cbj seminar
TRANSCRIPT
MARKETING YOUR BUSINESS
USING FACEBOOK AND
WHY IS FACEBOOK IMPORTANT FOR YOUR BUSINESS?
500 million people login to Facebook daily Most common age demographic is 25 to 34
years Facebook is now a top customer service tool People trust Facebook Most of your potential customers are already
interacting with their friends and family on Facebook each day
Seeing ads and business pages on Facebook is now common
TIPS TO OPTIMIZE YOUR FACEBOOK
PAGE FOR SUCCESS
BEST TIMES TO POST TO FACEBOOK
Mornings after 9am After lunch during the work day
About 1pm to 3pm During prime time TV
Between 8pm and 11pm During LIVE TV events
Super Bowl, Final Four, Award shows, etc. Do NOT post during work commutes or after
11pm
USING FACEBOOK SCHEDULED POSTS
THE BEST CONTENT TO EXPAND YOUR REACH
Certain types of posts have more reach:1) Text only (very high reach)2) Photos3) Photo Albums4) Links (very little reach)5) Shared status updates (very little reach)
*(Reflect posts with NO interaction; Each post will vary.)
THE BEST CONTENT TO EXPAND YOUR REACH
For your most important posts, USE TEXT ONLY.
If you must post photos, post photos that are guaranteed to attract plenty of engagement (Likes, Shares, Comments)
THE BEST CONTENT TO EXPAND YOUR REACH
When posting photos, use call-to-action items to entice your fans to engage with your post Ask your fans to LIKE or SHARE your photo
“LIKE this photo if you love our new pizza!” “Thumbs up if you would love to have this beautiful
dress!” “SHARE this photo with your friends to tell them of this
awesome deal!” Use descriptive words to entice your fans to engage
with your post
THE BEST CONTENT TO EXPAND YOUR REACH
Example of a Call-To-Action Photo Caption
KEEPING YOUR FACEBOOK PAGE FRESH
Content Ideas To Keep Your Fans Engaged
KEEPING YOUR FACEBOOK PAGE FRESH
Take advantage of current events
KEEPING YOUR FACEBOOK PAGE FRESH
Tie in your content with sports
KEEPING YOUR FACEBOOK PAGE FRESH
Fill-In-The-Blank
KEEPING YOUR FACEBOOK PAGE FRESH
Ask Trivia Questions
KEEPING YOUR FACEBOOK PAGE FRESH
Use a FUN Voice to encourage engagement
FACEBOOK PROMOTIONS AND CONTESTS
Gain new fans and increase traffic to your site
FACEBOOK PROMOTIONS AND CONTESTS
The rules have changed!
YAY!!
You can now hold Facebook promotions without 3rd party apps Through Likes, comments or Shares
FACEBOOK PROMOTIONS AND CONTESTS
Example of a contest without using a 3rd party app:
FACEBOOK PROMOTIONS AND CONTESTS
Example of a contest using a 3rd party app:
FACEBOOK PROMOTIONS AND CONTESTS
Kimbrell’s Ugliest Couch Contest Analytics Increase in Facebook Fans during contest – 431 (33.77%) Facebook Fan UNLIKES during or after the contest – 50
(11% of new LIKES) # of Contest Participants – 14 (3 others were incomplete
entries) # of Friends of Fans increased 15% to about 616,000 Hits to the Contest App – 1,403 At the height of the contest (final days of voting) the
Facebook Page reach grew to over 6,270 people in one week
The contest flier was “shared” 61 times on Facebook The Facebook Photo Album of entries was shared 3 times Amount of $ spent on Facebook Ads for the contest -
$39.84
FACEBOOK PROMOTIONS AND CONTESTS
Example of a contest using a 3rd party app
FACEBOOK ADS
Direct targeted traffic to your site as well as gain new fans
FACEBOOK ADS
Include a simple, yet high quality photo/graphic
Use brief and concise ad copy Create a clear call-to-action Include an attractive link for click-through Optimize your site for navigation Beware of the 20% rule
FAC
EB
OO
K A
DS
The (dreaded) 20% Rule
FACEBOOK ADS
FACEBOOK ADS – AD TARGETING
Know your audience Age? Location? Similar Interests? Of which Facebook pages are they already a
fan? Run several different ads for 1 campaign Test, Test, Test! Promote contests with your Facebook Ads
TWITTER FOR BUSINESS Direct people to your site and create a
conversation using Twitter
WHY TWITTER IS IMPORTANT FOR YOUR BUSINESS
Open API Over 200 million active users Used as a customer service tool Discover which topics your customers and
audience are interested in
BEFORE YOUR BEGIN TWEETING
Know your brand FIRST What kind of content will you post? What voice will does your brand use? Make sure branding is consistent throughout What is your target audience? (demographic?)
CREATE ENGAGING CONTENT
Photos Questions/Polls Current events/Local news Articles pertaining to your industry What does YOUR audience want from you?
TWITTER ETIQUETTE
No CAPS TWEETS Do not overuse exclamation points!!!!!!!!! Create a conversation with people you follow
or those who follow you Be polite Respect other’s personal opinions Do not post anything political, profane,
derogatory or unprofessional (Would you say this to a potential client in a meeting?)
Do not spam or post too much
HASHTAGS – WHAT ARE THEY?
Hashtags were created as a SEARCH TOOL For example: The official hashtag of ‘Dancing
With The Stars’ is #DWTS You can follow all tweets pertaining to the show
by searching for the hashtag #DWTS and looking within that “stream”
Other examples: #NASCAR, #clt, #Ta5
THE SECRET TWITTER RULE THAT EVERYONE
SHOULD KNOW…
THE SECRET TWITTER RULE
Limits your audience: “@socialapemktg is the best!”
Does not limit your audience: “Local company @socialapemktg is the best!”
OR “. @socialapemktg is the best!”
OTHER TWITTER TIPS
Tweet often but only using quality content Ask yourself: Is this information shareable,
useful or informational? Show your personality behind your brand! Talk to others as if you are a person, not just
a company It takes time; stick with your marketing
strategy
IN CONCLUSION
Know your brand FIRST Create great, shareable content Use a fun voice Be personable Create a solid marketing strategy Have fun!
