caucasus healthcare - tbilisi health forum -...

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MEDICAL TECHNOLOGY · DENTISTRY · AESTHETIC MEDICINE

THF’17 - TBILISI HEALTH FORUM

CAUCASUS HEALTHCARE International Fair for Medical Technology and Equipment

TBILISI DENTAL SHOWInternational fair for Dentistry and Dental Equipment

TBILISI BEAUTYInternational Fair for Aesthetic Medicine

OCTOBER 26-28, 2017

Tbilisi, Georgia

A well-established quality event with three major trade fairs united under a new concept!

CAUCASUS HEALTHCARE 2017

ABOUT TBILISI HEALTH FORUM

AIM OF THE FORUM

A renewed concept of the show unites three major fairs that have been derived from long lasting exhibitions. Caucasus Healthcare and Tbilisi Beauty are two of the oldest exhibitions of ExpoGeorgia running for 16 years. After careful consideration and detailed research, we identified three major themes of the two fairs that have been established as three separate events united under a single concept.

International fair for medical technology and equipment - Caucasus Healthcare, International fair for aesthetic medicine - Tbilisi Beauty and International fair for dentistry and dental equipment - Tbilisi Dental Show alongside with presentations and conferences will be held together under the name of THF - Tbilisi Health Forum.

The forum provides opportunity to showcase technological progress of the industry, promote new projects, launch new products and services and creates meeting place for the local and international professionals, experts, manufacturers and buyers. Event is meant to help innovation get

to local and regional markets. We offer a platform to international producers and distributors to meet with local companies and establish fruitful partnerships to organize effective supply chain and gain mutual benefit and business growth.

BUILD NEW RELATIONSHIPS• Find and meet direct buyers

• Share information about the company and industry with other exhibitors

• Develop and strengthen partnerships with local and international organizations

• See what your competitors and other market players offer

BUILD AND SHOWCASE COMPANY IMAGE • Invite your partners

• Communicate brand image through stand design and communication materials

• Communicate with government representatives

PROMOTE YOUR COMPANY• Boost your retail sales

• Increase awareness of products/company/ brands

• Develop relationships with corporate buyers

• Find and utilize new partnership opportunities

• Showcase latest products and innovations to the target audience

MARKETING CAMPAIGN OF THE EVENT• Extensive media support and coverage

• Social media campaign

• TV advertising

• Radio advertising

• Direct communication with target groups (invitations, e-mails and phone calls to target groups)

• Print media advertising

WHY EXHIBIT ?


COUNTRIES PRESENTED IN 2016

PROFFESIONAL VISITOR DISTRIBUTION

TBILISI HEALTH FORUM - KEY DATA FROM 2016*

• 56 exhibiting companies from 11 countries

• 81% of the exhibitors fully met their participation goals

• 90% of the exhibitors liked placement and duration of the event

• 81% of the exhibitors gave highest evaluation to the services provided by the organizer

• 1565 trade visitors from Georgia and Caucasus Region

• 90% of the visitors were professionals of the presented industry

• 91% of the visitors plant to attend the exhibition in 2017

• Amongst other visitors were representatives of hospitals and other healthcare facilities from regions of Georgia

Stomatology

Aesthetic Medicine

Medical Sector

Other

• GEORGIA

• GREECE

• TURKEY

• BELARUS

• IRAN

• USA

• KAZAKHSTAN

• UKRAINE

• RUSSIA

• UNITED ARAB EMIRATES

• GERMANY

19%

8%

27%

5%


CAUCASUS HEALTHCARE

• Introduce medical technological and other novelties

• See new products and services• Meet medical professionals/experts and share

experiences • Establish new business relationships and sign

new contracts

Over the last 13 years, Georgia’s healthcare system has undergone effective reforms, which have improved health indicators and narrowed the gap between Georgian and European standards.

245

259

235240245250255260265

2014 2015

Number of Hospitals

After Georgia regained independence in 1991, private spending became the major source of healthcare financing, as annual public per capita funding slumped to US$ 0.5 from US$ 149 in 1990. In 2002, healthcare spending per capita stood at US$ 64 and over 2002-13 it surged to US$ 350. The 5.5x growth came in ahead of the 4.6x growth rate of GDP per capita from US$ 779 to US$ 3,597 over the same period.

