center for service innovation (csi) tor w. andreassen
DESCRIPTION
Insight-driven service design and innovation Design thinking and activities New services/innovations Customer valueProfit Insight Knowledge Information Data (Customers, markets, trends, technology, partners, relationships, etc.) Insight is a key input to high quality design thinking and activities High quality design thinking and activities is the key to developing new services/ innovations Customer value is the key measure of new services/ innovations success Increased profit is the outcome of new services/innovations with high customer value Higher profit improves the possibility to gather more and better data about customers, markets, trends, etc…. Topic 1: BMI Topic 2: MOST Topic 3: DFS Topic 4: SIETRANSCRIPT
Center for Service Innovation (CSI)
Tor W. Andreassen
Insight-driven service design and innovation
Design thinking and activities
New services/innovations Customer value Profit
Insight
Knowledge
Information
Data(Customers, markets, trends,
technology, partners, relationships, etc.)
Insight is a key inputto high quality designthinking and activities
High quality design thinkingand activities is the key todeveloping new services/innovations
Customer value is the keymeasure of new services/innovations success
Increased profit is the outcomeof new services/innovations withhigh customer value
Higher profit improves thepossibility to gather more and betterdata about customers, markets, trends, etc….
Topic 1: BMI
Topic 2: MOST
Topic 3: DFS
Topic 4: SIE