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HISTORY® features the thrilling lives of maverick characters who are real, gutsy

and wise. They’re their own men who do things their own way and forge their own

path in life. They have the scars, the successes and experience to prove it.

Celebrating Life’s Mavericks

History.ca

Pawn StarsIt’s one of the oldest forms of banking, and until the 1950s, it was the leading form of consumer credit in the United States. Part Antiques Roadshow, part Sanford & Son, Pawn Stars is centred on the Harrison family and their Gold & Silver Pawn Shop in Las Vegas, where three generations of men— grandfather Richard, son Rick and grandson Corey – entertainingly clash through their differences to jointly run the business. 

American PickersFeaturing a little-known side of the antiques business, American Pickers follows the adventures of Mike Wolfe and Frank Fritz, two professional ‘pickers’ who travel the back roads of the nation in search of relics of Americana. Part sleuths, part antiques experts, and part cultural historians, Mike and Frank have a knack for finding hidden treasures in the most unusual places.

Counting CarsDanny “The Count” Koker is a Las Vegas legend who acquires, restores and customizes classic cars and motorcycles - and then “flips” them for a profit. When he sees a ride he wants - whether it’s on display at an auto auction or parked at a roadside diner – he’ll stop at nothing to acquire it.

Swamp PeopleIn the farthest corner of Louisiana lies the nation’s largest swamp - a hidden world where nature rules and man fights back. The Cajuns who live in this forbidding environment follow traditions dating back three hundred years, to the earliest pioneers. They are Swamp People, inheritors of a tradition of self reliance and fierce independence that makes them true American originals.

DARING DRAMASVikingsSeason three of the hit series Vikings returns with the ever ambitious Ragnar now king. This season, Ragnar searches for something more – and he finds it in Paris. Rumoured to be impenetrable, Ragnar and his band of Norsemen must come together to break down its walls and cement the Vikings’ legend in history. The gripping family saga of Ragnar, Rollo, Lagertha and Bjorn continues as alliances and loyal friendships are questioned, faith is catechized and relationships are strained.

Gangland UndercoverThe fact-based series Gangland Undercover tells the incredible story of Charles Falco, a police informant who infiltrates the notorious Vagos biker gang. In this thrilling drama, Falco lives on the razor’s edge, knowing that at any moment his true identity could have him killed. Inspired by Falco’s actual time undercover, Gangland Undercover captures a world where freedom means the right to carry guns and trade drugs, and respect is earned through fear.

Yukon GoldYukon Gold follows several gold mining crews in Canada’s wild Yukon looking to earn one big payday. With the price of gold hovering at record-breaking levels one day, then plummeting the next, a modern day gold rush is underway. Battling mechanical breakdowns, the elements, and 18-hour days under the midnight sun, these diehards have gold fever – and it keeps them coming back year after year for another chance to wager it all.

Appalachian OutlawsDeep in Appalachia, a war is brewing over one valuable commodity: ginseng. As global demand skyrockets, dealers are eager to get in on the game, and with prices hovering around $1,000 per pound, diggers are in a frenzy to harvest the mountain’s gold. Whoever controls the ginseng controls the mountains.

Legend of the Superstition MountainsThe Superstition Mountains stretch across 160,000 acres of Arizona desert, untouched by permanent human settlement. Dozens have died upon this range, many under mysterious circumstances. Legend tells of a lost gold mine hidden somewhere in the desert, rumoured to contain a mother lode of gold. This series follows a volatile alliance of hunters, who descend into the unforgiving canyons to stake their claim on America’s deadliest buried treasure.

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BEST KEPT SECRETS NEW SERIES

Gangland Undercover

Yukon Gold

WHEELERS & DEALERS RETURNING SERIES

Appalachian Outlaws

Vikings

Swamp People

Pawn Stars

Counting Cars

HISTORIC HIGHLIGHTS

NEW TO HISTORY

RETURNING FAVOURITES

MONTHLY AVERAGES • Fans can catch their favourite HISTORY programming anytime, anywhere

with History.ca and History Go. Authenticated viewers have access to live streaming and over 450 hours of premium content including full season stacking of fan favourites.

