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Cross cultural communication: Group Assignment -15% Due on 15th

April, 2012-Masroor

Module Code Number: BUS302

Module Title: cross cultural communication

Module Lecturer: Dr Masroor

Assessment Type: Group Assignment (Maximum of 3-5 group members)

Assessment Title: Culture Analysis and its application in business

Weighting: 15%

Date of issue: Week 8: 27th

Feb 2012-online portal

Submission Date and Time: Week 14: April 08, 2012

Note: The assignment must be submitted by the due date. A penalty of 2.5 Marks deduction in case of a 1

day delay and 3.5 marks deduction for 2 day delay will be applied. A Fail grade will be awarded if

assignments not reached within a 2 day delay.

1. GUIDELINES FOR TERM PROJECT

This group term project consists of a comprehensive analysis of any one of the following

cultures: Asian (e.g., Chinese, Japanese), Middle Eastern, Cultures of Europe (by the region orcountry/nation), Central American and/or South America, Australia/ New Zealand (can also be a

specific nation/country). No two teams (comprised of 3-5 students) may research the same

cultural group.

Final Written Report- due on April 08, 2012

This report should contain information about the culture selected. The report may contain but is

not limited to the following items or topics:

cultural values and customs, ethical issues, languages, religious, family life, educational

outlook, cultural history, food, clothing, geography, etc. You do need to discuss variousaspects of the business environment in this culture, such as for example negotiation

styles,consumer behavioral patterns, marketing communications, etc.

You are very strongly advised to use SOME CULTURAL MODEL when analyzing your culture

from various perspectives. For instance, refer to the seven dimensions in the Cultural

Orientations Model COM see your Reading packet, Material for Class session 1-10 (Riding

the Waves of culture, by Trompenaars and Turner.)


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2. GUIDELINES FOR WRITTEN ASSIGNMENTS IN THIS COURSE

Every group member is responsible for specific topic(s) which need to be coordinated with other

group members. Individual topics should be combined in a single paper of about 15-20 pagesin

length, following the guidelines for written assignments described in this syllabus. The paper

should consist of the following sections: an introduction, the main body (individual topics

organized with headings and subheadings) and a conclusion. A minimum of five different

references are required to be used, and listed in the text itself and at the end of the report. The

references should demonstrate an intensive library/Internet search and/or field study. Personal

interviews with natives of the culture are a very good additional source of information for this

project. I recommend that you do NOT use books but rather research articles as a reliable

source of your information.

All the assignments in this course are to be typed using 1.5 spacing with 2.5 cm margin on each

side, font size 12 pt (PCs). Your papers should be written coherently, concisely, logically without

spelling or proof-reading errors (use a spell-check function in your word-processor and proof-

read your paper before turning it in). When writing any assignment for this course, you need to

imagine you communicate the subject to a culturally diverse audience/reader who may or may

not have the same background as you do. Refer to your textbook (Deresky, Chapter 4)) for

effective cross-cultural written communication guidelines.

3. BIBLIOGRAPHICAL REFERENCE GUIDE. USE Harvard-style references

You should cite publications in the text: (Adams, 1997, p. 24) using the first author's name. At

the end of the paper, a reference list in alphabetical order should be supplied:

1. For books

surname, initials (year), title of book, publisher, place of publication.

e.g. Fallbright, A. and Khan, G. (2001), Competing Strategies, Outhouse Press, Rochester,

NJ.

2. For book chapters

surname, initials (year), "chapter title", editors surname, initials, title of book, publisher, place of

publication, pages.

e.g. Bessley, M. and Wilson, P. (1999), "Marketing for the Production Manager" in Levicki,

J. (ed.), Taking the Blinkers off Managers, Broom Relm, London, pp. 29-33.

3. For journal articles

surname, initials (year), "title of article", journal name in full, volume, issue number, pages.


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April, 2012-Masroor

e.g. Greenwald, E. (2000), "Empowered to serve", Management Decision, vol. 33 no. 5, pp. 6-10.

4. For electronic sources

If available online, the full URL should be supplied at the end of the reference. Also add the

date of the article published on the Internet, AND the date when you accessed this website! You

need to attach the first page of the printout in your paper appendix.

4. PLAGIARISM. When writing papers for this or any other class, remember that plagiarism can

be a serious issue. You always need to provide the sources of your information and give

appropriate reference/citation (in the text and at the end of your report) for anything that you

have not personally discovered and/or is not a common knowledge. In addition to the content,

neatness and presentation of the written paper contribute significantly to your grade.

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