cegeka mobile event - adobe
TRANSCRIPT
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Mobile Everywhere
Marc Meewis | Sales Engineer, Web Experience Management
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Adobe
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DIGITALMEDIA
DIGITALMARKETING
+
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Adobe in the Digital Domain: Make, Measure, Manage, Mobilize
ONLINEMARKETING
OPTIMIZATION
ONLINEMARKETING
OPTIMIZATION
WEBEXPERIENCE
MANAGEMENT
WEBEXPERIENCE
MANAGEMENT
CONTENTAUTHORING
CONTENTAUTHORING
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Customer interaction with an enterprise
4
Websites
Customer
Call CenterApps
Point of Sale
Loyalty SiteWeb
Applications
SocialMedia
Mobile Apps
CustomerService
Application
Microsites
Statements
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Mobile
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Gartner Says Sales of Mobile Devicesin Second Quarter of 2011
Grew 16.5 Percent Year-on-Year;
Smartphone Sales Grew 74 Percent
http://www.gartner.com/it/page.jsp?id=1764714(August 11, 2011)
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The State of Mobile
7
Web products should bedesigned for mobile first.
Growth = Opportunity
Constraints = Focus
Capabilities = Innovation
Released on Oct 18, 2011http://www.abookapart.com/products/mobile-first
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Mobile sites
Web Experience Management (WEM)
WCM 2.0
IT (Technical)
Templates
Components
Business
DAM
Author
Publish
Workflow
Annotations Social
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Mobile Apps
9
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More devices. Lesscode.
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Mobile app development world
12
Other OS’s
Nativemobile app
Nativemobile app
Nativemobile app
Nativemobile app
Nativemobile app
Nativemobile app
Nativemobile app
Nativemobile app
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One Codebase for all Devices
13
Other OS’s
Your awesome mobile applicationYour awesome mobile application
Flash Builder IDEFlash Builder IDE Dreamweaver 5.5Dreamweaver 5.5
AIR Runtime PhoneGap
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One Codebase for all Devices
14
Other OS’s
Your awesome mobile applicationYour awesome mobile application
Flash Builder IDEFlash Builder IDE Dreamweaver 5.5Dreamweaver 5.5
AIR Runtime PhoneGap
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One Codebase for all Devices
15
Other OS’s
Your awesome mobile applicationYour awesome mobile application
Flash Builder IDEFlash Builder IDE Dreamweaver 5.5Dreamweaver 5.5
AIR Runtime PhoneGap
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One Codebase for all Devices
16
Other OS’s
Your awesome mobile applicationYour awesome mobile application
Flash Builder IDEFlash Builder IDE Dreamweaver 5.5Dreamweaver 5.5
AIR Runtime PhoneGap
collaboration
complex UIs
handling of large data setsreal-time data processing
rich data visualization
GPU optimization e.g.
games
native extensions
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Adobe Mobile platform
Mobile Websites
WCM CQ5, business users, publish
Content Sync for offline usage
Mobile Apps
Multi platform, develop once
Flex based (flash platform) – actionscript – tooling – advanced debugging
Data Sync, Collaboration, advanced UI’s
Top 10 popular games on app stores
iOS, Android, Blackberry, …
HTML5 (phonegap) iOS, Android, Blackberry, …
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