cbs media kit 2015

Tara LangAccount Executive

CBS RADIO – DALLAS214-525-7212

[email protected]

mailto:[email protected]

STATION PROFILE

0

5

10

15

20

25

P18-24

19% 19%

P25-34 P35-44 P45-54 P55-64 P65+

23.7% 23.2%

9.3% 5.7%

Age

Weekly Cume Persons 18+

966,200

Female 56.5%

Male 43.5%

Gender

0

20

40

60

Income Up to $35K

Income $35K-$75K

Income $75K & Higher

42.2% 32.9%

24.8%

Household Income

Online Stats

Monthly Page views: 697,218Monthly Unique Visitors: 165,579Monthly Streaming Sessions: 95,640Email Database: 77,982

0

10

20

30

40

50

60 53.4%

15.4% 12%

3.9% 5.4%

Employment Status

Rent / Other 28.4%

Own71.5%

Home Ownership

Source: This report was created using the following information: Dallas-FT Worth; JUL14/ AUG 14/ SEP 14; Metro; M-Su 6a-12m; P 18+. Instant QualitativeProfile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2014: SEP13-AUG14. Adults 18+. Qualitative Population: 927,500 QualitativeRespondents: 456 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is notaccredited by the Media Rating Council(MRC)

0

5

10

15

20

25

30

35

P18-24

5.8% 13.3%

P25-34 P35-44 P45-54 P55-64 P65+

35.1%

26.7%

16.9%

2.1%

Age

0

10

20

30

40

50

60

7061%

14% 7.1% 3.4% 3.1%

Employment Status

STATION PROFILE


820,800

Female 45.2%

Male 54.8%

Gender

Rent / Other 33.6%

Own66.3%

Home Ownership

0102030405060

Income Up to $35K

Income $35K-$75K


46.9%

27.6% 25.4%

Household Income

Online Stats


Source: This report was created using the following information: Dallas-FT Worth; JUL14/ AUG 14/ SEP 14; Metro; M-Su 6a-12m; P 18+. InstantQualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2014: SEP13-AUG14. Adults 18+. Qualitative Population:927,500 Qualitative Respondents: 329 Estimates displayed are for % Composition. This service is not part of Arbitron’s regularsyndicated service and is not accredited by the Media Rating Council(MRC)

STATION PROFILE

0

5

10

15

20

25

30

35

P18-24

6%

19.3%

P25-34 P35-44 P45-54 P55-64 P65+

8.3%

22.3%

31.4%

12.8%

Age


958,400

Female 48.8%

Male 51.2%

Gender

Rent / Other 28%

Own72%

Home Ownership

0

10

20

30

40

50

Income Up to $35K

Income $35K-$75K


43.2% 32.4%

24.4%

Household Income

Online Stats

Monthly Page views: 1,649,357Monthly Unique Visitors: 91,605Monthly Streaming Sessions: 95,781Email Database: 30,148

0

10

20

30

40

50

6052.2%

15.1% 6.9%

0.7%

15.3%

Employment Status

Source: This report was created using the following information: Dallas-FT Worth; JUL14/ AUG 14/ SEP 14; Metro; M-Su 6a-12m; P 18+. InstantQualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2014: SEP13-AUG14. Adults 18+. QualitativePopulation: 927,500 Qualitative Respondents: 602 Estimates displayed are for % Composition. This service is not part of Arbitron’sregular syndicated service and is not accredited by the Media Rating Council(MRC)

STATION PROFILE

0

5

10

15

20

25

30

35

40

P18-240.0%

36.7%

P25-34 P35-44 P45-54 P55-64 P65+

22.3%

16.2% 17.8%

7%

Age

0

10

20

30

40

50

60

7063.5%

8.6% 7.5% 1.9%

9.6%

Employment Status


311,600 Female 30.2%

Male 69.8%

Gender

Rent / Other 30.8%

Own69.2%

Home Ownership

Online Stats

Monthly Page views: 10,666,191Monthly Unique Visitors: 4,214,596Monthly Streaming Sessions: 1,144,231Email Database: 9,740

