Investor Start-UpsLarry Klimczyk, CEO, Blackbay Ltd

AGENDA

2

• Know what do you “DO” and what you “DON’T DO”, and WHY

• Know your market – this includes Partners

• Understand the power of Demonstrators

• Really, CASH is KING

KNOW WHAT YOU DO AND DON’T DO

Manage business process in the field to:

• Enhance performance

• Reduce costs

• Gather accurate real-time information

• Improve efficiency of operations

• Enable improved planning processes

• Improve quality of service

• Achieve ‘first time right’ objectives

•Improve responsiveness

• Make informed, timely, decisions

Automate mobile worker processes to:

• Reduce paperwork

• Reduce administration time

• Improve employee efficiencies

• Reduce travel time & costs

• Increase jobs per day

• Improve safety of workers

• Provide seamless communication with the enterprise in real-time

• Reduce errors in the field

• Reduce stress

• Increase job satisfaction

Improve visibility of operations to:

• Increase customer visibility of services

•Enable real-time availability of information

•Increase security of service

• Ensure greater confidence in the enterprise

• Provide timely and accurate

deliveries

• Improve consistency of service

Managing information in real-time to:

• Reduce the user of paper

• Reduce distance travelled

• Manage fuel consumption more efficiently

• Reduce the time taken to reschedule events in the field

• Reduce the enterprise carbon output

Blackbay delivers real-time enterprise mobility solutions  enabling service and productivity improvements to Supply Chain and Field

Service operations  EnvironmentCustomerMobile WorkerEnterprise

BLACKBAY OVERVIEW

• Formed in 2005 as a leverage buyout from a UK PLC

• Blackbay currently has >90 Employees

• Blackbay has over 165 successful deployments with over 53,000 mobile workers using our applications, managing over 2 billion data transactions per annum

• Strong Investment Partner – Albion Ventures

• Royal Mail (customer) win Gartner Wireless and Mobile Summit’s Excellence Award

• World Mail Award for Innovation

CUSTOMERS

KNOW YOUR MARKET

• Product, Price, Promotion, Place ….Partners

• Leverage your partner relationships

– Manufacturing, Distribution, Go-To-Market, Research

THE POWER OF THE DEMONSTRATOR

• The customer opportunity

– Declining Revenues

– Efficiently mobilizing 70,000 postal workers

– Reduced customer satisfaction

• The demonstrator

– We identified a niche in the market place

– No one else could demonstrate the ability to deliver a solution for 10’s of thousands of users

– The investment in the demonstrator provided proof of our ability, despite our size

SUCCESS WITH ROYAL MAIL

• Royal Mail Group

– Delivery scan conformance exceeding 97%

– Forecast to generate US$500 million of incremental revenue over the next 5 years

– Used tracking data to improve QoS by 3% in first 6 months

– Improved billing accuracy

– Up to 30% price efficiency on some products

– Improvements in quality of service for existing products

– Improvement in delivery times for unfamiliar routes

– Stolen vehicles and mail recovered in real-time

THE POWER OF THE DEMONSTRATOR

• The customer opportunity

– Challenging Market

– Threat of losing largest customer

– 7,500 lifestyle couriers

• The demonstrator

– Pilot (demonstrator) trial of our latest platform

– Enabled us to win the business against some of our largest competitors

SUCCESS WITH HERMES

• Hermes– Provides tracking and signature services deliveries,

collections and pick-ups– GPRS ‘real-time’ upload of data and signatures to

our core systems– Ability to re-sequence the route.– Web site to dynamically monitor the service.– Fully managed end to end service– Quick adoption– Growing feedback that the HHT is making the job

easy.– Increased MI makes spotting the ‘poor’

performance easier– Highest level of customer satisfaction from major

client– Comments received on the improvement in the

percentage of ‘end of life’ tracking received

CASH IS KING

• Sales Cycle in today’s environment

• Controlling risk

• Understanding the cost of money

SUMMARY

• Know what do you “DO” and what you “DON’T DO”, and WHY

• Know your market – this includes Partners

• Understand the power of Demonstrators

• Really, CASH is KING

Questions?