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8/17/2019 CDG 218 Course Career Path Begins Cgd218dotcom

1/20

GD 218 ourse areer Path

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2/20

GD 218 Entire ourse

• CGD 218 Week 1 Assignment Why is Visual iteracy !m"ortant

• CGD 218 Week 1 #ournal $he E%olution o& 'edia

• CGD 218 Week 1 D( 1 )sing Visuals to Communicate• CGD 218 Week 2 Assignment *inal Pro+ect , -te" $.o

• CGD 218 Week 2 D( 1 $y"ogra"hy in Business

• CGD 218 Week 2 D( 2 Bauhaus 'ani&esto

• CGD 218 Week Assignment )sing Photogra"hs &rom the We0

• CGD 218 Week #ournal Visual Communication $oday


3/20

GD 218 Week 1 Assignment

Why is Visual iteracy

• Why is Visual iteracy !m"ortant

Watch Brian ennedys $ed$alk3 Brian ennedy3 Visual i

teracy and Why We 4eed !t 5htt"3//...6youtu0e6com/.atch7%9e&E"ds:!s;< and a

ddress the &ollo.ing =uestions3

• Com"are and contrast ennedys de&inition o& %isual lite

racy .ith the te>t0ooks de&inition6 E>"lain ho. %isual literacy can 0e considered a uni%ersal language6 E>amineho. %isual literacy can im"act communication and glo0al understanding6

http://www.youtube.com/watch?v=OefLEpds5Ishttp://www.youtube.com/watch?v=OefLEpds5Is


4/20

GD 218 Week 1 D( 1 )sing

Visuals to ommunicate

•)sing Visuals to ommunicate

• ?egardless o& .here you .ork or .hat your career is< learning ho. to communicate e&&ecti%ely and "ro&essional

ly is im"ortant i& you .ant to succeed6 *urther< learningho. to success&ully utili@e %isual media in your communication can dramatically enhance the e&&ecti%eness o& your message6


5/20

GD 218 Week 1 #ournal $he

E%olution o& 'edia lick

• $he E%olution o& 'edia

9%er the "ast se%eral decades< communication media h

a%e e%ol%ed signi&icantly6 !n addition to communicatingmessages through 0ooks< ne.s"a"ers< and maga@ines<.e no. ha%e the a0ility to communicate through 0logs<.e0sites< and social media like *ace0ook< $.itter< and ou$u0e6 4o.< more than e%er< the a%erage "erson is ca

"a0le o& creating and distri0uting "ro&essional,looking


6/20

GD 218 Week 2 Assignment

*inal Pro+ect , -te" $.o

• *inal Pro+ect, -te" $.o

ast .eek< you discussed a "ossi0le message to commu

nicate in your &inal "ro+ect6 *or this assignment< you .illde%elo" an outline that clari&ies your message and e>"ands u"on it< &illing in any ga"s that either your classmates identi&ied in the discussion &orum< or you identi&ied o%er the "ast .eek6


7/20

GD 218 Week 2 D( 1 $y"ogr

a"hy in Business

• 9&tentimes< .e cant a%oid using .ords to communicatemessages6 And sometimes< .ere e%en limited .ith the %isuals .e can include6 -o< ho. can .e make our messag

es as clear and aesthetically "leasing as "ossi0le7 !ncor"orating ty"ogra"hy can assist us in this es"ecially in the 0usiness setting6 $ake a look at the &ollo.ing documents and e>amine ho. strategic use o& ty"ogra"hy and.hite s"ace has a&&ected the second document6


8/20

GD 218 Week 2 D( 2 Bauha

us 'ani&esto

• our te>t0ook descri0es design in light o& the Bauhausmani&esto6

According to the Bauhaus Design istory 5htt"3//designhistory6org/Bauhaus6html;< .hat .as so n

e. a0out the Bauhaus modern art school .as its attem"t to integrate the artist and the cra&tsman< to 0ridge the ga" 0et.een art and industry6 !t goes on to e>"lain that mass "roduction .as the god< and the machine aesthetic demanded

http://designhistory.org/Bauhaus3.htmlhttp://designhistory.org/Bauhaus3.html


9/20

D 1 Wee ss gnment

)sing Photogra"hs &rom the

We0• )sing Photogra"hs &rom the We0

$oday more than e%er< "hotogra"hs and other %isual m

edia are at our &ingerti"s6 Whether its through Google !mages or *lickr< .e ha%e endless %isual media a%aila0le&or us to use6 9r< do .e7

Watch the %ideo Co"yright Basics 5

htt"3//youtu60e/)i=F29rhWF;6 $hen< in a 2, to ,"age "a"er< e>amine the 0ene&its and challenges associated .ith ha%ing so many %isuals a%aila0le to us today6 Descri0e the "ossi0le ethical

http://youtu.be/Uiq42O6rhW4http://youtu.be/Uiq42O6rhW4


10/20

GD 218 Week D( 1 Photog

ra"hy and om"osition

•Photogra"hy and om"osition

• When considering maga@ines like 4ational Geogra"hic<or social media like Pinterest< it 0ecomes e%ident that "

hotogra"hy "lays an instrumental role in %isual communication6 o.e%er< creating an im"act&ul "hotogra"h isnot al.ays easy6

our te>t0ook e>"lains the im"ortance o& design and com"osition in success&ul "hotogra"hy6 *or this discussion< locate a "hotogra"h 5either on the We0 or in "rint; that strategically uses at least three elements o& design 5e6g6< 0alance< color< asymmetry< etc6;6


11/20

GD 218 Week D( 2 'otio

n Pictures

•'otion Pictures

• ike "hotogra"hs< motion "ictures are a signi&icant medium &or %isual communication6