Health indicators improved significantly as infrastructure improvements, increased public healthcare spending, and GDP growth resulted in better access to healthcare. Healthcare often accounts for a country’s largest or 2nd largest public expenditure. In the 2016 state budget of Georgia, healthcare expenditure is at US$ 359mn or 9.3% of total budget outlays. The growth of healthcare spending is sustainable because: 1) The share of healthcare in government expenditure is still low at 9.3% compared to the 12.2% peer average in 2013 - a sign of room for improvement;

2) Healthcare costs are shared between the patient and the government, with the latter’s share capped. Therefore, the government will remain committed to healthcare spending even if UHC use increases significantly.

2124

2385

1900200021002200230024002500

2014 2015

Number of Outpatient Care Clinics

Over the last decade, Georgia has implemented several milestone reforms including the renovation of hospital infrastructure, the launch of the state insurance program, and the introduction of UHC. Since 2003, MoLHSA has been softening regulatory control and allowing private companies to enter the healthcare sector while medical services have been exempt from most major taxes (value-added, profit,14 and property) since 1997.

11.311.6 11.7

12.8

10.5

11

11.5

12

12.5

13

2013 2014 2015 2016

Number of Hospital Beds (Thousands)

• Medical technology and equipment companies • Medical spare parts companies • Pharmaceuticals companies • Hospitals and medical facilities • Laboratory and diagnostic centers • Medical Service Companies (Pension,

insurance services and other)

• Medical technology and equipment companies • Medical spare parts companies • Pharmaceuticals companies • Hospitals and medical facilities

• Laboratory and diagnostics centers• Medical Service Companies (Pension,

insurance services and other)

EXHIBITION GOAL

KEY DATA

EXHIBITOR PROFILE

VISITOR PROFILE


Due to the liberal legislation and undergone reforms, health care is an attractive sector of economy for the investors. The number of international players increase year by year.

HEALTHCARE DEVELOPMENT 2014-2020

• Health in all policies – a national multi-sectorial approach

• The development of the healthcare sector governance

• Improving the healthcare financing system• The development of high-quality medical

services• The development of human resources in the

health sectors• Health management information systems

development• Promotion of maternal and child health• Priority communicable diseases prevention and

management improvement

• Priority non-communicable diseases prevention and control

• The public health system development

MODERN TECHNOLOGIES IN MEDICINE

In a modern world, quality medical service always includes diagnostics with modern medical equipment and health care. High level medical technology is a part of doctors’ work.

Medicine in the 21st century is increasingly dependent on technology. Unlike in many other areas, the cost of medical technology is not declining and its increasing use contributes to the spiraling healthcare costs. Many medical professionals equate progress in medicine to increasing use of sophisticated technology that is often expensive and beyond the reach of the average citizen. There is an urgent need to address this situation through development and use of appropriate technology in accordance with the needs and priorities of the society. A number of simple and inexpensive quality measures that have the potential of improving outcomes substantially without the need for expensive equipment should be instituted before embracing high-end technology. Innovations to reduce costs that are commonly used in limited resource environments should be tested systematically.

The processing and production of new medical equipment is related to the development of many adjacent sciences and technologies, and it is

using modern achievements from informational technology, chemistry, polymers, physics, design, nano-technologies fields, etc. This leads to the specific dynamics of its production development – the speed of the elaboration and production of new medical equipment can only be compared to the mobile phone industry: the average period of medical equipment availability (until the stage of renewal and/or modernization/modification) is just 18-24 months.

At the same time, the general trends of the medical equipment development in the country in the coming years should be considered too what in some ways is connected with the existing world experience in this area. It is known that the medical equipment world market is significantly formed by large transnational companies such as General Electric, Siemens, Philips, etc. The market development largely depends on the priorities of the transnational companies. Judging by an increased interest of the medical equipment large manufacturers they are expected to activate the product popularization on so called new market (emerged markets) what will be followed by the import of the high-tech medical equipment.

19.4 22.4 24.3 22.9

0

10

20

30

2013 2014 2015 2016

Number of Doctors (thousands)


TBILISI DENTAL SHOW

• Introduce and discuss news and trends in Dentistry

• Presentation of Dental clinics • Gather different stakeholders and ensure to

find new business contacts

• Dental Clinics • Companies of stemmatological equipment,

instruments and • Stemmatological spare parts and drug

companies

• Owners and founders of dental clinics • Procurement managers of dental companies• Dentists • Academic personal

EXHIBITION GOAL

EXHIBITOR PROFILE

VISITOR PROFILE

TBILISI DENTAL SHOW

Aims to introduce and discuss innovations and projects planned in the dental field, as well as present new and existing clinics. The Dental Exhibition of Tbilisi is a due place for establishing all necessary and business contacts. According to the exhibition profile the event fully meets visitors’ requirements and interests, referring to:

• Dental clinics and dentists;

• Medical equipment and accessories;

• Medications.

