaziabad, U.P.

Year 2013 | Pages 650 Approx. ` 450.00

CONSUMERBEHAVIOUR

SUJATA KHANDAI

Oxford & IBH Titles Exclusively Distributed

by International Book House Pvt. Ltd.CORPORATE GOVERNANCE,

BUSINESS ETHICS & C.S.R.DR. ANIL KUMARShriram College of Commerce, University of Delhi, Delh

JYOTSNA ARORALady Shriram College of Commerce, University of Delhi, Delhi


CORPORATE

GOVERNANCE,

BUSINES ETHICS

&

C.S.R

DR. ANIL KUMAR

JYOTSNA ARORA

FINANCIAL

ACCOUNTING

& AUDITINGBHUSHAN KUMAR GOYALAssociate Professor, Shri Ram College of Commerce,



FINANCIAL

ACCOUNTING

&

AUDITING

BHUSHAN KUMAR GOYAL


Since 1941

You may send your order to:

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Since 1941


Since 1941

Forthcoming Titles

1. Concepts of Database

by Dr. Rattana Mishra and Dr. Sandeep Srivastava

2. Heat & Mass Transfer

by Dr. Mohammed Zafar

3. Economics Environment

by Dr. S.K. Singh

4. Management Accounting

by Dr. Rajiv Goel

5. Managerial Economics

by Dr. Ashok Seth and Dr. Shalini Devi

6. Engg. Hydrology by Dr. Ramalinga Reddy, (Reva Institute of Technology and

Managment, Bangalore)

7. Capital Budgeting

by Dr. Kiram Kumar (M.S. Ramaiah Institute of Management,

Bangalore)

8. Statistics for Manageers

by Dr. Nagesh (JCE, Mysore) & Dr. Pannerselvam (S.I.T, Tumkur)

9. Human Resource Management (H.R.M.)

by Dr. V. S. Manjunath (NIITE, Bangalore)

10. Security Analysis & Portfolio Management

by Jayashree Kowtal ( M.S. Ramaiah Institute of Management,

Bangalore)

11. Accounting for Managers

by Dr. K.G. Muralidhara (M.S. Ramaiah Institute of Management,

Bangalore)

12. Business Management: Consumer Decision Making & Impact of

Digital Technology by Dr. Chandrashekara (Govt. R.C. College, Commerce and

Management, Bangalore)

48 49

13. Computer Networks by By Jyoti S More (Assistant Professor, Lokmanya Tilak College of

Engg., Koparkhairane, Navi Mumbai)

14. Business Environmental by Chandra Hariharan Iyer (Birla College, Kalyan)

15. A Complete Approach to Financial Sytems & Capital Market by Dr. Kinnarry V Thakkar (Associate Professor of Commerce, University

of Mumbai) and Shraddha Bhome (Joshi Bedekar College, Thane,

M.Com, M.Phil Gold Medalist, MBA Finance, Research Scholar Shri

JJTU)

16. Customer Relationship Management by Dr. Amarpreet S Ghura (Guru Nanak Institute of Management

Studies King's Circle, Matunga, Mumbai and SHRADDHA MAYURESH

BHOME (Joshi Bedekar College, Thane, M.Com, M.Phil Gold Medalist,

MBA Finance, Research Scholar Shri JJT)

17. Electro Magnetic Field Theory by Prof. Ashutosh Asthana (HOD , Applied Sciences & Humanities, R R

Instiute of Modern Technology, Lucknow)

18. Entrepreneurship Management by Dr. Amarpreet S Ghura (Guru Nanak Institute of Management

Studies King's Circle, Matunga, Mumbai)

19. Retail Communication - A guide to all retailers by Dr. Hemant Katole (Assistant Professor, Department of

Management Sciences (PUMBA), University of Pune, Pune)

20. IBH Medical Disctionary (For Medical, Dental, Nursing ) by Dr. P V Rataboli (Director Professor, Department of Pharmacology,

Goa Medical College, Goa)

21. Nanoscience And Technology by Professor Ashutosh Asthana (HOD , Applied Sciences & Humanities,

R R Instiute of Modern Technology, Lucknow)

22. Insurance Management by Shraddha Bhome (Joshi Bedekar College, Thane, M.Com, M.Phil

Gold Medalist, MBA Finance, Research Scholar Shri JJT), Dr. Nishikant

Jha (Thakur College of Commerce, BAF Co-ordinator, Kandivali) and Dr.

Hemant Katole (University of Pune (PUMBA)




Since 1941


Since 1941

23. Insurance Management by Shraddha Bhome (Joshi Bedekar College, Thane, M.Com, M.Phil

Gold Medalist, MBA Finance, Research Scholar Shri JJT) and Dr.

Nishikant Jha (Thakur College of Commerce, BAF Co-ordinator,

Kandivali)

24. A Tool for Environmental Management by Dr. N.N. Bandela (Dept. of Environmental Science, Dr. Babasaheb

Ambedkar Marahtwada University, Aurangabad, Maharashtra (India))

and Miss Jyoti Koliyar (Assistant Professor, SIES(Nerul) College of ASC,

Nerul)

25. Satellite Communication by Prof. Dhiraj P. Tulaskar (Department of Electronics & Telecom. Engg.,

S.S.G.M. College of Engg. Shegaon, India

26. Library and Information Science Research: Methods and

Techniques

by Dr. Rajendra Kumbhar (Professor, Dept. of Library and InformationScience, University of Pune, Pune)

27. Business Entrepreneurship by S.K. Aggarwal (Shriram College of Commerce, University of Delhi,

Delhi)

28. Business Law by Bhushan Kumar Goyal & Kinneri Jain (Shriram College of Commerce,

University of Delh i, Delhi)

29. Information Technology by H.C. Jain (Deen Dayal Upadhyay College) and H.N. Tiwari (Shriram

College of Commerce, University of Delhi, Delhi)

30. Management Accounting

by Rajiv Goel

31. Database Management System

by Manik Pandey

50 51




Since 1941

52

catalogue 2013_final books

Documents