cbd annual report 2013

7/28/2019 CBD Annual Report 2013

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2012AnnualReport

CBD_AnnualReport13_finalv2.indd 1 6/6/13


2/12

The Downtown Oakland and Lake Merritt/Uptown Community

Benet Districts (CBDs) were launched in February 2009

ater property owners voted to support a voluntary property

tax to und services that would improve the quality o lie in

downtown and uptown Oakland. The associations are governed

by a talented and experienced board o directors and are jointly

administered by an engaged and committed sta.

The districts are committed to revitalizing Oaklands historic

downtown by maintaining cleanliness and order in the public

rights-o-way, improving district identity, building community,

promoting business attraction, ostering cultural opportunities,

creating and maintaining new public spaces, and advocating on

behal o the district stakeholders.

Both o the CBDs work with property owners, the City o

Oakland, and many other organizations to help und and

execute programs that provide much needed, highly visible

improvements. A number o working committees and task

orces set direction and oversee the execution o CBD initiatives.

The primary committees include the Sidewalk Operations

Beautication Order (SOBO) committee, overseeing theAmbassador program, beautication projects, and other

capital improvements; the District Identity and Streetscape

Improvement (DISI) committee, managing the branding,

advertising, and public relations o the districts as well as the

sponsorship o community events; and the Organization (ORG)

committee, handling all matters related to district administration.

Downtown OaklandAssociation

Michelle Lane, PresidentCAC Real Estate Management Co., Inc.

Sara May. Vice PresidentMetrovation

Jesse Nelson, SecretaryCIM Group

Martin Ward, TreasurerPSAI Old Oakland Associates

JC WallaceSKS Investments

Bill DoakCIM Group

Keira WilliamsCity of Oakland

Joseph GallardoMadison Park Financial

Michael McGuireCalifornia Capital & Investment Group

Rotunda Partners II

Karissa Obeso-GovanCBRE Global Investors

David WeltinMunda LLC

Drew McGowan

The Clorox Company

Ke NormanNailphoria

Anagha Dandekar-CliffordWendel, Rosen, Black & Dean

Lake Merritt-UptownDistrict Association

Deborah Boyer, PresidentSwig Co./Kaiser Center

Chris Curtis, Vice PresidentMetrovation

Robert Wilkins, SecretaryYMCA of the East Bay

Indrajit Obeysekere, TreasurerKaiser Foundation

Nola MontgomeryCIM Group

Andrea KirkpatrickSwig Co./Kaiser Center

Tanicia JacksonBrandywine

Mike BrownCatholic Diocese

Aliza GalloCity of Oakland

Lorie AlemaniaLeamington

Laurie Cooperman-RosenMetro Estates

Mike HuacoKaiser Foundation

Steve DouglasDouglas Properties

Michelle LaneCAC Real Estate Management Co., Inc.

Michelle Mansfeld-HicksCAC Real Estate Management Co., Inc

Don RogersCIM Group

CJ Hirschfeld,

Community at Large RepChildrens Fairyland



3/12

A Message rom the

Board Presidents:

We are pleased to present the annual report of the Downtown

Oakland and Lake Merritt-Uptown District Associations for 2012.

The progress of our jointly managed CBDs, now in their fth year

of operation, continues to grow, thanks to the unagging support

of an array of strategic partners and district stakeholders.

Collaborative relationships accelerated our success in 2012, and

we thank our city and community partners for their vision and

dedication to shared goals. Our long-standing Ambassador program

is a signature success for the districts, providing the highest levelof maintenance and hospitality/safety services. The enthusiastic

community support for this program drives our commitment

to continually improve service to ensure the programs ongoing

effectiveness.

The districts beautication projects comprise our most visible

accomplishments and include hanging plants, decorative planters

at BART entrances, median landscaping, and storefront lighting

and displays. Through the hard work of staff and the expertise

of committed contractors, we have been able to transform thedowntown corridor with color and vibrancy, creating an environment

to foster business attraction and encourage visitors to the districts.

This is an exciting time in Downtown and Uptown Oakland, and

the District Associations are proud to play a role in the growth and

revitalization that has commanded national and even international

attention, as we endeavor always to meet and exceed the diverse and

evolving needs of our district stakeholders. On behalf of the Boards

of Directors, we hope you nd our annual report informative and

enlightening. We thank you for your investment in Oakland and, as

always, we welcome your feedback.

