cbs cloud presentation november 2012
DESCRIPTION
Cloud Presentation for CBS students attending the IT education by Professor Niels Bjørn-Andersen,department of IT Management.TRANSCRIPT
© 2012 IBM Corporation
Cloud
Henrik HasselbalchCloud Leder, IBM Danmark
© 2012 IBM Corporation
Cloud Computing Rocket science ???
© 2012 IBM Corporation
Buy a car
Rent a car
Take a taxi
Cloud service is …a new way to deliver IT services
© 2012 IBM Corporation
IBM’s growth strategy for 2015 = opportunity!
Smarter Planet – $66 billion opportunity
Analytics – $166 billion opportunity
Cloud – $199 ( $128 ) billion opportunity
Growth Markets – $223 billion opportunity
Source: IBM Investor Briefing
© 2012 IBM Corporation
13%
41%21%
28%38%
21%
Today 3 yrs
Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years
Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First
Piloting
Adopting
SubstantiallyImplemented
+215%
+33%
72%
91%
What is Your Organization’s Level of Cloud Adoption?
% of Respondents
The Global Cloud Computing Market is Forecast to Grow 22% per year through 2020
$0B
$50B
$100B
$150B
$200B
$250B
2011 2015 2020
$241B
$41B
$150B
Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011
© 2012 IBM Corporation
IBM DK Cloud Survey Q2 2012
© 2012 IBM Corporation
Gartner Quotes from September 2012
BPaaS, is expected to hit 482,3 milliarder kroner i 2012 - en stigning fra 412,4 milliarder kroner i 2011
SaaS, der er det næststørste segment, vil vokse til 82,5 milliarder kroner i 2012,
PaaS forventes at vokse til 6,9 milliarder kroner i 2012.
IaaS er det hurtigst voksende segment af markedet for offentlige cloud-services og forventes at vokse med 45,4 procent fra 24,6 milliarder kroner i 2011 til 35,5 milliarder kroner i 2012.
© 2012 IBM Corporation
Gartner Hype curve Q3 2012:
© 2012 IBM Corporation
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Servers Networking Storage
Middleware
Collaboration
Financials
CRM/ERP/HR
Industry Applications
Data Center Fabric
Shared virtualized, dynamic provisioning
Database
Web 2.0 ApplicationRuntime
JavaRuntime
Development
Tooling
The 4 catagories of ”Cloud Services”
Business Process-as-a-Service
Employee Benefits Mgmt.
Industry-specific
Processes
Procurement
Business Travel
Layer 1
Layer 2
Layer 3
Layer 4
© 2012 IBM Corporation
© 2012 IBM Corporation
Roadmap to cloud
© 2012 IBM Corporation
IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions
Platform as a Service Technologies
Infrastructure as a Service Technologies
InfrastructurePlatform
Usage and Accounting
Availability and Performance
Managementand Administration
Security and Compliance
Application Lifecycle
Application Resources
Application Environments
Application Management
Integration
Platform as a Service Technologies
Infrastructure as a Service Technologies
InfrastructurePlatform
Usage and Accounting
Availability and Performance
Managementand Administration
Security and Compliance
Application Lifecycle
Application Resources
Application Environments
Application Management
Integration
Smarter Cities
Social Business
Smarter Commerce
Business Analytics and Optimization
Business Process as a ServiceSoftware as a Service
IBM Smart Cloud framework
Based on IBM Open Cloud Computing Reference Architecture
© 2012 IBM Corporation
Customer Examples on IBM Cloud Projects
© 2012 IBM Corporation
‚Cloud Readiness‘ at Audi has started!
Increase Flexibility „Private SAP Cloud“
R/3
Web-CenterERP BW
XIPortal
HR
Reduce total Costs for
SAP Consolidation Green-IT better utilization License-, service costs …
Consolidation Green-IT better utilization License-, service costs …
„Cloud Strategy“ OnDemand Capacity fully virtualized Service Standardization …
„Cloud Strategy“ OnDemand Capacity fully virtualized Service Standardization …
1. Harmonizing Interfaces and Operation.....
2. StandardizationSAP systems and Server configurationoperational Processes......
3. FlexibilityProvisioning & accounting......
4. Automation / Service CatalogSAP provisioning, operation, SAP services.....
Private Cloud Journey
© 2012 IBM Corporation
SLTN , Cloud Infrastructure Provider
Public Cloud Serviceprovider
© 2012 IBM Corporation
CloudBroker : Rosetta-as-a-service
Dr. Lars Malmstrom, Institute of Molecular Systems Biology ( IMSB ) Rosetta application as a service enables researchers to process massive amounts of data as part of their
pioneering research ino the field of proteomics – large scale study of protein structures and functions . Using IBM’s SmartCloud Enterprise and an enhanced queuing and data management solution provided by our business partner, CloudBroker, the University researchers were able to identify nearly 250 potential virulence factors -- or molecules that are secreted by bacteria, viruses, fungi, or protozoa and then multiply within humans -- and create nearly 2.3 million three-dimensional models with nearly 30,000 background data packets to study the function of these harmful, disease causing pathogens.
