categoria bancos
DESCRIPTION
GFR Media Categoria BancaTRANSCRIPT
PRIVATE/PROPRIETARY Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media LLC, except pursuant to a written agreement.
FINANCIAL
2
AGENDA
1. GFR Media
2. PR Advertising Market
3. Financial advertising market
4. PR Audience Market
5. Financial Audience market
6. Circulation
7. GFR Media and Financial (Best practices in advertising)
8. Next steps
Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico
• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper
– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US– City View Plaza – Commercial real estate company
Media Properties
• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels of readership in the world
• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico
World’s ReadershipPR is one of the countries with highest levels of readership in the world
Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85% Countries with population between 3 and 4.5 millions
GFR Media has evolved from a newspaper to a content and media company
DBMarketing-Analytics
DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers
GFR Media Platforms
GFR Media Newspaper Products
El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers
Primera Hora• Leader in single copy circulation
• Primarily in stores and distribution points• Second largest paid newspaper
• Over 1.3 million readers
Indice• Leader in non-paid circulation
• Over 120k daily copies• Over 240k regional copies on Thursday
• Promotional and commercial platform • Flexible distribution• 360 Offering
GFR Media Digital Products
elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach
• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers
primerahora.com• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports
• Younger audience• Social Media Presence:
• Facebook 756k• Twitter 264k
indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:
• Facebook: 240k• Twitter: 10k
Mobile
Total Mobile units GFR MEDIA reaches
3,074,96In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043Monthly Mobile Users
2,910,057 Monthly unique browsers**
1,398,644 Monthly unique browsers**
241,342 Monthly unique browsers**
13
Advertising Market Puerto Rico Overview
14
ADVERTISING MARKET IN PR 2013
Rate Card$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment
16DBMarketing-Analytics
MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”
Newspapers21%
Local TV43%
Radio9%
Outdoor5%
Paid TV17%
Internet1%
Others1%
Magazines2%
Cinema0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Newspapers39%
Local TV28%
Radio11%
Outdoor6%
Paid TV6%
Internet3% Others
2%Magazines2%
Cinema2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media
17DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000 235,782,442
170,530,401
68,978,309
36,582,783 36,040,017
21,000,000 13,600,000 10,768,324 9,600,000
229,668,727
176,041,922
74,742,120
27,424,667 36,553,437
17,300,000 17,000,000 10,282,990 8,000,000
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
18DBMarketing-Analytics
Business & Consumer Services; 22%
Retail; 15%
Entertainment & Amusements; 13%
Publishing & Media; 12%
Other Categories; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 6%
Toiletries & Cosmetics; 4%
Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%
2013 – real investment
Top 10 Categories. Share of Investment (SOI)
Business & Con-sumer Services; 21%
Entertainment & Amusements; 15%
Retail; 12%Publishing & Media; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 7%
Tv Networks/sta-tions; 6%
Toiletries & Cosmet-ics; 5%
Foods & Food Products; 3%
Insurance & Real Es-tate; 3%
Others Categories ; 10%
2013 – rate card
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
19
Business & ConsumerFrom the advertising perspective.
20
Business & Consumer IN PR 2013
The Business & consumer products category spends $124.9MM in advertising a year
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card$446 millions
Real Investment
$124.9 millions
21DBMarketing-Analytics
Business & Consumer Services Category
Newspapers are the prefered media investment (44%) of the category.
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Local TV; 44%
Newspaper; 24%
Paid TV; 14%
Radio; 11%
Outdoor; 7% Magazines; 1%
Rate Card 2013
News-paper;
44%
Local TV; 29%
Radio; 13%
Outdoor; 9%
Paid TV; 5%
Magazines; 1%
Real Investment -2013
22
Real advertising investment of the category is $124.9MM a year.Even though advertising investment decreased by 21%, Newspapers investment decreased 2%
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Business & Consumer Services Category
Newspaper Local TV Radio Outdoor Paid TV Magazines
54.9
35.8
16.7
10.7
5.7
0.9
55.9
45.2
19.9
8.5 8.8
0.9
2013 2012
23DBMarketing-Analytics
Business & Consumer Services - Sub Categories Financial is the second subcategory that spends advertising with 20% of the total real investment.
Business & Consumer Services : $124.9 MM
Financial : $24.4 MMCredit Cards & Travelers Checks : 759 K
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Communications & Pub-lic Utilities; 33%
Financial; 20%Government Local And
Us; 15%
Organizations (Not Elsewhere Classifed);
13%
Schools & Camps; 13%
Engineering & Professional Services; 6%
Credit Cards & Travelers Checks; 1%Corporate (Not Elsewhere Classified);
0%
24
Financial IN PR 2013
The Financial services category spends $24.4MM in advertising a year
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card$90.1 millions
Real Investment
$24.4 millions
Newspaper Local TV Radio Outdoor Paid TV Magazines0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.4
8.1
3.0
1.5 1.1
0.5
11.3
7.3
2.8
1.2 1.5
0.9
Financial 2013 Financial 2012
Financial CategoryReal advertising investment of the category is $24.4MM a year.Even though advertising investment remains the same, Newspapers investment decreased 11 %
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
26
Financial Investment
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
TOP 6 players represent 60% of Financial total investment.
