cenriqueortizmobilitycontextinteractionsdatadesign4mobile-1222279401267527-8

8/2/2019 cenriqueortizmobilitycontextinteractionsdatadesign4mobile-1222279401267527-8

1/25

Copyright C. Enrique Ortiz 2008 http://CEnriqueOrtiz.com

Mobility and Peoples Context,Interactions and Data

C. Enrique OrtizSeptember 24, 2008(Updated: Oct 1st 2008)


2/25


About C. Enrique Ortiz

Long time mobile technologist, strategist,implementer, blogger

Founder of Artemis Wireless Werks, eZeeinc., MobileMonday Austin, other

Implementer of current mobile technologieswho spends quite a bit of time thinkingabout mobile futures


3/25


Goal of this Presentation

To make you Think

About interactions, the mobile context and data

when designing your nextmobile application & user experience

Because designing the User Experience goesbeyond UI Elements. And designers must embracePeople Data as a function of Human-ComputerInterfaces.


4/25


Why Context, Interactions & Data?

Individualize the experience(made for or directed or adjusted to a particular individual)

People-Centric (Mobile) Computing

It is about designing software that is

Practical, Relevant and Interesting!(to a particular target individual)


5/25


Why Context, Interactions & Data?

Practical is about maximizing usability i.e. quick access to information with less clicks

Relevant is about the information that matters i.e. tell me about deals in my current area

Interesting is fun, and keeps users coming back tyour application i.e. what a neat app


6/25


Why Today?

Faster networks, flat-rates,

fewer walled gardens, better

interoperability

Advanced features

and capabilitiesMost personal

gadget ever!


7/25Copyright C. Enrique Ortiz 2008 http://CEnriqueOrtiz.com

How to Enable?

Make it easy for users to Reach and Interact Support many interactions

Capture the Interactions and related Data the activities, the digital footprints

Understand the Interactions

Give the interactions meaning by applying the users(mobile) context

Classify, Analyze, Understand the Data; and adjust



Interactions

Initiate application interactions Interact with physical objects, search, indentify

The Interactions to support will all depend

On your target audience Your application requirements, and existing

technology adoption gaps

Interaction support can be costly

NFC / RFID 2D Barcodes

1-800-723-8421

Voice Call

Text sub

to 32342

Short Codes



Interacting with the Physical World

Short Codes

Visual Tags

Radio Tags Proximity : Ticketing, payments, other

Contactless



Interactions & Information Ubiquity

Information Ubiquity is information everywhere Addressable (and thus identifiable) information, and/or

workflows for that matter Physical interactions, application triggers and physical

browsing. A number to call, a URL, a short-code, barcodes,radio tags On books, magazines, posters, soda cans, billboards For advertisement, for authentication, for control, for quick action,

access to information

Some interactions are more manual than others, some areone way, others two-way

The Mobile Handset is at the center of this ubiquityphenomena


11/25


12/25


Interactions Actions vs. Intentions

An interaction can express Intent orAction(i.e. fully realized transaction) Think about intent vs. action as weights applied

to the meaning of an Interaction

Action has more weight than Intent

Yet both are extremely valuable and provide

both explicit and hidden information Capture both; classify appropriately


13/25


Mobile Context

The users mobile context can be definedas the set of and the intersection between

facts, events, circumstances, andinformation that surrounds the (mobile)user at a given point in time.

Enhances and augments the meaning ofeach interaction, by providing additionalinformation about a given interaction


14/25


Mobile Context Augmenting themeaning of Interactions

Interactions are more Informative

Timely

Accurate information (accuracy)

Useful information (relevant)

Connected (to friends and family, and other)

Dynamic (always changing)

Adaptive (to current circumstances)

Transformational (promotes behavioral changes)


15/25


Peoples Data


16/25


Data vs. Time

Provides meaning onlyover time

Over time can be costlyto store. Leverage Web 2.0

services such asAmazon S3


17/25


Data Analytics

Interactions typically result on a Query

Real-time analysis of interaction + context + digitalfootprints + relationships to business data yields

relevant information Key to this is business data classification And the correlation algorithms such as time-based,

history, usage, probability-based recommendation,business-rules, other

Non real-time trend analysis of same data yieldshidden information over time for an individual orgroups


18/25


Data Analytics

Interaction analysis can provide usefulinformation: Popular handsets; optimize application for

particular handset?

Important regions; translate application to newlanguages?

Popular application features; features toenhance

Popular business data


19/25


Privacy, Users and Identity

The young demographics seem not to careas much for privacy (as long as something ofvalue is provided

What about those who care?

Provide identity abstractions that allows forinteraction and analysis without identifying

individuals


20/25


Effects on the UI

The end result is a more practical UI, onethat requires less navigation and yields theright information, faster

The UI can be designed to take advantage ofthe different Interaction-types, and evenmake such Interactions simpler to use

The UI can take advantage of user contextto improve or filter searches, and similar


21/25


People-Centric Mobile Computing

How all of this fits in?

1) Macro, 2) Contextual

and 3) Micro Views.

Behavioral economics or

computing is about

understanding human

and social factors tobetter understand

(economic) decisions and

better influence the user.


22/25


Use Cases

Retailers maximize promotions by deliveringpromotions that matter to the user

A user searches for a particular kind of store. The

query returns past stores of interest andrecommends new ones, all at walking distance

User learns about or identifies a product orretrieves a promotion by waving the handset (ortaking a picture of barcode) by object, poster ormagazine


23/25


In Conclusion

Because designing theUser Experience goesbeyond UI Elements,designers must embrace

People Data andBehavioral Computingi.e. People-CentricMobile Computing, as afunction of Human-

Computer Interfacedesign.


24/25


Of Interest

People-Centric Mobile Computing (Enriquesweblog)

Physical World Interactions (Enriques weblog)

Data-mining our identity, digital footprint, and socia (Communities Dominate Brands)

Backtracking on our digital footprints

(Communities Dominate Brands) Social Advertising Intelligence (Xtract)
http://weblog.cenriqueortiz.com/mobile-context/http://weblog.cenriqueortiz.com/physical-world-interactions/http://communities_dominate.blogs.com/brands/2008/04/datamining-our.htmlhttp://communities_dominate.blogs.com/brands/2008/07/backtracking-on.htmlhttp://www.xtract.com/analytics/2008/06/17/social-advertising-intelligence-white-paper/http:/www.xtract.com/analytics/2008/06/17/social-advertising-intelligence-white-paper/http://www.xtract.com/analytics/2008/06/17/social-advertising-intelligence-white-paper/http:/www.xtract.com/analytics/2008/06/17/social-advertising-intelligence-white-paper/http://communities_dominate.blogs.com/brands/2008/07/backtracking-on.htmlhttp://communities_dominate.blogs.com/brands/2008/04/datamining-our.htmlhttp://weblog.cenriqueortiz.com/physical-world-interactions/http://weblog.cenriqueortiz.com/mobile-context/


25/25

Copyright C Enrique Ortiz 2008 http://CEnriqueOrtiz com

Contact C. Enrique Ortiz

Emails:

[email protected],

[email protected]

Twitter: eortiz

Website: http://CEnriqueOrtiz.com

Weblog: http://CEnriqueOrtiz.com/weblog
mailto:[email protected]:[email protected]://cenriqueortiz.com/http://cenriqueortiz.com/webloghttp://cenriqueortiz.com/webloghttp://cenriqueortiz.com/mailto:[email protected]:[email protected]

cenriqueortizmobilitycontextinteractionsdatadesign4mobile-1222279401267527-8

Documents