cdph social media metrics highlights 2012
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HEALTHY CHICAGOCHICAGO DEPARTMENT OF PUBLIC HEALTH
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Social Media1. Goal-Oriented
2. Know Your Audience
3. Website Serves as Hub
4. Develop Engaging Content Across All Channels:
Facebook WordPress LinkedIn
Twitter YouTube Foursquare
Google+ Instagram SlideShare
5. Engage in Conversations
6. Measure
7. Re-Evaluate
TIP: Links, Photos & Videos are best!
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Social Media
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Most Popular Hashtags 12/2012
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Our Year on Twitter – Top 10 Words Used
Most tweets on a single day during CDC Twitter Chat
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Twitter Chat CDC NPIN’s #NPINChat
62,350 Twitter Accounts Reached635,491 Total Potential Impressions
Chat served to highlight the STD education and testing opportunities that arise from health department and school board collaborations.
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Most ReTweeted in 2012
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Social Media Week#SMWChiHealth
88,629 Twitter Accounts Reached532,748 Total Potential Impressions
Panel discussed how to utilize social media to engage public, raise awareness and improve population health.
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J F M A M J J A S O N D
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#1 Post With Most Reach 2012
1,795 Unique Views
4,247 Total Impressions
466,339 Potential Reach
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#1 Most Viral Post 2012
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facebook.com/ChicagoPublicHealth
@ChiPublicHealth
Gplus.to/ChiPublicHealth
CityofChicago.org/Health
312.747.9884