0

10

20

30

40

50

Income Up to $35K

Income $35K-$75K


44.3% 39.3%

16.4%

Household Income


STATION PROFILE

Online Stats


376,600

Female 40.5%

Male 59.5%

Gender

Rent / Other 15.3%

Own84.7%

Home Ownership

0102030405060

Income Up to $35K

Income $35K-$75K


49.5%

35.7%

14.8%

Household Income

0

5

10

15

20

25

30

P18-24

1.4%

9.9%

P25-34 P35-44 P45-54 P55-64 P65+

14.9%

27.6%

18.5%

27.7% Age

0

10

20

30

40

50

60 55.5%

9.2% 4.4% .9%

23.9%

Employment Status

Monthly Page views: 10,666,191Monthly Unique Visitors: 4,214,596Monthly Streaming Sessions: 218,424Email Database: 9,607

Source: This report was created using the following information: Dallas-FT Worth; JUL14/ AUG 14/ SEP 14; Metro; M-Su 6a-12m; P 18+. InstantQualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2014: SEP13-AUG14. Adults 18+. Qualitative Population:927,500 Qualitative Respondents: 317 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicatedservice and is not accredited by the Media Rating Council(MRC)

STATION PROFILE

0

5

10

15

20

25

30

35

P18-24

17.9%

30.2%

P25-34 P35-44 P45-54 P55-64 P65+

30.2%

19.1%

.4% 2.1%

Age


480,500

Rent / Other 51.9%

Own48.1%

Home Ownership

0

10

20

30

40

50

Income Up to $35K

Income $35K-$75K


22.7% 33.5%

43.8%

Household Income

Online Stats


Female42%

Gender

Male58%

0

10

20

30

40

50

60

7059.8%

14.2% 15.4%

1% 2.3%

Employment Status


ON-AIR SPONSORSHIPS*

SPONSORSHIP PROMOS PER WEEK CURRENT SPONSOR

Studio 168 Baja Insurance

Weather 125 Children's Health

Traffic 100 North Texas Honda Dealers


Studio 168 Children’s Health

Phone Line 168 Sponsorship Available

Non Traffic 20 Sponsorship Available


Studio 168 Rusty Wallis Honda

Weather 95Children’s Health/Jackson’s Home

& Garden

Traffic 80 North Texas Honda Dealers

*Other On-Air Sponsorships are available

SPONSORSHIP PROMOS PER WEEK CURRENT SPONSORFan Text 125 Autoflex LeasingStudio 119 North Texas Honda Dealers

Fan Flash 109 Texas Motor SpeedwaySports Desk 95 AA Bail Bonds & Dropcam


Traffic 200 North Texas Ford

Music Sweep 196 Sponsorship Available

Studio 168 Baja Insurance


Studio 150 Breitling Oil & Gas

Traffic 75 Southwest KIA

Community Heroes 4 Reliant Air

STREET TEAMCBS Radio takes to the streets of Dallas - Fort Worth every week to host on-site promotions and appearances. With a CBS Radio personality and professional promotion crew to facilitate events and great prizes all appearances will be

exciting, interactive and fun! As a sponsor of one of the CBS Radio Street Teams your company will have tremendous opportunities and extensive reach to get

your brand in front of our loyal listeners.