First Bank Doral Oriental Cooperativas De Pr Banco Popular Scotiabank Santander
3,037,414
2,720,428 2,619,369
2,434,867
2,072,040
1,844,618
296,649
27
TOP financial media investmentNewspapers and local TV are the preferred media to invest. TOP Players investment:
$14.5MMTop players investment in newspapers $7.2 MMTop players investment in TV
$3.8MM
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Banco Popular Cooperativas De Pr First Bank Scotiabank Doral Santander Oriental
16% 19%27% 25%
45%
0%
24%
4%3%
15%
6%
4%
0%
2%
45%49%
52%
58%
42%
58%
56%
18%
27%
2%7% 5%
0%
8%1%
0% 0% 0% 1%
0%
0%16%
2% 3% 4% 4%
42%
10%
Local TV Paid TV Newspaper Radio Magazines Outdoor
28
Credit Cards IN PR 2013
The Credit Cards services category spends $759k in advertising a year
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card$2.7 millions
Real Investment
$759 K
Credit Cards CategoryReal advertising investment of the category is $759K a year.Even though advertising investment decreased by 20%, Newspapers investment decreased 9%
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Newspaper Local TV Radio Outdoor Magazines Paid TV
310,128
200,376
95,376
74,828
50,738
27,574
339,392
265,364
163,449
51,553
29,235
96,246
Credit Cards & Travelers Checks 2013 Credit Cards & Travelers Checks 2012
30
Credit Cards Investment
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
TOP 3 players represent 74% of Credit Cards total investment.
Visa Master Card American Express
273,931
31,267
48,356
31
TOP Credit Cards media investmentNewspapers and local TV are the preferred media to invest. TOP Players investment:
$353KTop players investment in newspapers $161KTop players investment in TV
$93K
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Visa Master Card American Express
33%
13%
0%
0%
26%
0%
38%
43%
94%
10%
7%
0%
13% 0%
6%7%12%
0%
Local TV Paid TV Newspaper Radio Magazines Outdoor
32
Puerto Rico MarketAudiences Overview
33
Media Consumption:
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
34
61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
35DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.
36DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,3541,306,634
839,676
482,508 405,074
Any daily newspaperprint edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
37DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
38Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thou
sand
s
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership
1,489,35469% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+
1,489,354readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54 years old
• 53% have a Any College Degree or more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index: 110)
El Nuevo Día Leadership
677,528Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?
446,166
66% of no readers of END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers
446,166
PH Readers, but END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years old (index: 105)
• They have an education level of high school or less (index: 104)
• Have difficulties with english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)
reach together an impressive majority of readers*
89% Reach
&
Source: Scarborough 2014 -1 Cume Readers People 18+
The Most Effective Combination
45Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
46
FinancialFrom the audience perspective.
47
Media used for shopping and buying decision process.
Primary Banks Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
59.3%
44.7%
33.5% 33.4%
21.3% 20.3% 19.5%
9.3%6.1%
3.2%
Any Primary Bank Users
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 645,452 None Bank users
None Banks Users consider Weekly Shopper, Newspapers as the media used for their shopping and buying decisions process
Weekly
shoppers
Newspap
er
Local
TV
Intern
etRad
io
Promotions o
r visu
al disp
lays w
ithin st
ores
Cable or s
atellit
e TV
Magazi
nes
Outdoor m
edia (billb
oards, e
tc.)
Movie th
eater
58.0%
48.3%
38.5%
27.1%24.1%
21.0%18.3% 18.2%
10.8%
2.5%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 645,452 None Bank users
Banco Popular Banks Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Internet
Loca
l TV
Cable or satellit
e TV Radio
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
61.9%
46.8%
37.8% 36.9%
20.9% 20.7% 20.1%
9.8%7.3%
3.4%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 1,244,730 BPPR users
Banco Santander Banks Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Internet
Cable or satellit
e TV Radio
Promotions or v
isual d
isplays w
ithin st
ores
Loca
l TV
Magazines
Movie theater
Outdoor media (b
illboards,
etc.)
50.3%
45.2%
39.7%
31.5%
26.3%
22.3%
17.0%
5.0% 4.6%
0.0%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 92,330 Banco Santanderusers
Cooperative Credit Union Usersconsider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
57.2%
42.4%
34.0%
21.2% 20.6%
16.5% 15.4%
8.7%
4.1% 3.3%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 348,456 Cooperative Credit Union Service
Doral Banks users consider Weekly Shopper, Internet and Newspapers as the media used for their shopping and buying decisions process
Weekly
shoppers
Intern
et
Newspap
er
Local
TV
Radio
Promotions o
r visu
al disp
lays w
ithin st
ores
Cable or s
atellit
e TV
Outdoor m
edia (billb
oards, e
tc.)
Magazi
nes
Movie th
eater
52.9%
31.0% 29.7%25.9%
12.7% 12.3% 12.2%8.5% 7.0%
2.3%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 127,130 Doral Bank rusers
First Bank Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Internet
Loca
l TV
Radio
Cable or satellit
e TV
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Movie theater
Outdoor media (b
illboards,
etc.)
