Cayman Islands Cayman Islands Product UpdateProduct Update

Third Quarter 2008

AgendaAgenda

Accommodation Update1. Current Room Stock2. Occupancy Statistics3. New Developments

Product Enhancement & Development1. Product Initiatives2. New Product Offerings3. National Trust Update4. Camana Bay Update5. Restaurants6. Sister Islands Update7. Events

ACCOMMODATION ACCOMMODATION UPDATEUPDATE

Current Room Stock*Current Room Stock*GCM, CYB, LYB

Category GCM CYB LYC TOTAL

GUESTHOUSE 303 62 15 380

APT / CONDO 1478 67 38 1583

HOTEL 1603 62 11 1676

TOTAL 3384 191 64 3639

•Based on available bedrooms, as of July 29th 2008

Occupancy StatisticsOccupancy StatisticsGCM, CYB, LYB

Hotels Hotels Guesthouses/

Apartments

Guesthouses/

Apartments

2007 2008 2007 2008

April 68.4% 78.2% 46.5% 50%

May 65.2% 65.3% 39.6% 43.6%

June 61.7% 62.8% 45.5% 47.5%

New DevelopmentsNew Developments

Name Units Rooms Location Completion date

The Waterford Club 44 120Crystal Harbor (close to

Grand Caymanian) 2009

The Island Resort & Residences 81 218 Colliers, East End 2009

The Montclaire 25 75

West Bay Rd (between Grand view and

George Town Villas) 2009

Beachcomber 40 118 West Bay Rd 2008

Seaview 18 18 South Church Street Jun-08

Renaissance 37 111West Bay Rd (formerly

Tarquynn Manor) Late 2008

Residences at Beach Bay 45 135 Bodden Town Summer 2008

Cayman Diving Lodge 26 26  East End Dec-08

Coconut Harbor 34 34 South Church Street 2008

South Bay (formerly Turtle Beach) 33 75 West Bay Rd 2008

Grand Caymanian - Phase 2 44 80 West Bay 2008/09

The Mandarin Oriental 77 114 Queens Highway, East End 2009

Lighthouse Point 8 8 West Bay 2008

Resort at Ivory Point 46 140 North Side Unsure

Watercolours 40 133 Seven Mile Beach Unsure

Total units & bedrooms 598 1538    

WatercoloursWatercolours• Location: Beach Club Colony site• 40 units, 133 bedrooms• 6 stories high with a basement parking garage• A pool with pool bar, two gazebos, and a conference room are also

proposed.

Beach Club Colony

Buckingham Square

Grand Cayman Beach Suites

Watercolours cont.Watercolours cont.

Island Resort and Island Resort and ResidenceResidence • Construction

has begun

• 89 unit Condohotel with a total of 229 bedrooms

• Located in East End

• Anticipated "start-to-finish" schedule of about 28 months

Reef Resort

Island Resort and Island Resort and ResidenceResidence

Location of Island Resort & Residences

Island Resort and Island Resort and ResidenceResidence

Ritz Carlton- Ritz Carlton- DeckHousesDeckHouses

• New project aimed at those who seek larger spreads with a feel of private island living.

• Whole ownership in 19 five-bedroom, five-bath single-family homes in a gated community, ranging from $3.5 – $8.7 million

• 6,300 square feet spread across three levels with a private infinity pool, wrap-around deck and an attached boathouse.

• Also a one-bedroom, one-bath guest cottage is also on each property.

• “Endless Service” offered from Ritz - collection of personalized services, from interior design and boat rentals to personal butlers.

Ritz Carlton- DeckHousesRitz Carlton- DeckHouses

• Second phase of the development - Secret Harbour (adjacent to DeckHouses)

• Being designed but plans are for 120 condos comprised of 1,2 and 3 bedrooms

• Starting at pre-construction prices of US$650,000

• Other future phases include: – Yacht marina with more condos, restaurants, bars, and

shops

Ritz Carlton- Ritz Carlton- DeckHousesDeckHouses

PRODUCT PRODUCT ENHANCEMENT & ENHANCEMENT & DEVELOPEMENTDEVELOPEMENT

Product InitiativesProduct Initiatives

Voluntourism ProgramVoluntourism Program

• Voluntourism Definition: A seamlessly integrated combination of voluntary service to a destination and the best, traditional elements of travel — arts, culture, geography, and history — in that destination.

