Executive Summary

Mission

Keys to Success

Company Summary

Company Ownership

Start-up Summary

Company Locations and Facilities

Products

Market Analysis Summary

Market Segmentation

Target Market Segment Strategy

Strategy and Implementation Summary

Competitive Edge

Sales Strategy

Sales Forecast

Management Summary

Personnel Plan

Financial Plan

Executive Summary

Capital Cell Phones will offer Statesville University students, and others, landline phones, cell phones, and cell phone plans. Capital Cell Phones will operate out of a storefront that is sandwiched between a popular student cafe and the Statesville University Books. Located just a half block from campus, Capital Cell Phones is accessible to all students.

Capital Cell Phones offers a range of equipment for sale or hire. Staff will give advice to customers on the equipment, tariff and networks most suited to their business or personal requirements. They will arrange connection to a network and a billing account, using a service provider. The customer can choose to pay a monthly line rental, or they can pay for the phone and a year's line rental in advance, and receive a monthly bill. The most popular option is the pay as you go package where the customer buys a handset and purchases calls in advance, using vouchers or a credit card. The shop will install the phones if required. Handheld portables, car phones, batteries and cases will also be sold.

The university community centers on Main Street that is the major entrance and exit from campus. Each year, students spend in excess of $100 million dollars for products and services with businesses serving the university community.

Capital Cell Phones will focus on students that live on and off campus by offering products and service plans that are tailored to student needs. Approximately 10,000 students live on campus. An additional 15,000 students live off campus. Currently, there is no telephone equipment outlet operation within five miles of the campus.

John Smith, owner of Capital Cell Phones, has been the manager of Statesville Universitys electronics department for the past five years and is very familiar with his target customer base.

Mission

Capital Cell Phones' mission is to offer its customers the highest quality telephone products and services. John focuses on personalized service to his customers by offering convenience and rapid service. Additionally, Capital Cell Phones has the technologically expertise assist customers in picking the product and service that best meets the student's needs. Finally, John has strong vendor relationships with the product suppliers and will be able to meet customer's demand for the newest innovation in telephone technology.

Keys to Success

Capital Cell Phones' keys to success will include:

Excellent customer service.

Grow and maintain a referral network of customers.

Focus expertise in cell phones and cell phone programs.

Rapid response to customer problems with product or plan.

Company Summary

Capital Cell Phones will offer Statesville University students, and others, landline phones, cell phones, and cell phones plans. John Smith, owner of Capital Cell Phones, believes the store is the perfect location to capture students as they make crucial purchases at the beginning of each term.

Capital Cell Phones will provide support and convenience second to none.

Company Ownership

John Smith is the sole owner of Capital Cell Phones.

Start-up Summary

Start Up and Running Costs

The main expenses when setting up a cell phone shop will be the premises and shop fitting. Costs will vary according to the size and location. Garage space will be required if the business offers car phone installation.

Further costs will include:

Shelving units ($100 per unit).

An electronic till (around $150).

A telephone/answering machine ($30).

A fax machine (around ($150).

A PC (from $600).

A printer (an inkjet printer costs from $60).

A website for mail order via the Internet (around $270) and an additional monthly charge for web space rental.

Testing and repair equipment will need to be purchased and storage space provided for this. A vehicle will be required if a mobile repair and installation service is offered. This must be reliable and large enough to carry equipment.

In most cases phones will be supplied as part of the contract with the service provider, although additional equipment may need to be purchased by the shop owner. In addition, staff costs, promotional expenses and insurance cover should also be taken into account.

John will invest $50,000 in Capital Cell Phones. He will also secure a $50,000 short-term loan. The following chart and table show projected initial start-up costs for Capital Cell Phones.

Start-up Expenses

Legal

$1,000

Insurance

$1,000

Rent

$2,000

Fixtures and Fittings

$5,000

Expensed Equipment

$4,000

Total Start-up Expense

$13,000

Start-up Assets Needed

Cash Balance on Starting Date

$27,000

Start-up Inventory

$40,000

Long-term Assets

$20,000

Total Assets

$87,000

Total Requirements

$100,000

Funding Investment

John Smith

$50,000

Finance

$50,000

Total Investment

$100,000

Company Locations and Facilities

Capital Cell Phones is located on Main Street.

Products

The following are the products and services offered by Capital Cell Phones:

Landline Phones: Sony, RCA, Panasonic, Toshiba, GE, Sanyo, and Conair.

