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Cathy Chan, 2017

Sun Ya Publications (HK) Ltd.

Introduction of



About Sun Ya Publications (HK) Ltd.

• Founded in 1961, Sun Ya is one of the most

long-standing and largest children’s book

publishers in Hong Kong.

• Its subsidiary, Sunbeam Publications (HK) Ltd.,

specializes in publishing quality readings for

young readers and teens.


• The major business segments include publishing, school

services, children’s activities, and parenting services.



• Over 300 book fairs are being held annually

(schools, shopping malls, community book fairs, international book fairs)

• Talk, Seminar and Author Sharing

• Direct Selling

• Exhibition



• It is backed by Sino United Publishing (Holdings)

Ltd., which is the largest publishing

conglomerate in Hong Kong, with some 40

physical bookshops and extensive distribution

network in Hong Kong and Macau.

• SUP Publishing Logistics (HK) Ltd., another

subsidiary of Sino United Publishing Ltd., helps

us distribute our products in various channels.

They give us full support to expand our business

in local and foreign markets.




Copyright acquisition

Japan

Korea

Norway

Italy

U.S.A.

(Disney)

Taiwan

China

Australia

U.K.



Copyright licensing

China SingaporeTaiwan

Thailand


Publishing trend of children’s book in Hong Kong


Publishing trend of Hong Kong

(1) Chinese Culture and History

• Students are encourage to familiarize with Chinese

culture and history in order to know their country.

• HK SAR Government also gives many

supports to schools for promoting

Chinese culture.



(2) STEM Education

• As STEM education becomes popular in worldwide, Hong Kong

SAR Government enhances the supporting to both primary and

secondary schools in order to promote STEM education.

• Science

• Technology

• Engineering

• Mathematics



• The aims of promoting STEM education are nurturing students’

learning interest, enhancing their creativity, collaboration and

problem solving skills as well as developing their innovativeness.

• Furthermore, students are encouraged to pursue the study of

STEM-related subjects and relevant careers in the future for the

sustainable development of Hong Kong.



• Various quality products of Sun Ya targeting different age groups

of students help to promote the STEM education.



(3) Early Learning

• As parents being well-educated, they pay more attention to

early childhood education and look for any learning materials

that can help their children.

Montessori (蒙特梭利)Flash Card

Parenting



(4) Parent-Child Reading

• Parents tend to spend more time to read with their

children in order to nature children’s reading habit.

• When children have behavior or emotional

problems, some parents would like to teach

children by reading, especially picture books. BedtimeStories

Picture Books

Language Learning


How will editors manage writers



Case study : The Playful Kids series 《鬥嘴一班》系列

• Writer : Zhuo Ying 卓瑩

• First published : Mar 2014

• No. of titles : 12 (until Jul 2017)

• Category : Bridging story book

• Target readers : aged 6 or above



Case study : The Playful Kids series 《鬥嘴一班》系列

• The author wrote about casual stories that could happen in junior

school life humorously based on her daughter’s experience.

• Through these stories, children can imagine themselves as one of

the characters’ classmate and together they dig out some

interesting things that happen in their lives — and their real lives.



During the writing and publishing progress

• Editor and writer discuss and decide the main theme of the

story in the new story book.

• Based on writer’s draft idea, editor gives suggestions and

sometimes bring with readers’ feedbacks.

Theme : Conflict between boy and girl

Theme : Environment protection

Theme : Sport



• When the writer has finished the draft,

editor give advices on amending content

and wordings.

easy to read

being interesting

positive messages

characters’ personality

• The writer proofreads and comments

on the layout design before output.



Promotion activities

• Editor invites writer to join different promotion activities.

School talk

Sign for readersFans meeting in HK Book Fair


Christmas greeting card


Promotion activities

• Christmas Event

Invite readers to send a Christmas card to one of the characters in the story book.

Answer a simple question and send it back to Sun Ya.

Have chance to get response from the story character and the author!



Promotion items

Stickers

Box set Schedule book

Multi-purpose bag

Mini notebook



Develop new products

• Co-operate with professional Chinese language

instructor Miss Yi Rui Song (宋詒瑞).

• Combine two writers’ strength to make this series

more popular and expand the age groups of readers.

Learning Chinese Idioms with the Playful Kids


Successful experience

• Becomes one of the most popular story books in Hong Kong.

• Appeared in the booksellers’ chart of book shops and has lasted

for a long period.

• Rewarded “Top Ten Book Picks”(2017) which voted by students,

teachers and general public in Hong Kong.


• The copyright of Simplified Chinese

edition has sold to Mainland China

( Zhejiang Juvenile and Children's

Publishing House Co., Ltd. ) in 2016.

Thank you !

cathy chan, 2017 - kopusaps.kopus.org/files/fellowship presentations/hongkong_sun... ·...

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