• Focus: Sustainability

•Opportunity to partner with tourism stakeholders through e-marketing and promotion.

•CIDoT will provide advice and marketing to those industry partners interested in this service

•Matchmaking opportunity to introduce Voluntourism to other organizations.

Where we are:• Industry partners have been approached and are onboard. Many of

them already having multiple Voluntourism opportunities.

• Include:– National Trust Projects/Programmes eg. Blue Iguana and Mission

House– National Events –e.g. Pirates Week Office – assisting with

functions/painting, building sets– Chamber of Commerce – Island wide clean up– Public Libraries – reading to children, summer events  

• Creative complete

• Immigration Implications clarified

• Currently encouraging Hotels to come onboard through CITA

Next Steps• Approval of final layout and website

design• Industry partners to submit details

for website• LIVE Online – Sept 2008• Advertising & Promotional activities• E-marketing campaign• Awareness campaign

RITZ CARLTON -BLUE IGUANA RECOVERY PROGRAM

• Fridays in August• Adult USD$70, Child USD$55

• Guests briefed by an Ambassadors of the Environment on the plight of the 25-pound “blue dragons” and collect fresh food necessary for preparing them for release into the wild.

• At the Queen Elizabeth II Botanic Park, you will feed iguanas from babies to breeding pairs and serve as a spotter in the park to map the location of roaming blues using binoculars and GPS tracking.

Cayman Islands Cayman Islands Environmental Programme Environmental Programme

for the Tourism Sector for the Tourism Sector (CEPTS)(CEPTS)

CEPTSCEPTS• Promoting sustainable tourism through best practices; public-private

sector partnership for improved environmental performance in the CI tourism sector.

• Phase I – conducting environmental audits– establishing environmental management systems– Guiding piloted properties through Green Globe certification and

exploring possibilities of destination certification for Little Cayman

• 7 pilot properties – Southern Cross Club (LYC)– Little Cayman Beach Resort (LYC)– Pirates Point Resort (LYC)– Cobalt Coast (GCM)– Compass Point (GCM)– Sunshine Suites (GCM)– Botanic Park (GCM)

CEPTSCEPTS• Phase 2

– review of the existing development control and site design regulations with a view to incorporating environmental policies

– pilot EMS project for tourist attractions – developing a work plan for destination

certification for Little Cayman.

Later Phases will include establishing EMS in other tourism-related sectors/businesses, such as restaurants, tour operators and watersports operators.

PPersonal ersonal RResponsibility esponsibility IIn n DDelivering elivering EExcellencexcellence

• National Customer Service Standard, Inspection and Training Program

• Initiated by the MoT & DoT in an effort to help raise the level and consistency of customer service delivery

• The program consists of developing, implementing and monitoring national customer service (behavioural and quality) standards and training within each of our tourism sectors for our industry partners

Milestones • “Top 10 Promises” (behavioural standards) established• Promises (multi-sector behavioural standards) benchmark

measurement completed– Accommodation sector quality standards established,

measurement and benchmark results completed & presented to sector

– Accommodation sector Standards of Performance Manuals developed

– Quality standards checklist for Attraction sector agreed by sector representatives

– Cayman Airways: • Cayman Airways quality standards measurement and benchmark

results completed / results presented to CAL• Cayman Airways Standards of Performance Manuals developed • Cayman Airways Practices (on the job coaching component) completed

– PRIDE Collateral developed including:• PRIDE informational and promotional materials• PRIDE Video produced and being utilized in workshops• The “Know Your Cayman Islands Book” was developed as a tool to

educate our hospitality ambassadors of the rich history, heritage & culture of the Cayman Islands

Training• Selected, trained and certified 11 talented local trainers to

assure the sustainability of our Promises workshops in customer service excellence.

• Thus far conducted 56 workshops (Promises, Leading the Promises & Foundations) training and motivating more than 850 participants

Next Steps• Launch of the PRIDE web site-let• Assessments (Mystery Shopping)• Distribute Accommodation sector Standards of

Performance Manuals & begin Practices coaching• Facilitate workshops on Cayman Brac & Little Cayman • Develop Attractions sector Standards of Performance

Manuals

MOT Tourism Scholarship MOT Tourism Scholarship Programme Programme

• Represents the Government’s effort to facilitate more Caymanian involvement in the tourism industry, particularly at the managerial level.

