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The Business of Apps

The Business of Apps

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catchyThe Business of Apps

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Catchy is a specialist developer marketing agency, based in the UK

but working with mobile eco system clients all over the world.

catchyThe Business of Apps

Developer Outreach

Mobile App Stores and mobile platforms are increasingly judged by

the quality of Apps available for users to download. Creating and

maintaining a thriving, vibrant and engaged developer network is

essential to platform success.

At Catchy we understand the app eco-system. We know that

platform choice for developers is made up of a number of factors,

ease of coding, API availability, monetization options and

addressable base are high amongst them. Catchy puts products,

services and campaigns together to help you communicate to

developers why they should work with you.

Catchy exists to help you understand your developers more and to

communicate with them more effectively.

catchyThe Business of Apps

There are more than 1 million publishers of apps.

These can no longer all be simply labelled with the word

‘Developer’

Catchy can help to segment and manage your developer database.

Through analysis of your data and by speaking to your developer

community, Catchy will create a developer segmentation profile and

propose a communications strategy for each segment.

Who are your Developers?

catchyThe Business of Apps

Basic Developer Segments

Catchy defines three basic levels of developer, VIP, Core and

Tail. Many developer marketing programs focus on either end

of the spectrum and not on the middle Core of developers

catchyThe Business of Apps

Developer recruitment – attract new developers to your products

Developer surveys – get direct feedback from your community

Product tests and Pilots – Manage a trial or early access program

API and product engagement programs – get developers using them

Pre and post Event follow up and management – what worked

Developer segmentation – Who are your developers

Database management and cleaning – Keep your data up to date

Device seeding and tracking – What happens to the devices you seed

1st line support and virtual help desk – Great support for developers

Developer Lifetime CRM – Communicate effectively and consistently

Core Catchy Services

catchyThe Business of Apps

We would love to be able to discuss your individual requirements for

developer relations and marketing.

It may be that we need to combine some services to work for you or

even create a totally bespoke solution.

Let’s talk it over.

Your Developer Relations

Of course these services are just examples of the sort

of work we have undertaken for others in the app

eco-system and they may not reflect your needs.

Thank you

Richard Hurring

richard@catchyagency.com

@richardhurring

+447831114131

catchyThe Business of Apps