celebration ideas for retailer · 60 malls, 6 million employees across 3 countries (india, turkey...
TRANSCRIPT
IMPACT OVER THE YEARS
2014
160+ Brands, 1
million Employees
316+ Brands, 70 Malls, 4
Million Employees in
India and Turkey
Celebrate
700+ Brands, 60 Malls, 6
Million Employees
across 3 countries
(India, Turkey & UAE)
500,000 People
Celebrated
200+ Brands, 2 Million
Employees In India and Turkey
Celebrate
350+ Brands, 80+ Malls, 5
Million Employees
across 3 countries
(India, Turkey, UAE)
2018
2017
2016
2015
20,000 People
Celebrated
2011
2012
2013
800+ Brands, 72 Malls, 6
Million Employees
across 3 countries
(India, Turkey & UAE)
Joined celebrations in 2013 Joined celebrations in 2016
TURKEY UAE
RED Celebrated Globally
INDIA
Joined celebrations in 2011
RED Impact Study
ON EMPLOYEES
• Feel recognised and valued for their efforts• Affinity towards the business through recognition from top
management• Increased bonding amongst store employees
ON BUSINESS OUTCOME
• Increase in the productivity of retail employees• Improved team work & relationship building• Positive energy helps employees perform better
CELEBRATION IDEAS
FOR YOUR EMPLOYEES
A Day Long Special• Staff gets some time off where they become the
‘customer’ rather than ‘seller’
• Pamper session – At the end of their shift, get a free
pamper session (manicure, pedicure, facial, massage &
so on)
• On their special day they can bring along a family
member or friend
Visit their homesSurprise your employees at home, with a basket full of
goodies and personally thank them for their hard work
Decorate the storeRED themed. Some ideas –
1. Balloons
2. Picture collage on a wall, spelling the
word ‘thank you’
3. Light box saying ‘thankyou’
4. Red carpet welcome
Launch welfare schemes for the betterment of employees
Organize Sports EventOrganise a sports event or take your employees
out on the turf
Celebrate the day with familyFamily members of employees are invited for
games/interactive sessions
RED Memorabilia
THANK
YOUPROUD
RETAIL
ER
Create a host of RED merchandise to be gifted to all the
employees
Interactive activities Hold interactive and fun games/activities for
your employees
Offer special discountsOffer special discounts for your employees on this
special day
Take your employees out for a meal
Employee workshop
Party day for employees
A series of workshops can be organized for Retail
Employees in malls to benefit & add value to their lives.
Some workshops that can be done :
• Financial Literacy
• Self-defense workshop for the women
• Basic health care & hygiene
• Motivational talks
Celebrate the event by cutting a Thank You cake,
serving food as well as beverages and hosting activities
Thankyou message for employees
Using posters & communication banners.
Some touch points
• Employee back-office area
• Company intranet portal
• Employee desktop backgrounds
• Employee canteen
• Attendance registration area.
Through;Personalized messages, Videos, Thanking them at various touch points
Involve suppliers and vendorsRetail Employees
Day opens a doorway
between retailers and
suppliers
In the food courts Customise your cupsPaste a sticker of the TRRAIN RED logo with the #ThankYouBolaKya?
Campaign. So when your employees serve the customers, they’re instantly
reminded to thank their server and awareness about RED is spread
Appreciation videoAt the end of a shopping experience, customer will be asked to thank the
staff who helped them – will be video recorded or only audio. By the end of
the day a compilation would be created and shown to the staff
CELEBRATION IDEAS
TO EXECUTE WITH YOUR CUSTOMERS
#THANKYOUBOLAKYA?Join the cause.
Signage#THANKYOUBOLAKYA?
Did you thank your retailer?
Celebrate and thank them this Retail
Employees’ Day, 12th
December
Locations –
• Outside your store
• Inside your store
• Inside the trial rooms
Post-it Wall Thankyou Tree
Install a post-it wall in the mall encouraging customers to
leave Thank You messages for the employees. This can be
further amplified by forming a message for the employees
from the post-its
Place a Tree at the exit gate / Atrium space with a bowl
of Thank you notes written inside. The notes will have
pre-written thankyous and also space for name of the
employee
A volunteer will ask the customers to put up the thank
you note on the tree for the staff
Selfie Corner
Digital Board
Install a selfie corner for both customers and
employees to engage with
Install a digital board in malls which keeps a count of how
many ‘thankyous’ are said or a countdown till Retail
Employee Day
Thankyou card with a chocolate / flowerThankyou cards with a chocolate/flower provided to customers
at entrance
These cards will be given by customers to employees
Fundraising campaign Initiate a fundraising campaign for the
betterment of your employees
Reference - Project Sapna
Watch here : https://www.youtube.com/watch?v=PIEiWhHinUw
• Cover photos to Retail Employees Day – Facebook &
• Website Banner thanking your employees. – Link to
Retail Employees Day website
Campaigns on Social media
• Pre RED – a week prior;
• collect a few stories of how your employees came to become retailers,
what is/were their story/struggles? – Post them throughout the week
• Hold engaging contests for customer and employees
• YouTube series – 3 videos;
Set of 2 employees will answer FAQs from customers & aspiring
retailers
Retrieval of FAQs – ‘what would you like to know about our staff ’ –
asked & questions collected from various social media platforms
CELEBRATION IDEAS
TO ACTIVATE ON SOCIAL AND DIGITAL MEDIA
• During RED – Live stream the exciting activities you
have planned for your employees, get on the spot
feedback from your employees, create posts
wishing/thanking your employees – On different
social media platforms
• Post RED – post videos of your employees talking
about the things they liked during this day, did they
feel appreciated & so on
• All the above under 2 hashtags #RetailEmployeesDay
& #ThankYouBolaKya?
Local Radio & Media can be invited to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity
RADIO
RE TWEETS
BRAND AMBASSADOR WISHING RED
NEWSPAPER
CELEBRATION IDEAS
PR ACTIVITIES