cc-link partner association gateway to asia webinar © 2011 cc-link partner association europe
TRANSCRIPT
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• Part 1:
What is CC-Link?
• Part 2:
Why China?
• Part 3:
Why CC-Link?
• Part 4:
Why Gateway to China?
© 2011 CC-Link Partner Association Europe
4© 2011 CC-Link Partner Association Europe
Overview of CC-Link
• An open network for automation
• Connects sensors and actuators to controllers
• Allows controllers to share information
• Reduces wiring & cost
• Increases performance
• A de-facto standard in many Asian industries
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Wide Product Selection
© 2011 CC-Link Partner Association Europe
Gigabit Ethernet for the control level
Safety: SIL 3 certified
Fieldbus device network
Gigabit Ethernet for the field level
Sensor level network
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Global Open Network
• Designed for maximum productivity
• Technical features allow operation to continue even in the face of adverse events
• Technical benefits translate into business benefits; greater uptime
© 2011 CC-Link Partner Association Europe
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Globally Accepted
South Korea: 8
Japan: 126
2000
Japan: 546
China: 160Taiwan: 212
India: 3
ASEAN: 12
USA: 192
Europe: 145
Over 1,500 partners as of August 2011
© 2011 CC-Link Partner Association Europe
South Korea: 230
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Global Installed Base
Totals as of July 2011. 2011 device count is estimated
Almost 9 million devices installed worldwide
© 2011 CC-Link Partner Association Europe
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Key Industry Support
© 2011 CC-Link Partner Association Europe
All logos are the property of their respective owners and acknowledged.
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Key European Support
All logos are the property of their respective owners and acknowledged.
© 2011 CC-Link Partner Association Europe
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Local Support, Globally
© 2011 CC-Link Partner Association Europe
CLPA-China
CLPA-Korea
CLPA-Taiwan
CLPA-ASEAN
CLPA-AmericasCLPA-Europe
CLPAJapan HQ
CLPA-India
CLPA Regional Office withConformance Test Capability
CLPA Regional Offices
CLPA-Turkey
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Why Asia?
Sources: Bloomberg, China-Britain Business Council, China Daily, egmCarTech
Opportunities are well known
90 fold economic increase since 1978
Fastest growing economy in the world - 8.7% in 2009
2nd largest GDP
3rd largest FDI recipient
World’s largest market for automotive & ICT
World’s largest consumer of iron, steel, coal & cement
© 2011 CC-Link Partner Association Europe
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China’s 12th 5 Year Plan 2011-2015
© 2011 CC-Link Partner Association Europe
Key objectives
– Improve and promote manufacture
– Promote re-structuring of key industries
– Develop equipment for new strategic fields
– Improve level of basic components such as automatic controls
– Strengthen technical improvement in enterprise
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• China has offered huge potential in the past
• It will continue to offer huge potential in the future
Summary
© 2011 CC-Link Partner Association Europe
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• De-facto Asian standard
• Global expansion
• Simple development
Why CC-Link?
© 2011 CC-Link Partner Association Europe
All logos are the property of their respective owners and acknowledged.”
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2008 Shipments:
1.3 Million Nodes
Source: ARC Advisory Group, “Factory Automation Networks Worldwide Outlook – Market Analysis and Forecast Through
2014”
Asian Market Share
© 2011 CC-Link Partner Association Europe
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Source: IMS Research “The World Market for Industrial Networking - 2009”
Asian Market Growth Rate
CC-Link 8.5%
PB 7.0%
DN 5.7%
© 2011 CC-Link Partner Association Europe
2008-2014 Annual Network Growth Rates
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Asian Flat Panel Display Industry
Mitsubishi Electric data© 2011 CC-Link Partner Association Europe
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Beijing
SuZhou
Nanjing
HeFei
Guang Zhou
Fu Shan
Shen Zhen
Cheng do
KunShan
FPD Projects in China (2010-2012)
LG Display
Samsung
CMO
Nanhai CMO
CSOT
LG Display
Sharp
Samsung
Century
Nanjing Panda
BOE
Sharp
BOE
AUO
© 2011 CC-Link Partner Association Europe
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Nanjing
Guang Zhou
Fu Shan
Cheng do
Automotive projects in China (2010-2012)
Mitsubishi Motors
Tian Jin
Chong Qing
ChangChun
WuHanWuXi
HuiZhou
ZhengZhou
Chang Sha
FuzhouXiang Yang
Toyota
Nissan
Bridgestone
Honda
Honda
Suzuki
Nissan
Mazda
HondaBridgestone
Mazda
© 2011 CC-Link Partner Association Europe
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• Based on familiar technology (RS-485 or IEEE 802.3)
• Proven reference designs shorten development and assist conformance testing
• ASIC protocol handling; no buffers, pointers, etc.• Easy start-up; ASIC state machine avoids interrupts or
fragmented handling of complex configuration and parameter data
• Easy data handling; no complex object dictionaries or mapping
Simple development
© 2011 CC-Link Partner Association Europe
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ShanghaiXiangfan
NanjinQindao
Wuhan Fuzhou
Xiamen
GuangzhouShenzhen
Hongkong
TianjinBeijing
Dalian
Shenyang
Changchun
Suzhou
Doguan
Chengdu
Chongqing
Xi’an= 2 Head Quarters
= 9 Sales Offices
= 12 technical support
Plus 140 distributors
Support in China*
* Via Mitsubishi Electric Automation China, Ltd.