Examples of Street Team Activities:

• Live Broadcasts• Ticket Hits• Remotes• Appearances at Client

Locations• Appearances at

Festivals/Events

Street Team Reach:

• Weekly Average 35 Appearances• Quarterly Average 342 Appearances• Annual Average 1,371 Appearances

Examples of Clients and Events:

Albertson’s – American Airlines Center - AT&T Store – Dallas Cowboys Games -Ikea - Kroger – Metro PCS – North Park Center –- Walmart

HD STATIONS & MOBILE APPS

Frequency:Internet radioKMVK 107.5 HD-2

Format:Smooth Jazz North Texas' only place for Smooth Jazz Streaming Sessions: 24,481Average TSL: 1:46

Frequency:Internet radioKJKK 100.3 HD-2

Format:Adult Standards The sound salutes the Rat Pack, Sinatra, Dean Martin, Sammy Davis Jr. and moreStreaming Sessions: 6580Average TSL: 1:37

Frequency:Internet radioKVIL 103.7 HD-2

Format:Christian Rock Playing the best in Christian Rock as well as holiday music starting in NovemberStreaming Sessions: 915Average TSL: 0:55

MONTH PAGEVIEWS UNIQUESJan 757,195 346,405 Feb 797,232 360,713 Mar 799,241 428,236 Apr 1,179,533 628,549 May 1,078,247 576,337 Jun 860,991 434,010 Jul 1,321,985 701,720

Aug 1,345,581 663,440 Sep 1,027,792 536,802 Oct 1,159,953 625,411 Nov 1,027,416 575,835 Dec 1,548,654 863,627

TOTAL 12,903,820 6,741,085 Average 1,075,318 561,757

Frequency:Internet radioKJKK 100.3 HD-3

Format:Alternative/Indie RockThe Indie-verse is your one stop where you will hear the best from the dawn of indie, new wave, college and alternative to the next wave of British, local and national Independent artistsStreaming Sessions: 3,644Average TSL: 0:53

Frequency:Internet radioKLUV 98.7 HD-2

Format:Oldies The original KLUV Oldies Radio, with Elvis, Chuck Berry, Brenda Lee, Ricky Nelson, Dion, The Shirelles, The Four Seasons and more Streaming Sessions: 27,402Average TSL: 2:25

The CBS Local mobile network includes both the city-specific CBS Local Your Day app and our mobile websites providing the best up to the minute News, Sports, Weather, Traffic and relevant “Best of” content in each local market

Units available: 320x50 banner:30/:60 audio

Source: October 2014, Google Analytics – Ando Media (streaming)* Average Time Spent Listening per session is expressed in Hours:Minutes

BUSINESS-BUILDING E-MAIL ADS

- We absolutely guarantee a 3% Open Rate (3000 opens on 100,000 messages)- No additional charge for creative and HTML programming - Best practice design and call-to-action tactics that optimize your results- Full service – from concept to back-end analysis- Value priced… Advertisers benefit from our national volume

SEND EMAIL ADS TO THOUSANDS OF PROSPECTS!- Target by trade area, drive time, zip code – or reach the entire U.S.A.- Measure opens and clicks with comprehensive back end reporting- Acquire customers, get your share of the market, and build your business!

1. REACH. Get near saturation coverage of your local trade area – or the entire U.S.A.• Our prospecting email database is 100% opted-in by millions of individuals who are online everyday.

These are active email users who will see your ad – over 4,300,000 in Dallas!

2. GEO TARGETING. Focus like a laser on prospects most likely to respond• Our robust email database includes, fully validated postal addresses allowing you to target by trade

area, drive time, zip code or any geography you choose.

3. DEMO TARGETING. Reach individuals who look like your customers.• We enhance the email database with comprehensive, household level demo’s for targeting by age,

income, married, single, kids, no-kids! (You name it – we can target it!)

4. BEHAVIOR TARGETING. Reach individuals who act like your customers.• When individuals opt into the prospecting email database we learn a lot about them so that you can

market to those interests. From knitting to fishing to playing golf – target away!

5. RESULTS. Join 80% of our email advertisers who are running repeat email campaigns.• An email campaign to a list of 100,000 prospects averages 7,000 to 9,000 opens and 1000 to 2000

clicks. With results like that, it’s no surprise that 8 out of 10 of our advertisers are repeating – and placing CBS e-Direct marketing on their “must run” list for customer acquisition.