• History Go Apps (iOS + Android) total downloads hit 150,000 since launching in Feb 2014.

• 71% of total visitors are in the key A18-49 (Index 141) demo.

• Vikings returns with Season 3 – viewers will be able to catch up on full episodes plus access two brand new online exclusive series, Secrets of the Vikings, a 6-part documentary series and Athelstan’s Journal, a 13-part fi ctional series. Season 2 drew 2,300,000 page views on show site and 234,000 video starts.

• Yukon Gold also returns this winter with exclusive online content including bios and bonus scenes giving viewers a closer look at the show’s characters and their lives.

• Premiering this March, Gangland Undercover, tells the incredible true story of Charles Falco, a police informant who infi ltrates the notorious Vagos biker gang.

• Dino Hunt Canada, takes viewers to dinosaur dig sites across the country. This four-part series is complimented by an interactive digital component that gives viewers direct access to paleontologists to ask questions and learn more about the world of dinosaurs.

139,000 unique visitors

900,000 page views (16% increase YoY)

183,000 video segment views

Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profi le data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffi c going to all sites defi ned under “History Television Sites”. Vikings data: Adobe Analytics, March 2014 to May 2014.

DIGITAL HISTORY.CA

Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sep 1 – Dec 7/14)

Key Research Findings

AUDIENCE

Viewers of HISTORY are financially responsible and more likely to: • Have taken steps to ensure sufficient income for retirement (120) • Be more careful with their spending than they used to (110) • Have used a financial planner in the past 12 months (117) • Invest in mutual funds (110), stocks/bonds/ RRSPs (113) and carry home/property insurance (115)

HISTORY fans are home owners who enjoy quality products and are more likely to: • Have had some remodeling (112) or additions (120) made to their home in the past 2 years • Have a garden (113) or bought barbeque equipment in the past year (122) • Feel that if you want quality, generally you have to buy branded products (115) • Enjoy dining at fine restaurants as often as possible (116)

Demographic Profile % of A18+ AMA, English Canada

Total TV History

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9

50-6

4

65+

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47 58 53 42 21 17 21 23 30 35 27 25 19 20 39 42 74 74

A closer look into the patterns of History viewers

Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population

Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 to Dec 7/14)*Mediastats September 2014

HISTORY viewers are car enthusiasts and more likely than the population to: • Love expensive sports cars (124) and feel that the choice of car tells a great deal about a person (129) • Have bought automotive supplies/products in the past 12 months (132) • Be comfortable with fixing mechanical things (145) and try to do most car maintenance themselves (145) • Feel quite attached to their car (126)

HISTORY viewers are fans of outdoor activities & sports and more likely to: • Enjoy camping (128), walking/hiking (117) and be into bird watching (183) • Play golf (147) and be on a baseball (161) or basketball team (122) • Own an all-terrain vehicle (163), camper/trailer (178) or a bicycle (157) • Have a motorcycle license (206)

• #1 Entertainment Specialty network in Canada (A25-54)

• Subscribers: Approximately 6.4 million*

• 7.5 Million viewers tuned in to HISTORY in an average week (2+)

• History’s most popular content includes, Vikings, American Pickers, Counting Cars, Ice Road Truckers, Ice Pilots NWT, Mountain Men, Pawn Stars, The Hunt and The Curse of Oak Island

• The Curse of Oak Island, Ice Road Truckers and Mountain Men ranked in the Top 10 of all specialty programming (Excluding Sports A25-54)

• Spring 2015 brings viewers all the big hits! Coming back to History are: Appalachian Outlaws, Swamp People, Vikings, and Yukon Gold as well as new series such as Dino Hunt, Search For The Lost Giants and Legend of the Superstition Mountains