catalyst conference presentation by jordan frank - blogs, wikis and why they matter
DESCRIPTION
Presentation given at the year 2006 Burton Group Catalyst conference. Agenda was to reconcile blog and wiki terms and technologies. This was followed by Traction TeamPage case studies of a Glossary at a Pharmaceutical firm and an Idea / Innovation Management case study at a global bank. See http://traction.tractionsoftware.com/traction/permalink/Public767TRANSCRIPT
• Leading “Enterprise Blog” Platform– Founded in 1996– Current release 3.7
• Funded: 2000 and 2002– by In-Q-Tel (Venture arm of the CIA)– Slater Interactive and private investors
• Customer Leadership– DOD, DOJ, DHS, In-Q-Tel, – State of CT CIO, State of TX Health– 4 of the top 15 Pharmaceutical firms– 14 of the Global 100
• Deployments with • Small groups to 1000s of users• 100s to 100s of 1000s of posts
About Traction Software, About Me
Getting Traction - Jon Udell
Agenda
• Reconciling Terms, Technologies
• Enterprise Examples, Real Results
What’s in a Word?
BLOG
BLOG
BLOG
BLOG
BLOG
BLOG
BLOG
BLOG
BLOG
BLOGBLOG
BLOG
BLOG
WIKI
WIKI
WIKI
WIKI WIKIWIKI
WIKI WIKI
WIKI WIKI
WIKI
WIKI
Quasi-Religious
BLOG• “Unedited voice of a
single person”
WIKI• “Group voice, anyone
can edit and anyone can read”
Dictionary (.com)
BLOG• “an online diary; a
personal chronological log of thoughts published on a Web page”
WIKI• Any collaborative
website that users can easily modify via the web, typically without restriction. ”
Literal
BLOG• Web (hypertext) • Log (journal)
WIKI• Hawaiian for “quick”
or “fast”
Practical
WIKI• Displayed as a set of
linked web pages
System for easily posting, editing and managing web pages pertaining to a certain topic or purpose…
BLOG• Displayed in time
order
…and usually including features like comments, categories, permalinks, RSS (or other notification features), trackbacks
1992 Towards High Performance Organizations: A Strategic Role for Groupware
The Mother of All Demos
Engelbart’s 1968 demo showed three first time innovations: 1) NLS, a Hypertext Journaling System, 2) GUI, and 3) Mouse!
WIKIBLOG ?
Blog & Wiki – Wiki & Blog• Wikis and Blogs Proven collaboration results at web scale
• Enterprise hypertext based collaboration should combine:– Communication– Collaborative content editing (in “Documents” or Hypertext)– Strong meta data model, flexible display modes, strong vector for time ordering
• Traction builds on Engelbart’s NLS model– Adds a layer of integrated, permissioned collaborative hypertext workspaces– Adds best of breed hybrid directory integration, over the web document
management (WebDAV), dynamic views, permission filtering, notification (newsletter, email, RSS, IM), Export (print, emal, word, pdf), easy installation, customer support.
– Upcoming: FAST Search integration
Enterprise Examples…
• Non Profit Association: IJIS
• DOD: CIO Funded Liberty Project
• Pharmaceutical: Ipsen
• Finance: Global Bank
…Real Results
IJIS Institute
• Integrated Justice Information System Institute
– Consortium of government agencies, contractors, and consultants
• Quickly growing institute needed to:
– Add syndication and search to their website
– Enable member collaboration
– Deploy a staff intranet
• A tall order for a small (but growing) non profit!
Traction powered IJIS website: Now easy to edit, also Includes Search, RSS, and member Login
IJIS Institute• The Payoff:
– Over 400 people working on 17 projects now collaborate virtually.
– One committee cut phone and in-person meetings by 50%
• Committee Collaboration:– Thousands of posts– Over 700 comments– Over 500 attachments– Over 2500 edits
• Business Week
IJIS website – “Mobile” skin: delivered automatically to mobile devices browsers
DOD RAI-NC Liberty Project DOD CIO office funded 4 of 120 (Rapid Acquisition Incentive –
Net Centricity) proposals, including the Liberty Project
Liberty Project: While testing night vision technology, had the goal to develop and demonstrate the use case for application of a Enterprise Blog platform to Program Team Communication
Participants included:
• New York City Police• Newport Police• Army National Guard• Naval Undersea Warfare Center• Technology from Ford Motor
Front Page: Cross-blog view of announcements, test plans, trial results and other communication
DOD RAI-NC Liberty ProjectOpportunity Analysis (From DoD Final Report December 2004 FOUO):
The tool is universal in its applicability and can benefit all DoD components, program offices, and business functional areas through:
– 50% Reduction in Time Expended for User Electronic Communications Management
– 75% Reduction in Status Reporting Process
– 29% Reduction in Total Ownership Costs
– 89% Reduction in Bandwidth UsageA test result: Post includes image, explanation, and discussion of test result
“The (Traction) solution provides a secure, low-cost alternative for centralizing daily communications in a web-based environment.”