BUSINESS-BUILDING E-MAIL ADSCUSTOM DEPLOYMENT & COMPREHENSIVE BACK-END REPORTING

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens2/12/14 50,000 4,383 8.77% 746 1.49% 17.02%

REPORT & MEASURE CLICKS BY SPECIFIC LINK

View it online text- Links to Respective Page 142

Social Media Icons - Links to Respective Social Media Page 2,743

Navigation Text - Links to Respective Page 355

Dunkin’ UpDDate Logo - Links to Home Page 944

Join Now! Button - Links to Create an Account Page 52

Print Coupons Button - Links to Printable jpg 139

Bottom Links - Link to Respective Page 291

TOTAL 4,666

CLUSTER EVENTS

**CBS Radio Events Subject to Change

DATE EVENTJANUARY

MARCH

MARCH

MARCH

APRIL

APRIL

MAY

JUNE

AUGUST

AUGUST

SEPTEMBER

SEPTEMBER

SEPTEMBER

SEPTEMBER

OCTOBER

OCTOBER

NOVEMBER

NOVEMBER

DECEMBER

Actual 2014 Attnd.469

70,000

807

4,162

N/A

100,000

3,863

6,541

2,543

1,234

3,283

2,261

100,000

3,415

8,000+

N/A

1545

40,000+

3400

FAN BOWL

*NORTH TEXAS IRISH FESTIVAL

DESIGN & DINE

MUDBUG BASH

PARTE DE TU FAMILIA

*DEEP ELLUM ARTS FESTIVAL

FIESTA LAGRANDE

THROWBACK FESTIVAL V

SAUSAGE FEST

FIRST COURSE-DFW RESTAURANT WEEK KICKOFF PARTY

FESTIVAL DE LA PATRIA

KVIL’S POPTOPIA

*PLANO BALLOON FESTIVAL

BEER, BOURBON & BRISKET FESTIVAL

FALL FOR THE ARTS

PARTE DE TU FAMILIA

DALLAS WHISKEY & FINE SPIRITS FESTIVAL

CITY LIGHTS

KVIL’S NOT SO SILENT NIGHT

*Indicates CBS Radio 3rd Party Events

CLUSTER EVENTS 2015

*CBS Radio Events Subject to Change

FAN BOWLDate: January 31, 2015Location: Redneck Heaven, ArlingtonA celebration of all things football held the Saturday night before the Super Bowl, including a paper football tournament with thousands of dollars in cash and prizes.

Past Sponsors: Bud Light, Jack Daniel’s Tennessee Honey, Men’s Edge Medical, NTX Honda, Young Ideas, DFW Vapor, My Computer Career, Advanced Healthcare Partners, Truck Yard, Photo-Wagon.

2014 ATTND: 469

DESIGN & DINEDate: March 19, 2015Location: Classic BMW

An evening that will bring together some of DFW’s best restaurants and cutting edge fashion designers to create a “menu” worthy of a three-star Michelin rating.

Past Sponsors: Classic BMW, Manuscript Wines, Blaine’s Salon, The Capital Grille, Cru Wine Bar, The Medical Center of Plano, Trulucks, Seasons 52, HerraduraTequila, Topo Chico, U-Med Spa, Kendra Scott, Yelp.

2014 ATTND: 807

MUDBUG BASHDate: March 28, 2015 Location: Main Street Garden

Crawfish boil, live music and much more at Main Street Garden in Downtown Dallas. This celebration is good ol’ family fun, so come one come all.

Past Sponsors: Silver leaf Resorts, Bud Light, Smirnoff, Dallas Observer, Downtown Dallas, Inc., Hob Nob Wines, Sailor Jerry Rum, Capriotti’s Sandwich Shop, Rewards.com, Green Mountain Energy.