Sincerely,

Deborah Boyer (left) and Michelle Lane (right)

Michelle LaneDowntown Oakland Association

Deborah BoyerLake Merritt/Uptown District Association

Deborah Michelle



4/12

What PeopleAre Saying:

Back o BART

Planters

With the support

and collaboration o

BART, the Districts

installed 24 planters at

BART entrances along

Broadway, between 8th

and 20th Streets. The

impact o these new

planters to enhance

important points o

arrival along the public

rights o way has been

tremendous.

Hanging

Plants

220 hanging plant

baskets have returned,

ater their greenhouse

wintering, to light poles

along Broadway and

along Grand Avenue,

20th Street and 19th

Street. Overowing with

spring blossoms like

Alyssum, Begonias and

Petunias, our hanging

baskets transorm the

cityscape into a soter

and more beautiul

environment or all

visitors to the districts.

BigBelly Sola

Waste and

RecyclingStations

The districts installed

11 solar-powered Big

Belly Solar Waste and

Recycling stations

on high trafc street

corners. These Big

Bellys hold more tras

than a normal garbagcan and oer a recycl

option. Each o the 11

stations provide both

real and historical

trash collection data

and digitally alerts

the districts when the

trash compactors nee

to be emptied, saving

precious time andresources.

It is easy to take for

granted these services

during which nothing

bad, big, nor

grandiosely impressive

happen; but I feel that is

exactly what makes this

program all the more

impressive and crucial

Jessie P.

Without a doubt our

partnership with the

community beneft

districts is resulting is a

positive collective impact

for the Downtown and

Uptown neighborhoods

Deanna Santana,

City Administrator

It is a pleasure to see

them out patrolling

the community and

to have them directly

involved in maintaining

the safety of our artists

with disabilities-

-a very vulnerable

population. Their

dedication to their work

is much appreciated by

all of us here at Creative

Growth. Thank you

Ambassadors!

Jordan D.

The Street looks

beautiful and I want to

thank you for it. And forall of those of you who

support the business

improvement district

either fnancially or

through your efforts

Vitaly Troyan,

Director of the Public

Works Agency



5/12

Median

Landscaping

Exempliying the

important publicprivate

partnership between

the City o Oakland and

the Downtown and Lake

Merritt districts, city

and district sta worked

together closely to

create and then expand

the encroachment

permit that paved the

way or the landscaping

o 2,319 linear eet o

medians through the

downtown corridor

along Broadway and

Grand Avenue.

Street Level

Planters

District Services

Manager, Andrew

Jones, and Ofce and

Operations Manger, Tori

Decker, combined their

love o plants with their

passion or Oakland to

coordinate the planting

and installation o 15

street-level planters

on strategic corners

throughout the districts.

Farleys

Parklet

What is a Parklet?

A parklet is a small

public urban park oten

created by replacing

several parallel parking

spaces with patios,

planters, trees, benches,

ca tables and chairs,

ountains, art work,

sculptures and/or

bicycle parking. In 2013,

the Lake Merritt-Uptown

District Association,

along with Farleys East

and members o the

community, helped und

the Farleys East parklet.



6/12

Hospitality/Saety Ambassadors

Our Hospitality/Saety Ambassador

team is made up o the riendly and

approachable men and women that

you see in bright orange and blue

uniorms keeping our sidewalks sae

and interacting with our neighbors,

employees, tourists and residents.

These individuals, many o whom

are Oakland residents, work or our

subcontractor, Block by Block, to

improve the quality o lie in the publicrights o way. Saety Ambassadors

are responsible or patrolling on

oot and bike to serve as additional

eyes and ears o the Oakland Police

Department, while serving as a visible

deterrent. Ambassadors will report all

activity that is deemed to be out o the

ordinary to deter low level quality o

lie crimes. All Ambassadors engage

with workers, residents and visitors

daily to provide a sense o communityand saety in both districts. Each o

our ambassadors is equipped with

knowledge o downtowns businesses

and entertainment venues and can

provide visitors with directions and

assistance to the many exciting

downtown recreation and dining

destinations.

