Product Overview

C B I n s i g h t s

B e t t e r d e c i s i o n s w i t h i n t e l l i g e n t d a t a

2www.cbinsights.comwww.cbinsights.com2

Backed by the National Science Foundation, CB Insights uses data science and machine learning to

help our customers predict what’s next—their next customer, their next investment, the next market

they should attack, or the next company they should acquire.

The world’s leading global corporations including

the likes of Cisco, Salesforce, Castrol and Gartner

as well as top tier VCs including, NEA, Upfront

Ventures, RRE, and FirstMark Capital rely on CB

Insights to make decisions based on data, not

decibels.

In God we trust, all others must bring dataA unique combination of data science and machine learning to help you make data-driven decisions

”A detailed discussion of data collection and how the company parses them is written by CB Insights’ data scientists; it

convincingly tells the story of scalability and accuracy for what they call “The Cruncher.”

From “Predictive Analytics And Novel Visualization Draw Customers To 'Must Have' Data” published April 8, 2015

3www.cbinsights.comwww.cbinsights.com3

See what other customers have to say at

http://www.cbinsights.com/customer-love

Greg Bettinelli

Partner

Upfront Ventures

“CB Insights has become essential to us at Upfront Ventures.

The information detail and accuracy combined with the ease of

use makes it a core part of our deal tracking and diligence

process.”

“CB Insights data has become an invaluable resource for us,

providing additional visibility into the angel and venture capital

activity in our markets. They have the best quality data in the

market for anyone looking to get an inside look at private

company financings.”

Ian Sigalow

Partner & Co-founder

Greycroft Partners

“We are using CB Insights to track dealflow, understand

valuation multiples, analyze industry trends and identify

comparable companies. We have found the data, analytics

and UI/UX to be incredibly relevant and useful.”

Will Porteous

General Partner & COO

RRE Ventures

A few of our happy customersThe most publicly reference-able customers of anyone in the industry

Kate Barrett

Director

New Enterprise Associates

“With CB Insights we can quickly and reliably aggregate data

across the investing landscape, from sector trends to financing

activity. The intuitive user interface and robust set of features

have made it a go-to resource for our team, and the customer

support is second to none..”

“CB Insights' intuitive user interface, analytical capabilities,

and detailed investment information create a very powerful

tool for our team's research needs.”

Nate D’Anna

Corporate Development

Cisco

Ed Zimmerman

Chair, Tech Group

Lowenstein Sandler

“For me, by far, the most comprehensive, insightful and accurate data

for venture capital financings and exits - hands down comes from CB

Insights…. Moreover, CBI gives you the ability to see things at a macro

industry level and then easily drill down into individual companies or

investors which is particularly powerful”

4www.cbinsights.comwww.cbinsights.com4

Data• Comprehensive - 150,000+ sources tracked

• Scalable – Tech-driven machine learning engine

• Real-time – Data comes in real-time

• Proprietary – 25% of data via exclusive relationships with investors &

service providers

• See this article for a full write-up on data-collection technology

Reporting & Visualization• Heatmaps to see where markets are going

• Business Social Graph to map industry players

• Industry Analytics to quickly see industry trends

Monitoring & Analysis• Automated alerts on industries and key players

• Non-financial signals of company momentum

Predictive Analytics• Algorithms to uncover the hottest sectors

• Predictive intel on breakout companiesBusiness Value

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tyWhat sets CB Insights apart?More than data. Insights and answers.

5www.cbinsights.com5

“According to CB Insights…”From the NY Times to Bloomberg, CB Insights data is used by hundreds of leading media outlets every week

“CB Insights put out an intriguing infographic in which they analyzed the most capital efficient unicorns.

That is, the startups with the highest ratio of investment to current estimated valuation.”

See our latest media mentions

http://www.cbinsights.com/press

“London & Partners, working with data from CB Insights, says that money-transfer startup WorldRemit

raised the most of any other company in Q1, a $100 million round in February”

“The stakes for both exchanges are high. According to the research firm CB Insights, about 588 privately

backed companies have valuations of more than $100 million, meaning that they are potential candidates

for going public sometime in the next several years.”

“Last year, more than $100 million flowed into U.S. drone start-ups, according to CB Insights, double

2013 levels.”

“About 33 Dallas-based tech companies have been acquired since 2012, including the enterprise cloud

company SoftLayer, which was bought by IBM in 2013 for $2 billion, according to data from CB Insights. ”

6www.cbinsights.com6

• Uncover high quality data about private companies

• Stalk “smart money” investors & acquirers

• Visualize & predict market trends & industry health

• Conduct deep research via info-rich company profiles

• Uncover breakout companies and understand their strategy,

business model, people, and technology

• Find private company valuations and valuation multiples

• Find and network with industry leaders

How customers use us

7www.cbinsights.com7

Identify dealflowSet proactive alerts on companies that you care about by industry, geography, stage, amount raised and more

I want to…

…track all early stage companies in a

given geography for select industries

…filter for companies in my sector

who last raised financing 12 to 24

months ago

…get alerts on all relevant company

financings sent right to my inbox

“Having data feeds delivered to our inboxes

on a daily basis saves us a ton of time and

uncovers transactions we wouldn’t have

otherwise known about.”