Cell Phones: Ericsson, Sprint, Motorola, Neopoint, Nokia, Panasonic, and Sanyo.

Cell Phone Accessories: antennas, batteries, belt clips, cables and adapters, cases, chargers, faceplates, and modems.

Cell Phone Plans: local service, regional service, national service, prepaid service.

Products

Capital Mobile Phone Repair Service offers a range of equipment for sale. We will offer our customers

cell phone antennas

cellular batteries

mobile phone cases

cellular chargers

cell phone faceplates

cellular data cables

mobile headsets

cell phone keypads

cell phone holsters

vehicle kits

vehicle holder

Cell Phone Covers

Sleek new phone covers that reinvent your cell phone. Dress up your phone with any one of our stylish faceplates.

Cell Phone Batteries

Maximize talk-time on your phone with a high capacity lithium ion battery. Reliable and dependable batteries for all brands.

Cell Phone Chargers

Stay in touch with the ones you love at any time. Cell phone chargers that work with your laptop, car, or home.

Cell Phone Keypads

Crystal keypads for better phone usability and style.

Cell Phone Cases

Make your mobile phone scratch proof. A cell phone case to ensure your phone is protected at any moment.

Phone Hands free

Use a cell phone headset and talk safely.

Hands free Car Kits

Keep your hands free while you are driving. Hand free car kits that fit any model cell phone.

Cell Phone Holsters

Don't worry about dropping your cellular phone again. Holsters made to protect your phone no matter how you handle it.

Speaker Phone

Protect yourself from dangerous cellular phone radiation with a speaker phone. Antenna

Cute and bright cell phone antennas that light up your phone. Cell phone repair

Common sense will rule the day when it comes to determining whether to have your cell phone repaired or not. On some of the more expensive phones, it will certainly make sense. Needing replacements parts like antennas and batteries are a fact of life, but having major work done can get expensive. Water / Liquid damageIf your phone has suffered any form of liquid damage please do not try to dry the handset out as all this will result in is the liquid drying on the board and then eventually corroding the board. Send the phone to us so we can remove the liquid whilst it is still wet.

We have an 80% success rate on liquid damaged phones. Regardless if it has been splashed by water, fallen in to your pint or you jumped in the sea with your phone still in your pocket we can attempt to repair it.

Liquid damage phones take slightly longer to repair as we have to treat the phone then allow it to dry for 24 hours so we therefore ask you to be patient with this type of repair

Faulty LCD / screens

The most common repair to mobile phones is the supply and fit of broken LCD screens. We supply and fit screens to all types of mobile phones as long as the screen is in production.

Common faults on LCD screens are as follows:

LCD smashed

You can see text but no lights on the LCD White LCD Lines across the LCDAll screens fitted come with a 3 month warranty

Phone dead / No power upAnother common fault with mobile phones is that they will either die or will not power back up after they have been switched off.

We have the experience & the equipment to bring back to life your mobile phone

Software faultsA mobile phone can develop a software fault at any time and at any age. A brand new 2 week old mobile phone may require its software to be replaced or updated.

If the software is not up to date or is faulty it may cause the phone to have any of the following problems:

Switch off

No signal

Buttons not to work

Not power on

Select options on its own

Call out on its own

Run extremely slowly

Mic & speaker faultsWe can replace the faulty microphone and speaker on 99% of mobile phones.

Signs of a fault microphone include:

People not being able to hear you

Cutting out

People say you sound as though you are in a tunnel

Signs of a faulty speaker:

You can not hear the person at the other end

The speaker crackles

The persons voice has an echo to it

Signal faults

Having trouble getting reception? Phone cutting off every time a call connects?

Probably the most annoying fault you can get with your mobile phone is the loss of signal intermittently or a general loss of it all together.

We have the technology and expertise to pin point the fault.

Whether it is a simple part that needs to be changed or a chip soldered on to the motherboard we will be able to diagnose and repair your phone.

Charging faultIf you are connecting a charger to your phone and nothing is happening then your charging block maybe damaged or faulty.

We can repair charging faults on 99% of mobile phones and of course we have no fix no fee policy

Unlocking & removing security codesIf your phone works on one network and you would like to unlock the phone to work on all other UK networks then we can do this for you.