Completed 250.000 compute hours on 1000 virtual CPUs
Public SaaS for Community
© 2012 IBM Corporation
ING – Dutch Insurance company going from 16 to 2 new Cloud-Datacentre Business Need: Speed to market and cost reduction
Private Cloud DC
© 2012 IBM Corporation
500.000 Hotel rooms.......
Kunde-eksempler
IaaS Usage
© 2012 IBM Corporation
Smart Cloud Solutions - SaaS
A health and science publisher in Philadelphia identifies and monitors key performance indicators, determines the web elements on which to focus optimization and testing efforts and gains a single source of accurate and consistent data for reporting when it implements IBM Unica NetInsight software through a Software as a Service model
......designed to meet online analysis and digital marketing
requirements with minimal complexity, little up-front cost and no
technical infrastructure investment !
SaaS IBM Solutions
© 2012 IBM Corporation
SaaS integration to Cloud based SmartCloud for Social Business for SUGARCRM.COM
SaaS - IBM Smart C
loud SaaS
© 2012 IBM Corporation
City-wideCloud
ComputingPlatform
Operational Cost Reduction
Stimulating Economic Growth
Supporting an eco-system of companies and agencies
Making the Smarter Cities vision real
“The Cloud is a cornerstone of our Economic Masterplan. The new cloud infrastructure will lay the foundation of an even smarter Sunderland..” Councillor Paul Watson, Leader of Sunderland City Council
Using Cloud to Transform
Business
IaaS for free
© 2012 IBM Corporation
© 2012 IBM Corporation
Solution components:
IBM® DB2® (64bit)
IBM Express Runtime Solution
IBM HTTP Server
IBM Rational® Software Architect
IBM System Storage DS®
IBM System p®, IBM System x®
IBM Tivoli® Directory Server, IBM Tivoli Monitoring, IBM Tivoli Provisioning Manager
IBM WebSphere® Application Server
“Working with IBM, Wuxi iPark is able to leapfrog the latest technology model around cloud computing and SaaS and set a solid foundation to become a major source for software development outsourcing.”
— Zhou Qian, Secretary, Wuxi New District, Committee of the Community Party
of China
The Need:China is emerging as one of the world's major markets of software development and outsourcing services. However, to survive in this rapidly evolving environment, ISVs need to have agile software development processes to shorten the lifecycle from product development to market.
The Solution:IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark to remotely access a vast computing environment for project incubation, development and testing at any time, paying for services based on usage. This utility-based service is delivered via the Web and integrates technologies and concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services.
What Makes it Smarter: New business model allows ISVs to conserve energy and resources and reduce their IT investment, freeing up capital and resources for other business activities Open standards-based architecture and innovative development methodology facilitates collaboration of staff in different cities to improve response times Access to advanced software development platform enables ISVs to reach new markets with the ability to sell hosted software solutions to customers worldwide
Wuxi iParkA dynamic infrastructure frees up resources for new business
TIP14115-CNEN-01IaaS for fr
ee
© 2012 IBM Corporation
NATO ACT Mission Development CloudCloud-delivered Mission Experiment Platform
Private Cloud that enables NATO ACT Mission experiments (Command and Control, Intelligence, etc.)
Self-service, on-demand access to NATO mission assets
Integration point for NATO Enterprise SOA Services
Cloud Architecture is based on IBM Service Delivery Manager (ISDM) and fully automates NATO’s existing investments in hardware, storage and virtualization
Initially focused on NATO ACT HQs with possible expansion to NATO organizations worldwide
Includes IBM technologies and Strategic Planning services for Cloud Roadmap development
© 2012 IBM Corporation
Desk top
”What key is the right to get productive access to corporate applications?”
Bring Your Own Device
( BYOD )
© 2012 IBM Corporation
© 2012 IBM Corporation
The key is ”DeskTop Cloud” a webaddress for a Virtual Desktop”and”Cloud based solution for Mobile Dev Mgt and Security” BUT........is this REALLY the future
No......future may be Browser based access with HTML 5 !!
© 2012 IBM Corporation
Saving money to invest in education
• Pike County Schools avoided the cost of replacing 1,400 workstations by deploying a virtual desktop solution on the IBM cloud
• Achieved cost savings of more than 60%• Increased security• Reduced SW license and overall
maintenance costs Solution IBM Smart Business Desktop
on the IBM Cloud
© 2012 IBM Corporation
New Desktop Cloud references
Samlink ( Bank ) ”IBM will develop a desktop cloud solution that offers a flexible learning environment for Samlink’s
Finnish banking clients. Traditionally, education within the banking system has been provided in a fixed personal computer (PC) class room. With the new desktop cloud-based learning environment, banking employees can take classes from any device at any location. For Samlink’s clients, the new cloud-based learning environment provides a scalable, faster and cost effective learning environment.
AREK“Building our own private cloud computing solution supports our operational strategy as we want
both our own employees and our partners (From 150 to 200 data systems consultants and application developers are working simultaneously for Arek )to be able to use the same environment and tools in a flexible and cost-efficient way. By using cloud computing we can ensure a higher level of usability than in a traditional, distributed desktop environment,” says Matti Ylilammi, CEO of Arek.
AutoTeiler Unger13.500 Windows desktops for all employees. Due to attrition and use of external resources, they
needed a secure, dynamic and cost effective desktop
© 2012 IBM Corporation
© 2012 IBM Corporation
Not an often used statement about IBM !!