COMPETITIVE EVENTS PROGRAM UPDATE

2018-2019

THREE-YEAR WORK PLAN2017-2018 2018-2019 2019-2020

• Marketing Representative Events

• Professional Selling & Consulting Events

• Online Testing• Visual Aid Guidelines

• Chapter Team Events• Entrepreneurship Events• Online Submission for

Written Events and Penalty Points

• Role-Play Events (Begin the conversation

• All Role-Play Events (Principles, Team Decision Making, Individual Series)

• Business Operations Research Events

• Online Events• Review, looking at big

picture

GUIDING PRINCIPLES

• STREAMLINE

•RELEVANCE

• INTEGRITY

•GOOD FOR STUDENTS!

COMPETITIVE EVENTS CHANGES

Make the following changes to the Professional Selling and Consulting Events rubric for 2018-2019.• #8 Prescribed a solution(s) to meet customer/client needs• #11 The presentation was well-organized and clearly

presented; used professional grammar and vocabulary, words were enunciated and pronounced properly, voice conveyed proper volume, enthusiasm, and volume was appropriate for the situation. • #13 Overall general impression

All Written Event Presentation Guidelines will read as follows for 2018-2019:• Delete the entire list of allowable items; keeping the statement about

sound• Only visual aids that can be easily hand carried to the presentation by the

actual participant(s) will be permitted and the participants themselves must set up the visuals. Wheeled carts, moving straps or similar items may not be used to bring visuals into the area. Set up time is included in the total presentation time. Participants must furnish their own materials and equipment. No electrical power or internet connection will be supplied. Alternate power sources such as small generators are not allowed.• Materials appropriate to the situation may be handed to or left with the

judges. Items of monetary value may be handed to but may not be left with judges. Items such as flyers, brochures, or business cards may be handed to and/or left with the judge. No food or drink is allowed.

The Written Event Checklist will read as follows for 2018-2019:1. The Written Event Statement of Assurance and Academic Integrity must be signed by all participants and the

advisor and placed in front of the written entry.2. Entries submitted in an official DECA written event folio. Folios are available from Shop DECA. No markings, tape or

other material should be attached to the folio. One photocopy or the original types document must be submitted. Participants may keep a copy for use in the presentation.

3. Sheet protectors may not be used.4. Limited to the number of pages specified in the guidelines (plus the title page and the table of contents.)5. All pages are numbered in sequence starting with the executive summary and ending with the final page of the

appendix. Do not use separate sheets between sections or as title pages for sections.6. DELETE Major content must be at least double-spaced (not space and-a-half). Title page, table of contents, executive

summary, bibliography, appendix, footnotes, long quotes (more than three typed lines), material in tables, figures, exhibits, lists, headings, sample letters, forms, etc., may be single-spaced.

7. Entry must be typed/word processed. Handwritten corrections will be penalized including handwritten notes or charts and graphs.

8. Paper is 8 ½ x 11 inches. No fold-outs, attachments or tabs used.9. The written entry follows the outline in the Written Entry Guideline for the event. Additional subsections are

permitted in the body of the entry.10. Written Events must be printed single-sided.Also rename it to “Penalty Point Checklist.”

As a result of deleting the double-spacing requirement, change written event page requirements:• All current 30-page projects change to a maximum of 20 pages.• All current 5 and 11-page projects change to a maximum of 10

pages

Restructure ADC, FMP and SEPP for 2018-2019.Integrated Marketing Campaign—ProductIntegrated Marketing Campaign—ServiceIntegrated Marketing Campaign—Event

Campaign Length: up to 45 consecutive days • Executive Summary• Description of the Product, Service or Event• Campaign Objectives• Campaign Target Market• Campaign Activities and Schedule• Budget• Key Metrics • Bibliography• Appendix

CATEGORY EXAMPLESPRODUCT SERVICE EVENT

Any hard/soft line retail products including e-commerce

• Pet retail products such as toys, food

• Golf Pro Shop• Apparel and Accessories

Any service/intangible product

• Pet services such as grooming, training, hotel

• Golf lessons• Health care services, such as

dentists, clinics• Salons• Restaurants

Any sports and entertainment event, and/or company event

• Pet adoption day• Golf tournament• Concerts/festival/fairs• Games/Plays• DECA (or other organization)

membership drives, charity events

PROPOSED RUBRIC 1. The description of the product, service or event is clearly defined 62. Objectives are defined and referenced throughout the campaign 83. The target market is clearly analyzed 64. The campaign activities are realistic, show evidence of marketing knowledge, and

are research based12

5. Unifying theme is evident in all campaign activities 66. Provides high-quality appropriate and creative samples of all marketing pieces

suggested10

7. Campaign schedule is cohesive and plan is up to 45 days long 88. The budget is realistic for the campaign and all costs that would be incurred have

been considered.8

9. Key metrics are well thought out and appropriate for the campaign 810. The campaign shows evidence of creativity and originality 811. The written proposal is well-organized, professional, and presented in a logical

manner10

12. Overall performance: professional appearance, poise, confidence, presentation technique, effective use of visuals, professionalism of participants, participation by each participant

10

Total 100

Pilot online submission with one Chapter Team Event no later than the 2020 ICDC.

COMPETITIVE EVENTS TOPICS

2018-2019

BUSINESS OPERATIONS RESEARCH

The 2018 -2019 topic for each career category is the development of a cause marketing campaign. Participants will collaborate with a local business or organization to analyze current customer perceptions of the company or organization’s corporate social responsibility. Participants will then present a plan to create a cause marketing campaign that aligns to the company or organization’s core values.

FINANCIAL CONSULTING

For 2018 -2019 you will assume the role of a financial consultant. A young professional has come to you for advice on setting a budget including recommendations on a savings plan. The young professional’s annual salary is $40,000. The young professional has student loans, wants to live a millennial lifestyle and save for the future. The young professional would like you to make recommendations for a monthly budget.

HOSPITALITY AND TOURISM PROFESSIONAL SELLING

For 2018 -2019 you will assume the role of a sales manager for a convention and visitors bureau of a major city. A potential client is interested in holding its annual conference for 4,000 attendees in your city and is meeting with you to hear about your city’s meeting package. At a minimum, you should discuss convention facilities, hotel package, potential attractions and transportation.

PROFESSIONAL SELLING

For 2018 -2019 you will assume the role of a sales representative of a security services firm. A general manager of a retail store has scheduled a meeting with you because he/she is seeking a firm to provide security services for the store. The general manager wants to learn about your firm’s services as they relate to security guards, security equipment and alarms, loss prevention strategies and more.