Maintenance Ambassadors

Our Maintenance Ambassador team

members are the attentive and

dedicated men and women, that

you see in bright orange and blue,

working six days a week to beautiy

and improve the neighborhood by

providing critical services, such as

pressure washing, litter removal, and

grafti abatement. These ongoing

services result in increased econom

activity, a lowered perception o

crime, and a greater sense o pride i

the community. The majority o thes

individuals are Oakland residents an

are employed by our subcontractor,

Peralta Services Corporation. In

2013, the CBDs, in cooperation

with Peralta Services Corporation,

expanded the Ambassador teams to

include a Landscaping Ambassador

position. This new position was

created to assist with the growing

number o beautication and

landscaping projects implemented

with 2012 unding, such as hanging

plants, BART planters, and medians

AmbassadorsDid you know?

In 2012...

SAFETY

AMBASSADORS

Provided6,376safety escorts

Provided706umbrella escorts

Made21,889business contacts

Assisted2,811motorists

Assisted24,299pedestrians

MAINTENANCEAMBASSADORS

Collected9,272bags of trash

Abated93tons of garbage

Abated2,677instances of grafti

Devoted19,552hours to keeping

the public rights ofway free and clear

of blight



7/12

Financial InormationFY 2012

Lake Merritt/UptownDistrict AssociationTotal budget $1,159,190.60

Downtown OaklandAssociationTotal budget $942,476.00



8/12

We have always known that downtown had all o the elements to attract new

residents, new businesses and visitors alike to our urban center. As is happening in

other great cities, the development and management o public spaces has become

increasingly important in establishing a welcoming pedestrian environment.

Franklin Square, a public walkway at the corner

o Broadway and Franklin St, where Franklin St.

intersects Broadway, is an underutilized public space

with great potential. Plans or this space contemplate

repaving, uplighting existing oak trees, installation

o attractive public seating, and the addition o new

landscaping.

The 13th Street Endblock project will revitalize and

activate a key block in the central business district,

a block that is anchored by the iconic Tribune

Tower and serves as a key entry point rom Lake

Merritt to the Oakland City Center. This project is in

line with the mission and vision o the Community

Benet Districts, a vision that includes beautication

projects, retail attraction and public space

development.

Latham Square, located prominently at the

intersection where Telegraph and Broadway meet,serves as the gateway to the Lake Merritt district.

Flanked by the Rotunda and the Cathedral buildings,

this historically important area boasts the Latham

Square Fountain, dedicated in 1913 to commemorate

the humanity o pioneer Oakland couple, James

H. and Henrietta Marshall Latham. In late 2013, the

City o Oakland, along with the districts and other

community partners, will be making signicant

improvements to the area. We will be closing down

the intersection to automobile trafc and installing

public seating, wi, ower planters and a massive

mural on the street.

The goal with all o our public space development

projects is to activate these areas with vendors, art

and live entertainment. The successul development

o these spaces is dependent upon unding and the

districts are actively working with city ofcials, board

and community members to identiy and secure

grant dollars to turn our vision into reality.

Future Public Space ProjectsWhat People

Are Saying:

Franklin Square

The 13th Street Endblock

Latham Square

Creating a walkable

and friendly downtown

is essential to ourcontinued economic

development efforts.

Pat Kernighan, Oakland

City Councilmember,

District 2

Last Friday I

encountered an unusual

incident - my mobile

phone fell down a drain

as I stepped out of my

car. I stopped Nick ashe walked down the

street and he put his

thoughts as to how we

could retrieve it. Later

that evening, after an

ingenious use of sticks

and duct-tape, he gave it

back to me.

I was really impressed

with their willingness

and I was delighted to

fnd out that Oaklandhas a community

support system offering

escort and general help.

Leela F.

I want to thank the

Uptown and Downtown

Association for your

great partnership with

the City of Oakland.

Its the work we have

done together thatsmade Oakland the most

exciting city in America,

the center of art and

culture and an amazing

world destination.

Honorable Mayor

Jean Quan



9/12

Peralta Service Corporation

Peralta Service Corporation (PSC), a

subsidiary o the Spanish Speaking Unity

Council, was ormed in 1975 or the

purposes o creating employment and

providing a living wage, good benets,

work experience, and training to Oakland

residents. PSCs mission is to provide an

environment that osters independence

with a special emphasis on employment,

to help break the cycle o poverty.

In their eort to revitalize Oakland, the

CBDs selected PSC, an Oakland-based

company with a social mission, as their

maintenance service provider. Both the

districts and PSC prioritize providing

employment opportunities to local

residents. Since this collaboration began

in 2009, PSC has been able to ll 11 ull

time, beneted positions with Oakland

residents.