56.5%
40.6%
34.7%31.9%
26.2% 26.0%
20.2%
9.8%
4.9%2.9%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 154,932 FirstBank rusers
Oriental Group Users consider Weekly Shopper, Internet and Newspapers as the media used for their shopping and buying decisions process
50.9%
42.9%
38.1%
19.5%
15.5%13.2%
11.7%10.0%
3.3%
0.0%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 40,604 OrientalGroup rusers
Scotiabank Banks users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
61.4%
49.2%
30.6% 29.7%26.8%
21.7%
17.1%
9.0% 8.3%
0.0%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 136,394 Scotiabank rusers
Any Credit Cards consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Internet
Loca
l TV
Cable or satellit
e TV Radio
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
60.8%
49.9%
39.5%
34.5%
28.5%
23.3% 21.8%
12.9%
5.9%3.6%
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
None used credit cards consider Weekly Shopper, and Newspapers as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Loca
l TV
InternetRadio
Promotions or v
isual d
isplays w
ithin st
ores
Cable or satellit
e TV
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
57.3%
41.3%
34.7%
24.8%
19.1% 17.9%
13.0%9.9% 8.5%
2.5%
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
59
Financial category consumption by newspaper
Banking Market
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 645,452 None Bank users
Primary Banks uses; 77.1%
None Banks uses ; 22.9%
Market Share
Banco Popular; 57.3%
Cooperative Credit Union; 16.0%
FirstBank; 7.1%
Scotiabank; 6.3%
Doral Bank; 5.9%
Banco Santander; 4.2%
Oriental Group; 1.9%
Other bank in Puerto Rico; 0.8%Citibank; 0.3%
Other bank outside Puerto Rico; 0.2%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank users Average Readers - Mon – FR
Bank users and non users
Base Total
ENDAverage Reader
PHAverage Reader
Índice Average Reader
EV Average Reader
Metro Average Reader
Primary Banks uses 2,172,728 34.8% 27.2% 8.9% 15.1% 6.6%None Uses primary bank 645,452 26.4% 25.7% 6.9% 14.3% 6.7%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank user 645,452 None Bank users
El Nuevo Día and Primera Hora are more effective newspapers in reaching Bank user and non user.
Primary Banks
Banks uses as primary bank
Base Total
ENDAverage Reader
PH Average Reader
Indice Average Reader
EV Average Reader
Metro Average Reader
Banco Popular 1,244,730 33.5% 25.6% 7.5% 16.3% 6.9%Cooperative Credit Union 348,456 35.8% 31.2% 7.1% 13.2% 3.5%FirstBank 154,932 37.1% 36.3% 10.5% 16.5% 6.1%Scotiabank 136,394 29.1% 21.1% 13.2% 10.2% 7.7%Doral Bank 127,130 40.3% 30.5% 20.4% 13.6% 15.0%Banco Santander 92,330 35.6% 21.6% 13.6% 12.0% 5.5%Oriental Group 40,604 41.9% 28.0% 7.6% 13.9% 1.1%Other bank in Puerto Rico 16,456 58.3% 36.5% 0.0% 11.7% 0.0%Citibank 7,398 51.1% 42.1% 0.0% 21.6% 0.0%Other bank outside Puerto Rico 4,298 37.7% 10.6% 0.0% 37.1% 9.3%
El Nuevo Día and Primera Hora are more effective newspapers in reaching Bank user.
Scarborough 2014 -1 Base: 2,172,728 Any primary bank users Average Readers - Mon – FR
Financial Services
Financial services has/use MarketEND
Average Reader
PH Average Reader
Indice Average Reader
EV Average Reader
Metro Average Reader
Savings account 1,375,728 36.7% 25.9% 9.3% 14.2% 7.1%Checking account 1,161,008 38.5% 26.6% 11.3% 13.9% 8.4%Debit card 985,026 38.1% 27.3% 11.3% 13.7% 8.1%ATM card 950,498 37.7% 26.6% 10.8% 13.8% 7.5%Home mortgage 481,904 39.0% 26.7% 11.7% 16.4% 9.7%Online bill paying 422,102 42.7% 24.0% 12.4% 13.6% 10.6%Online banking 389,756 40.6% 23.5% 13.7% 14.7% 13.1%Auto loan 386,748 42.0% 29.0% 11.4% 15.9% 8.2%Personal loan 384,840 39.9% 32.1% 8.6% 14.3% 6.8%Home improvement loan 115,316 38.7% 24.0% 11.4% 13.0% 5.2%Certificates of Deposit (CDs) 107,922 34.1% 18.4% 9.9% 15.3% 6.5%IRA (Individual Retirement Account) 104,438 47.1% 19.7% 12.1% 19.0% 7.8%Money market account 100,438 45.9% 15.0% 8.6% 9.8% 3.8%401k plan 98,926 43.3% 20.3% 11.3% 16.8% 10.1%Refinance home mortgage 67,674 26.1% 18.4% 10.0% 9.7% 5.1%Home equity loan 39,188 18.0% 16.9% 7.0% 13.6% 1.5%529 plan/college savings plan 8,220 37.0% 3.9% 0.0% 20.9% 0.0%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank users Average Readers - Mon – FR