We can unlock 98% of mobile phones

Please note we can remove the security code but can not unlock the following phones as this moment in time:

Nokia 6680

Nokia 6630

Nokia N Series

If we unlock your phone and we find the phone to be barred / blocked / black listed then the original price quoted will still stand. No phone will be return until this payment has been received in full.Market Analysis Summary

A cell phone shop offers a range of equipment for sale or hire. Staff will give advice to customers on the equipment, tariff and networks most suited to their business or personal requirements. They will arrange connection to a network and a billing account, using a service provider. The customer can choose to pay a monthly line rental, or they can pay for the phone and a year's line rental in advance, and receive a monthly bill. The most popular option is the pay as you go package where the customer buys a handset and purchases calls in advance, using vouchers or a credit card. The shop may install the phones if required. Handheld portables, car phones, batteries and cases may also be sold.

The mobile phone industry is competitive. In spite of rapid growth in recent years, sales are slowing as the market becomes saturated.

Consumer take up of mobile phones over the last couple of years has been phenomenal. Approximately two thirds of adults now own a mobile phone. They have become essential for convenience and security.

Network operators have recently cut subsidies on pre-paid mobile phones, which has led to a rise in prices. There are over 3,000 specialist mobile phone outlets however a decrease in demand for handsets could lead to closures.

After the slow initial take up of the WAP (Wireless Application Protocol) phone, the industry hopes that new technology such as GPRS (General Packet Radio Service) and 3G (third-generation) phones will offer a wider choice of services and features and may boost the market. There has been much debate regarding health and mobile phones, but no evidence has been substantiated between mobile phone use and brain tumors. However, potential health risks have not stopped the growth in the popularity of mobile phones.

The university community serves 25,000 students. Each year, students spend in excess of $** million dollars for products and services with businesses in the university community. In a recent campus survey, over **% of students reported that they own cell phones. Of that number, over **% reported that they also have a landline phone. This represents a multi-million dollar market in the university community.

Capital Cell Phones will focus on students that live on and off campus by offering products and service plans that are tailored to student needs. Approximately, 10,000 students live on campus. An additional 15,000 students live off campus. Currently, there is no telephone equipment outlet operation within five miles of the campus.

Market Segmentation

A cell phone shop will attract custom from businesses and private individuals. Business users will need to maintain contact with customers and the office. Three out of five small businesses and four out of five medium-sized businesses own mobile phones. Private individuals will purchase phones to make emergency, social or occasional calls while on the move. The popularity of pre-pay packages has led to an increase in mobile phone ownership among teenagers. There has also been an increase in the use of mobile phones to send and receive text messages, currently 1 billion per month. As the demand for mobile phones slows down, there will be a greater need for repair or replacement services. As a large proportion of the population now owns a mobile phone, the service providers and networks will now try to encourage customer loyalty. Other companies are keen to enter the market. Networks are adding more free minutes onto tariffs in order to attract more customers.

As well as the basic retail service, a cell phone shop could offer a consultancy option to encourage new customers who are unfamiliar with the technology. This will enable it to serve a wider range of customers. A consultation service would also attract custom from local firms who may require advice on their communications needs. The shop could keep a database of customers and allow them to upgrade their phone and to purchase additional equipment on a regular basis.

Some service providers might offer special deals direct to the public, which may affect independent outlets. However, the specialist retailers may have an advantage over non-specialist stores in that they are able to give more information, opinion and advice about new technology. Retailers may also sell other equipment such as fax machines and pagers.

The local market should be researched before starting up. The service providers should be contacted for advice as to what types of outlets they will supply, what they can offer an outlet and the particular relationships that they have with the network providers. Another option could be to set up as a sub-dealer of an existing outlet. Additional services could be offered to help compete and to attract custom; these could include a 24 hour customer helpline, discounts for re-subscribers and trade-ins for old handsets. Call, installation and line rental charges should be competitive.Capital Cell Phones will focus on the following customer groups:

Students living on campus

Students living off campus

Non-students that work or live in university area. This group includes university faculty, administration, and university-area residents.

Target Market Segment Strategy

The market for telephone equipment and cell phone plans is very fragmented, crowded and competitive. Among these, there are only a few large local firms that serve the entire Capital City area. The remainder is small firms that sell from kiosks in the surrounding malls.

Capital Cell Phones' current niche is its location on Main Street. At the beginning of each term, a number of telephone equipment and service providers set up tables and kiosks on Main Street but after day ten, they have all left the area. Capital Cell Phones will have a permanent home on Main Street and we believe that will be seen as an advantage by our customers.

