Best global brands

Charu JagwaniHarsh parekh

Nescafe Nescafé is a brand of instant

coffee made by Nestlé.Nestlé created the instant coffee

category 75 years ago. Today, Nescafé is sold in 180 countries.

"It all starts with a Nescafé.“ 5,500 cups per second

CBBE MODEL OF NESCAFE

Hermes

Hermès International , Hermes of Paris, or simply Hermès is a French manufacturer established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse.

The culture of excellence is what differentiates Hermès-craftsmanship, creativity, and quality run like a red thread through all its métiers.

This brand's relevance to luxury customers remains strong in all geographic areas, with double-digit growth from 2013 through Q1 2014.

Hermes

Stylish accessories Red threads

Creativity and quality

Leather goods comfort and durability

Superior quality

Feeling of warmth and superiority

pride and leisure with luxury

FordThe Ford Motor Company (commonly

referred to as simply Ford) is an American multinational automaker. It was founded by Henry Ford and incorporated on June 16, 1903. 

With record sales in key markets and its biggest-ever new product line-up. As a result of growth in the North American and Asia-Pacific markets, Ford increased global sales by 12 percent. 

Goldman Sachs Group, Inc.The Goldman Sachs Group, Inc. is an

American multinational investment banking firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients.

Goldman Sachs was founded in 1869Goldman Sachs is maintaining its leadership

position in a competitive segment and remains committed to building its brand by communicating the promise that clients come first.

Goldman enjoys a strong reputation as a skilled investment/banking firm among clients and a valued asset among shareholders.

Goldman sachs Salience- banking, investment and

financial consultant Imagery- best and largest investment

bank Performance- mergers and acquisitions

advice, underwriting services, asset management

 judgement – not so reliable after 2008 crisis

Feelings- lacks transparency Resonance-

HyundaiHyundai Group was

a multinational  (conglomerate) headquartered in Seoul, South Korea.

It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001

Hyundai's brand slogan, "New Thinking, New Possibilities.“

Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value.

Hyundai

Philips Koninklijke Philips N.V is a Dutch

diversified technology company headquartered in Amsterdam.

Philips is organized into three main divisions: Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting.

brand recently invested 1.7 billion € in R&D. 

"Innovation and You"

Salience-sense and simplicity , innovation and you

Performance-master of electronics , durability and high quality

Imagery-household name judgement –very old stable leader

Feelings-I love philipsResonance- generation of users

Audi Audi is a German automobile

manufacturer that designs, engineers, produces, markets and distributes luxury automobiles. 

Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of Audi AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.

Audi

CannonCanon Inc. is a Japanese multinational

corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.

Its headquarters are located in Ōta, Tokyo, Japan.

Canon is also increasing the WiFi connectivity and cloud-compatibility of its camera and office products, focusing more on its B2B businesses, and adapting product features and solutions to better satisfy consumer demand. 

Salience- better vision , improved vision Imagery- global lense matter ,

photography and beyondPerformance- camera for every purpose

 judgement – at power with german lens

Feelings-catch for future , arrest the moment

Resonance- quality at its best

L’oreal Since its creation in 1909, L'Oreal has established a

reputation for being an innovative, customer-focused brand that believes diversity is beautiful.

These days, L'Oreal Paris sells 50 products every second, worldwide.

 It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.

R&D in both science and technology is key to the company's strategy. Employing more than 4,000 people in R&D roles

857 million euro investment in R&D in 2013 are evidence of L'Oréal Group's commitment to remaining relevant in a fiercely competitive industry. 

Sophistication and elegance

Ranked 1st Communication campaigns

Global beauty market

Beauty

Finest mass market brand

ACCENTUREAccenture is

a multinational management consulting, technology services, and outsourcing company.

Accenture, with its "High Performance. Delivered." tagline.

Salience- buisness consulting , market projection and buisness research

Imagery- leading world consultancy company

Performance- high performance delivered

 judgement –quality , trustworthiness and accuracy

Feelings-human asset , think tank Resonance- high price , high

performance , high accuracy

Gucci

In a time of accelerating global change, Gucci continues to keep pace and consistently manage its dual identity as both a modern and heritage brand. It has repositioned to own the category of "jetset chic," a more exclusive space within the luxury market. 

Corporate citizenship and digital innovation are equally important to Gucci. Recent examples in action include Gucci's on the brand's 50th anniversary in Japan, attaining new occupational health and safety certifications, and launching its new, multilingual museum website Gucci Museo

GUCCI

Luxury retail clothing segment

Reliable, durable, and

stylish

Fashionable, trendy and

classy

Credible and consideration of superiority

Excitement, social

approval and self respect

Behavioural loyalty and attitudinal

attachment