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CSU East Bay Multimedia Graduate Forum / 2008-05-21

Mike Linksvayer / VP, Creative Commons

Photo by Fire Hose Leo · Licensed under CC Attribution-ShareAlike 2.0 · http://flickr.com/photos/jenniferwilliams/1837389372/

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“We specialize in team-based production, emphasize creative expression through the use of digital tools and foster the technical and imaginative skills students need for success in a rapidly transforming field.”

http://multimedia.csueastbay.edu

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“[S]tudents develop a theoretical foundation about the applications of interactive technology, enhance their technical skills and learn how to collaborate effectively. [...] [T]eams of students from various backgrounds and talents design and produce a large scale, innovative, content rich, interactive multimedia project.”

http://multimedia.csueastbay.edu

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“[I]ntegrate and deliver meaningful, interactive narratives, text, imaging, video and audio, to enchant, inform and amplify the human cultural experience.”

http://multimedia.csueastbay.edu

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20th century

● For most, the human cultural experience was Read Only

● Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities.

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21st century

● For many, the human cultural experience is or could be Read/Write.

● Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion.

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Digital technology

● Enables this change● Reactions against this change● e.g., expansion of copyright:

– Duration– Scope– Global reach– Diminution of fair use– Rights in physical space not upheld in digital

space

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Copyright

What is it?

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Removing obstacles to the digital potential

Traditional, expensive, risky (but necessary):

● Courts ● Lobbying

Create voluntary alternatives● Learning from free/open source software

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Creative Commons .ORG

● Nonprofit organization, launched to public December 2002

● HQ in San Francisco● Science Commons division in Boston● ~60 international jurisdiction projects,

coordinated from Berlin● Foundation, corporate, and

individual funding

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Enabling Reasonable Copyright

● Space between ignoring copyright and ignoring fair use & public good

● Legal and technical tools enabling a “Some Rights Reserved” model

● Like “free software” or “open source” for content/media– But with more restrictive options– Media is more diverse and at least a

decade(?) behind software

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Six Mainstream Licenses

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Lawyer Readable

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Human Readable

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Machine Readable

<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <License rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/nl/"> <permits rdf:resource="http://creativecommons.org/ns#Reproduction"/> <permits rdf:resource="http://creativecommons.org/ns#Distribution"/> <requires rdf:resource="http://creativecommons.org/ns#Notice"/> <requires rdf:resource="http://creativecommons.org/ns#Attribution"/> <prohibits rdf:resource="http://creativecommons.org/ns#CommercialUse"/> <permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/> <requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/> </License></rdf:RDF>

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Machine Readable (Work)<span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"><span rel="dc:type" href="http://purl.org/dc/dcmitype/Image" property="dc:title">My Photoshop</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://example.org/me">My Name</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution 3.0 License</a>. <span rel="dc:source" href="http://example.net/her_photo"/>Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://example.com/revenue_sharing_agreement">example.com</a>.</span>

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Rights Description vs. Rights Management

● Copy/use promotion vs. copy/use protection

● Encourage fans vs. discourage casual pirates

● Resource management vs. customer management

● Web content model vs. 20th century content model

● Not necessarily mutually exclusive

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DRMfree

“DRM Voodo”by psd licensed under CC BY 2.0http://flickr.com/photos/psd/1806247462/

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Digital Asset Management

● License-aware desktop search● Content creation and media player

integration● Everyone needs DAM, not only media

houses● XMP; possible work with PLUS● CC created liblicense enabling

integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

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Sharing Variations.

● Share low resolution works● Share selected works● Licensing commercially AND sharing● "My Problem Isn’t Piracy, It’s Obscurity" –

Cory Doctorow

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Demand

● Huge demand for digital creation equipment and services, which get better and cheaper all the time

● Huge demand for cultural works● Great time for culture; professional

creators need to get creative● Expansion of copyright not creative,

harmful secondary impacts

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Demand

● Huge demand for digital creation equipment and services, which get better and cheaper all the time

● Huge demand for cultural works● Great time for culture; professional

creators need to get creative● Expansion of copyright not creative,

harmful secondary impacts

Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/

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Thanks!

● License– http://creativecommons.org/licenses/by-sa/3.0/

● Attribution– Author: Mike Linksvayer– Link: http://creativecommons.org

● Questions?– ml@creativecommons.org

Original photo by Peter KaminskiLicensed under CC Attribution 2.0http://flickr.com/photos/peterkaminski/12579382/