Andrew Montgomery

MESA+

Vice President

8www.cbinsights.com8

Find & stalk smart money investorsMonitor strategies and deals of investors and uncover new sources of dealflow in your areas of focus

I want to…

…build my sources for deal-flow and

follow-on investments based on a

competitor’s network

…examine the investment strategy of

other smart-money investors

…track the portfolio health of others

in my space

“CBI's data on investors and their syndicates

shows us which angels, micro VCs and

larger venture funds to focus on for our own

network of relationships.”

Satya Patel

Homebrew

General Partner

9www.cbinsights.com9

See emerging trends firstAsk industry level questions, monitor trends, visualize answers, and drill down into more granular data in seconds

I want to…

…examine an industry’s funding

trends over the last 2 years

……improve opportunistic positioning

by identifying growth & momentum

within sub-industries

…understand the least competitive

stage to invest in within an industry

“Industry Analytics allow you to see macro-

trends at the sector level, providing a top-

down look on what is happening in a given

space.”

Greg BaeComcast VenturesInvestments & Business Development

10www.cbinsights.com10

Visualize competitive dynamics & expand your networkID active dealflow partners or visualize industry/company relationships

I want to…

…find the most active acquirers in

the sectors where I have active

interests

…visualize the competitive dynamics

surrounding a company or industry of

interest

…understand the strategy of my

competitors by analyzing their

investment and acquisition activity

“Since a picture is worth a thousand

words…CBI is able to apply the data into

intuitive visualizations that helps us

tremendously with analysis. It’s a powerful

product!”

Mike Collett

Promus Ventures

Managing Partner

11www.cbinsights.com11

Analyze deep private company dataMonitor everything happening inside of a private company quickly

I want to…

…access performance metrics,

valuation data, and info on

technology, people, and financing

history on a company to simplify

initial due diligence

…follow the latest news and

competitor info

…automate notices for lists of

strategic companies

“CB Insights is the first place we look for data

on prospect companies – including their

investors, competitors, teams, market trends,

etc. CBI saves us so much time in efficiently

conducting initial diligence and often has data

we can’t find elsewhere..”

Dave Kirkpatrick

SJF Ventures

Managing Director

12www.cbinsights.com12

Uncover non-financial performance signals Leverage unique performance metrics to assess company growth & find synergistic talent

I want to…

…understand a company’s growth

trajectory using hiring data

…monitor the marketing execution of

a portfolio company (or opportunity)

relative to its competition

…parse a company’s tech stack

“Provides us with the extra insight we need to

find up and coming companies and sectors to

invest in.”

JW Ray

Backlog Capital

Founder & Managing Partner

13www.cbinsights.com13

I want to…

…ID potential disruptors, find their

copy-cats, and monitor their growth

…identify unknown companies

operating in hot sectors of interest

…quickly build a list for customized

analytics

Discover and analyze comparable companies Leverage algorithms to scan the competitive landscape and proactively identify competitive threats

“CB Insights has been a great addition to our

toolkit. It’s stupid easy to use and helps us

identify private companies who are hot and

flying under the radar.”

Ray Carroll

Marketo

Director

14www.cbinsights.com14

I want to…

…poach talented C-level executives

at other VC-backed companies in my

sector

…build my personal network with

board members at key companies

…find qualified advisors for portfolio

companies

Find the right peopleFind and poach talent, network with board executives, and more

“CBI is a great tool for finding detailed investment

information about a wide range of companies and

market dynamics. Their easy to use interface,

data visualization and analytical

capabilities…provides accurate and

comprehensive data.”

Bob Ghoorah

Columbus Nova Technology

Partners

Managing Partner

15www.cbinsights.com15

I want to…

…track valuations at the industry

level over the last 12 months

…obtain valuation multiples for both

M&A and financing transactions

Obtain private company valuation dataUncover hard-to-find private company valuations. CB Insights is the only source with valuation multiples for private companies.

“Things like valuation multiple search…give

us unique data-driven insights that aren't

available elsewhere.”

Kevin Swan

iNovia Capital

Partner

16www.cbinsights.com16

For questions / To schedule a demo

Email demo@cbinsights.com

or

Call +1 (212) 292-3148

Questions?Beyond a great product, we are recognized for our customer service. Don’t hesitate to be in touch.

“In addition to their data and user interface, you get customer support within

minutes for every question and custom data requests from the people who are

building the product and who know what they are talking about.”

–Kevin Diestel

“A clean and easy to use interface and a super responsive customer support team

makes CB Insights the best option for Comcast Ventures’ research needs.”

–Greg Bae

“The CBI team takes our feedback seriously and they have continued to refine the

product; it is great to see someone innovating in the venture capital data space.”

-Will Porteous

“The intuitive user interface and robust set of features have made it a go-to resource

for our team, and the customer support is second to none!!”

-Kate Barrett