DOD RAI-NC Liberty Project
Qualitative benefits summary (From May 2006 presentation to NARA by a Team Member):
– Ease of use, works like he web– New partners and members are brought up
to speed quickly– Manages project information in an
organized, searchable manner, accessible from any web connection
– Delivers the right information to the right people
– Minimizes information overflow– Filters content and manages use through
permission
Automated Email Summary Digest: Permission filtered, automated email summary Includes title and first paragraph of each new post or comment.
Ipsen – Competitive IntelligenceIpsen is a $1B global pharmaceutical
firm headquartered in France
CEO mandated effort to build a competitive Intelligence function
From Ipsen’s CIO, Thiery Barsalou:
CI is a Knowledge-intensive process with geographically and functionally distributed stakeholders, with different permissions, requiring strong communication and collaboration capabilities
The Intelligence Cycle
Direction & Planning
Dissemination
Analysis
Collection
Ipsen – Competitive Intelligence
20%
2%
43%
10%12% 13%
R&D Manufacturing Marketing Operations Management Bus Dev
Readership spans the globe…
…and the business functions
Ipsen – Competitive Intelligence
Results• Federated collection of 6 blogs hold over 3700 articles 640 comments• A community and repository for knowledge of the business environment• Deployed to 250 named accounts (Intranet, Extranet, email…), • Available to 3,500 employees (Intranet)• Dialogue around information is increasing (within the blog, and in meetings)• Contributed to making CI important to business decision making • Market-relevant communication is moving from email to the blogs • Best practice model for knowledge management and collaboration at Ipsen
Readership is consistent at 8,000 to 14,000 page views per month
0
2000
4000
6000
8000
10000
12000
14000
16000
Ipsen - Glossary
Front End: Dynamic title driven look up (e.g. “Adverse”), Full text search, Letter inde, Formatted view of definition, Comments, Print view, email out and export functions.
Glossary for R&D and Ops
– Need for common, accessible vocabulary used in submissions
– Common language set supports global collaboration
– External reference definitions stored with internal applied definition
– French and English terms are related
Ipsen - Glossary
Term Add Edit Form:With 4 fields for structure and formatting consistency
Audit Trail:Including additions, edits, erasures, emails sent, and more
Benefits:
– More accessible than former PDF based glossary docs
– Interface fit to the application, makes life easy for readers and admins
– Consistent presentation of terms– Journaling backend provides rich
audit trail
Global Bank – Good Ideas
• CIO “Innovation” Project– Global effort to collect,
evaluate and implement good ideas
– Build community amongst employees in 50+ countries
• Technical needs – Quick Deployment– Super simple– Invite comments and
ratings– Flexible search and export
to navigate and evaluate results
Idea form: Easy to fill out form with 8 category fields (e.g. urgency, potential, country, idea type…)
Global Bank – Good IdeasIdea & Comments: Idea is displayed with category labels. Threaded comments are encouraged
List of Ideas: Ideas display on Front Page with category and status
Global Bank – Good IdeasOutcome: Over 2500 ideas collected in 1 monthSearch, drill down discovery, and CSV export functions help find and process the gems
Results: 13 Projects funded, including permanent idea blog
Dynamic Search : by country, function, category, status, title, content and time
Category Drill Down: expand category groups to select and navigate
Conclusion• Wiki vs. Blog
– Slightly different, effective approaches to collaboration– Enterprise collaborative teams need a hybrid approach
• for communication and • collaborative content management
– Enterprise Blog-Wiki deployments• enable page publishing at scale, • satisfy a defined business purpose• bring power of the Internet to Intranet
• Enterprise considerations– Global identity / Local permission:
• enterprise directory integration– Enterprise Search integration– Meta model dynamics and depth– Support for multiple teams / groups– Platform and deployment considerations
• Q&A