Watch at least three o& the documentary trailers< 0elo.3Documentary $railers

• *ood< !nc6 5$railer; 5htt"3//...6imd06com/title/tt128:H/; !nside #o0 5$rail

er; 5htt"3//...6imd06com/title/tt1F:I8J/; 'arley 5$railer; 5htt"3//...6imd06com/title/tt118J1J/; Planet Earth

5$railer; 5htt"3//...6imd06com/title/tt1F:I8J/; Waste

and 5$railer; 5htt"3//...6imd06com/title/tt1282IF/; B

ased on the trailer< .hat do you think the intended message o& the documentary is7 What are motion "ictures

http://www.imdb.com/title/tt1286537/http://www.imdb.com/title/tt1645089/http://www.imdb.com/title/tt1183919/http://www.imdb.com/title/tt1645089/http://www.imdb.com/title/tt1268204/http://www.imdb.com/title/tt1268204/http://www.imdb.com/title/tt1645089/http://www.imdb.com/title/tt1183919/http://www.imdb.com/title/tt1645089/http://www.imdb.com/title/tt1286537/


12/20

GD 218 Week #ournal Visu

al ommunication $oday

• Visual Communication $oday

Visual communication is +ust a0out e%ery.here .e look6

?e&lect on the %isuals you%e seen in your daily li&e o%erthe "ast cou"le .eeks< and the messages they%e communicated 5e6g6< $V commercials< 0ill0oards< maga@ine ads< .e0 ads< .e0sites< "roduct "ackaging< "hotogra"hs< etc6;6 Do any stand out in your mind7 !& so< .hy do you th

ink they .ere so e&&ecti%e in getting your attention7 Arethere any trends you are noticing s"eci&ically in todaysmedia7


13/20

GD 218 Week F Assignment

*inal Pro+ect -te" $hree

• *inal Pro+ect, -te" $hree

ou should no. ha%e a strong outline &or the message y

ou "lan to communicate in your &inal "ro+ect< as .ell asa good idea o& ho. you .ant to incor"orate %isuals6 $his .eek< locate at least &i%e "ossi0le %isuals that you might utili@e &or your &inal "ro+ect 5e6g6< "hotogra"hs< dra.ings< %ideo cli"s< screenshots< etc6;< and add them to you

r e>isting "ro+ect dra&t6 Be sure to re&erence any %isualsthat you did not create6 $hen< 1,2 "ages<


14/20

GD 218 Week F D( 1 Brand

!dentity

•Brand !dentity

• As stated in your te>t0ook< 0randing is e=uated .ith e%erything &rom creati%e strategy to logoty"e design6 !t is

said to e>ist through so"histicated color "alettes< "roduct "ackaging and ser%ice trademarks6 -ome marketers insist that 0randing is cor"orate image6 9thers align it .ith cohesi%e marketing communications< "ositioning< slogans or taglines6


15/20

GD 218 Week F D( 2 Ad%ert

ising

•Ad%ertising

• $he te>t0ook e>"lains that< although counterintuiti%e< ad%ertising should not &ocus on the "roduct or ser%ice 0e

ing sold< 0ut should rather &ocus on the needs and desires o& its target market6 !t =uotes 'ichael 4e.man 52II; stating3

Don2t tell me a0out your manure< tell me a0out my &lo .ersE

Vie. the ad%ertisements< 0elo.6 $hen< select three ande>"lain i& and ho. you see the a0o%e conce"t in action6


16/20

GD 218 Week : Assignment

*inal Pro+ect )sing

• *inal Pro+ect3 )sing Visuals to Communicate a 'essage

• Assignment !nstructions3 Visual media can ha%e signi&icant im"act on ho. e&&ecti%ely a message is communicat

ed6 A""ro"riate and strategic %isuals can ins"ire the audience< lend clarity to a message< and< in general< say things that .ords alone cannot


17/20

GD 218 Week : D( 1 -ocial

'edia

•-ocial 'edia

• -ocial media can ha%e a signi&icant im"act on a com"anys success 50oth "ositi%e and negati%e;6 What are the "r

os o& social media< and ho. do you think they can 0e harnessed to "romote e&&ecti%e communication7 What arethe cons< and ho. do you think they can 0e a%oided< to"re%ent a communication disaster7 !denti&y one e>am"le that illustrates e&&ecti%e use o& social media< and one e>am"le that illustrates ine&&ecti%e use o& social media6


18/20

D 1 Wee : D ?e ect

ing on Visual iteracy in Busi

ness•-ocial 'edia

• -ocial media can ha%e a signi&icant im"act on a com"anys success 50oth "ositi%e and negati%e;6 What are the "r

os o& social media< and ho. do you think they can 0e harnessed to "romote e&&ecti%e communication7 What arethe cons< and ho. do you think they can 0e a%oided< to"re%ent a communication disaster7 !denti&y one e>am"le that illustrates e&&ecti%e use o& social media< and one e>am"le that illustrates ine&&ecti%e use o& social media6


19/20

GD 218 Week : #ournal Pack

aging Visual ommunication

• Packaging Visual Communication

9%er the "ast &e. .eeks< you%e .orked to "ut together

a communication "iece through the use o& %isuals6 Descri0e the ste"s you took to get to your &inished communication "roduct< and e>"lain ho. these ste"s .ere hel"& ul6 *inally< descri0e ho. &ailing to "ut as much e&&ort into the "re"aration stage could 0e detrimental to the ulti

mate communication o& your message< and descri0e ho. this conce"t can 0e a""lied to the messages you communicate in your .ork en%ironment6


20/20

GD 218 ourse areer Path

Begins /cgd218dotcomFOR MORE CLASSES VISIT

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