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PRESENTATION ON CROSSCULTURAL MANAGEMENT

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Organization culture relation to

performance

Havea significant impact on a firms long termperformance.

Important factor in determining the success or failureof the firm in the next decade.

Effects of organization culture on employees behaviorand performance with four key ideas- knowing the culture ofan organization allows employee to

understand firms history and current methods of operation.

organization culture can foster commitment to corporatephilosophy and values.

organization culture through its norms serves as a controlmechanism

certain types of organization culture may be related directly

to greater effectiveness and productivity than others.

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Example of movie Chak de

Culture- selection committee was that doing its job just

in papers, they were demotivating players, no

confidence on the players

Team culture- players were from different states, theywere playing against each other, senior players werehaving different culture towards their work and the

junior players had come with different culture.

Effect on performance- performance was poor in thebeginning. Although it was tough for Shahrukh khan to

change the culture of the Womens Hockey Team, he

was successful in doing that and it affected the

performance of the team.

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Analysis

About Kabir Khan- Being on the receiving end of unjust

criticism in the past, he knows how to take things in a

sporting manner and how to enjoy the game just for the love

of it.He inculcates in the girls not just team spirit but alsounrestrained energy

About the movie- how it becomes a challenge for a coach tounite that team of members belonging to different cultures,

the young women come from all over India, of differentlanguages, and cultures. A young brigade of 16 girls coming

from different cultural and social backgrounds gets united

under the coaching ofKabir Khan and attains somethingwhich was promised but never realized before.

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Cultural diversity in context of

business organization

Cultural diversity should not beeliminated nor suppressed.

It is a question as to whether all cultural diversity should beexpressed freely all the timeand to the fullest extent.

Cultural diversity does things like bonding symbols,

expressions, knowledgeand behavior in the group ororganization.

In theera of globalization the reality of cultural diversity isunavoidable.

Orga

niza

tions should be

e

ncoura

ge

d toe

mbra

ce

dive

rsity.

Understanding diversity is crucial to conduct any globalbusiness. Doing business requires a deep respect of thecountrys culture, religions and institutions.

understanding the cultural diversity will provide organizations

competitiveedge in the global business environment.

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Dimensions

Language: standardized global CRM application mayrequire multiple interfaces designed in differentlanguage characters

Context: High-context cultures assign meaning toincentives surrounding an unambiguous message, low

context cultures focus on the objective communicationevent.

Time: the concept of timeand time management differwidely from culture to culture.

Power equality: Organizational units in various culturesmay havea diverse perception of power, authority andequality among employees

Information flow: the methods and paths of

tra

nsfe

rring informa

tiona

nd da

ta

be

twee

n pe

ople

across levels and regions within the organization

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strategies for merging and strengthening

organization culture

Assimilation: when employees at theacquiredcompany willingly embrace the cultural values of theacquiring organization

Deculturation: someacquiring companies this strategyby imposing their cultureand business practices on theacquired organization.

Integration: This involves combining two or morecultures into a new composite culture that preservesthe best features of the previous cultures.

Separation: A separation strategy occurs where themerging companies agree to remain distinct entitieswith minimal exchange of culture or organizational

practices.

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Strategies for strengthening organizational

culture

Actions of founders and leaders- Founders

establish an organizations culture.

Selecting and socializing employees- good fit ofpersonal and organizational values makes it easier

for employees to adopt corporate culture

Introducing culturally consistent rewards- Reward

systems strengthen corporate culture when they are

consistent with cultural values.

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Managing the cultural network-Organizational culture is learned, so an

effective network of cultural transmission isnecessary to strengthen the companys

underlying assumptions, values, and beliefs.

Maintaining a stable workforce-organizations depend on a stable workforce to

communica

te

a

nd re

inforce

the

domina

ntbeliefs and values.