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Integrated Hispanic Marketing Solutions
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Who We Are Center Stage Telecom and it’s partners
sell more than 40 million prepaid phone cards at more than 80,000 retail locations nationwide per month.
Our phone cards hold a category leadership position with the US Hispanic market.
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360º Marketing Support for our Flagship Brands
Direct Field Sales Team TV, Radio, OOH
Brand Ambassadors
In-store POS Consumer
Insights
Grass Roots Marketing
Phone Prompts & CSRs
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Our Hispanic Consumer
On average, slightly over 50% of our customers are under 30 years of age
On average, the majority of our customers are males (approx. 61%)
~ 50% of our customers have been in the US five years or less i.e. recent arrivals
Card Users Demographics
REST of LATIN AMERICA
EL SALVADOR
GUATEMALA
MEXICO
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Our Hispanic Consumer
On average, overall employment remains high with some shift to part time work
> 50% of our customers are married; 30% are single
We reach every Hispanic segment and drive marketing spend
efficiency…
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We communicate with
and influence the US
Hispanic consumer that
others are having hard
time to reach….
Our Customer Demographics: Gender
MaleFemale
61%
39%
Customers by Gender
Our customers are largely
male, but females also
play a significant role in
product selections
Nearly half of our prepaid phone customers are early arrival (1-5 years in the US)
Almost 50% have been in the country for over 6 years
%
05
10152025303540
45
50
Recent arrival6 to 10 years
in US 10 years plus in US
49%
27%24%
Time in the U.S.
%
% %
%
Our Customer Demographics: Years in the US
Our Customers maintain high Full Time Employment Status…
Our Customer Demographics: Marital Status
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Our Markets and Distribution
* Re-sell phone cards on a national basis. Covering all key US Hispanic markets shaded in green. Below is a list of the Center Stage Telecom Markets.
LOS ANGELES INDIANAPOLIS CHICAGO DALLASPHOENIX ST. LOUIS ATLANTA
NASHVILLENORTH CAROLINA SOUTH CAROLINA BIRMINGHAM ORLANDOKNOXVILLE RICHMOND OKLAHOMA CITY
DENVER TULSA ALBUQUERQUE SANTA FE HOUSTON
SAN FRANCISCO NEW YORK TAMPA EL PASO HARTFORD STOCKTON SAN JOSE PORTLAND
WASHINGTON DC SAN ANTONIO FRESNO MILWAUKEESEATTLE BAKERSFIELD LAS VEGAS SAN DIEGO
SACRAMENTO SALT LAKE CITY TUCSON AUSTIN
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Our Marketing Services
Our unique capabilities and access to Hispanics enable us to offer a broad suite of services that can be delivered individually or packaged for a more comprehensive approach:
Image Licensing
Hispanic Direct Marketing
Product Promotions
Lead generation
Research Services
Entertainment Sponsorships
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What We Do
We create innovative and integrated Hispanic marketing solutions across multiple channels based on each individual client needs
We engage Hispanic consumers with relevant promotions and product offerings that compliment their everyday life
We reach US Hispanic consumers daily through the emotional touch point of communication to friends and family “back home” and in their local stores and community events
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How We Do It
Proprietary database…more than 13 million unique consumers
40 million phone cards sold monthly
200 million phone prompts are being heard by our consumers every month
550,000 in-bound consumer calls via our internal call center every month
Direct to Store (DSD) sales & merchandising organization reaching over 80,000 stores where Hispanics frequently shop
We access multiple channels to millions of hard to reach US Hispanic consumers and small businesses through…
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Our Products & Services
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Customized Phone Cards
Build brand awareness and create a Call-to-Action message through a customized promo phone card and voice prompt.
We can develop a promo phone card to fit
your specific objective and need. Customized phone card with flexible
call minute increments Create a voice advertising message to
be heard prior to a consumer call Establish a “call-to-action “ prompt
with the support by our bilingual CSRs or real time / warm transferred to your call center
Distribute your promo cards through community events, festivals, and most importantly through our nation-wide network of stores
All these capabilities can be delivered individually or packaged in a suite of delivery
channels to reach the Hispanic consumer
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Licensed Phone Cards
Center Stage Telecom licenses some of the top entertainment properties in the Hispanic market.
All these capabilities can be delivered individually or packaged in a suite of delivery
channels to reach the Hispanic consumer
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Call to Action Advertising
We can create a customized voice prompt and deliver up to 150 million in-bound consumer calls per month to communicate a broad range of messages to our customers such as: A specific brand communication Special discount promotions Special event offers
We have the ability to select a geographic area out of our 30 million consumers nationwide and target them via a voice prompt with special offers
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Telemarketing Services
Through our internal call center you can leverage in-bound and out-bound call capabilities to reach consumers. 550,000 calls per month! Call our 1-800# to get special discounts on relevant products or services.
We can “hot transfer” a new customer lead to your call center or support the call servicing internally.
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Consumer Insights
Through our Market Research group we can develop custom surveys to provide you with consumer insights or product research on how Hispanic consumers connect with your product or service
Our unique capabilities enable us to offer a broad suite of research services such as: Market assessment (Hispanic segment) Brand and category relevance studies Proprietary Product research Critical response surveys Etc.
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What We Can Do For You We offer our clients Integrated Hispanic
Marketing solutions tailored to fit each individual need. We work together and collectively design the appropriate program to meet your organizational objective through a four stage process:
Planning Sell in Execution Post analysis
Our unique capabilities and access to US Hispanics enable us to offer a broad suite of services:
Product promotion Entertainment Lead generation (call transfer service) Consumer insights research
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Package our products and services to meet your company objectives and needs. We can assist you in creating a custom program designed to reach our Hispanic consumer.
Custom promo card with a voice prompt message - build brand awareness and create a call to action voice message.
Voice prompt Call-to-Action advertising on our flagship brands
On-pack phone card promotion with a custom voice prompt – develop a program that creates a relationship for cross-promotions with your product or service.
Consumer Insights – develop custom surveys to educate you on how Hispanics connect with your product or service.
Custom Promo Card with Voice Prompt
Consumer Insights-Market Research-Custom Surveys
On-Pack phone cardPromotion withA custom voice prompt
Voice Prompt Call-to Action Advertising
on a Flagship brand
Bundle our Products & Services
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Wide-ranging and all-embracing promotions and contact management strategy designed to:
Ability to effectively communicate to this elusive target group Inform and educate and acquire
Ensure successful sell-in, customer acquisition and loyalty
Enable word-of-mouth/viral campaign activities
Phone Prompts
In/Outbound Telemarketing
In-Store POS
PROMO Cards
Event Marketing
Tabling
Sponsorships, Research, etc.
Together we can successfully engage the Hispanic segment…
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The Opportunities are boundless…
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Steve SmithCenter Stage Telecom
350 S. Miami Ave, Suite 3401Miami, FL 33130
PH (914) [email protected]