cc com norbert nov18 flood (r williams alt for you-tube)
TRANSCRIPT
![Page 1: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/1.jpg)
A Simple Message:Be Prepared for Sea-Level Rise and Extreme Weather
Dr. Norbert MundorfUniversity of Rhode Island
Harrington School of Communication
![Page 2: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/2.jpg)
![Page 3: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/3.jpg)
![Page 4: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/4.jpg)
![Page 5: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/5.jpg)
A Simple MessageWhy so difficult?
It’s Complicated!
Long-term Impact
Limited Pool of Worry
![Page 6: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/6.jpg)
Challenging Mindsets
The closer to the water, the better
Don’t worry about the future
Not in my backyard
![Page 7: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/7.jpg)
Scientific Consensus is Overwhelming
Need Consensus messages
Made understandable to our audience
Need stories/visuals
![Page 8: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/8.jpg)
![Page 9: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/9.jpg)
Slogans Wanted
just do it.
![Page 10: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/10.jpg)
Values Wanted
Prepare now, save big later!
Build Up—Build Back
![Page 11: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/11.jpg)
A Trustworthy SourceA TV Weather Person
A Scientist or Expert
![Page 12: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/12.jpg)
A Trustworthy Source
Local Fishermen
Long-term Residents
![Page 13: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/13.jpg)
Anonymous Source
![Page 14: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/14.jpg)
Who is Your Audience?
Demographics
Stakeholders
Ready for Change?
Niche Markets
![Page 15: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/15.jpg)
Audience: Values and Mindsets
What are the core values of your audience?
How can you affirm those while making your point?
![Page 16: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/16.jpg)
Values and Mindsets
![Page 17: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/17.jpg)
Values and Mindsets
Affirm the core values of our audience
![Page 18: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/18.jpg)
Maximize Emotional Impact
Personalized and Dramatic
“Close to home”
Impacts in the Near Future—Recent Past
Your family/friends might be affected
Damage to health and/or property
![Page 19: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/19.jpg)
A Trip to the Mall
![Page 20: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/20.jpg)
Shopping?
![Page 21: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/21.jpg)
RAIN FLOOD & BEYOND
![Page 22: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/22.jpg)
Sewage Treatment?
![Page 23: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/23.jpg)
Repeat: context Public presentations
![Page 24: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/24.jpg)
Repeat: context Small Groups
![Page 25: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/25.jpg)
That’s some bird, Ma.
Hmmmph! Hard as hell to catch in this downpour.
Hold on to your seats. The climate change war is comin’
Al Gore’s kinda cute
Increased precipitation…All part of global warming…
I like Baked Alaska!(snort)
Soused already…
Up on the roof, Uncle Ned …we’ll test the theory of gravity alright…
Fight!
![Page 26: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/26.jpg)
Repeat: context One-on-one
![Page 27: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/27.jpg)
Repeat: media
Local newspaper
Radio
Video
Television/film
Social media: Facebook; Twitter
![Page 28: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/28.jpg)
Be Prepared for Sea-level Rise & Extreme Weather!
![Page 29: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/29.jpg)
Be Prepared for Sea-level Rise & Extreme Weather!
![Page 30: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/30.jpg)
Changing Our Behavior is Possible…
Focus on the Benefits of Change
Cost of Change now will be far less
Reduce anxiety about the future
Others will follow
![Page 31: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/31.jpg)
Be Prepared for Climate Change: Reinforce
![Page 32: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/32.jpg)
Be Prepared for Climate Change: Elevate
![Page 33: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/33.jpg)
Be Prepared for Climate Change: Shutter
![Page 34: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/34.jpg)
![Page 35: Cc com norbert nov18 flood (r williams alt for you-tube)](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4a4881a28abac308b4776/html5/thumbnails/35.jpg)
Thank You, and remember…
Know your Audience!