© 2011 CC-Link Partner Association Europe
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Summary
© 2011 CC-Link Partner Association Europe
• De-facto standard in many industries
• Greater Chinese market access
• Increased future opportunities
• Simple development
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Incentive Package
Two part incentive package
Product development support
Marketing support in China
© 2011 CC-Link Partner Association Europe
CLPA-China
CLPA-AmericasCLPA-Europe
CLPAJapan HQ
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Development Support
No-charge development support
Local office staff
Shanghai - China, Düsseldorf - Germany, Nagoya - Japan
Native language capability, Same time-zone
© 2011 CC-Link Partner Association Europe
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Sample Device Development Kit
Free of charge development samples*
Covers key devices required tobuild a CC-Link product
*For new partners joining CLPA and developing products during the campaign period.© 2011 CC-Link Partner Association Europe
33*Up to 200 metres. For new partners joining CLPA and developing products during the campaign period.
3M Network Cable
Global leader
CC-Link Board Member
Assists preparation for conformance testing
Free of charge*
© 2011 CC-Link Partner Association Europe
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Marketing Support
Advertising in key Chinese magazines
Road-show & fair participation throughout China
Chinese webinar participation
CLPA-China advertising
© 2011 CC-Link Partner Association Europe
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Chinese Print Media
Automation PanoramaCirculation: 30,000
Instrument Standardization & MetrologyCirculation: 8,000
Control Engineering ChinaCirculation: 15,000
DemographicsKey readership: Utilities, Automotive, Steel, Pharmaceutical, Transportation, Chemical, Machinery, Construction, etc.
© 2011 CC-Link Partner Association Europe
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Kongzhi.netLeading Chinese automation website
Around 600,000 visitors daily
Chinese On-Line Media
Gongkong.comNo. 1 automation portal
Around 80,000 visitors daily
2 million registered users
© 2011 CC-Link Partner Association Europe
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Road shows
Opportunity to speak
directly to these audiences
No organizational overhead
Product displays available
© 2011 CC-Link Partner Association Europe
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•On-demand
•Covers audience not able to attend road shows
Webinars
© 2011 CC-Link Partner Association Europe
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Advertisement in CLPA-China magazine
Supplement to Chinese FA magazines
CLPA-China Media
© 2011 CC-Link Partner Association Europe
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Factory visit opportunities*
*Visits by prior agreement. Visitors are responsible for their own travel expenses and arrangements.
Visit CC-Link installations in Mitsubishi Electric facilities
Shanghai Mitsubishi Elevator, Shanghai, China
Mitsubishi Electric Dalian Industrial Products, Dalian, China
Mitsubishi Electric Nagoya Works, Nagoya, Japan
Tours available as promotional aids
© 2011 CC-Link Partner Association Europe
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• Special pricing for companies who join the G2C program
• Hilscher netX• HMS Anybus• Please contact
directly for further details
Special Pricing on Network Interface Development Hardware
© 2011 CC-Link Partner Association Europe
All logos are the property of their respective owners and acknowledged.”
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• Package of marketing and technical support worth thousands of euros
• Extends existing activities
• Adds credibility of third party endorsement
Summary
© 2011 CC-Link Partner Association Europe
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• CLPA regular membership
• Participation in case studies, PR, etc.
• European market product promotion
CLPA Membership
© 2011 CC-Link Partner Association Europe
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• Increase Chinese market access & penetration
• Leverage existing development and marketing resources
• Real world value package
• Build for the future
• We look forward to partnering with you!
Summary
© 2011 CC-Link Partner Association Europe
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Contacts
Email: [email protected] - Call: +49 2102 486 1750
or Visit cc-link-g2a.com
© 2011 CC-Link Partner Association Europe