catholic university of america fall lecture series 1999 archipreneurs: embracing generalization
TRANSCRIPT
Catholic University of America
Fall Lecture Series 1999
Archipreneurs: Embracing Generalization
Previous Speakers
• Harold Adams, FAIA, RIBA;CE O of RTKL
• An Exploration of Life Beyond the Drafting Table: Edmond Prins, RA; Corporate Asset Advisors
• Rich Architect - Poor Architect: Kerry Levin, AIA; Levin Associates Architects
Entering the Race Before the Final Ten Yards
Tonight's Talk:
G. William Calomiris, AIA
Presentation Overview
• An Architect's Education
• The Leadership Role
• Developers, et cetera
• Entering the Race
• Risk and Return: Commensurate Relationship
Just Do the Math
• "1729 is an interesting number." -- Ramanujan
• Master Builders of Antiquity understood Pythagoras
• Master Builders of the Renaissance understood Fermat, but didn't care
• Master Builders of Modernity understand Ellwood, and had better care
Ramanujan's Cubes
1729 = 103 + 93 = 123 + 13
Pythagorean Theorem• a2 + b2 = c2
• Jacob Bronowski's theory of Pythagoras' proof:
• Confluence of Gravity and Horizon
Pythagorean Theorem• a2 + b2 = c2
• Jacob Bronowski's theory of Pythagoras' proof:
Pythagorean Theorem• a2 + b2 = c2
• Jacob Bronowski's theory of Pythagoras' proof:
Pythagorean Theorem
Fermat's Last Theorem
• an + bn cn, where n>2
• Wiles
• Tanayama/Shimura
• Iwasawa
Ellwood's Mortgage Equity Formula
• r = Y - MC
• R = r + dep 1/Sn
• R = r - app 1/Sn
• Y = annual equity yield
• M = loan to value ratio
• C = mortgage coefficient
• Sn = sinking fund factor for Y,n years
• dep = depreciation as fraction of price or value
• app = appreciation as fraction of price or value
An Architect's Education
"A little learning is a dangerous thing."
-- Pope
Section One
Mathematics and Science
• Pure– Analytic Geometry
– Calculus
– Physics
– Mechanics
– Statics
• Applied– Structures
– Mechanical Systems
– Design
– Economics
– Business/Professional Practice
Art
• Pure– Painting
– Drawing
– Sculpting
• Applied– Design
– Model construction
– CAD
– Drawing
Humanities
• History of Architecture
• Philosophy
• Language– English composition
– Foreign languages• International travel
The Leadership Role
"To be or not to be, that is the question."
-- Shakespeare, Hamlet
Section Two
• "Demand a good general education:"– History
– Politics
– Geography
– Foreign language
– General liberal education
• "Demand a good professional education:"– Design
– Construction
– Duties and responsibilities of a professional
AIArchitect, September 1999
• "Appetite for political activism:"– Involved citizens
– Demonstrate leadership
– Serve on governmental boards and commissions
• "Collective advocacy:"– Membership in the
AIA
AIArchitect, September 1999
AIArchitect, September 1999
"Design theory and integration with business systemsand strategies."
"Descriptive geometry, graphic statics, history, and lectureson European novels."
"Power of the big idea… power of the basic question."
"Problem solving requires integrity, and design is a teamsport."
What's Missing at the AIA?
• Embracing the ENTIRE Development Process
• Ellwood's Mortgage Equity Formulas
• Opportunities for Empowerment– Unfinanced ideas remain ideas
– Financed ideas become buildings
– Some buildings become architecture
Damn fine textbooks on architects
• Real Estate Development: Strategies for Changing Markets, Stuart M. Saft, Wiley 1990– We are defined along with engineers as "the designers
of improvements and their related facilities."
• Modern Real Estate, Charles H. Wurtzebach & Mike E. Miles, Wiley 1991– "A designer of buildings and supervisor of
construction."
Developers, et cetera
"Who are those guys?"
-- Goldman, Butch Cassidy and the Sundance Kid
Section Three
Who are those guys?
• "The ultimate decision on the appropriate use for a property remains with the developer."– -- Stuart Saft
• Developers decide the big What and the big How.
What and How
Traditional Developers
• Real Estate Professionals - Brokers with access to information on available properties
• Lawyers and other excessively compensated professionals with penchant for speculation
• Architect/Developers-European Tradition
• Lack formal training in finance and development
The New Developer’s Education
• Finance - Investment Analysis
• Real Estate Appraisal
• Construction Technology
• Real Estate Law
• Market Analysis/Marketing
• Managerial Accounting
• Architecture-Process
The Developer Dentist
• "Open wide."– -- Cyrus Katzen
• The most successful developers understand the direct correlation between product design quality and profitability.
The Developer Architect?
• For many architects, developing seems either too daunting or too much a departure.
• If a dentist can do this, why can't an architect?
Entering the Race
"Do not go gentle into that good night. Rage, rage against the dying of the light."
-- Thomas
Section Four
Getting In Before the Last Ten Yards
• The last ten yards is where traditional architecture begins.
• The successful architect understands the first ninety yards.
• Prepare yourself to deal with the big What and big How issues.
Preparing for the Big What and How Issues
• Postgraduate work in finance.
• Real estate appraisal.
• Real estate brokerage.
• Networking with public officials and other governmental organizations.
Risk and Return:Commensurate Relationship
"You Catholic girls start much too late. Only the good die young."
-- Joel
Section Five
Case Study: Penn 24 Chancery
• Issues– Legal: understanding entities– Political: historic and housing preservation– Zoning and Use– Financial– Physical (the last ten yards)
Aerial Photo
Location Map
24th Street Elevations
Pennsylvania Avenue Elevations
Details
Price Grid
The Disneyesque Solution
Penn 24 Model
Garage Plan
Section
Ratio Table
Pro Forma
Embassy of Spain
Embassy of Spain
A Mathematician's ApologyI have never done anything 'useful.' No discovery of mine has made, or is likely to make, directly or indirectly, for good or for ill, the least difference to the amenity of the world. I have helped to train other mathematicians, but mathematicians of the same kind as myself, and their work has been, so far atany rate as I have helped them to it, as useless as my own. Judged by all practical standards, the value of my mathematical life is nil; and outside mathematics it is trivial anyhow. I have just one chance of escaping a verdict of complete triviality, that I may be judged to have created something worth creating. And that I have created something is undeniable; the question isabout its value.
The case for my life, then, or for that of any one else who has been a mathematician in the same sense in which I have been one, is this: that I haveadded something to knowledge, and helped others to add more; and that thesesomethings have a value which differs in degree only, and not in kind, fromthat of the creations of other mathematicians, or of any of the other artists,great or small, who have left some kind of memorial behind them.
-- G. H. Hardy
Embassy of Spain