Strategy and Implementation Summary

National advertising will be expensive for a cell phone shop and it may be more advantageous to concentrate on local press and regional listings. Entries should be made in the Yellow Pages or Thomson's directory. Advertisements in the local paper may be useful in targeting both private and corporate customers. Mailshots and brochures could be sent to local firms. High profile media advertising may be carried out in association with phone manufacturers and network providers. The phone or airtime suppliers may provide leaflets and the shop can advertise itself as a stockist of these products besides outlining its own services. If a mail order service is offered, advertising may be done through the Internet, consumer magazines, such as 'What Mobile' and national trade journals, e.g. 'Mobile News'.

An attractive display is vital, with the phones and related information clearly presented. A noticeable window display and shop logo will guarantee that the customer remembers the business once they decide to invest in a mobile phone. Packages and offers can be promoted throughout the shop and staff should be knowledgeable and helpful.

Capital Cell Phones will promote the store opening. We will advertise in the university daily student newspaper as well as the university advertising flyer. In the advertisements for the store opening, we will have a 20% off coupon for product purchases over twenty dollars.

We will continue this discount for the first month of operation.

Competitive Edge

The Capital Cell Phones' competitive edge is:

Location: Capital Cell Phones is located on Main Street, just a half block from campus. The foot traffic on Main Street is very strong. Capital Cell Phones is sandwiched between a popular student cafe and Statesville University Books.

Customer Service: John Smith, owner of Capital Cell Phones, has been the manager of the Statesville University electronics department for the past four years and is very familiar with his target customer base. He has an excellent reputation for customer service. Most importantly, the store location will improve customer satisfaction when problems with product or service occur. Customers will value the ability to come into the store between classes to resolve any problems that come up.

Sales Strategy

The sales strategy of Capital Cell Phones is simple. The key to customer satisfaction is having the product and services that meet the customer's needs. A crucial part of that is to also have knowledgeable employees to help customers find what they want quickly.

Sales Forecast

The following are the revenue generating areas.

Land Line Phones

Cell Phones

Cell Phone Accessories

Cell Service Plans

Management Summary

John Smith, owner of Capital Cell Phones, has been an employee of the Statesville University Books for the past eleven years.

{Your details}

He was the electronic department's first manager in 1996. Since then, the department has grown and John supervised this growth and developed a reputation as an outstanding manager.

John will manage the daily operations of Capital Cell Phones.

Personnel Plan

Capital Cell Phones will have a staff of four:

Manager;

Store Staff (3).

Are you suited to this type of business?

The mobile communications industry is constantly changing and new technologies are continually being developed and applied to mobile phones. It is therefore essential that anyone wishing to start a mobile phone repair service has an interest in, and a willingness to keep up to date with, these changes and how new technologies work. A keenness to undertake continuing professional development (CPD) or regular training to update your skills is also recommended.

You should be practical, good with your hands and enjoy 'close' work, particularly as you will need to diagnose and repair faults with small electronic components. Electronic components are sensitive and it will be necessary to ensure your workplace is clean and sterile so that you don't contaminate these parts of the phone.

Good problem solving skills will be necessary when diagnosing difficult faults and you should adopt a methodical approach to ensure your work is completed to a high standard and within an agreed timeframe. As you will tend to work alone, a self-reliant attitude and the ability to think on your feet are also required.

The ability to explain complex repairs in clear, easily understood language will be welcomed by many customers, as will a polite, customer-focused manner. You must be comfortable dealing with a diverse customer base and will require an aptitude for arithmetic when estimating and quoting for potential jobs, as well as when taking payment from customers.

Telecommunications

Telecommunications includes voice, video, and Internet communications services.

Despite increasing demand for telecommunications services, employment will decline as productivity increases rapidly.

With rapid technological changes in telecommunications, those with up-to-date technical skills will have the best job opportunities.

Average earnings in telecommunications greatly exceed average earnings throughout private industry.The telecommunications industry delivers telephone, television, Internet, and other services to customers throughout the world. Providing the primary means of communication to virtually all businesses, households, and individuals, telecommunications firms supply an essential service to the economy. In addition to offering traditional services such as wired phone and cable TV, telecommunications companies also offer services such as cellular phone, broadband and mobile Internet, and satellite TV, among others.

