Break the Rules

Julien Coulon

Julien@cedexis.com

+33607136856

Cedexis is a next-generation provider of Internet Performance Monitoring

& Traffic Optimization.

The immediate benefits to client sites are Increased Performance, Maximized

Availability & Cost Savings.

The only sure way to save Billions of hours

lost to internet users

“15 to 17 times faster downloads & 2 to 4 times faster home page loading even if we were already using a CDN”

“Freedom of choice, price and offer “

“A real decision making tool that helps optimize costs and performance”

“ Euronews, the international media benchmark, halves its website’s page display time, optimizes its costs and increases its audience”

“The value adding circle, the eco-system of multi-sourcing “

“Mixing Hosting Provider & CDN : a winning combination”

“The Cedexis tools were very straightforward to set up and use, giving us complete autonomy in piloting our delivery strategies ourselves”

“We are confident that we can have the best distribution platform possible that’s available currently and in the future”

“Thanks to Cedexis, we have easily been able to set up a virtuous multi-CDN solution based on performance at its right price”

“ Crowdsourcing and « Loadbalancing : a formula that will soon be preoccupying all the CIOs”

Cedexis ‘s Customers declarations

Market overview and why ISP become CDN

Content

ProviderCDN

Internet

Users

Back

BoneISP

$ $$$

Internet

UsersISP

$$Content

ProviderCDN

$

Internet

UsersISP-CDN

$$Content

Provider

Net

Neutrality

Global Market Fragmentation

CDNRevendeurs

CDNRegional CDN

Increasingly viable alternativesWhat’s happening in CDN arrives in Cloud Computing

MARKET REALITY

• 100 ms extra display time =

1% lost sales for Amazon

• 400 ms extra display time =

5.9 % lost traffic for Yahoo

• 500 ms extra display time =

20 % lost search requests for Google

• 81% of internet users stop watching a video =

when it buffers or won’t start immediately

• 20% performance improvement =

10% additional revenue for France Télévisions

In 2010 – 100% ‘up-time’ is standard

Performance is KEY« The one thing that unites Internet Users: impatience! »

The Opportunity

Trend towards real-time infrastructure multi-sourcing

Cedexis’ Mission:

• Make the market more transparent

• Make the market more efficient

• Make multi-sourcing less painful

MyVisitors

Multiple Datacenters

Multiple Delivery

NetworksMultiple

Cloud Platforms

Radar Integration

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Solution: Cedexis RadarCommunity-Based Cloud Performance Monitoring

• Agent-free: Page tag compares multiple datacenters, deliverynetworks, and cloud platforms

• Relevant: Data captures your end-user’s experience

• Real-time: Distributed BI platform aggregates over 10k results per second

• Rich: 1B daily measurements

• Broad: Covering26k networks in 230 countries

• Actionable: Tightly coupled with Cedexis Openmix

Insight: Bouygues TélécomCedexis Radar confirms the benefits of multi-sourcing

4 CDN are coming from the same peering

All are impacted by a network problemThe Best choice

GLB between 2 CDN

• Rules-free: Scriptable DNS based on standard programming languages

• Intelligent: Real-time data-driven decisions

• Flexible: Service Oriented Infrastructure supports any IP-based app

• Reliable: Elastic scalability, global anycast network

• Efficient: Usage-based pricing

Cedexis OpenmixPerformance-Based Cloud Load Balancing

.

Geography & Topology

Performance & Availability

Load & Capacity

Costs & Utilization

Custom Data Feeds

Custom Algorithms

Performance over 1 hour from 1 ISP

Cedexis routing focused on the best performance in real time

Cedexis

Performance improvement : 30 to 70%

Breaking the Rules : Large French Media CompanyOpenmix ensures consistent throughput at peak timesLocal test in one ISP

Certified by IP Label

Using Akamai Akamai + L3

+ Cotendo

+27%

Example Before / After for Euronewsmoving from Akamai to Cedexis load balancing on L3 + CDNetwork + Hosting Platform

Certified by Google Analytics : Performance X 2,5

Breaking the Rules : Eyeka17x Improvement

Certified by Website Pulse

Cedexis GLB

focus on Perf

Too good to be

true, let’s start

again

Cedexis GLB focus on Perf, let’s put it

on slowerBefore Cedexis

Conclusion

• No single provider can be :

• Everywhere , For Everyone, Every time

• Multiplying providers guaranties :• Performance

• Up Time

• Competitive pricing

• Scalability

Cedexis services offer THAT degree of

Dynamic, Data-driven, Real-time,

Control, Flexibility & Transparency