El Nuevo Día and Primera Hora are more effective newspapers in reaching Financial services users
Investments
Investments household has MarketEND
Average Reader
PH Average Reader
Indice Average Reader
EVAverage Reader
Metro Average Reader
None 1,524,236 32.0% 26.2% 9.1% 14.8% 6.7%Any investment 648,492 41.3% 29.6% 8.4% 15.6% 6.3%Stocks or stock options 371,534 41.2% 28.1% 9.7% 14.3% 5.7%Second home or real estate property 242,556 43.5% 30.1% 6.8% 12.4% 5.6%Other security or investment 78,208 43.1% 27.7% 8.1% 22.1% 9.0%Mutual funds 71,388 54.1% 28.2% 7.1% 16.2% 7.3%Bonds 61,628 45.0% 24.4% 11.9% 23.9% 9.7%Money market funds 48,240 51.7% 19.7% 3.1% 11.3% 3.1%
Scarborough 2014 -1 Base: 2,172,728 Any primary bank users Average Readers - Mon – FR
El Nuevo Día and Primera Hora are more effective newspapers in reaching household investment users
66
El Nuevo Dia and Primera Hora are the most effective newspapers at reaching upper socieconomical
Segment: 35 +, high socioeconomic level
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
51.8%
28.8%
15.9%19.3%
14.7%
67
Credit Cards category consumption by newspaper
Credit Card Market
Any credit card; 49.1%None; 50.9%
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
Credit Card Market
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
VISA; 50.1%
MasterCard; 29.8%
Sam's Club; 22.4%Sears; 20.3%
JCPenney; 16.1%
Other major credit card; 14.0%
Walmart; 12.8%
Costco; 7.6%
Other American Express; 7.2%
American Express Green; 6.3% Discover; 5.9%Macy's; 5.3%
Gasoline credit card; 1.9%Amigo; 0.9%
Credit cards users and non users
Credit cards used past 3 months Market
ENDAverage Reader
PHAverage Reader
Índice Average Reader
EV Average Reader
Metro Average Reader
Any credit card 1,384,382 37.3% 27.9% 9.4% 15.5% 6.8%None 1,433,798 28.6% 25.9% 7.5% 14.3% 6.4%
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 645,452 None credit cards user
El Nuevo Día and Primera Hora are more effective newspapers in reaching Credit Card user and non user.
Credit Cards
Market END Average
ReaderPH Average
Reader
Índice Average Reader
EV Average Reader
Metro Average Reader
Any credit card 1,384,382 37.3% 27.9% 9.4% 15.5% 6.8%
VISA 694,000 40.0% 29.8% 10.7% 16.3% 8.3%MasterCard 412,914 39.0% 27.0% 12.3% 15.2% 8.8%Sam's Club 309,836 34.8% 27.0% 7.0% 14.9% 4.0%Sears 280,400 41.2% 27.1% 7.6% 15.9% 4.0%JCPenney 222,758 40.7% 30.6% 10.3% 15.9% 5.3%Other major credit card 194,086 36.5% 32.7% 7.5% 12.0% 3.8%Walmart 177,308 46.9% 36.8% 11.9% 15.2% 4.6%Costco 105,638 44.5% 22.0% 13.8% 16.1% 10.3%Other American Express 99,936 37.5% 23.5% 13.6% 11.6% 6.6%American Express Green 87,452 38.9% 24.8% 12.3% 17.2% 12.0%Discover 81,246 36.6% 20.6% 15.7% 10.0% 10.3%Macy's 73,932 42.7% 21.1% 12.6% 12.5% 8.2%Gasoline credit card 25,892 17.9% 24.5% 7.2% 5.1% 7.1%Amigo 12,810 26.9% 47.9% 0.0% 14.4% 0.0%
El Nuevo Día and Primera Hora are more effective newspapers in reaching Any credit card user
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
Market GFR average Univision Average
Wapa TV - average
Telemundo average
Any credit Cards 1,384,382 54.7% 24.4% 38.0% 36.3%
VISA 694,000 57.3% 23.2% 36.2% 33.3%MasterCard 412,914 56.6% 25.4% 39.9% 37.3%Sam's Club 309,836 50.1% 27.9% 41.3% 39.9%Sears 280,400 58.2% 26.3% 41.1% 37.7%JCPenney 222,758 60.0% 28.3% 42.0% 36.7%Other major credit card 194,086 55.8% 26.1% 39.8% 43.7%Walmart 177,308 67.3% 21.6% 37.4% 31.3%Costco 105,638 61.4% 27.3% 31.6% 38.5%Other American Express 99,936 57.1% 28.8% 36.3% 42.5%American Express Green 87,452 55.2% 26.9% 32.1% 34.0%Discover 81,246 48.8% 29.1% 40.5% 36.6%Macy's 73,932 58.7% 28.8% 40.1% 35.4%Gasoline credit card 25,892 44.3% 32.4% 30.8% 26.1%Amigo 12,810 47.9% 8.3% 39.0% 45.9%
