cellular agriculture - · pdf filethe new sustainability cellular agriculture the consumer...
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Cellular Agriculture
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The New Sustainability
Cellular Agriculture
The Consumer
Silicon Valley
The Future
What We Are Going To Talk About
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“Food system is too complex, too expensive and too fragile. Farms are ineffective due to climate and labor conditions”
- Rob Reinhart
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Silicon Valley is Disrupting the
Food World
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A different org. chart Molecular biologists
Biochemists
Physicists
Software engineers
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Silicon Valley is Known for Problem Solving
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-Kimbal Musk, CNNMoney
“I think food right now, it feels like 1995 in the Internet
days. The amount of innovation and excitement
and enthusiasm is unbridled”
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21 startups $567+ million in funding
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Celebrities Investing in Food and Agriculture Technology
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The New Food Entrepreneur Driven by:
Social conscience Health & wellness Enhanced nutrition Life hacking Mass market orientation
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“Fifty years hence, we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.”
- Winston Churchill, 1931
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Source: Survey by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association
51% 47%
Wanted precise information on
product ingredients and clear
traceability
Of all US consumers want clear precise labeling, showing the provenance of
food products
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Source: New Harvest Hoogenkamp
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The production of animal products in cell cultures
What is Cellular Agriculture?
“Animal based products made without animals”
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Medical science
Food production
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Cellular Agriculture Challenges: 1
2
3
4
5
Developing a legal framework
Ability to produce on a large scale
Project funding
Consumer trust
Media exposure
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Gene Editing Manipulating the
genome of any given plant, expressing or silencing genes that
already exist in a plant, or an animal
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THINK “Animal free proteins”
Molecularly identical to meat, dairy, eggs, chicken,
fish, turkey, & shrimp
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This is NOT Sci-Fi! 1978 human insulin
1990 rennet
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Laboratory-based ‘farming’ can produce two types of output: non-cellular products – i.e. organic proteins and compounds such as vanillin, gelatin, ovalbumin and casein – and cellular products such as meat, offal and leather
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Cellular Agriculture – The Factory Farm of the Future “The new Cellular Agriculture industry will grow not in our countryside, but in our cities where the infrastructure and manpower required to develop such
facilities may already exist”
Source: IPS – Integrated Project Services, LLC
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Source: New Harvest
Environmental Impact u 18% of global anthropogenic greenhouse gas emissions
come from livestock farming (global transportation = 13%) u 27-29% of humanity’s freshwater footprint is used for the production of animal products
u Livestock farming is a top contributor to deforestation, land degradation, water pollution and desertification
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It takes 2,270 liters of water to produce a dozen eggs
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Public Health Impact
Source: New Harvest
u Viral Outbreaks: Epidemic viruses arise from the crowded conditions of livestock farming
u About 80% of all antibiotics are given to livestock. The largest contributor to antibiotic resistance u Virtually all bacterial-contamination-caused foodborne illness arises from livestock farming
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The Impact On Animals
Source: New Harvest
u Intense confinement u Castration without painkillers u Illness without veterinary care or euthanasia u Trampling and suffocation from overcrowding u Being transported long distances, live u Being dragged or prodded to slaughter
56+ billion land animals were raised and slaughtered for food Practices that farmed animals endure:
The FAO anticipates global demand for animal products to increase by 70% in 2015, to feed 9.6 billion people Cellular agriculture could be how we safely and sustainably feed our growing global population
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3 production methods used in Cellular Agriculture
Cellular agriculture applies methods of tissue engineering to food production to make meat and dairy products that are molecularly identical
to those made via conventional methods
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Harvesting the cells in their entirety
Animal products made of living or once-living cells can be made by growing large quantities of cells in a medium for them to grow in
Putting those cells together to make food
1. Cellular Production
Made from living or once living cells
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Acellular agriculture products contain no cells or or living material
Cells or microbes are used
As a “factory” to produce fats and /or proteins
2. Acellular Production
Made of organic molecules (like proteins and fats) and contains NO cellular or living material
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3. Fermentation
The yeast is fed sugars and nutrients to stimulate fermentation
Then the yeast and its genes are filtered off
The desired ingredient is purified out of the remaining broth
Scientists identify the desired genes in a plant or animal and insert them into a host such as yeast
One of the oldest scientific processes to be harnessed for food production
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‘Cultured Meat’ – i.e. meat developed from animal stem cells from cows and pigs but without going the
route of traditional animal rearing
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WHY?
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Clean meat allows consumers to maintain their dietary preferences for animal meat while removing many of the inefficiencies
and harms of current meat production
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Cell culture media
Scaffolding and structuring
Bioreactors
Supply chain and distribution
Cell lines
The Clean Meat Industry
Illustrates five main areas for development
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Beyond Meat 90% less water use &
50% less energy Cargill, Tyson, Bill Gates & Richard Branson are investors
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Combines proteins, vitamins, natural sugars from yellow peas, sugar cane & sunflower oil
Ripple Foods Dairy Free Milk
Up to eight times richer in proteins than almond milk, is cholesterol-free, and has only half the sugar content of cow’s milk
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Muufri
Uses yeast + fermentation with plant based sugars, fats & minerals A lactose-free milk that draws on a range of proteins and fatty acids to recreate the taste, texture and nutritional components of milk
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Perfect Day
3D printed DNA sequences instruct yeast to produce casein + two proteins that form whey-fermentation with corn sugar & nutrients
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Kite Hill
Cheeses made from almonds – a plant based microbial food
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Cell Pod Growing cells of plant vs. whole plant only the “best parts” – at home
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The Common Goal: Traceable, Environmentally-friendly
alternative foods Non-animal foods have much less impact than current farming and ranching methods In vitro meat production consumes 90% less water and land, and 50% less energy
A Common Desire: To produce food in a fully transparent manner
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Benefits of Cellular Ag: Environmental Food safety Customize attributes Longer shelf life Animal welfare Feed the planet Transparency
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3 questions you should be asking
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What’s the NEXT
BIG TREND?
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What are the
THREE things you would like to know about
food consumers?
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What’s the
INNOVATION that you’ve noticed over past year
that is the most interesting?
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Final Thoughts
• Consumers want more information about all foods from farm to table
• Consumers’ taste buds are bored • The Retail & Food Worlds are in flux • Focus on the relationships • Think beyond loyalty to “advocacy”
YOLO
How The Jazz Age
and the Millennials’
Passion for Food Led to
America’s Latest Disaster
P H I L L E M P E R T