0

0.5

1

1.5

2

2.5

2010 2011 2012 2013 2014 2015 2016

Number of dentists

Dental services are more and more required throughout the world. First of all, it has been caused by the population’s aging tendency as well as changed ecological conditions. Consequently, the age of the patients has become lower and they refer to dentists more often. On the other hand, the age of the patients has increased. Therefore, the number of dental clinics and dentists gradually increases.

Georgia observes the same picture. The number of dental clinics, dentists and income have increased.

The annual summarizing Tbilisi Dental Show and GSA conferences’ series, organized by exhibition center ExpoGeorgia and Georgian Stomatologists Association (GSA), will be held within the framework of the exhibition. The place allows the professionals of dental sphere to gather and get and exchange the valuable information concerning modern tendencies.


TBILISI BEAUTY

• Introduce to novelties of aesthetic medicine • See decorative and medical products and

trands • Opportunity to choose products in place • Establish new partnership and sign contracts

• Aesthetic Medicine • Medical and decorative cosmetics • Fitness, solarium and spa equipment • Beauty salon products, furniture and equipment • Skin and body care equipment • Nail Care• Hair Care and cosmetics• Perfume and aromatherapy

• General public visitors interested by hair, nail, body care, perfume and aromatherapy

• Owners, General and procurement managers of medical institutions, spa and cosmetic centers

EXHIBITION GOAL

EXHIBITOR PROFILE

VISITOR PROFILE

AESTHETIC MEDICINE

Market research analyst predicts the global medical aesthetics market to grow steadily at a by 10% per year. Factors such as the growing aging population, increased awareness about cosmetic surgeries, and the rise in high-income population are expected to foster the prospects for growth in this market during the estimated period.

Recent advances in technologies, especially in the laser-based medical aesthetic segment, are expected to drive market growth during the forecast period. Medical laser technologies such as high intensity focused ultrasound, transdermal focused ultrasound, and others are rapidly gaining popularity among the populace as they are non-invasive and help in fat reduction.

Product-based segmentation of the medical aesthetics market:• Laser-based medical aesthetics• Facial aesthetics• Breast implants• Dental implants

The market study, analysts have estimated the dental implants segment to be the largest market segment during the forecast period. At present, this segment accounts for more than 34% of the total market share and is envisaged to further enhance its hold over

the market owing to factors like the recent surge in oral health complications.

Moreover, rise in disposable income has boosted the demand for cosmetic surgeries, thereby accelerating market growth. On the other hand, side effects associated with aesthetic procedures continue to negatively impact the consumer preference index.

Growth in population between the age of 30 to 65 years is widening the target consumer base as signs of aging such as wrinkles, lack of skin elasticity, and dark spots appear prominently in these years. For instance, according to the CIA World Fact Book, around 41.7% of the total German population was aged between 25 to 54 years and around 13.6% of the population was aged between 55 to 65 years in 2014. The presence of a higher percentage of population having aging signs, the demand for aesthetic medicine is likely to experience rapid growth.

Georgia fully follows the global market trends. The number of aesthetic medical institutions, clinics are growing. The interest to spa and wellness, nail and body care products and medical tourism increase steadily.


ABOUT THE ORGANIZER

ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences.

Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as “a relationship broker” continues to have a strong voice in the international economic forums of tomorrow.

History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years’ anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During

Address: 118 A. Tsereteli Ave., 0119

Tbilisi, Georgia

Tel: +995 3 2 234 11 00

Website: www.expogeorgia.ge

E-mail: [email protected]

Facebook: www.expogeorgia.ge/ExpoGeorgia

Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions.

In 1994-1998 organization was privatized and transformed into Joint Stock Company.

Infrastructure was modernized. ExpoGeorgia has been assigned a very important role – guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses.

ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities.

HOPE TO SEE YOU NEXT YEAR

TBILISI HEALTH FORUM 2018

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.healthcareexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: [email protected]: www.expogeorgia.ge

Sales Department:E-mail: [email protected]

Marketing Department:E-mail: [email protected]

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