Credit CardsGFR Media is more effective newspapers in reaching Any credit card user
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
Factor for choosing a new credit card
Important factors when choosing a new credit card
Acceptance in establishments 54.0%Interest rate 51.1%No annual fee 49.3%Payment convenience 42.6%Bank offered and/or provided card 39.2%Rewards program (points, awards, etc.) 32.7%Previous experience 21.0%Special offers 19.8%Recommendations 13.0%Affiliated charitable activity 11.6%Advertising 9.7%
Scarborough 2014 -1 Base: 1,384,382 Any credit cards users 1,433,798 None credit cards user
74
Media Usage buying decision-making process
Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013
76
END Readers’ Profile vs Any primary bank users profile
Scarborough 2014 -1 Base: 2,172,728, Any Primary Bank user 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K
Any primary Bank El Nuevo Día Cume
ReadersEl Nuevo Día Cume
Readers
Gender Men 46.8% 47.0% 100Women 53.2% 53.0% 100AgeAge 18-24 13.6% 15.2% 112Age 25 - 34 16.9% 18.9% 113Age 35-49 26.6% 25.4% 101Age 50-64 23.3% 22.7% 92Age 65 or More 19.6% 17.8% 89EducationHigh School Graduate or Less 48.7% 45.1% 85Some or Collage Degree 41.3% 43.9% 115Some or Post graduate degree 9.9% 11.1% 125Region Arecibo Region 9.9% 10.9% 101Caguas Region 14.9% 14.2% 96Mayagüez Region 14.9% 12.9% 89Ponce Region 13.2% 12.7% 97San Juan Metro Region 29.0% 30.7% 107San Juan Sub Region 17.8% 18.1% 101NSEUpper class 12.7% 13.8% 128Upper/middle class 21.8% 23.1% 120Middle/lower class 31.6% 31.6% 103Lower class 33.9% 31.5% 80IncomeLess than $10,000 19.0% 17.7% 83$10,000 - $24,999 30.0% 29.7% 98$25,000 - $34,999 18.7% 19.2% 105$35,000 - $44,999 15.1% 16.0% 107$45,000 - $74,999 12.3% 11.9% 112$75,000 or more 5.0% 5.5% 127
77
PH Readers’ Profile vs Any primary bank users profile
Scarborough 2014 -1 Base 2,172,728, Any Primary Bank user 1,306,634 PH Cume Readers - Mon – FR
Primera Hora:High penetration in 25-49 , well educated and from Caguas, Mayaguez and Ponce region
Any primary Bank Primera Hora Cume Readers
Primera Hora Cume Readers
Gender Men 46.8% 47.3% 101Women 53.2% 52.7% 99AgeAge 18-24 13.6% 13.4% 99Age 25 - 34 16.9% 20.5% 123Age 35-49 26.6% 29.1% 116Age 50-64 23.3% 23.1% 93Age 65 or More 19.6% 13.9% 70EducationHigh School Graduate or Less 48.7% 52.5% 99Some or Collage Degree 41.3% 39.8% 105Some or Post graduate degree 9.9% 7.7% 87Region Arecibo Region 9.9% 10.1% 93Caguas Region 14.9% 17.2% 117Mayagüez Region 14.9% 15.1% 104Ponce Region 13.2% 15.5% 118San Juan Metro Region 29.0% 23.7% 83San Juan Sub Region 17.8% 18.0% 101NSEUpper class 12.7% 10.4% 96Upper/middle class 21.8% 18.3% 95Middle/lower class 31.6% 31.6% 103Lower class 33.9% 39.7% 101IncomeLess than $10,000 19.0% 22.7% 106$10,000 - $24,999 30.0% 30.7% 101$25,000 - $34,999 18.7% 19.3% 106$35,000 - $44,999 15.1% 13.7% 91$45,000 - $74,999 12.3% 10.0% 94$75,000 or more 5.0% 3.7% 85
78
Indice Readers’ Profile vs Any primary bank users profile
Scarborough 2014 -1 Base Base 2,172,728, Any Primary Bank user 482,508 Indice Cume Readers - Mon – FR
Indice:High penetration in women, well educated and upper socioeconomic level
Any primary Bank Índice Cume
Readers Índice Cume Readers
Gender Men 46.8% 45.0% 96Women 53.2% 55.0% 104AgeAge 18-24 13.6% 17.1% 126Age 25 - 34 16.9% 19.9% 119Age 35-49 26.6% 29.7% 118Age 50-64 23.3% 21.7% 88Age 65 or More 19.6% 11.6% 58EducationHigh School Graduate or Less 48.7% 41.7% 79Some or Collage Degree 41.3% 45.1% 118Some or Post graduate degree 9.9% 13.2% 149Region Arecibo Region 9.9% 6.3% 58Caguas Region 14.9% 13.0% 88Mayagüez Region 14.9% 12.5% 85Ponce Region 13.2% 8.0% 61San Juan Metro Region 29.0% 48.0% 168San Juan Sub Region 17.8% 12.3% 69NSEUpper class 12.7% 15.8% 146Upper/middle class 21.8% 21.9% 113Middle/lower class 31.6% 33.4% 109Lower class 33.9% 28.9% 74IncomeLess than $10,000 19.0% 14.1% 66$10,000 - $24,999 30.0% 33.0% 109$25,000 - $34,999 18.7% 20.3% 111$35,000 - $44,999 15.1% 16.8% 112$45,000 - $74,999 12.3% 9.7% 91$75,000 or more 5.0% 6.1% 142
