BA (Hons.) GRAPHIC DESIGN

Module Code: OUGD603

Module Title: Extended Practice

Brief Title: Conscious Creatives (Collaboration with Ewan North)

Grace Buckley

BRIEF

BACKGROUND

CONSIDERATIONS

MANDATORY REQUIREMENTS

TARGET AUDIENCE

TONE OF VOICE

DELIVERABLES

LEVEL 6

Create the branding and supporting imagery for the new society to be used mainly across social media. This is because members like to communicate and share interesting finds online in between meetings.

Conscious Creatives is a new Student Union society at Leeds College of Art, which we are both a part of. The society was set up to raise awareness of sustainability and green issues throughout the college and to get students involved in activites such as Green Spaces. This is a proposal which has now been approved to make break out spaces at LCA more welcoming and attractive for students, staff and wildlife.

Logo must be greenBanner for social media must fit within guideline measurements

Logo/brand identitySocial Media bannerSocial Media profile Picture

What style of illustration should be used?Should the logo be icon with type or just type?

Students and staff, potentially people outside of college.

Friendly Inviting

BA (Hons.) GRAPHIC DESIGN

Module Code: OUGD603

Module Title: Extended Practice

Brief Title: Pugliese Food Stall (Application)

Grace Buckley

BRIEF

BACKGROUND

CONSIDERATIONS

MANDATORY REQUIREMENTS

TARGET AUDIENCE READING LIST

TONE OF VOICE

DELIVERABLES

LEVEL 6

Apply the branding for an Italian food and drink travelling stall mainly inspired by Pugliese cuisine to products and a stall.

Inspired by the travelling stalls in Trinity Kitchen, this would be a new business that could appear in the Kitchen, and also at festivals. Puglia is in the heel of Italy, and is famous for its olive oil and orechiette little ears pasta in particular.

Evidence of research and development work on blogBrand identity should be applied across a range of media

Packaging for food & drinkStall front graphics (sign/pop up stand etc)Website proposalProposals for the look of the stall

Price rangeHow to make the food easily transportable and easy to eatMake the packaging/napkins as eco friendly as possible

Adults/Families looking for tasty, affordable and healthy street food

Dello Russo,W. Apulias Favourite Recipes Sime BooksGoldfinch, T. Easy Pasta (2011) Exclusive Editions PublishingCarluccio, A. 100 Pasta Recipes (2011) BBC Books

FriendlyTraditional