The telecommunications industry is divided into four main sectors: wired, wireless, satellite, and other telecommunications establishments. The largest sector of the telecommunications industry continues to be made up of wired telecommunications carriers. Establishments in this sector mainly provide telecommunications services such as such as wired (landline) telephone, digital subscriber line (DSL) Internet, and cable TV and Internet services. These organizations route TV, voice, Internet, data, and other content over a network of wires and cables, and control access to this content. They may own and maintain networks, share networks with other organizations, or lease network capacity from other companies. Establishments in the telecommunications industry, however, do not create the content that is transmitted over their networks, such as TV programs. (Establishments that create television programming are described in the Career Guide sections on the broadcasting and motion picture and video industries). Wired telecommunications also includes direct-to-home satellite television distributors and a variety of other businesses.

Wireless telecommunications carriers provide telephone, Internet, data, and other services to customers through the transmission of signals over networks of radio towers. The signals are transmitted through an antenna directly to customers, who use devices, such as cell phones and mobile computers, to receive, interpret, and send information. A large component of this industry segment consists of companies that provide cellular phone service, which has grown rapidly over the past decade. Another component includes establishments that deliver mobile Internet services to individuals with Internet-enabled cellular phones and computers.

Satellite telecommunications establishments are made up mostly of government and private organizations that transmit a variety of data through satellites, including photos of the earth, messages to and from public safety officials, and a variety of other information. Direct-to-home satellite TV providers, however, are classified with wired telecommunications.

Other sectors in the telecommunications industry include telecommunications resellers, as well as operators of other communication services ranging from radar stations to radio networks used by taxicab companies.

Telecommunications carriers are expanding their data transmission capabilities, known as "bandwidth," by replacing copper wires with fiber optic cables. Fiber optic cable, which transmits light signals along glass strands, permits faster, higher capacity transmissions than traditional copper wire. In some areas, carriers are extending fiber optic cable to residential customers, enabling them to offer cable television, video-on-demand, faster high-speed Internet, and conventional telephone communications over a single line.

Wireless telecommunications carriers are deploying several new technologies to allow faster data transmission and better Internet access in an effort to make them more competitive in a market that includes wired Internet carriers. With faster connection speeds, wireless carriers can transmit music, videos, applications, and other content that can be downloaded and played on cellular phones, giving users mobile access to large amounts of data. In addition, as use of this mobile technology increases, wireless companies continue to develop the next generation of technologies that will allow even faster data transmission.

Strategic Direction

SWOT Analysis

This is a summary of the business's most important strengths, weaknesses, opportunities and threats.

Strengths of the BusinessExcellent quality product "Which means that" Adds to reputation.Good management skills.

"Which means that" Well run business

Good ability to extract information.

"Which means that" Can control the business.-

Weaknesses of the BusinessNew Player.

"Which means that" Credibility problem may affect initial sales

Lack of systems

"Which means that" The company needs to develop systemised operational & sales techniques or sacrifice profits

Opportunities in the MarketplaceAdd-on products such as **

"Which means that" A potentially enormous market for {YOUR COMPANY NAME} to tap into.

Growing market segments.

"Which means that" {YOUR COMPANY NAME} should target these segments.

Threats in the MarketplaceIncreasing supplier prices.

"Which means that" Resulting in reduced profitability.

Declining size of the ** segment.

"Which means that" Need to focus on growing segments to spread the company's portfolio

The Actual Plan

Business Objectives

Corporate Objectives (Goals)

Short Term Corporate

To achieve a sales level of $xxxxx

To achieve profit level of xx%

Long Term Corporate

To achieve sales in 201B of $xxxxx

To achieve sales in 201C of $xxxxx

To achieve sales in 201D of $xxxxx

Marketing Objectives (Goals)

{your product}

#1 Segment:

To achieve sales to $xxxxxx

#2 Segment:

To achieve sales to $xxxxxx

#3 Segment:

To achieve sales to $xxxxxx

Other:

To achieve sales to $xxxxxx

New Products

To evaluate and launch new products or services which will turn over $xxxxxx in the first year.

Other Objectives (Goals)

To not exceed a marketing budget of $xxxxxx

To not exceed a payroll budget of $xxxxx

To not exceed a general overhead budget of $xxxxxx

The major task objectives for each area of the organisation, together with responsibilities and timings are detailed in the Roll-Out Plan.

Marketing Plan

MARKETING OBJECTIVES

Sales Objective

To achieve sales by XX% to $XXX

Sales Objectives by Market Segment.