• Designed for students who demonstrate strong evidence of their desire and intent to pursue Bachelors or Masters Degrees for tourism or tourism related disciplines.

• Since its inception twelve years ago, sixty-nine students have benefited from the Program.

• Approximately 60% have completed their studies, and have secured employment within the private and public sectors.

• 2008 MOT Scholars will be studying culinary management, graphic design, marketing management, entertainment business, event management, flight training, and hospitality and tourism management.

MOT Apprenticeship MOT Apprenticeship Training ProgramTraining Program

Developed as a mechanism to generate a greater supply of highly qualified Caymanian workforce who will raise the level of professional competency within the tourism workforce, bring distinct cultural flavour to the local tourism product and services, and give much needed stability to the industry

• Designed to provide apprentices with the technical skills and work experience necessary to succeed in today’s fast-paced tourism and hospitality industry.

• Upon successful completion Apprentices will receive:– The regionally recognised CaribCert certification

within their core areas of concentration– Certificate of recognition from the Minister of

Tourism– Certificate in Hospitality Studies

MOT Apprenticeship MOT Apprenticeship Training ProgramTraining Program

• The pilot year started with 20 Apprentices

• Sixteen will graduate in September• 40 Apprentices will train in 2008 -

2009

MOT Apprenticeship MOT Apprenticeship Training ProgramTraining Program

New Product OfferingsNew Product Offerings

The North Sound Club – The North Sound Club – WB WB

• Caymans only 18-hole Championship Golf Course

• Formerly - The Links Golf Club; purchased by Ritz Carlton

• Located on SafeHaven Drive just east of the bypass behind the Ritz-Carlton

• Rates are seasonal

• North Sound Club Resident and non-resident club memberships available

• Club offers a pro shop & open air bar with large screen TVs and a relaxed atmosphere for pre or post-play lounging.

• 345 947- GOLF (4653) or golfpro@northsoundclub.com

Details: 18 holes

Par 716,605 yards USGA Course Rating: 75.1Greens Average 5,000 Sq Ft Area

Events: Host of the Annual Caribbean Amateur Golf Championship August 3-10

The North Sound Club – WBThe North Sound Club – WB

Cayman Islands Cayman Islands National Museum - National Museum -

GTGT• Soft opening in November when

the building will open for tours

• Formal opening slated for early 2009.

• Museum Gift Shop closed as of June, operate from the site of the historic old post office

• Gift shop will re–open in its newly refurbished quarters at the Museum in November 2008

Cayman Islands National Cayman Islands National Museum - GTMuseum - GT

• Gift shop will introduce new line of souvenir merchandise when the re–opened.

• Will offer everything from Caymanite to crystal, paintings, prints, puzzles and more.

• Will remain the sole authorised distributor for CI flags and Coat of Arms plaques, as well as the flag of the United Kingdom. 

• As part of its new look, Gift Shop will be more reminiscent of an old time general store

• Shop hours are Mondays through Fridays, 9 to 5 pm.

Miss Lassie’s HouseMiss Lassie’s House• Govt has acquired a key symbol

of Caymanian culture – the home of the late Gladwyn ’Miss Lassie’ Bush.

• Classic old-time wattle-and-daub Caymanian cottage

• Miss Lassie, a prominent Caymanian visionary intuitive artist, lived there her entire life, painting on the walls, windows and doors of the building, as well as on canvas.

• Cottage will be renovated and used as a visitors’ centre

Cayman Traditional Arts Cayman Traditional Arts (CTA) - WB(CTA) - WB

• CTA’s new home – Nurse Leila’s House; Leased from the National Trust

• Nurse Leila was one of the first qualified nurses in CI. Successfully delivered over 1000 babies.

• The house is over 100 years old, was moved to current location in 1917 after having been damaged by a hurricane.