79
END Readers’ Profile vs No Bank Users Profile
Scarborough 2014 -1 Base: 645,452 No Banks users 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:High penetration in 18-34
No Primary Banks Users El Nuevo Día Cume Readers El Nuevo Día Cume Readers
Gender Men 47.8% 47.0% 100Women 52.2% 53.0% 100AgeAge 18-24 13.0% 15.2% 112Age 25 - 34 16.3% 18.9% 113Age 35-49 20.0% 25.4% 101Age 50-64 29.7% 22.7% 92Age 65 or More 21.1% 17.8% 89EducationHigh School Graduate or Less 67.6% 45.1% 85Some or Collage Degree 27.1% 43.9% 115Some or Post graduate degree 5.3% 11.1% 125Region Arecibo Region 14.0% 10.9% 101Caguas Region 13.9% 14.2% 96Mayagüez Region 13.6% 12.9% 89Ponce Region 13.1% 12.7% 97San Juan Metro Region 27.4% 30.7% 107San Juan Sub Region 17.7% 18.1% 101NSEUpper class 4.7% 13.8% 128Upper/middle class 10.9% 23.1% 120Middle/lower class 27.7% 31.6% 103Lower class 56.6% 31.5% 80IncomeLess than $10,000 29.5% 17.7% 83$10,000 - $24,999 32.0% 29.7% 98$25,000 - $34,999 16.9% 19.2% 105$35,000 - $44,999 14.5% 16.0% 107$45,000 - $74,999 5.0% 11.9% 112$75,000 or more 2.2% 5.5% 127
80
PH Readers’ Profile vs No Bank Users Profile
Scarborough 2014 -1 Base : 645,452 No Banks users 1,306,634 PH Cume Readers - Mon – FR
Primera Hora:High penetration in Men, lower income and lower socioeconomic level
No Primary Banks Users Primera Hora Cume Readers Primera Hora Cume Readers
Gender Men 47.8% 47.3% 101Women 52.2% 52.7% 99AgeAge 18-24 13.0% 13.4% 99Age 25 - 34 16.3% 20.5% 123Age 35-49 20.0% 29.1% 116Age 50-64 29.7% 23.1% 93Age 65 or More 21.1% 13.9% 70EducationHigh School Graduate or Less 67.6% 52.5% 99Some or Collage Degree 27.1% 39.8% 105Some or Post graduate degree 5.3% 7.7% 87Region Arecibo Region 14.0% 10.1% 93Caguas Region 13.9% 17.2% 117Mayagüez Region 13.6% 15.1% 104Ponce Region 13.1% 15.5% 118San Juan Metro Region 27.4% 23.7% 83San Juan Sub Region 17.7% 18.0% 101NSEUpper class 4.7% 10.4% 96Upper/middle class 10.9% 18.3% 95Middle/lower class 27.7% 31.6% 103Lower class 56.6% 39.7% 101IncomeLess than $10,000 29.5% 22.7% 106$10,000 - $24,999 32.0% 30.7% 101$25,000 - $34,999 16.9% 19.3% 106$35,000 - $44,999 14.5% 13.7% 91$45,000 - $74,999 5.0% 10.0% 94$75,000 or more 2.2% 3.7% 85
81
Indice Readers’ Profile vsNo Bank Users Profile
Scarborough 2014 -1 Base 645,452 No Banks users 482,508 Indice Cume Readers - Mon – FR
Indice:High penetration in middle income ($10k – $35k )
No Primary Banks Users Índice Cume Readers Índice Cume Readers
Gender Men 47.8% 45.0% 96Women 52.2% 55.0% 104AgeAge 18-24 13.0% 17.1% 126Age 25 - 34 16.3% 19.9% 119Age 35-49 20.0% 29.7% 118Age 50-64 29.7% 21.7% 88Age 65 or More 21.1% 11.6% 58EducationHigh School Graduate or Less 67.6% 41.7% 79Some or Collage Degree 27.1% 45.1% 118Some or Post graduate degree 5.3% 13.2% 149Region Arecibo Region 14.0% 6.3% 58Caguas Region 13.9% 13.0% 88Mayagüez Region 13.6% 12.5% 85Ponce Region 13.1% 8.0% 61San Juan Metro Region 27.4% 48.0% 168San Juan Sub Region 17.7% 12.3% 69NSEUpper class 4.7% 15.8% 146Upper/middle class 10.9% 21.9% 113Middle/lower class 27.7% 33.4% 109Lower class 56.6% 28.9% 74IncomeLess than $10,000 29.5% 14.1% 66$10,000 - $24,999 32.0% 33.0% 109$25,000 - $34,999 16.9% 20.3% 111$35,000 - $44,999 14.5% 16.8% 112$45,000 - $74,999 5.0% 9.7% 91$75,000 or more 2.2% 6.1% 142
82
END Readers’ Profile vs Any Credit Card users profile
Scarborough 2014 -1 Base: : 1,384,382 Any credit cards users 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:High penetration in well educated,, upper socioeconomic level and income more than 25K
Any Credit cards used El Nuevo Día Cume Readers El Nuevo Día Cume Readers