2014 ATTND: 4,162

CLUSTER EVENTS 2015

FIESTA LA GRANDEDate: May 24, 2015Location: Panther Island Pavilion

La Grande’s concert will serve as the welcoming party for the station and will become an annual show as an early to kick-off all the Cinco de Mayo Festivities.

Past Sponsors: Metro PCS, Gomez Western Wear, Ford, Levines Department Stores, Latino Cultural Center, Rio Bravo Mexican Restaurant, Dallas Police Department.

THROWBACK VDate: June 13, 2015 Location: Gexa Energy Pavilion

The 5th Annual Throwback Festival is the world’s largest and loudest tribute band festival with 3 stages, 15+ bands. Nothing says summer fun quite like having hits across all stages.

Past Sponsors: Fuddruckers, Fuzzy Tacos, Gas Pipe, Hob Nob Wine, Live Nation, Main Event, Mosquito Nix, My Plates, Research Across America, Sam Adams, Tiff’s Treats, Cutty Sark, Bud Light.

2014 ATTND: 3,863 2014 ATTND: 6,541 2014 ATTND: 2,543

SAUSAGE FESTDate: August 1, 2015Location: Main Street Garden Nothing speaks to summer fun quite like the smell of sausage links on the grill – now combine that with live music, cash bar and sausage games (sausage toss, sausage races, sausage piñatas and more) and tons of fun is sure to be had.Past Sponsors: Mike’s Hard Lemonade, Green Mountain Energy, Silverleaf Resorts, Southwest Kia, State Farm, Tellumore Dew,

CLUSTER EVENTS 2015

FIRST COURSE-DFW RESTAURANT WEEK KICK OFF PARTY Date: August 6, 2015 Location: Sixty Five Hundred

The Kickoff Party celebrates the 18 year heritage of DFW Restaurant Week’s giving back to the community while enjoying delicious food from some of the best restaurants in the Metroplex.

Past Sponsors: Central Market, Lena Pope, North Texas Food Bank, Lakewood Brewing, Dallas Chop House, Sambuca, McShanFlorist, Renewal by Andersen.

2014 ATTND: 1,234

103.7 KVIL’s POPTOPIA

Date: September 2015 - TBDLocation: South Side Ballroom

POPTOPIA is a mix of great music and pop-culture and a great way for any brand to speak directly to our loyal listening audience, and to an audience that understands brand loyalty.2014 Artists: Phillip Phillips, Magic!, A Great Big World & ZZ Ward

Past Sponsors: Michelob Ultra, Taco Casa, US Army, SilverleafResorts

2014 ATTND: 22612014 ATTND: 3,283

FIESTAS PATRIAS

Date: September 6, 2015Location: Dallas Market HallA family packed, fun-filled festival featuring live music, cultural food and serves to honor the Grito de Dolores ("Cry of Dolores"), was uttered from the small town of Dolores, Mexico, on September 16, 1810. It is the event that marks the beginning of the Mexican War of Independence. Since October 1825, the anniversary of the event is celebrated as Mexican Independence Day.

Past Sponsors: Dr. Pepper, Fiesta Mart, Elrods, Clamato, Ford, Metro PCS, State Farm

CLUSTER EVENTS 2015

FALL FOR THE ARTS

Date: October 24-25th 2015Location: Klyde Warren ParkCome out to an art explosion that will recognize the cultural roots of what DFW is all about. This community based free event will showcase all the various art institutions that make DFW such an exciting place to live.

Past Sponsors: 500 Inc., The Dallas Arts District, Children’s Health, Brown Forman, Cadillac, Children’s Medical Center, Dallas Museum of Art, The Fairmont Hotel, Spire Realty Group,

2014 ATTND: 8,000+

DALLAS WHISKEY & FINE SPIRITS FESTIVALDate: November 14, 2015 Location: Centennial Hall-Fair ParkConnoisseurs of top shelf spirits will have the opportunity to savor some of the world’s best whiskey and fine spirits at this 4th annual event. Delicious bites from some of Dallas’ best restaurants, great live music and a Gatesby-esque vibe round out an outstanding evening of fun.

