• An Indian businessman from Karnataka

• Obtained masters degree in econmics fromMangalore University, Karnataka

• Started in 1993

• grows coffee in Chikmagalur, Karnataka

• exports about 28,000 tonnes of coffee annually and another 2,000

tonnes locally

• Amalgamated Bean Company, has a annual turnover of Rs 25 Billion

• Have 200 exclusive retail outlets by the name Coffee Day in South India

• Currently ABC is India’s largest exporter of green coffee

Amalgamated Bean Company

Global Technology Ventures Ltd.• Started in 2000

• A company that identifies, invests and mentors Indian companies

engaged in cutting edge technology

Banana Exports• Has 3000 acres of banana platation

The Dark Forest Furniture Company

• Factory is planned to open Chikmagalur, Karnataka

• Initially plans to supply furniture at CCD outlets

he also holds board seats in GTV, Mindtree, Liqwid Krystal, Way2Wealth and Ittiam.

• India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd

• Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India

• Network strength: Over 1400 cafés in 200 cities/towns across India and growing

• Average Footfalls: 200 per café per day

Mission

“To be the best cafe chain by offering a world class coffee

experience at affordable prices.”

SBU (Different Divisions)•Coffee Day Fresh 'n' Ground.•Coffee Day Xpress.•Coffee Day Take away.•Coffee Day Exports.•Coffee Day Perfect.•(FMCG Packaged Coffee)

division.

• Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.

• The group comprises of mainly college going students and young working professionals

Key Target Audience

• Average dwell time at café: 45 minutes

• Meeting place for 15-35 year olds

• The place people visit most after “home and workplace/college”

• A place where people meet friends and colleagues, in groups of 3 or more

• A place where people rejuvenate and are free to be themselves rather than a place to be “seen at”

Sex Ratio & Marital Status

• There is a definite skew towards singles: 66% singles, 27% married & 7% others.

27%

66%

7%

Married Single others

Business Professionals : 23%

Special occasions : 20%

Hangout for youth: 57%

Segmentation Target Positioning

Who hangs out at CCD?

Competitor Analysis

CCD54%Barista

26%

CostaCoffee

14%

others6%

Market Share

CCD68%

Starbucks12%

Gloria Jeans

3%Barista

17%

Share of mind

CCD33%

Chandu Chaiwala

67%

Unorganised sector

Advertising

• As a reaction to the launch of Starbucks in India, CCD debuted with TV Ad – Sit down-ism

• Gives customer a purpose for hanging out

• Word of mouth

• Subtle advertising in movies and TV serials

• Print and social media

• Sponsoring college events and giving out discount coupons

• Tie up with different corporates

• Presence of outlets in all areas

In-house branding

Store Locations

• Generally located in high street / family entertainment centers

• Gas stations

• Near colleges

• Near popular business centres

Café Coffee Day Networkof 1450 cafes across India

185 cafes

64 cafes

172 cafes

191 cafes

STORE ATMOSPHERE

STORE ATMOSPHERE

A lot more can happen over coffee…

Thank You..!!