Center for Landscape Conservation and Ecology

An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping

Terril A. Nell, CLCE Director

February 28, 2008

SocialMarketing

Ag & BiologicalEngineering

Sustainable Landscape

Design

Soil and Water Science

LandscapeConservation

Entomology

LandscapeEcology

Landscape/ Turfgrass

Management

CLCE

The Center How to manage our urban and rural

landscapes to promote environmental sustainability

What to do How to do it Communicating the message to Florida

residents

Industry and Government Agency Partnerships

Keys to Success Collaborative Messages Statewide New Communication Methods Broad Partnerships Support Common Goals

Together… One Team One Message One Voice

Water Conservation Campaign Proactive use of state specialists Written for consumers Delivered by agents Using UGA extension resources in addition to

UF/IFAS Participation and Collaboration with WMDs

Campaign Components Web Articles PSAs Ads Web site PowerPoint

Topics (Draft Titles) A Better Lawn on Less

Water All About Water

Restrictions Capturing Free Water with

Rain Barrels Dealing with Water

Restrictioins Drought Resources Irrigation System

Maintenance Right Plant, Right Place

Lawn Management During Drought

Providing Water to Wildlife

Saving Water Using Your Irrigation System

Selecting a Drought-tolerant Turfgrass

Watering Your Lawn What is Drought Firewise Landscaping Tree Care and Drought

Campaign Development Written by communicators, based on EDIS

documents or published research articles Reviewed by UF/IFAS state specialists Reviewed by external stakeholders (WMDs,

DEP) Final review by UF/IFAS state specialists and

administration Delivered to agents via Web

Gardening in a Minute 260 shows a year Mass media promotion

of Florida-friendly gardening