National Trust National Trust UpdateUpdate

National Trust UpdateNational Trust Update

Recent purchases:• Additional 173 acres in the Mastic Reserve• Uncle Sammy’s Pond (3.5 acre property in WB); will be

developed to include parking, boardwalks, signage and birdwatching facilities

• Additional 0.41 of an acre at the Governor Gore Bird Sanctuary. The facilities will be expanded.

• Entered a purchase agreement for 3 acres of land at the southern trailhead of Mastic Trail. Purchase will allow for permanent visitor facilities at the trail including parking, signage and eventually bathroom facilities.

National Trust UpdateNational Trust Update

• Completed exterior repairs and painting to Historic Eldemire House in Cayman Brac

• Nurse Leila’s House, Fort George, Watler Cemetery and Jackson Wall historic sites - Specialist consultant employed to advise appropriate repairs and improvements.

• Nurse Leila’s House - Picket fencing erected and made site improvements.

• Savannah Schoolhouse - repairs carried out with a view to offering more frequent visitation.

National Trust UpdateNational Trust Update

• Designed, produced and placed directional signage for Trust properties on GCM with the assistance of the DOT.

Blue Iguana Captive Breeding Facility Improvements:

• Introduction of solar power • New signage• Daily tours • Tickets may now be purchased upon entry to the

park; replacing the pre-booking system previously employed.

• Tours for the Summer: Mon-Sat at 11am.

National Trust UpdateNational Trust Update

• Major improvements to GT Visitor Centre; expanded opening hours to include Saturday. Hours are 9-5:30 Mon-Fri & 9am-1pm Saturday.

• Little Cayman Visitor Centre - Completed wheelchair ramp and improvements to landscaping

• New brochures produced for Mastic Trail & Mission House (with the assistance of the DOT) - distributed in major hotels and condos.

National Trust Future National Trust Future PlansPlans

• Enhancements to the Mission House site to accommodate events such as weddings and conference dinners

• Introduction of a full range of Blue Iguana merchandise

• Development of a permanent Mastic Trailhead

• Improvements to the visitor experience at Fort George

• Repairs and improvements to the Little Cayman Visitor Centre.

Camana Bay UpdateCamana Bay Update

Abacus – Now Open – Now Open

• Abacus is the first restaurant to open in the new prestigious Camana Bay development.

• Open for lunch and dinner (except Sundays)

• Fresh and contemporary menu

• (345) 623 8282 for reservations.

Café Del Sol – Now OpenCafé Del Sol – Now Open

Coffee shop opens up on to Books and Books

Lounge area with internet access

RestaurantsRestaurants

Café Del Sol - GTCafé Del Sol - GT• Cafe del Sol- Baristas;

3rd location

• Located at Aqua World Duty Free Mall(between Harley Davidson& The Blue Iguana); GT

• Tel: (345) 943-3322

DriftWood Bar & Lounge DriftWood Bar & Lounge - NS- NS

• Officially closed

• Sold last summer

• Established for over 45 years

• Known for its affordable beer, family atmosphere and Durty Reid’s delicious barbeque on Sundays

Above: Pre-Ivan image

Sister Islands UpdateSister Islands Update

Brac Open Air MarketBrac Open Air Market• Coming in Nov/Dec 2008• Location: Next to CYB Water Authority

(West End)• Date: Every Saturday 10am till dusk• Sales:

– New and used items– Crafts– Gifts– Plants– Vegetables – Food

EventsEvents

Nickelodeon Family Nickelodeon Family CruiseCruise• August 13th 2008

• Welcome Event planned at the Royal Watler Terminal

Activities will include: • Cultural Displays

– Rope making– Thatch weaving– Gig demonstrations– Local produce– Local art and crafts

• Local Music– Old time Kitchen Band– Local band

• Samplings– Tortuga Rum Cake– Locally made ice-cream

Nickelodeon Family Nickelodeon Family CruiseCruise

• The Dept of Tourism also plans to take this opportunity to re-energize the “Welcome Back” cruise program.

• The Welcome Back programmes’ specific marketing objectives include, among others:– Support and enhance the further development of

cruise tourism which will continue to stimulate the local economy

– To work with all stakeholders, organizations and individuals to improve the quality of the cruise product and services offered to visitors and improve the quality of visitor experiences in the Cayman Islands.

– To develop and implement strategies that effectively converts cruise passengers to long stay visitors.

Thank You!Thank You!