Past Sponsors: Breitling Energy, Celebrity Cruises, Classic BMW, FD Luxe, Hotel Intercontinental, Koslow’s Furs, Leather Sofa Company, Republic National Distributing, Sigel’s

2014 ATTND: 1545

BEER BOURBON & BRISKET

Date: September 19, 2015Location: Panther Pavilion, Ft. Worth

A fun-filled festival featuring live music and showcasing some of DFW’s best BBQ joints. And of course an abundance of craft brews and mouth-quenching bourbons.

Past Sponsors: Angels Envy, Forty Creek Whiskey, Green Mountain Energy, Knob Creek, Lakewood Brewery, Robust Energy Drink, Sam Adams, World of Wellness

2014 ATTND: 3,415

CLUSTER EVENTS 2015

CITY LIGHTS Date: November 2015 - TBDLocation: Main Street Downtown Dallas

City Lights has grown to a full “block party” atmosphere, incorporating Main Street Garden and signature holiday tree lighting, Santa’s arrival, a one-of-a-kind light installation along Main Street and Neiman Marcus decorations at Pegasus Plaza and Belo Garden.

Past Sponsors: AT&T, Bank of America, Breitling Energy, Dallas Convention & Visitors Bureau, Neiman Marcus,Spire Realty Group

2014 ATTND:

KVIL’S NOT SO SILENT NIGHTDate: December 2015 - TBDLocation: South Side Ballroom

KVIL’s 2nd Annual NOT SO SILENT NIGHT will be sure to put a chill in the air, so bundle up and enjoy some holiday revelry.

2014 Artists: Train, O.A.R., Ingrid Michaelson, Daughtry, Blue October

Past Sponsors: Kruto Vodka, Coca-cola, Ford, Elite Dental, Yelp, Air Grafitti, Taco Casa, Envision Imaging, Deep EllumBrewing

2014 ATTND: 3400

THIRD PARTY EVENTS 2015

NORTH TEXAS IRISH FESTIVALDate: March 6-8, 2015Location: Fair Park, Dallas

The NTIF is presented by the Southwest Celtic Music Association and will be celebrating its 33rd year and is the second largest festival hosted at Fair Park. This year’s event will run from February 28th – March 2nd and promises another celebration of a wide mix of live Irish music, dancer, food, art, plus Whiskey tastings, blacksmithing demonstrations, archery in a Celtic village, Gaelic football and horse displays allow attendees to experience Celtic culture.

2014 Attendance: 70,000

DEEP ELLUM ARTS FESTIVALDate: April 3-5, 2015Location: Deep Ellum, Dallas

The 21st Annual DEAF comes to town April 4-6 and spreads across the six blocks rights off of downtown. The Deep Ellum entertainment district will be transformed into one enormous street festival featuring, 200 top-notch juried decorative and visual artists, 100 original bands, singer/songwriters and performance artists performing from five different stages, the renowned Pet Parade, and copious food and drink. Festival attendees can stroll through displays of cutting-edge decorative arts and admire, commission, and purchase the art of sculptors, muralists, jewelers, painters, and fine artists; some of whom will be creating pieces on the spot.


PLANO BALLOON FESTIVALDate: September 18-20, 2015Location: Oak Point Park, Plano

See thousands of smiling faces are awestruck by the vision of hot air balloons filling the sky with a Kaleidoscope of colors and shapes. Friday and Saturday evening as the roar of burners being ignited adds to the thrill of seeing special shapes and colorful balloons set against the back drop of the dark night sky. The balloon glow is a MUST see! An action packed weekend of skydivers, hot air balloons, concerts, a huge kid's fun zone, merchandise vendors, corporate exhibitors and variety of foods...young and old have much in common when they are enjoying the colorful balloons that will fill the skies over Plano, Texas!


cbs media kit 2015

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