cb on diff brands of shampoos
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8/12/2019 Cb on Diff Brands of Shampoos
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Amity School of Business
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PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL
FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS
ADMINISTRATION
Study on Consumer Perception about
different Brands of Shampoo
SUBMITTED BY:
Sakshi Mittal F-08
Lisha Gautam F-0
Veera Gill F-0
Priyam Singh F-51
Priyanka Jain F-55BBA (2012-2015)
FACULTY GUIDE
DESIGNATION
___________________
_______________
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AMITY SCHOOL OF BUSINESS, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH
CERTIFICATE OF ORIGIN
This is to certify that we (Ms. Sakshi Mittal, Ms. Lisha gautam, Ms. Veera Gill,Ms. Priyam Singh, Ms. Priyanka Jain) students of Under Graduate Degree in BBA
(2012-2015), Amity School of Business, Noida have worked under the able
guidance and supervision of Ms. Deepa Kapoor, designation______________,
This Project report has the requisite standard for the partial fulfillment the Under
Graduate Degree in Business Administration. To the best of our knowledge no partof this report has been reproduced from any other report and the contents are based
on original research.
Signature
(Student)
Signature of Project Coordinator Signature
(Faculty Guide)
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ACKNOWLEDGEMENT
I express my sincere gratitude to my Director________________ and
my faculty guide Ms. Deep Kapoor, (Designation)________________,
for his/her able guidance, continuous support and cooperation
throughout our project, without which the present work would not have
been possible.
Signature
(Student)
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Table Of Contents
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Executive Summary
The main motive behind this research was to focus on consumer buying behavior or consumer
preferences of different brands of shampoos from various segments prevailing in the market and
thus finding out the opportunities for new entrants.
The research was conducted at Amity University Campus, Noida Sector-125 to determine the
shampoo purchase behavior of the female students in the age group of 20-30. The research was
conducted on a sample size of 20 respondents.
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