Block by Block

Block by Block provides saety, cleaning,

hospitality, and outreach solutions

or downtown improvement districts.

Since they began providing services

to improvement districts more than

teen years ago, they recognized the

importance o selecting not just hard

working people, but riendly, engaging

people to sta our Ambassador teams.

The security ambassador team provides

employment opportunities to residents

o Oakland and the Bay Area. Currently

they have on sta 15 team members that

live in Oakland, and 6 that come rom

neighboring cities.

OVM

Oakland Venue Management (OVM)

oversees and manages the day-to-

day operations o the Downtown

Oakland and Lake Merritt-Uptown

District Associations. OVM provides

three ull time CBD management

positions: District Manager, District

Service Manager and the Ofce and

Operations Manager as well as one, hal

time Administrative Assistant position.

OVMs primary mission as a company

is to enhance the artistic, cultural

and economic vitality within the

city o Oakland. They have a strong

commitment to community and

youth development and seek to

acilitate direct access to art, culture,

employment, internships and

education.

Company Proles



10/12

What is a Community Beneft District?

A Community Benet District (CBD) is a public-

private partnership ormed under the same principle

and legislation as a business improvement district,

but whereas a BID ocuses mostly on business

within a district, a CBD acknowledges that all

land uses, not simply businesses, benet rom the

revenue ow generated by the assessment district.

What services do the Community Beneft Districts

provide?

A CBD, as a property assessment district, provides

special benet services to real property owners.

These services are geared toward order and

cleanliness in the districts, such as daily sidewalk

cleaning, trash and grafti removal. Other servicesthe CBDs provide include security, beautication,

marketing and promotion, business attraction and

administrative oversight.

How are your organizations unded?

Our CBDs are unded through a special assessment

that is paid by the property owners within our

district boundaries. As provided by local ordinance,

the CBD assessments appear as a separate line item

on the annual property tax bills prepared by the

County o Alameda. The City o Oakland coordinates

the collection o the annual assessment through an

interagency agreement with the County o Alameda

and the unds are then disbursed to the CBDs. The

revenues rom this assessment are directed back to

the districts to nance the special benet services,

including security, maintenance, beautication,

marketing, and economic development.

How long have the CBDs been around?

Our two jointly managed CBDs, the Downtown

Oakland and Lake Merritt-Uptown District

Associations, were ormed in 2008. We are in

our th year o operation and will be seeking

renewal in 2018.

What are your boundaries?

The boundaries o the Downtown Oakland district

run rom Broadway and 8th Street in Old Oakland

to Broadway and 17th Street, including side

streets east and west o Broadway.

The boundaries o the Lake Merritt-Uptown

district are rom 17th Street up to 25th Street,

including side streets east and west o Broadway.

(See Maps)

Who do I call when I need the assistance o

an Ambassador?

For Safety and Hospitality assistance, call the

Team Leader at 510.898.8592, who can bereached Monday-Wednesday rom 7am-9pm,

Thursday and Friday rom 7am-12:30am and

Saturday rom 12:30pm-12:30am.

For Maintenance assistance, call the Operations

Manager at 510.719.6541, who can be reached

Monday-Friday rom 6:30am-3:30pm and

Saturday rom 8:00am-3:30pm.

Frequently Asked

Questions



11/12

Lake Merritt/UptownDistrict

Downtown OaklandDistrict



12/12

PHOTO CREDITS:

4Color, Inc.: Ron Essex Cover, 2012 Projects: Hanging Plants, Big Belly, Financial Information, Company Proles, Frequently Asked Questions, Back Cover

i4Color, Inc.: Vanessa Solis 2012 Projects: Median, Trappist and Great Wall

TR Proz: Tiffany Shanel and Rene Caraballo 2012 Projects: Street Level Planters, Ambassadors

Nancy Amaral: Gallen.Neilly & Associates Board Presidents

GRAPHIC DESIGN:

Aspire Visual Communications + Design

Downtown Oakland Association

510.238.1122

[email protected]

www.downtownoakland.org

facebook.com/downtown

twitter: @downtown

Lake Merritt/Uptown District Association

510.452.4529

info@lakemerritt/uptown.org

www.lakemerritt-uptown.org

facebook.com/lakemerritt

twitter: @uptown

cbd annual report 2013

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