#1 Segment:

To achieve sales to $xxxxxx

#2 Segment:

To achieve sales to $xxxxxx

#3 Segment:

To achieve sales to $xxxxxx

Other

To achieve sales to $xxx

PROMOTIONAL STRATEGIES

Print Advertising

Develop a corporate brochure.

June 201A

Advertise in local publications

Jan 201A

Advertise monthly in magazines that are specifically targeted to the ** and ** segments.

Jan 201A

Advertise monthly in magazines that are aimed at the general industry.

Jan 201A

Lead Generation Program

Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons. Qualify leads and make appointments by using telemarketing staff.

Oct 201A

"Centres Of Influence" Program

Personally contact at least ten potential partners each week.

Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them.

Oct 201A

PR Program

PR release to be initiated each month to various trade journals and magazines.

Jul 201A

Sales Force

Employ telemarketing staff.

Sep 201A

Employ sales specialist for ** segment.

Mar 201A

Implement a new structural program for the sales force, allocating sales reps to accounts and segments rather than area.

Jan 201A

Organise training program to be implemented.

Jan 201A

Lost Customers

Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.

Dec 201A

Follow up Enquiries

Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why.

Dec 201A

Existing Customers

Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product.

Jul 201A

Send quarterly newsletter to existing customers to keep them informed of our other products.

Jan 201A

Try and up-sell all enquiries for our standard range to our premium range.

Feb 201A

Sales Promotion

Develop an ongoing sales promotion to target existing customers.

Aug 201A

PRODUCT STRATEGIES

Warranty

Extend the warranty from xxx years to xxx years.

Jan 201A

PRICING STRATEGIES

Price Level

Maintain price level in all segments at xx% compared to competitors.

Jul 201A

Discounts

Offer x% discount for ...

Jul 201A

GENERAL MARKETING STRATEGIES

Competitor Profile

Keep updated competitor profile.

Jun 201A

Marketing information system

Document on every enquiry "How did you hear about us?"

Jul 201A

Document on every order "How did you hear about us?"

Jul 201A

Produce monthly sales reports by product, by market segment, by territory and by sales representative.

Mar 201B

Financial Plan

FINANCIAL

Next Year's Objectives

Net Profit

To achieve forecast net profit of $xxxxx.

Gross ProfitTo increase the average gross margin for all products from xx% to xx%.

BudgetTo not exceed the following expense budgets.

Marketing Budget

$ xxxxxxx

Payroll Budget

$ xxxxxxx

Management Overheads

$ xxxxxxx

FINANCIAL STRATEGIES

Cash Flow

Eliminate cash shortage in the traditional tight periods of December to January

Jun 201A

Collection Days

Reduce the average collection days from xx days to xx days.

Jun 201A

Payment Days

Maintain payment of bills, on average, to xx days.

Jun 201A

Expenses

Develop and implement new policies on approval and signatories on expenses.

Mar 201C

Leases

Pay off the existing lease on capital equipment, thus reducing the monthly financial burden.

Jun 201A

Overdraft

Reduce the overdraft from $xxxxxx to $xxxxxxx

Jun 201A

Wages

Pay all wages on a monthly basis instead of weekly.

Jan 201A

New Equipment

Organise funding for the $xxxxxxx expenditure on new equipment.

Jan 201A

Payback

Ensure a payback on new equipment through sales of one year.

Jun 201B

Inventory

Improve the number of stock turns to xxxxx a year.

Jun 201A

Rent

Negotiate new terms on the premises and reduce existing payments by xx%

Aug 201B

Bank Charges

Renegotiate with the bank and consolidate some outstanding loans with lower interest rates.

Aug 201B

Organisational Plan

ORGANISATIONAL AND MANAGEMENT

Next Year's Objectives

Budget

To not exceed the payroll budget of $xxxxxxx

StaffTo employ or re-deploy a total of xxxxx full-time and part-time staff over the next year.

HUMAN RESOURCE STRATEGIES

Organisational

Draw organisational chart.

Aug 201A

Develop incentive scheme related to job requirements.

Aug 201A

Policies and procedures

Develop policies and procedures manual.

July 201A

Employ or re-deploy staff

Employ telemarketers.

Sep 201A

Employ one specialist ** salesperson.

Mar 201A

Employ one marketing assistant.

Feb 201A

Employ one accounts receivable person.

Jul 201A

Training

Carry out training needs analysis.

Jan 201A

Morale

Install suggestion box.

Jan 201A

Organise monthly meetings to follow up tasks

Jan 201A