Gender Men 52.1% 47.0% 100Women 47.9% 53.0% 100AgeAge 18-24 9.9% 15.2% 112Age 25 - 34 14.5% 18.9% 113Age 35-49 26.9% 25.4% 101Age 50-64 27.0% 22.7% 92Age 65 or More 21.7% 17.8% 89EducationHigh School Graduate or Less 44.0% 45.1% 85Some or Collage Degree 42.4% 43.9% 115Some or Post graduate degree 13.6% 11.1% 125Region Arecibo Region 11.0% 10.9% 101Caguas Region 13.2% 14.2% 96Mayagüez Region 14.2% 12.9% 89Ponce Region 11.9% 12.7% 97San Juan Metro Region 32.2% 30.7% 107San Juan Sub Region 17.3% 18.1% 101NSEUpper class 17.3% 13.8% 128Upper/middle class 25.4% 23.1% 120Middle/lower class 30.5% 31.6% 103Lower class 26.7% 31.5% 80IncomeLess than $10,000 13.6% 17.7% 83$10,000 - $24,999 27.6% 29.7% 98$25,000 - $34,999 19.5% 19.2% 105$35,000 - $44,999 17.8% 16.0% 107$45,000 - $74,999 14.7% 11.9% 112$75,000 or more 6.9% 5.5% 127
83
PH Readers’ Profile vs Any Credit Card users profile
Scarborough 2014 -1 Base : 1,384,382 Any credit cards users 1,306,634 PH Cume Readers - Mon – FR
Primera Hora:High penetration in men, 25-49 and well educated
Any Credit cards used Primera Hora Cume Readers
Primera Hora Cume Readers
Gender Men 52.1% 47.3% 101Women 47.9% 52.7% 99AgeAge 18-24 9.9% 13.4% 99Age 25 - 34 14.5% 20.5% 123Age 35-49 26.9% 29.1% 116Age 50-64 27.0% 23.1% 93Age 65 or More 21.7% 13.9% 70EducationHigh School Graduate or Less 44.0% 52.5% 99Some or Collage Degree 42.4% 39.8% 105Some or Post graduate degree 13.6% 7.7% 87Region Arecibo Region 11.0% 10.1% 93Caguas Region 13.2% 17.2% 117Mayagüez Region 14.2% 15.1% 104Ponce Region 11.9% 15.5% 118San Juan Metro Region 32.2% 23.7% 83San Juan Sub Region 17.3% 18.0% 101NSEUpper class 17.3% 10.4% 96Upper/middle class 25.4% 18.3% 95Middle/lower class 30.5% 31.6% 103Lower class 26.7% 39.7% 101IncomeLess than $10,000 13.6% 22.7% 106$10,000 - $24,999 27.6% 30.7% 101$25,000 - $34,999 19.5% 19.3% 106$35,000 - $44,999 17.8% 13.7% 91$45,000 - $74,999 14.7% 10.0% 94$75,000 or more 6.9% 3.7% 85
84
Indice Readers’ Profile vs Any Credit Card users profile
Scarborough 2014 -1 Base Base : 1,384,382 Any credit cards users 482,508 Indice Cume Readers - Mon – FR
Indice:High penetration well educated and upper socioeconomic level
Any Credit cards used Any Credit cards
used Índice Cume
ReadersÍndice Cume
Readers
Target % Index Target % IndexBase Total 100.0% 100 100.0% 100Gender Men 52.1% 111 45.0% 96Women 47.9% 90 55.0% 104AgeAge 18-24 9.9% 73 17.1% 126Age 25 - 34 14.5% 87 19.9% 119Age 35-49 26.9% 107 29.7% 118Age 50-64 27.0% 109 21.7% 88Age 65 or More 21.7% 109 11.6% 58EducationHigh School Graduate or Less 44.0% 83 41.7% 79Some or Collage Degree 42.4% 111 45.1% 118Some or Post graduate degree 13.6% 153 13.2% 149Region Arecibo Region 11.0% 102 6.3% 58Caguas Region 13.2% 90 13.0% 88Mayagüez Region 14.2% 97 12.5% 85Ponce Region 11.9% 90 8.0% 61San Juan Metro Region 32.2% 113 48.0% 168San Juan Sub Region 17.3% 97 12.3% 69NSEUpper class 17.3% 159 15.8% 146Upper/middle class 25.4% 132 21.9% 113Middle/lower class 30.5% 99 33.4% 109Lower class 26.7% 68 28.9% 74IncomeLess than $10,000 13.6% 64 14.1% 66$10,000 - $24,999 27.6% 91 33.0% 109$25,000 - $34,999 19.5% 107 20.3% 111$35,000 - $44,999 17.8% 119 16.8% 112$45,000 - $74,999 14.7% 138 9.7% 91$75,000 or more 6.9% 159 6.1% 142
85
END Readers’ Profile vs No Credit Cards Profile
Scarborough 2014 -1 Base 1,433,798 None credit cards user 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:High penetration in 18-34
No Credit cards
usedNo Credit cards
usedEl Nuevo Día Cume
ReadersEl Nuevo Día Cume
ReadersGender Men 42.1% 90 47.0% 100Women 57.9% 109 53.0% 100AgeAge 18-24 17.0% 126 15.2% 112Age 25 - 34 18.9% 113 18.9% 113Age 35-49 23.3% 93 25.4% 101Age 50-64 22.6% 91 22.7% 92Age 65 or More 18.2% 91 17.8% 89EducationHigh School Graduate or Less 61.8% 117 45.1% 85Some or Collage Degree 33.8% 89 43.9% 115Some or Post graduate degree 4.3% 49 11.1% 125Region Arecibo Region 10.7% 98 10.9% 101Caguas Region 16.2% 110 14.2% 96Mayagüez Region 15.0% 103 12.9% 89Ponce Region 14.4% 109 12.7% 97San Juan Metro Region 25.1% 88 30.7% 107San Juan Sub Region 18.3% 103 18.1% 101NSEUpper class 4.7% 43 13.8% 128Upper/middle class 13.4% 69 23.1% 120Middle/lower class 30.9% 101 31.6% 103Lower class 51.1% 131 31.5% 80IncomeLess than $10,000 28.9% 135 17.7% 83$10,000 - $24,999 33.2% 109 29.7% 98$25,000 - $34,999 17.1% 94 19.2% 105$35,000 - $44,999 12.3% 82 16.0% 107$45,000 - $74,999 6.7% 63 11.9% 112$75,000 or more 1.9% 43 5.5% 127
86
PH Readers’ Profile vs No Credit Cards Profile
Scarborough 2014 -1 Base 1,433,798 None credit cards user 1,306,634 PH Cume Readers - Mon – FR
Primera Hora:High penetration in Men, lower income and lower socioeconomic level
No Credit cards used No Credit cards used
Primera Hora Cume Readers
Primera Hora Cume Readers
Gender Men 42.1% 90 47.3% 101Women 57.9% 109 52.7% 99AgeAge 18-24 17.0% 126 13.4% 99Age 25 - 34 18.9% 113 20.5% 123Age 35-49 23.3% 93 29.1% 116Age 50-64 22.6% 91 23.1% 93Age 65 or More 18.2% 91 13.9% 70EducationHigh School Graduate or Less 61.8% 117 52.5% 99Some or Collage Degree 33.8% 89 39.8% 105Some or Post graduate degree 4.3% 49 7.7% 87Region Arecibo Region 10.7% 98 10.1% 93Caguas Region 16.2% 110 17.2% 117Mayagüez Region 15.0% 103 15.1% 104Ponce Region 14.4% 109 15.5% 118San Juan Metro Region 25.1% 88 23.7% 83San Juan Sub Region 18.3% 103 18.0% 101NSEUpper class 4.7% 43 10.4% 96Upper/middle class 13.4% 69 18.3% 95Middle/lower class 30.9% 101 31.6% 103Lower class 51.1% 131 39.7% 101IncomeLess than $10,000 28.9% 135 22.7% 106$10,000 - $24,999 33.2% 109 30.7% 101$25,000 - $34,999 17.1% 94 19.3% 106$35,000 - $44,999 12.3% 82 13.7% 91$45,000 - $74,999 6.7% 63 10.0% 94$75,000 or more 1.9% 43 3.7% 85
87
Indice Readers’ Profile vsNo Credit Cards Profile
Scarborough 2014 -1 Base 1,433,798 None credit cards user 482,508 Indice Cume Readers - Mon – FR
Indice:High penetration in middle income ($10k – $35k )
No Credit cards used Índice Cume Readers Índice Cume Readers
Gender Men 42.1% 45.0% 96Women 57.9% 55.0% 104AgeAge 18-24 17.0% 17.1% 126Age 25 - 34 18.9% 19.9% 119Age 35-49 23.3% 29.7% 118Age 50-64 22.6% 21.7% 88Age 65 or More 18.2% 11.6% 58EducationHigh School Graduate or Less 61.8% 41.7% 79Some or Collage Degree 33.8% 45.1% 118Some or Post graduate degree 4.3% 13.2% 149Region Arecibo Region 10.7% 6.3% 58Caguas Region 16.2% 13.0% 88Mayagüez Region 15.0% 12.5% 85Ponce Region 14.4% 8.0% 61San Juan Metro Region 25.1% 48.0% 168San Juan Sub Region 18.3% 12.3% 69NSEUpper class 4.7% 15.8% 146Upper/middle class 13.4% 21.9% 113Middle/lower class 30.9% 33.4% 109Lower class 51.1% 28.9% 74IncomeLess than $10,000 28.9% 14.1% 66$10,000 - $24,999 33.2% 33.0% 109$25,000 - $34,999 17.1% 20.3% 111$35,000 - $44,999 12.3% 16.8% 112$45,000 - $74,999 6.7% 9.7% 91$75,000 or more 1.9% 6.1% 142
88
Circulation
89
Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523 112,774
91,712
Paid Free
+70K SUROESTE
90
Certified Circulation: Saturday-Sunday
Sources:Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
91
Thank You
92
Addendum
¡Impresos que impresionan!
Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to our customers through 4 key attributes.
Who we are…
Speed
Innovation
Flexibility
Quality
•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation Innovation
Quality
We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
SpeedSpeed
•AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility Flexibility
•Armed 24 hour security officers in all our facilities
•Controlled access to the building, internal & surrounding areas
•All employees have a Personal Employee ID/Access card
•Proximity access is controlled according to areas of responsibility
Security
All our production process is monitored by CCTV System
CCTV monitoring facility is located at GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the videos recorded by our cameras
DBMarketing-Analytics
Our Products
“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars
…and many more
DBMarketing-Analytics
Some of our Valued Customers:
DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs
DBMarketing-Analytics
Certified Minority Business Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council
DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com